Alex M H Smith
Founder of Basic Arts and author of No Bullsh*t Strategy
Alex M H Smith is a business strategist and founder of Basic Arts, a consultancy that helps founders find genuinely differentiated positions instead of competing on sameness. He is the author of No Bullsh*t Strategy, a founder's guide to competitive advantage. He writes the newsletter The Rare Mind, publishes strategy breakdowns on YouTube, and works as an advisor and speaker.
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