Kit is an email marketing platform built for creators. It handles the list, the automations, the landing pages and selling digital products. It was called ConvertKit until the 2024 rebrand.
The company said ConvertKit had grown past email into a broader creator platform, and the old name pointed at conversion rather than at what creators use it for. The product and accounts carried over unchanged.
Nathan Barry founded it in 2013. He was a designer and self published author who built it to solve his own list problem, and grew it publicly with open revenue reporting.
There is a free plan covering up to 10,000 subscribers with broadcasts and landing pages. Automations, sequences and integrations sit on the paid tiers.
It is the most common platform among independent creators. On this list that includes The Saturday Essay, S.W.I.P.E.S., Why We Buy, Creator Science and Nomadic Matt.
Yes. Same company, same product, same accounts. Only the name changed, so older articles and course material referring to ConvertKit still apply.
Kit is stronger on automation, segmentation and selling products to a list. Beehiiv is stronger on publishing, growth mechanics and ad monetization. Choose on whether the list serves a business or is the business.
Yes. Digital products and subscriptions can be sold directly, with checkout and delivery handled in the platform, which removes the need for a separate cart for simple offers.
It is one of the reasons people pick it. Visual sequences, tagging and conditional logic are more capable than most creator focused tools, without reaching enterprise complexity.
The free tier is generous and the basics are quick to learn. The automation depth is there when you need it, which means you are unlikely to outgrow it.
A recommendation system where creators refer each other's newsletters at signup, similar in spirit to Substack recommendations but across independently hosted lists.
