The creator economy glossary
Use this creator economy glossary to get up to speed on the language of online business. No jargon, no fluff. Just tap a term to get a clear definition and keep creating.
A
Affiliate marketing
Affiliate marketing is earning a commission by promoting other companies's products or services to your audience through unique tracking links.
Algorithm
An algorithm is the set of rules social platforms use to decide which content to show to which users and in what order.
Attribution
Attribution is the process of identifying which marketing channel, touchpoint, or piece of content was responsible for driving a conversion or sale.
C
Click-through rate (CTR)
Click-through rate (CTR) is the percentage of people who click on a link, button, or call-to-action after seeing it.
Cohort analysis
Cohort analysis is a method of analyzing groups of users who share a common characteristic over a specific time period to understand retention and behavior patterns.
Content repurposing
Content repurposing is the strategy of adapting existing content into different formats and platforms to maximize reach without creating everything from scratch.
Conversion rate
Conversion rate is the percentage of people who complete a desired action out of the total number who had the opportunity to do so.
Creator economy
The creator economy is the ecosystem of independent creators, entrepreneurs, and businesses built around content creation, audience building, and digital product sales.
Creator fund
A creator fund is a platform program that pays creators directly based on content performance metrics like views, engagement, or watch time.
E
Email sequence
An email sequence is a series of pre-written, automated emails sent to subscribers on a schedule or triggered by specific actions to nurture relationships and drive sales.
Engagement rate
Engagement rate is the ratio of interactions like likes, comments, shares, and saves to total followers or impressions on a piece of content.
Evergreen content
Evergreen content is content that remains relevant and valuable over a long period of time, continuing to attract traffic months or years after publication.
S
Sales funnel
A sales funnel is the journey a potential customer takes from first discovering you to making a purchase, moving through stages of awareness, interest, and decision.
Search engine optimization (SEO)
Search engine optimization (SEO) is the practice of optimizing your content and website to rank higher in search engine results and drive organic traffic.
Social proof
Social proof is the psychological phenomenon where people look to the actions and opinions of others to guide their own decisions, used in marketing to build trust through testimonials and reviews.
Solopreneur
A solopreneur is an entrepreneur who builds and runs a business entirely on their own, often leveraging AI tools and automation to operate at scale.
FAQs about the creator economy
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