Creator net worth profiles
Net worth profiles for the biggest creators and founders, what each one is worth, where every dollar of it comes from, and the source behind each figure.
How much is your favorite creator actually worth?
Most net worth pages give you one number and no working. We do the opposite.
Every profile here breaks the figure into the streams behind it: what comes from courses, what comes from sponsorships, what comes from equity, and what comes from a book nobody buys for the royalties.
Each number carries the source it came from and the date it was checked. Where something cannot be sourced, we leave it out rather than guess.
Because the number on its own tells you nothing useful. Two creators worth the same amount can be running completely different businesses, and only one of them survives losing the audience.
The breakdown is the part worth reading.
Browse top net worth profiles
Alex Hormozi
Founder of Acquisition.com & author of $100M Offers
Jay Shetty
Author & host of the On Purpose podcast
Ali Abdaal
Doctor turned YouTuber & author of Feel-Good ProductivityFAQs about net worth profiles
Where the figures come from, and how far to trust them.
Each profile on this page carries the estimated figure, the date it was checked, a breakdown of every income stream behind it, a quick facts table, and the sources each number came from.
It is not the same as their income. A creator earning $2 million a year can have a far smaller net worth than one earning $500,000, depending on what they own and what they have kept.
We work from published revenue, company filings, disclosed deal terms, course and product pricing, sponsorship rates, book deals, and what the person has said about their own money. Each of those carries its source on the profile.
What we can do is show the working. Every profile splits the figure into individual income streams with a source on each, instead of printing one number and asking you to trust it.
The money is generally in courses, equity, sponsorships and products. That is why each profile shows the split rather than a single total.
The two figures worth anchoring on are the sourced ones. Forbes put his earnings at $85 million for April 2024 to April 2025, and he told Time that Beast Industries turns over $600 to $700 million a year gross.
YouTube itself pays him well, unusually so at his view counts, but the billion-dollar part is Feastables, Beast Games and the rest of the business built alongside the channel. He has said he holds under $1 million in personal savings, which is what asset-rich and cash-poor looks like in practice.
Where a number cannot be sourced, it is left out rather than guessed at.
A net worth page that was right three years ago is wrong now, so the dates sit on the page rather than being hidden.
The breakdown is the part you can actually learn from.
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