Agents that forget everything by Tuesday
The most common thing I see in a creator AI setup is not a bad prompt. It is an agent with no memory of what it did yesterday.
You spend Monday teaching it your voice. Tuesday it is a stranger again.
Three things fix this, in order of how much they matter:
1. Write decisions down, not conversations
A transcript is not memory. A decision is. "We use sentence case in headings" survives a context window. Four hundred messages about headings do not.
2. Give it one place to look
If your context lives in six tools, your agent reads none of them.
3. Let it write back
An agent that can only read will drift from reality the first time you change your mind.
The CMS rebuild
I moved about 900 markdown files into Postgres this month. The first two attempts failed for the same reason: I kept building admin screens that looked like admin screens.
The fix was almost stupid. Use the real card. The one on the public site. Same component, imported, not copied.
Also this week
Draft previews are live. Any unpublished post gets a link that opens it at its real URL, on the real template, for anyone holding it. No account, no staff role.
AI guides moved to the CMS. Guides used to be markdown files I had to commit. They are rows now, which means drafts, scheduling and a preview link.
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