Rae
Singapore virtual influencer built by CapitaLand
Rae is a hyper-realistic virtual influencer created by CapitaLand Investment, the Singapore listed real estate group, with Dentsu Creative Singapore as innovation partner from the start. She debuted in October 2020 and passed a million followers across Weibo and Instagram, working with Audi, ASUS, Gucci, Moschino and OSIM, and campaigning for STEM education.
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- Who is behind the persona, and when it launched
- How the money works, and what a post is worth
- Where the account posts, and how big the audience really is
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| Detail | Info |
|---|---|
| Name | Rae |
| Handle | @here.is.rae |
| Followers | 20K |
| Created by | CapitaLand Investment, founded by CapitaLand Investment |
| Launched | 2020 |
| Niche | Fashion, Content creation |
| Notable brands | Audi, ASUS, Gucci, Moschino, OSIM, Origins, Dentsu |
| Country | Singapore |
| Type | Agency built |
| Status | Active |
| Makes money from | Brand deals, NFTs |
Navid Moazzez
Founder of Creator School AI & AI Creator OS
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
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