SamCart

SamCart is one of the most popular ecommerce platforms in the creator economy.

Thousands of creators, coaches, and digital entrepreneurs use it to sell courses, memberships, and digital products online.

In this company profile, you'll learn about SamCart's story, the founders behind it, how big the company is, who uses it, and why it matters in the creator economy.

You can also check out our full SamCart review in the AI tools library.

Let's get started.

What is SamCart?

SamCart is an ecommerce platform built specifically for selling digital products online.

It was founded in 2014 by brothers Brian Moran and Scott Moran in Austin, Texas.

Unlike traditional ecommerce platforms, SamCart focuses on one thing: high-converting checkout pages.

It's not a website builder. It's not a course platform. It's a checkout and sales tool designed to maximize revenue per customer.

The story behind SamCart

Brian and Scott Moran started SamCart after seeing how many creators were leaving money on the table with bad checkout experiences.

Brian had been selling digital products for years. He knew that most creators lost customers at the checkout page.

So the brothers built a platform that solved that one problem.

They bootstrapped the company from day one. No venture capital. No outside investors. Just two brothers building a product that creators actually needed.

By 2020, SamCart had processed over $1.6 billion in sales for its users.

That number has only grown since.

SamCart by the numbers

Here are some key numbers that show the scale of SamCart:

• Founded: 2014 in Austin, Texas
• Founders: Brian Moran (CEO) and Scott Moran (CTO)
• Total sales processed: Over $2.5 billion for its users
• Number of creators: Tens of thousands of active sellers
• Funding: Bootstrapped, no outside investors
• Employees: 100+ team members
• Headquarters: Austin, Texas

Who uses SamCart?

SamCart is built for creators who sell digital products.

That includes course creators, coaches, consultants, membership site owners, and anyone selling downloads, templates, or digital services.

Some well-known creators and entrepreneurs use SamCart to power their businesses, including Tony Robbins, Mariah Coz, and many others in the creator economy.

If you already have an audience and a product, SamCart helps you sell more of it.

What makes SamCart different?

Most ecommerce platforms try to do everything. SamCart focuses on what actually matters for creators: converting visitors into buyers.

Here's what sets it apart:

• High-converting checkout pages. Drag-and-drop builder with tested templates designed to reduce cart abandonment.
• One-click upsells. Post-purchase upsells that increase average order value without requiring customers to re-enter payment info.
• Order bumps. Pre-purchase add-ons shown directly on the checkout page.
• Built-in courses. Create and host unlimited online courses with Auto-Enroll, drip content, quizzes, and built-in video hosting.
• Subscription management. Built-in tools for recurring payments, trial periods, and payment plans.
• Affiliate center. Recruit and manage affiliates with custom commission structures and tracking.
• A/B testing. Test different checkout page variations to find what converts best.
• Cart abandonment recovery. Automatically follow up with customers who didn't complete their purchase.
• 0% transaction fees. SamCart doesn't charge transaction fees on top of standard payment processor fees.
• AI page builder. Tell SamCart what you want to sell and the AI designs your sales page, writes the copy, and formats everything automatically.
• AI product creation. The AI analyzes data from 100,000+ sellers to help you identify the right product, then builds the outline, lessons, and modules for you.
• AI Business Bots. Generate product ideas, upsell strategies, product titles, and sales copy powered by AI.

SamCart pricing

SamCart has simplified their pricing to one plan that includes every feature.

It starts at $79/month and scales based on your revenue. No feature gating. No upsells to higher tiers.

Every creator gets access to upsells, order bumps, courses, affiliate center, A/B testing, and everything else from day one.

They also offer a 14-day free trial.

SamCart's impact on the creator economy

SamCart played a big role in making it easy for individual creators to sell online without needing a full ecommerce stack.

Before platforms like SamCart existed, creators had to piece together payment processors, checkout pages, and upsell tools from different providers.

SamCart brought all of that into one platform.

That shift helped thousands of creators go from side projects to full-time businesses.

Useful links

• Try SamCart (official website)
• SamCart careers
• SamCart blog
• SamCart help center
• Full SamCart review on Creator School
• Creator economy companies directory
• Brian Moran and Scott Moran creator profiles