How to boost your productivity and creator business with AI

Hey, it's Navid here. And in this session, we'll dive into the future of the creator economy in the age of AI. We'll talk about how to boost your productivity with AI, how to do personalized storytelling, and even how to grow on X, formerly Twitter. We'll give you some great strategies for this and how to.

Use AI in the process. And I'm really excited to be joined by Gianina Skarlett, or as many call her simply Gigi, she's the CEO at Crypto Tech Women. She's a Venezuelan founder. She's a lead engineer and she has a Web3 community-centric brand that has empowered over 20,000 community members worldwide to take space in web3.

She's really passionate about education, innovation, and the web3 industry. And something that I found really cool is that Gigi was a software engineer at an AI Silicon Valley company previous to joining the Web3 industry. So she has a lot of experience as an early employee, and now she's basically educating people in the Web3 industry and also talking a lot about AI.

Her story is really inspiring, and I'm really excited to dive in here. So without further ado, let's get into the session. Warm welcome to the session, Gigi. Thank you, excited to be here. I'm really excited for this one, and I'm also quite inspired of your mission. You want to bring more women and minorities into tech.

Because when I was researching speakers for the series AI for creators, it's a little difficult to find inspiring women doing great things in the space. So now I was like, I find you. I find some other people as well. I thought I did a great job. But when you're looking at conferences or even podcast in the space.

There's not that many women that's featured, actually. was trying my best to do that. So continue what you are doing. That's really great. And I think for the people who are not familiar who you are or if you wanna introduce yourself, what's your path into this world in AI and Web3?

Yeah. I have the standard intro, but a little bit about me is I'm from Venezuela. Love saying that I'm Latina always first. I'm a software engineer by devotion and passion, used to work in a AI startup that focuses on using AI to fix solutions within the customer service base. So it's called forethought.

Amazing company. So I've been doing that since 2018, 2019 and I have an extensive background in a lot of jobs, but I would say my focus has been engineering, be being a creator. And then I came into Web3 as I was a software engineer, building things on the side, creating smart contracts.

I started building a community for women and minorities that had entered Web3 and didn't know where to find education about what were these digital collectibles, these NFTs, and trying to also build a community for them to meet each other, find jobs and that turned into an NFT project itself, which we ended up launching and selling out eight thousand a hundred and eighty eight NFTs last year.

That's awesome. And I think when I did some research for this, I think it was because you had a lot of utility to this as well because it was right when wasn't it when you entered the bear market a little bit? I remember I lost out on some project as well, not in the NFT, but in crypto as well.

And it was, like, right around there when you launched it. Yeah. I started building it in August 2021, and I was just hesitant to launch it and then exactly the day that I decide to launch over six I think four or five months of building this community, six months, February, was exactly when the same day as the war started, so definitely some great timing there.

But, the mission never changed. The utility, because I checked your what was that the thing that you had for your learning platform and things like that? Was that tied to that? That's interesting for the creators on in this audience. Yeah. So my focus because I'm very much on earth.

My focus with this NFT or this digital collectible is that it would be tied to real utility, and that for me is workshops, is master classes. So I built a platform where you can use your digital collectible and to prove that you have ownership and you get free access to this master classes, we also do monthly workshops.

That's the utility of holding this digital collectible that's part of this community. And did you before you launched that, did you see other people in the education space doing similar things? Because I haven't seen too many people tying education to NFTs in this way that you are doing it?

Not really, the reason that came about is because I was already creating content on Instagram as I was a software engineer for my previous company. And when I saw this opportunity in Web3 and I joined the I've been buying tokens since 2017. But when I saw this new evolution of digital ownership, I noticed that a lot of people were participating in this space, but had no idea, one, how to get a job, two, what was actually happening, what they were buying.

And I just saw an opportunity to come in and bring education, which I think is the most important aspect on whatever industry you go in. You need to have someone that can help educate and teach you how can you get a job. And regardless if you're looking for one, I think it's for new industries, that's a hundred percent a need.

What was the training that you offered in this platform? I think it's called the Web3, basically that's your learning platform. think when I checked it out, it's the W3 learning academy or something like that. Web3 Learn Academy and because we have an audience that is mixed from traditional tech to non tech jobs people with non tech training as their previous background we have everything.

We have from how can you launch NFTs to how can you learn coding to be able to launch a contract teaching about the market? So the topics varies, and so far, it's been workshop and master class based. But moving forward, there will be some cohort structures that are going to be a way to put everything together and take you from zero to a hundred within just one field.

We haven't announced the topics yet, but you can expect to have some coding, traditional web two AI and some Web3 to it. No, when I saw the website a little while ago, I think you had a lot of deals or perks as you call it. And I think that was pretty cool ,because I'm doing that myself for some of my programs and even for the bundle after the summit as well.

I we are, like, hustling to get deals. think would be interesting because that's a great way to enhance the value of whatever your offer. Right? So you had a lot of you have the stripe on a very high quality. Totally forgot, you mentioned that, and I was like, oh, I totally forgot we do that, Yeah.

we also have the perks page where you can get discounts, you can get free credits because we have such an audience of entrepreneurs, builders, creators we wanted to offer, it just makes sense. Right? If you can find discounts for your audience and give them some value that's such an low value.

How did you get some of this? Like, I mean, I'm this is selfish. I know what I'm doing for my discounts I mean, I hustling a lot, but like, Stripe was pretty impressive. I know they do that for some other I've I've seen that they offer like, fifty thousand uh, without credit card fees basically.

And how did you hustle to get something like that? I have to be really honest. It's the power of networking, which I talk about it a lot, that led me to a company that decided they wanted to support us by basically, they are middleman who goes, does all the work, and we get the credit.

So shout out to Rodeo Money is her name. Oh, that's awesome. That's great. I for myself doing some, it's like this always connecting with different people. I think that can lead to many opportunities. Right? I'm sure I don't know how it was when you started Gigi, but you probably didn't know too many people in the space.

You're probably quite alone on your journey and even as a woman, you probably didn't see too many women in the space either. So how was that, like, when you got into this? Yeah. For both sides of being a creator on in Web2 and Web3, I have obviously my personal platform and I used to do a lot of traveling because if you're shout out to engineers, if you're an engineer, you make enough money to just travel, and you have so much flexibility.

So I had a traveling platform already for my personal, and I decided I'm gonna come into a space and talk about tech. Within Instagram, it was a lot of networking with other creators and it's gonna be the same both sides, web two and Web3. Creating content that aligns to what is your overall goal.

For me, on web two, Instagram was about tech in general, when I came into Web3, was about very specifically Web3 technology, decentralized technology. And creating content that aligns with that, finding other creators that are creating content with that, engaging with them, following them, sending a DM, a direct message.

And that happens too in real life. I'm someone who I love to go to meetups. If I go somewhere, I love to connect with the people there. I never asked for the number we exchanged social media, but the power of networking is something that is so underrated. No, totally I wanna get into a little bit on the AI what you learned in your past company and also what you're how you're applying that currently as a creator as well.

But maybe you can share some lessons that you learned because you are a early employee basically, at this startup. You can share a little bit of that journey and what that led to and what you learned. That was a very just random journey. I had graduated from my software engineer in boot camp got recruited by this company in Silicon Valley called Forton.

And that was really my first entry into learning more about machine learning and AI. I've I you know, I'm in tech. I hear a lot of people have so much of a negative view around artificial intelligence. Right? And especially outside of tech, people that know less about the tech will have uh, even a more negative connotation.

They think it's gonna replace jobs. And for me working at that company, and I was the first female engineer. I was also like, the eighth or seventh employee. So very early, by the time I left, we were over two hundred. So also a lot of growth, within those years. But my main learning there was we are building products that use artificial intelligence.

Right? And they use NLP, natural language processing, and we're building models which, by the way, back then, you had to actually build models. There weren't all of the sites that help you do it so easily now. So with this tech that we're building, we're enhancing customer service agents.

So that was our first product, and, actually, that's how Forethought One TechCrunch disrupt back in, I think, 2018 or 2019 it was we built a product that would enhance customer service agents. Right? So you have the power of all of the data of your company right on your fingertips.

And that was like, hey, this technology can it's not only about replacing, it's also about enhancing. And as the company develop, our products develop right, and as the technology develop. And we start creating com products that could help identify things and help move the company forward in a way that's seamless.

Besides from enhancing agents with basic queries or basic questions. We started building things that I think there's a lot of power in being a human. Right? And if you can have tech that can help remove those stupid tasks, those things that literally only take time from you so you can focus on what really is important in the real hard skilled type of jobs.

So that's what we started doing. Anything that would be very simple to answer, so AI could do it. And then that led to agents being able to focus on more hardest tasks and harder type of cases. And that's how I see AI, is AI can really help you, elevate you, especially if you're a solopreneur, you're a creator.

You don't have a team. You can do now what a whole team can do with just AI. No. I say the same thing. Like, I think just a few years ago, you needed maybe a team of five or ten to do the same as you can do basically alone now. I mean, We can get into a little bit how you're using AI, but just personally, I might record this uh, stuff because I'm enjoying this.

This is kind of my main content, but I always hated writing these YouTube descriptions or doing the tags and stuff. Now AI can do a lot of this or summarize this or I can take this to just throw it out there in Twitter thread or whatever I wanna do. So I'm you know, a lot of this content is gonna go out there because when I did my previous you know, series of summits and things like that, AI wasn't really a thing, at least not available so it is as as easily accessible as now.

So let's get into a little bit how you are leveraging this. I know you are very big on Twitter, you're you know, doing the spaces all the time. You're on Instagram as well. But in your day to day, how are you leveraging AI to grow your creator business Yes. in my day to day, I so I will start by saying I'm a AI maxi.

I've always been. I you know? It's Yeah. I've seen it in so many lives. So for me, it starts from even how I time block. I use a product that basically tracks what I do on my phone and on my computer. You can set parameters to it to let it know, hey. These are the hours that I'm expected to work.

It starts learning what are the softwares that you use, where are the programs, where are the websites. You can start classifying them, and it will classify them immediately by what what it thinks based on the job that you included and based on the things that you said you do, what it thinks that is focused work versus non focus work, and that is just like my base art.

I use this product. It helps me understand how I may be losing time, how I could be doing better, it automatically focuses my time. It blocks out websites and that one's called RescueTime. Just in case you guys don't know. I mean, RescueTime is this interesting. That's been around for a long time.

Right? Do they have now more AI into this as well, Okay. that's really interesting. Okay. And we will see this with most products out there. Right? If they wanna remain relevant and if they wanna remain competitive, you have to start finding ways to include Mhmm. features that can help your user not have to do all the work Right?

Like, before, you had to go classify everything yourself. You have to do everything yourself. Now they start helping you, and you get to obviously make sure that it's right because especially in the beginning, AI may not be a hundred percent accurate ever, but it's about those baby steps.

So that's one way that helps me with understanding how I'm using my time and how can I be better? I use Avoma, and Avoma also has a lot of features now. I'm thinking between like, the, plug ins that you can use. Right? And I have like, Zapier. I think everyone who's a creator uses Zapier.

And for me, one of the things I do is for my company, we have forms where people input or we have like, forms that people input. Hey, I wanna do a partnership with you. This is something I would like to teach. And I build connectors that basically once a form gets in, it gets turned into a task, and then that task may be added into my Google Calendar for me to review, So, obviously yes you keep going.

You start elevating how specific you want your systems to be, but I think without systems, you are never going to be successful as an entrepreneur or as or as a creator, as a business owner, because the power of being a solopreneur or even if you have a business is creating systems in place that can help support you and whoever else is working with you and create structure around you.

Yeah. I love this because I see all I mean, I see also these tools that you you mentioned tools that were you know, been around for a long time, they're adding AI into this, Canva is a great example, there's HubSpot, there's a lot of different email marketing tools and even like, what we are using now to record this, they have some AI features.

Right? So you can switch kind of when when I'm speaking, it's like recognizing this. And then when you're speaking, it's recognizing that you're speaking, so it's switching, basically. And, also, they have something magic clips kind of similar to Opus Pro or Opus Clip. So you can actually turn this into short from content as well.

So there's a lot of things like that I see across the board. I mean, that's kind of what you mentioned with this. And the the automation piece is interesting. Is that kind of how you kind of that's where you start? That's kind of where you're getting the out of this, would you say for automating a lot of things that otherwise would take more time for you and your team?

Honestly, I and I was gonna say as a creator, yes, I use Opus, I use Descript, which now I was talking to a friend. He recorded a podcast with a very big political figure, and I'm not gonna because I know he'll talk about this eventually on on his account. But, basically he recorded the whole interview looking at his screen because he didn't he didn't really think about it.

And later when he was gonna post the interview, he asked his community, is it weird that I'm looking at the screen and not like, at the camera. So it doesn't seem like I'm looking at the person. Yeah. And they were like, yeah it's actually really weird. So they found out that now Descript, who again is a company that's been out there for a long time, now they have a beta feature, where you can recenter your eyes Yes.

to look at the camera postproduction. Right? Because there are a lot of companies that do this while you produce or while you're recording. Yeah. And little things like that, right? it's so as a creator, if you're reading off a script, If you maybe someone who you wanna look at the person on the camera being able to use this type of tools.

I use Opus because whenever I do a podcast, Yes. Obviously, if you have the funds, if you have people that you like, I would still say go and hire someone that can do an amazing job. If you are starting or you love the products that are out there, you can use something like Opus, get that formatted, they use AI in the back end.

They will tell you which ones have you know, a greater chance of success or which ones are, like, the best ones based on the context and I personally love using all of those type of products as a creator. I think automation is definitely number one thing, especially if you're traveling, if you're busy, if you're trying to do a lot of things.

And I would say just do it even if you're not. You can do so much more by automating what you have, but I use AI throughout it all. I use it from automation to task delegation, to understanding my time, to refining my messages. Right? I write long format tweets for X or post for X.

And I just write. I just write, and then I put it through ChatGPT, and I've built my own custom prompts that I think work best for me because that's another thing. When you use products like ChatGPT that might not be specifically tailored for an industry because you have kind of like Copy AI Right?

and you have Jasper and you have products that while they might still integrate with ChatGPT. as a company or OpenAI, you are not sending the same prompts as the ones that you're sending. They've refined their prompts to make sure that it works for the specific use cases that they tell you.

But now when you use a product, not a wrapper like OpenAI and you are writing your own prompt saying, make this a into a caption. It's not really gonna work. And it goes into prompt engineering and becoming a really good connoisseur of what are the prompts that work best for you.

So I use it for my own refinement. I use it for brainstorming, I use it to I do my you mentioned Twitter spaces, X spaces that are like podcast. I talk about everything that I expect to talk about, who are the people that are on it with me, What are the focus? Who is my audience?

And I help the the model create questions for me. And I think there's like, a new job that will or I don't think I'm a hundred percent sure there's a new job that is being worn right now, which is a person that can refine postproduction what comes out. Right? You put yourself on ChatGPT on whatever thing that you're using.

And when it comes out, understanding how to refine and verify that it's correct is an editor skill. Yeah. I mean, I use a lot of the tools you mentioned as well. Like, for the Descript I mean, that's my best friend for doing this series, I have a lot of I'm doing. And I yeah. This this is so cool also with the studio sound.

If a guest doesn't have the best microphone or something like that, I can like, enhance their audio and their voice to sound like a podcast, which is really amazing. And with the AI feature, although sometimes it can be creepy if it's not like, 100 percent, but it's in beta. I'm sure that's gonna get a lot better moving forward.

But I do wanna get into a little bit more with what you're doing on X? Because I think that's pretty cool. You have the spaces. You're also writing, as you said, quite in-depth posts on there. So What's your process in terms of leveraging AI? You said you have your you refined the model in ChatGPT and things like that to work for your brand.

Can you give some recommendations for someone else how they can do the same thing? Yeah. So some recommendations on this is understand what is your brand. And if you don't know what is your brand and who you are as a creator, that is the first step. Right? So, basically, how I think about using ChatGPT, because I really use it raw more than using wrappers that may already be enhanced just because I like to control my what I'm doing.

I don't know, I I'm not saying those products are no good. My friends actually love using wrapper products. For me, as of now, I just kinda I'm a control freak, so I just left venturing on what it does. And I build a brain around it, right? And I am subscribed to premium. I use the model on GPT 4.

I do think there's a big change when you get to use the model. That's GPT 4, and you get to use extensions. There's so many extensions that you get And the GPTs now, Gigi have you I'm sure you have played around with this. Actually what's what's gonna happen, I believe with plug ins.

I think a lot of them are phasing is gonna be phased out, and they're actually turning them into GPTs. I saw like, Canva. I saw another one I was using KeyMate. There's a lot of them just becoming All of them, I use CapCut for all of my videos, and now you can even have CapCut plug-in within ChatGPT, and it helps you create a video.

There's so much potential. Right? And so for me, the way that I do is I build within different chats, I build brains. And maybe one chat will be focused around helping me think about tools. So I do If you see my content, I love talking about tools. And yes you could think about each tool.

You could go to each page read it, Then come up with your bullet points, or you can have a prompt that helps you list tools and at least three features. Right? And I kind of just use that chat for those type of posts where I post, hey, The what are the tools that can help you with productivity or with editing your videos or creating photos?

Then I have another one that is about my company. Who we are, who is our audience, what is our goal with our audience. Um, and I just go into really deep detail without having to have too much detail. I think a prompt that's over 2.000 characters, you're just gonna confuse the model.

So being specific, being concise. I know a lot of my friends love doing act as "you are a" and I do that a lot. Hey, you are . And I'm not gonna say companies because I also do events. So I'll be like, act as you're an event planner from x company because that company, I think aligns with the type of events we do and you're a senior, and you kind of just play with it.

You give it a role, you give it your specifics. What you need out of it? And if you have ChatGPT Premium, I do use Prompt Perfect to help me to help perfect the prompt. And from there, whatever you get back, obviously, you have to edit. It's never gonna be a hundred percent perfect.

Then if you are doing research, I would highly suggest verifying that the model itself didn't hallucinate and gave you information that's not even real. Yeah. I had so many people. I had the Amr Awadallah. I was speaking to him. He's from the CEO and founder of Vectara. His his model is is hallucinating less, and that's why kind of what they are known for, and it's like talking a lot about this.

You have to kind of you have to give the model or the AI very specific instructions, right? It's like when you are bringing on an intern on your team. It's not that person is not gonna know exactly how to write a blog post or how to do certain things. You have to actually give clear instructions and go back and forth a little bit.

I believe it's the same with AI. I feel even when you say take a deep breath, sometimes to ChatGPT, it actually does a better job or if even if you are kind with it. I don't know. Have you found this as well when you're speaking to it, like, actually actually talking to the AI as a human.

Yeah, I mean, I'm I'm a very polite person, so it's funny because my prompts will be like, please do this, Thank you. and I don't know. I It's just who I am. But even for when you're doing as an example for me, I do my long form tweets or my my threads. And English is not my first language.

Right? I speak Spanish. Spanish is my first language. I speak Italian, I speak English and at times, I would say my grammar may be off. So I make sure to run it through ChatGPT. And at times, it might change your phrases. So there's times that I just wanna show who I am, my personality, my way of speaking, and I say only fix grammar mistakes don't change anything, and I don't care it how the sentence sounds because I also think you have to be authentic with your audience.

100 percent. I think that's what I see when I'm checking out your Twitter or X now. It's basically, you love sharing stories from time to time. Sometimes you share practical tips, but you also inject your story into that. What what we say for a creator who want to get started on X, if that's you know, their platform they wanna they wanna focus on.

I think they when I started out of ten I think, like, ten years ago, X was a spam fest. It was not great. I think that has gotten a lot better. Same with LinkedIn, actually, has gotten a lot better. So do you have any tips these people to get started. I know you do a lot of spaces.

I know you do your posts. Anything that's working right now that you would recommend? Yeah. I I actually for Web3, I ended up deleting my previous web to Twitter and starting from scratch. So I'm a I'm a big believer of starting from from scratch and finding a new audience. And then after you find your your brand market fit with it, then bringing in your existing audience.

So my previous Instagram audience haven't even brought them into into X. So I decided I wanna build my own audience here, get them to like what I do. And later on, if my other audience wants to join me, great. I think what really helped me and I had a slow start because I was focused on my other Twitter as well, which was for my brand.

So I grew that one to like, 23.000 followers within six months, I think. And eventually, I realized that there was a shift in X and the shift or at least in in CryptoX and the shift was that as there were so many negative things happening and so many companies leaving and quote, unquote, rugging or frauding their community.

People stopped caring so much about the brand and started caring more about the person behind the brand. And for me, during this whole I'm over a year. I was focused on the brand, and I have not given any love to my personal profile. People associated the brand with me, but my personal was kind of left out.

I wasn't including it into even I started hosting xSpaces back in December 2021. And I hadn't include my account within those spaces because I was so focused on the brand, So but after this big shift happened, I decided to start growing my personal brand again and using it more. And Some of the things that really help It's definitely going back into hosting.

Eventually, I moved the xSpaces I hosted from the brand's page to my personal page. And there's been so much growth on that end. Speaking on spaces is a hack. It's literally a hack. And, obviously, you have to choose what spaces are relative to your niche and your expertise because you can join hundreds of spaces.

But if you're not adding real value when you speak or giving good questions that you know, the speakers may wanna follow you because they you set them up so well, or people in the audience got so much value out of your question. It doesn't really work the same. So for me, focusing on spaces where I can give good takes, good questions, the audience that there is someone who would probably like to follow me based on my content is a crazy way to grow.

And you can grow over a hundred followers in one day by focusing on this technique, and that's something that has helped me a lot. I would speak on like, Fifteen spaces a week and you don't have to do it all day. You just have to be strategic with it. And I built a calendar with which were the recurring spaces, what were they times, and I would just pencil my time in there to go in there, listen to the conversation, Raise my hand, give or take, or give a question.

Is this how it works? So It's like, kind off like clubhouse. I mean, I don't know if you were on there. I wasn't really active on there, but I set up an account, and I got I jumped into a few. It's kind of very similar. So you raise your hand. It's audio only , right? and you just kinda come in to listen and can anyone raise their hand to speak?

So No, So you have to request to speak Okay. and the bad side of X spaces right now is that the amount of speakers is limited I think, to ten. So there can only be ten at the time. So You have to request up the host, cohost may bring you in. I always say, follow the host, follow the cohost, engage with them.

Right? Like, be noticed and support them so when they see you coming into their space, they feel like they know you, they wanna bring you up on the stage. Um, You give your take, and then you go back to listener mode. So you have to be kind of allowed into the stage. Okay. So you have to allow you're on the stage , Yeah.

you can raise your hand. Relationship. It kinda goes back to the relationship building a little bit because if they don't know you, why would they let you on there? Mean, It's kind of like a random stranger or does does that happen that sometimes you go into a space that you don't know them too well, or have you always built the connection?

No, And I I've done both but for me, the way that I do it is whatever space I'm trying to speak on, I will always follow the the host, or if if they have a show, meaning that they do this together, then I'll I'll follow both or the three of them because you can have two cohosts. But it also depends on your content.

I have I host pretty big spaces where you know, sometimes I may have ten thousand after this like, during the entire duration. I may have three. I may have two. And I don't know the whole sometimes it's like fifty six speakers is what I like to bring on and rotate the space. And I may not know all of them, and I think it's good to not know all of them.

I don't wanna create an echo chamber, with my own audience. I wanna get to have new people, discover new ideas. But something I checked before I let you up, One is if you follow me. If you don't follow me, it's okay. I will look into who you are. And if your content if I see your content, I'm like well, they have really great content and it aligns with our topic or you produce good content, that is again automatically a bias about Well, let me bring this person up because they are creating good content.

I like their bio. Enhancing bios is something we talk about a lot. If someone goes into your profile, your cover photo, what it says, your profile should be kind of like a dead giveaway of who you are and what do you speak about and what can I expect if I follow you? So I think all of those things like Please check you out.

I mean, if they check yours Gigi, you have always like, Venezuelan founder. You have like, that you're in tech and things like that and I think it's just, The what you want to convey to other people when they when they find you. Right? Yeah, and if you see my cover photo, it literally says, I talk about Mhmm.

AI creators and Web3. Right. That's it and that's really what I talk about. It's kind of setting yourself up for someone to not have to go through and look through your entire profile to understand if they wanna follow you. And I break it to you. Most people will not look through your entire profile.

They will look at your bio and decide within less than five seconds if they're gonna follow you or not so it's really important to enhance that truly, because Instagram has an advantage in a way, and it's that it's visual. You have photos, you have your feed, X is a lot of disorganized thoughts or you may introduce media here and there, but yeah, within those first five seconds, it's really when people decide.

And maybe it could be three if they're gonna follow you or not. So enhancing your bio because when I go into a new speaker that I've never seen and I think about letting them up, I look at their bio and at their pinned post. That's it. That's awesome, and I it's interesting you you started from scratch because I've been I wasn't really active on Twitter for a long time or X.

I wasn't active there and I mean, if someone would it's basically you're getting put in this black box. Right? You haven't done anything in a long time. You know, It's the same with YouTube sometimes. Maybe you have some videos that did really well, and then you're coming back to posting, and then you don't get views for a while.

You need to kind of earn that respect from the platform, kind of. and so I don't know what you recommend. Do you recommend actually starting from scratch if you haven't have done that, or do you recommend just kind of start posting. I mean, uh, It's kind of similar audience to what I would have before.

Yeah, and I think that's the key as well. It's understanding Who was the audience that you used to have? What are you gonna be talking about? And for obviously, you already have an account with a good amount of followers that you feel, hey I think my previous followers might still care about this.

Then then go ahead and circle and just understand the pros and the cons. I think with a new account, you might seem like a buzz within the first few months, and my people might not follow you because you're new. You don't have a thousand followers. Right? And And then you really have to focus on having really good content and hyper growing Your account real fast with good content, joining spaces, hosting spaces.

I think on Instagram, you kind of have an a hack where you can do collaborations with other accounts on X. We no longer even have the co tweet feature, which I used to like and Yeah. it's a balance of understanding if you're going into a whole new industry and you wanna kind of from scratch.

And I think most people will say don't do don't do it. Don't start from scratch. Yeah. I think it's a balance because you may have accounts that have a hundred thousand followers, But most of their following is dormant because they don't care about what they're posting. Right? And you have to continue to acquire new audience, and you see those.

They're dead, Right? I mean, The thing is like, the following maybe you have some good follow followers on there, but maybe some of them are that, so to speak, they are not like, engaging. Maybe they cared about what you had before, but maybe they don't they are not using the platform.

So, of course, they're not gonna engage. So that's kind of put you a little bit in a bad circle. You need to I think you always need to keep growing. You need to do some of the things you shared. Right? Go on spaces, start engaging. I guess commenting and stuff like that works extremely well on this platform.

Maybe using some I don't know if you use some tools for this even. I have seen like, HypeFury or TypeFully, and there's some specific tools for X? I don't know if you use any of these tools when you or you post everything manually. I I have to be honest., I don't believe in the reply guide strategy, which is really big on X right now.

Right? Like, People are saying, you go and you comment within the first one minute to five minutes when a huge account posts and you go really fast and you either use , there's a bunch of log ins that you can use to create like, an artificial response with ChatGPT that reads the main tweet and it creates one, or it's a funny one and you post a meme.

And I think you are going to be sucked into this vacuum of chasing the engagement mean, and chasing the views. And all of that time, you could have used to jump on a space. And I'll tell you, I have a lot of recurring speakers that come on my space and they say, hey within my take I might get up to like, forty five followers at times.

So imagine how powerful it is. And as a host I was talking to a friend recently. He says his minimum is fifty followers, and as a host, I can tell you, I host for one, two, three. I even host for like, four hours sometimes. Oh my god, that's crazy. But it it for me, it's fun. For me, it's like I'm giving value, and I'm talking to my friends.

And I have fun with it, but I had, I had Grant Cardone on my space like, to like, a month ago. And that was a four hour space, and I think I got like, six hundred or seven hundred followers from just hosting. The cohost will get about half. So imagine so just to show, you could be replying all day long and not get anyone to follow you because a lot of big accounts are not saying, wow.

This is a great reply, let me follow you back, it's gonna take a lot versus joining these spaces, engaging with speakers, creating those networks, and honestly growing way faster. I think this might be something for me, I like things like this anyway. I do things like it's naturally I like connect with people.

So I think this new these these new things with access is really exciting, I think that you can grow in this way because I wanted to touch a little bit how you're generating the leads I guess, for what it is that you are selling, like monetizing this audience. What What have you found work well?

I know you had with your kind of the bridge between Web3 and then the education, but I don't know like, now in the bear market, I guess. or maybe it's going up a little bit now for sure, But, you know, but the before how how are you generating leads for your business to make sales?

So the way that I think about it is that it doesn't really matter the market. It It matters the value that you are giving the person. Right? And if you're able to find that audience that matches with your offering, you will have an an evergreen type of business. So let's think about it as a creator.

You're a creator, let's say you focus on growth, and and my friends laughed. They're like, you focus on Web3 and growth, so you're a growth girl. That's not really my niche. It's more like I that's what I think gives the most value to those that follow me Right? because they are creators or entrepreneurs.

So let's say you focus on growth, and maybe you have a course that's gonna come. Maybe you're selling yourself as a consultant. What makes sense is that you're going to build content that attracts that audience. And I was talking about this with a different friend who built like a one year automated type of calendar that helps you post and helps you brainstorm subject.

And she was saying, hey what I do with my calendar is that Tuesday, I focus on freebies or things that are upcoming, and then Thursday I post about what is it that I'm selling. So understanding that one people need to see what you're selling to see it. Posting it one time is not something that's going to really get to most of your of their of your following because of how the content is served by the algorithm.

Also understanding that if you post about it every day, it's no one's gonna wanna buy it. No one's gonna buy it's gonna be too in their face. It's gonna seem spammy. So Having that balance of being able to provide value whether that is through your long form tweets, through your threads, through your newsletter.

Newsletters are big. If you're a creator, you don't have a newsletter? I have no idea what you're doing. Right? I I was gonna say that because that's the bigger that's the best way make sales. Like, Social media is like, for building engagement, build that trust with the following, I think in a lot of ways and also with your newsletter of course.

Well, I think there's still to this day. I mean, I come from more of a marketing background than create you know, I love creating things like this, but for sure like, I have interviewed like, tons of experts on this topic of email marketing and list building. It's still what's what converts the best when it comes to promoting your products and services.

So I'm curious to know like, how are you how are you getting people really onto that email list? Because I as I said, you cannot promote every time. Like, Hey, here's my link. Here's my link. That would be spammy, but how are you doing that to actually get them on there? And then when they are on your list, actually make more sales for your products and whatever it is that you offer.

Yeah so, I have a few strategies and currently I've been mainly focusing on the newsletter for my business and I'm going to, Within this next few weeks, you're gonna see a new funnel to get onto my own personal newsletter on my personal page. But the way that I've been focusing on it with my business has been with the same strategy that I'll use for myself, which is providing a freebie.

Right? So I know people that probably wanna buy an NFT or want to learn about buying an NFT. They may not know my audience is people that don't really know what is Web3. Right? Because I'm an educational type of community. So I built a thirty one day path to Web3 that takes you from zero to really understanding the technology and why blockchain and, you know, kind of it's up to you to decide if you wanna get into this or not, but I built a whole sequence of free newsletters.

Super valuable, no fluff. It's just right there for you and that was completely free. And the exchanges, you give me your email, you get added to this newsletter that's free. Mhmm. Then uh, we also made that into a PDF Right? and you say, hey. if anyone wants to get this free ebook, just same thing.

Give me your email, and I will give you this free ebook. So that obviously the ebook? what was the ebook about? It was the same thing, The same thing. Same like the course, okay. It was just for people that don't wanna open their email every day, and they might just wanna read it at once.

Love that. So thinking about also how to repurpose your own content right, is really important because one email newsletter, you can make that into an ebook. You can make that into a video series, you have so much potential into repurposing and that's another thing that I've actually seen a lot of AI products Now also help you do within repurposing your tweets into LinkedIn long format blog posts.

And by itself Do you know any tools for this? Like I have a tool I love the tools. I have a tool, but I need to think about the name. So I have a I have a whole notes thing, with all of the tools that I like. So I I'm gonna share the tool with you. Yes. But there is this tool and there's also tools for enhancing your bio, by the way.

Like, All of the things I've talked about, there are tools out there. And I love using top tools dot dot com or dot AI, I think because they have all the tools that you can find. They have a search bar, and you can go and filter within what you wanna search for. But, yeah. So For the newsletter, I focus on giving a free product, giving a a good freebie and then within the newsletter, at the end I have a resource of the week.

And I basically go and find resources that I think are good based on creators that I follow, searching on Gumroad, Maybe a YouTube video that I thought wow, this actually is really good value. And instead of redoing it myself, I wanna from other creators as well. So I add that on the resource of the week.

I talk about why it fits with my audience. I know who my audience is, so I'm not gonna go recommend the game. I'm not gonna go recommend anything that is not literally a pillar for that audience, and it's free. So then when I promote my newsletter, I also say hey, by the way we have this free resource that is amazing, but you can only get it by being on the newsletter.

If you're not on the newsletter yet, this is where you sign up. Right? So I think giving something within your newsletter that's really high value that the people that don't wanna sign up to get a freebie and don't want the other newsletter and they just really wanna get that really high value piece, That's a a really good way.

But, yeah, I think at the end of the day, it all comes back to giving free value. Right? You are asking for something, A pretty hefty price, you're asking for their attention, and attention is the most expensive thing that someone can give you. So it has to be an equal exchange of value, I think.

Yeah. I love that because you have this this course like, thirty one days to you know, learning about NFTs. Right? I mean, That's so much value or the ebook. I think it's smart to do that, actually. Do you use AI to craft all this? There's a lot of content, by the way. It's like might be overwhelming for someone to start with that thirty one days, but I I usually recommend stuff like that when it comes to even marketing and list building.

Like, you can start with doing an email course can be, like, a few days. Doesn't need to be thirty one days, but it can be maybe maybe five to seven days at least. You can start there, And then you can build on that, you know, because when they are coming onto your list, if they're not getting anything afterwards, they're kinda like, what happened with this now?

You know? You need to have some form of consistency, but Yeah. I'm just interested to know if you're leveraging AI to create this content in some way or do you like, in terms of the writing, copywriting, and things, how much AI is in that? So I will tell you the first one I did had no AI.

So I actually hire a copywriter who focused on crypto, and he was the one who did it, so I hired someone. But moving forward, I've been working on content, and I actually kind of created a step by step guide that I use to build my ebooks and think about the content within it. And for me, it's very much a mix of, yes, I'm using AI to help copyright, to help ideate, to help me understand how can I structure this in a way that makes sense?

And the other fifty percent is really using my expertise because, yes. maybe you are a creator who use one AI to do it all for you, and that is okay if that's what you wanna do and that's how you wanna do it. For me, I think there's a lot of value on my authentic expertise and knowledge and what I know.

Right? I so I focus on, hey. this is all of the things I wanna talk about. Help me structure this into a sequence of x amount of letters or into an ebook. And help me think about the way that I wanna break this down and the information that I should focus on for an audience that likes x, y, and z.

So I definitely now really use AI to help me understand how can I give the most value to my audience really with what I wanna give them? I think what's Interesting in the age of AI and now with generative AI everywhere. I think people are just spamming the web with more information.

I think that's why it's so refreshing that you're saying that you're using Yes. Kind of to amplify you, not to replace you in terms of what content you are putting out there. I think that's kind of risky. Right? If you're creating your courses complete AI, that's not you. That's not your thought leadership.

That's not your experience and I think to be someone trustworthy online or something you wanna put your name behind, you need to actually put, you know, the thought leadership and experience there. I think the AI can just get you that far, but I think what I would say personally, I would take maybe an email I've written or maybe I like a post, maybe I see okay.

Gigi is doing this on X, it's working really well. I say okay. the structure, The AI is really good at breaking down structure, and then I can rewrite it in my way basically, or Justin Welsh on LinkedIn or someone like that. I might take something he's doing and then break it down or something I've done before for my email marketing and convert it really well, and then I go into and tell, okay, I want something similar.

For that, it works. But then it's my experience also. I'm just adding that in. So I don't know if that's something you have thought of when it comes like the challenging. There's a lot of pros, but it was also like, the negative components of this. Yeah, and so this was like, last year or two years ago.

I've found someone and I don't remember their name, but they created kind of a structure of this is how you can do it manually. How we can evaluate your post by impression, by comments, by likes, by every single thing. And then from that, this is my manual process because this was pre ChatGPT.

They're like, this is my manual process on brainstorming three different type of content, and maybe one is visual, maybe one is written, maybe one is video. And then last year, I think it was Alex Finn or some of you may know him as NFT guy if you are in in X in any way. And then he helped me understand how I can do this with AI as well right, with the code generator, which I think now has a different name on ChatGPT.

And now you can do it on Grok whenever you get access to Grok on X as well. But, basically, it's creating all of your content or downloading it, putting it into a spreadsheet and seeing the impressions, likes, comments, you can do engagement rate if you want. You can go as deep as you want with it, retweets, bookmarks, and then having ChatGPT or whenever you get access to Grok, analyze your content to see what were your top trending type of posts.

Right? And then you really get to understand your audience in a deeper level because you might think that your audience is creators. You might think that your audience is entrepreneurs or coders or founders, but when the AI analyzes your content, that might not be your audience, and you might be focusing on the wrong type of audience.

And it can also help you understand what is the content you should focus more and even how to repurpose your own content. So I think that is definitely a very important aspect of of leveling up as a creator. That's so interesting. I saw when the GPTs were announced, I saw the guy from Superhuman newsletter, the AI newsletter, basically, one of the largest ones.

He created a GPT account. I think it was a two, one it was a it was on X. He was doing that to kinda get his data, to get kinda the when with the best times to post and all this. He kind of did exactly what you said. He fed the data into that, and then he got some great responses.

I don't know exactly how it worked, but he just had a screenshot. He got a lot of engagement from this, basically when he did it. So, I mean, I think there's a lot of potential to basically amplify yourself because maybe you wouldn't check this otherwise. I don't know. But you do use any analytics tools other than what's natively built into X, for example.

Do you have anything else that you check on a day to day basis? Yeah. I mean, I would say sadly X's analytics tools have been broken for so long. They're honestly kind of sadly unreliable. I think now they're getting revamped, but I've used a metric pool and I my memory's terrible, but there is one website that I use that I can basically see how many followers I got per day, and you can compare that to the type of content that you did, impressions.

I have to think of the of the name of the website because I basically just have things bookmarked, then I just go from there. But I do use a lot of outside tools outside of X to evaluate how is my content doing when am I getting most of follows or most follows and impressions? And then you can kind of It just gives you a a really good deeper look into your content and what actually works.

And I will tell you one thing, Any day that I'm hosting spaces is the day that I grow the most. Yeah. That I'm hosting or speaking on spaces. Yeah. For sure, I mean, it sounds like it sounds like it's a great strategy for anyone who wants to get into X and and start building relationships as well.

But I have a question around what your number one piece of advice would be for creators to get into this world with AI and start implementing this in their business. Okay. So I think the biggest advice that I have is time block. Obviously, I'm an extremist, so I'm like time block five hours in one day over the weekend, the day that you're free.

And just really take the time or you can time luck you know, throughout the weeks and whatever works for you. But my biggest piece of advice is build your own CRM into what are your pain points, What are the things that are taking you the most to do? What are the things you enjoy doing?

Kind of Really understand who you are, what's your business, and be really honest about this. Right? So Then from there, the second step is looking into tools that can help you with that. Right? So your biggest pain points, maybe you don't have a consistent way of posting. You post one day at one, the next day at five.

Maybe your audience wants you to post at seven AM. That happened to me in in Pacific time, so that was the best time for me to post. And I didn't always wanted to be up at seven AM. Right? So finding what are your pain points so you can find programs that can help you with those.

So Whether that is editing your videos, which I that's one of the things I procrastinate the most. But if you find a an app that can help you added that automatically. Right? Now you're taking away like, five hours of your day that you didn't want it to do, and now you can do it in fifteen minutes.

Right? So list your pain points, your struggles, your needs the things that take you the longest to do. That might not be a pain point, but it it will end up being one. Then you all I just wanted to ask one thing around this. Where you was you mentioned some like, time tools and things like that.

Were you always productive even before kind of the AI and things came into play? Were you always like, really picky with your time and how you planned your day and things like that? I I'm a software engineer, so I can tell you I'm a very programmatic, systematic person. I like time blocking, I like order, and yeah, I can help you do that.

And I also will say on the other side, as much as I like this and as much as it's part of I am as a person. I also have ADHD So by default, my brain is programmed to procrastinate and to not have a sense of urgency. Right? So It's really a miracle that I can be this way, and I think the tools that we have in nowadays can help you even more.

So whether you have ADHD or you just love to procrastinate, building a system, again is number one way. So list pain points, find programs that can help you with those and take whether that is a Saturday or a Sunday in the beginning of the month or three or like, one week before the month ends to then start batching what you're doing.

Mhmm. Batching has been like a hack into higher productivity and actually getting things done and use your calendar. Block that time. Sunday at one PM, I'm gonna work on all the content that I'm going to brainstorm topics on. Then on this day, I'm actually gonna go and create content for five days.

And eventually, you just get better, but I will also say focus on atomic habits. Doing small things with compounding effects because saying that you're gonna take five hours in one day for someone who is an audience student blocking thirty minutes, you're most likely not going to do anything within those five hours, and you'll be on social media.

But saying that you'll take one hour, give yourself some sense of of urgency, and maybe that day you only create content for three days. But then the next time you do it, you keep adding a little bit more, you add one more day, you add thirty more minutes. Maybe you're using the Pomodoro technique, and you're actually using like, Homofocus to focus yourself within twenty five minute time blocks for forty five.

And giving yourself that ten minute break and sticking to it. But yeah, I think there anyone who is not using AI will definitely be left behind whether you're working for a company or whether you're building your own company, it doesn't matter what intersection you're on Yeah.. People that use AI will get more done than those that neglect it.

Yeah, hundred percent. And you mentioned video there a little bit. I'm not sure. Are you planning to do more long form content as well like, for YouTube, or is that something you have cons consider as you're kind of branching out and building on other platforms? So I used to do YouTube videos about coding, and I have my YouTube and I'll tell you this.

Obviously, I love coding, So for me, coding is my one true first love forever, and it's the thing that gives me the most passion and the most happiness as as weird as it may sound. And I will record videos and and once you start editing videos, you learn how you can really hate what you're doing really quick.

This was before there were any AI tools, and it would take me five hours. I was terrible to edit a 40-minute video. Oh my god. It was so bad, and I stopped doing it completely and now I've integrated it within I like I said, I do atomic habits, I'll go to the gym. I'll record it, and I integrate that into my content.

So my the people that follow me, they know I. To bring in more of my personal take into things one is my humor. I have terrible humor, but my friends like it somehow. And two is gym. I'm you know, I love working out. I love eating healthy, and I make that part of my content too. And I think it just gives people a more personal look into who I am, and I'm very honest with it too.

Sometimes I'm like, hey. I'm slacking and all my spaces every Wednesday, I'm always like, It's gym time. And my audience loves it because it it really feels that you're building more of a personal connection. But editing those videos at times is is one thing that makes me procrastinate the most, like, I'm very honest with myself.

And using CapCut and being able to just upload some of the videos and the AI deciding what is the best part of that video, which is silly is wrong, But it really does save you so much time. Does it do that for long form content as well? I have I just, I know of CapCut, but I haven't used it too too much for like, longer form content, but I'm I'm interested to try it out.

Yeah. So I've been doing vlogs for travels that I do that are related to my industry and I'll record thirty minutes, one hour of content because I'm just going out, then I use it and I compress it there and I'll do you know, out of all that content, I may bring it down. I usually try to do under three minutes, but I'm actually editing a cookie tasting vlog that I did.

And that one was so long, and I think it'll be like, five minutes. But I'm just using CapCut. I like that it has already music, that it's non copywriter that you can use. It has transitions. But again, something I really hate doing, which is editing video. Mhmm. Finding a a product that helps you, like, supercharge your your editing process is really important.

And I am I am focusing on creating more video content. I'm trying to help myself , during holiday time is when I travel the most. So I'm trying to create a structure that works when traveling because my structure works when I'm at home. When you're traveling, You really have to be really intentional about your time even more than when you're at home.

So currently trying to focus on that so I can bring in more video content. When I host Basis, sometimes we do live stream as well, and finding ways to repurpose that is really important to me. And also doing talks like this where you record it, and then later on, you get to make it into long form tweet, video posts, Instagram, TikTok, YouTube.

This is gonna turn into like, hundred plus short form content. You know? It's pretty exciting you know? I love it. I think that's great and the same when I'm when I have my structure day, like, when I'm at home or when I'm not traveling as much, it's a lot easier. So I'm I've been doing this lifestyle for ten years where I travel a lot, and it's more challenging when you are on the road, but you need to just find that structure so you can keep Staying consistent with whatever you are doing, I think.

So hundred percent. But I have, I think, one or two final questions. If you were to start over from scratch today. Let's say you lost everything that you have built up, your audience, everything, and you wanted to gain a competitive edge an advantage and leverage AI to kinda build things up again, what would you do?

First of all, if that happens, that would suck that would be terrible but You would still your knowledge, though. I might I give you your knowledge. Maybe you can make it more challenging that you don't have your network alright, but do you have your knowledge? Yeah. I would personally start with creating my two week plan.

That would be the first step. And I would go into ChatGPT, and I would add, again, everything about me, who is the people that I'm trying to attract? And for me, honestly, it's kind of more exciting doing it from scratch because now I get to really just hyper focus on those people and attract them to me, so that's perfect for me.

So I would focus on that, and then I would help brainstorm a two week content structure that can help me with whatever is my goal. So my goal probably is growth and impressions at that point. Mhmm. So by using ChatGPT to help me develop this plan, it frees some time for the networking aspect of going and commenting on people's things that I like, that I want them to follow me, that I wanna follow them, and then also building my audience and people that comment on my things, making sure that I go fold them back or like their stuff, DMs, hypercharged that with, again, speaking on spaces, I'm never not gonna say that.

Or if you're on Instagram doing live content, partnering with other creators in your space and because I would do that a lot. We would do videos together. We would collaborate on captions, we would do lives together. So I think collaboration is is a key tip for me on growing from scratch.

You don't have to have thousands of followers for someone to wanna collaborate with you. You have to be an the person that is not transactional. Right? It's not about you taking. It's about you being able to give both ways. And you might not have two followers, but If you have good knowledge, if you're a good person, if you are passionate and obsessed with what you do, I can see you building relationships with a lot of other people.

So yeah. Using ChatGPT to help me develop a structure and also not just keep running that over and over, analyzing what's working, what's not working so I can focus on those things that are actually bringing me the goal that I wanted, which probably growth at that point. And as I grow as a creator, I would modify my prompts, and I would modify what I'm doing and also modifying the details that I had given about me.

So the output is related to how my trajectory is going, how my content might be transforming. Right? Mhmm. And, yeah, I would say the networking part and finding podcasts, finding spaces, collaborating, those are the consistence that I will always continue to do. Yeah. couldn't agree more.

I think it's great. If whatever you do, you need to build up that network and the relationships in your space and You know, start keep doing that. And the last part was what do you think about the future of AI? Because you've been in the space for a little while now and been in the early stage startup even.

So what what do you think about this, where things might be headed? Well, I'm really I'm okay. Where are things headed? Would this be for creators? In what In what sense? Let's niche it down. Yeah. I mean, I think I think we we have a lot of things that are happening right now that it's exciting and like, I mean, for example, we saw Mark Zuckerberg with Lex Fridman they are doing this.

Right? They are basically cloning themselves and they're having themselves in a virtual work kind of and having the and maybe we can have this interview in the future right, as our our clone. I mean, that's that maybe is more accessible, and that's kind of already happening, but yeah, it would be made for creators, but just in a overall sense, what you are thinking, what's gonna happen with this that doesn't only need to be for creators.

Yeah, So I think there's there's both sides of it. Right? There's there's a very positive side, which is enhancing your productivity and helping you build an even greater business and be a even greater solopreneur without having to really hire a team until you're really at that point where you have to, and I think that's great.

I think there's a big opportunity for you to be authentic. I think authentic content, especially in content that is real, that is relatable, that is your story. And it might be you can still recommend tools, but you can mix it in with your personal story. Right? Like, oh, I wanted to be a software engineer.

College was too expensive, and I didn't have enough money. I went into a boot camp, and maybe that boot camp sucked. And you kind of just infused it with your own personal story, but I found this tool and it changed my life. I became a software engineer within six months after. And, obviously, maybe there's, like, where it goes into show more, and then you have the tool and you so I think mixing advise with personal stories are going to be even more powerful because it's something that this technology will never be able to do.

It will never be able to replace personal stories. Right? ChatGPT doesn't have a personal story. You might be able to make it and I actually had someone who said, oh look, This this prompt, The story still look very inauthentic, which is what I told them. Still have to edit that.

Right? Like So I think for the power of personal stories we're going to have a bigger opportunity space when everyone's content looks the same. And then I think taking advantage of, like you said. So right now, there are companies that can create an AI clone of you, and you can just input what type of content you wanted to do, and it looks like it's you.

There is technology out there that can replicate your voice, and that is as positive, as negative as you can imagine. Right? It can go both ways. So I think you know, we will be facing more challenges to authenticate what is real versus what is not. I think there will all also be a lot of opportunities for companies that can do that as well.

But I think in terms of content, the one thing that we're gonna see is a lot of unoriginal content, a lot of robotic content. Everything will look the same because if you did it and you got millions of views, then probably a lot of people are gonna be trying to replicate that success.

So the biggest opportunity you will have is with original content, showing your personality, and really connecting with your audience in a deeper level. Yeah, I don't think you're gonna go viral with like, the robotic content as much or like, reaching your people. And yeah, you mentioned these tools.

I think HeyGen, it's great I mean, obviously, people using it for courses. I don't like watching that as much as to like, the hand movement are a little bit strange. I'm sure that's gonna get better. Say the the the 11ElevenLabs with the voice, I think, is interesting. I saw Eric and Neil Patel, they're already using that for marketing school, which is really interesting.

They're translating to Spanish. They don't speak Spanish, but they're reaching the Spanish audience with because they have a big pretty Neil has a pretty big following in the Latin countries and stuff like that. So I think that is gonna be pretty big and also when YouTube and platforms like that natively integrate that because then more people are gonna stay on the platform like, this session is in English.

Right? But imagine we get someone from Venezuela or Colombia or something, they wanna check it out. They're probably gonna leave because they they might not understand it, and the captions are not the same connection. So I think that is gonna happen pretty soon, I think, when these platforms integrate that because this is gonna mean more revenue for them, more revenue for the creators hopefully.

So I'm pretty excited about it but uh, where where do you want people to connect with you? I am sure X might be the best place. Right, Gigi? Yeah. So I'm very big on X. Definitely connect with me there. If you are looking forward to seeing more personal type of stories always take on it with me on Instagram.

I'm I will be active as much as I can consistently. And then I will be dormant for a little bit. I have a pattern, and I've and I finalized it. I have not fixed it yet. But, Yeah. on Instagram I do share a lot more tech visual content or more of my personal life. And then on X, you will find the place that I think you'll get the most value out of me.

So Definitely connect with me on X. Yeah. That's awesome. Go follow Gigi, I leave the links in the description. If you have any takeaways from this session, Gigi has shared so much great value. Leave it in the comments. Be sure to subscribe to the channel for more. Like the video if you want more like this, and I'll see you in the next one.

Ciao for now.