What you'll walk away with
- [x] A custom GPT that handles one repetitive task in your business (the “team member” approach)
- [x] Gemma’s 4-part instructions formula – Job, Context, Output Guidelines, Behaviors
- [x] Knowledge file best practices – what to upload (and what NOT to upload)
- [x] 5 example GPTs with exact knowledge file breakdowns: Caption Writer, Email Marketer, Podcast Prep, Customer Service, Show Notes
- [x] The brand book concept – the one document to upload to almost every GPT
- [x] Public GPT security – how to protect your knowledge files + the Zapier hack ($20/mo for unlimited student usage)
- [x] Monetization strategies – lead magnets, affiliate links, and guiding users to offers
- [x] ChatGPT vs Claude comparison – when to use which platform



























