Lu do Magalu
Virtual influencer for Magazine Luiza
Lu do Magalu is the virtual influencer for Brazilian retailer Magazine Luiza. She makes content and sells through WhatsApp, and is the most followed virtual influencer in the world.

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- Who is behind the persona, and when it launched
- How the money works, and what a post is worth
- Where the account posts, and how big the audience really is
- The exact tools used to build a virtual influencer like this
- What to copy if you are building your own character
- And lots more...
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| Detail | Info |
|---|---|
| Name | Lu do Magalu |
| Handle | @magazineluiza |
| Followers | 9.5M |
| Created by | Magazine Luiza, founded by Magazine Luiza |
| Launched | 2009 |
| Niche | Tech, Retail mascot, Content creation |
| Est. price per post | $21,000 |
| Country | Brazil |
| Type | Agency built |
| Makes money from | Retail promotion, Brand deals |
Top AI tools to create a virtual influencer like Lu do Magalu
Here are some of the top AI tools to build a virtual influencer like Lu do Magalu. These cover the images, the video and the voice.
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