Content repurposing is the most efficient way to grow across multiple platforms. Instead of creating unique content for every channel, you start with one core piece and transform it.
The repurposing workflow
- Create one pillar piece (podcast episode, YouTube video, or long blog post)
- Extract key insights, quotes, and stories
- Transform into platform-native formats: tweets, LinkedIn posts, Instagram carousels, short-form video, email newsletters
AI makes repurposing faster
AI tools can now handle much of the transformation work — turning a transcript into a blog post, extracting tweetable quotes, or generating social media captions. What used to take hours can happen in minutes.
