AI Content Amplifier

Navid Moazzez: In this session, we'll walk you through the AI Content Amplifier system and show you exactly how it works. And Jan spent a lot of time crafting some of this, and I'm really excited because this is gonna streamline my process so much. Uh, even what was available before, now it's so much easier with this system.

So what makes you excited for this, Jan?

Jan Koch: I think what I like the most about the AI Content Amplifier is that this is a repeatable process that gets almost every creator out of the hamster wheel. Like, the times when you struggled to keep the content pipeline full so that you were constantly publishing, they are out of the window with the process that I'm about to show you, and I'm just looking forward to using this for myself as well.

Navid Moazzez: Yeah, totally. So let's get into it here on the screen, and showcase how it works because, we have, you have this as well in the members area so you can get access to this. This is in a Click Up, as we are recording this and, you can access everything there.

Jan Koch: Yeah.

So we have an eight step process.

And as you can see, we start with ideation and we end with publishing. It's really full circle, if you will, the entire content creation process is covered. And every single step you'll see is broken down and is supported by prompts and we'll show you how to implement them in this video.

So the first step, ideation, the goal is to have five to ten ideas for what to write about in the coming week, let's say.

So this follows a weekly topic where you define a topic for a given week. You write a main content piece, let's say a newsletter for example, or you create a YouTube video, and then we'll spin off this content piece into seven to ten different repurposed content pieces that get scheduled out over the coming weeks.

So you're building up this content pipeline and you're switching up the content between the days so that it's not one week just topic A, next week just topic B, you'll see how this switch it up.

And one way to start with ideation is of course to use ChatGPT and ask it for ideas, but what we like to do is we like to see what's already working.

We like to see what topic has traction so that we can ride a wave instead of trying to make the wave our own. And the first prompt we have for this is inside ChatGPT, which I'll show you right now.

So we go into GPT. We'll need the VoxScript plugin. So make sure you've got the plugins enabled and here's VoxScript.

We'll copy and paste the prompt into this.

Navid Moazzez: And why is this one better than just using it natively? It doesn't work, right? To scan the YouTube videos.

Jan Koch: Yeah, as of right now ChatGPT can't summarize YouTube videos by itself. And we do have other tools like Summarize.tech, for example. But they rely on the captions being given in a video.

They can't transcribe videos or summarize videos without the captions. Exactly. What we can do right now, let's say we want to talk about, um, five steps to inbox zero and managing emails effectively. We have this video from Tiago that has 333, 000 views. So let's say we wanted to create some ideas around managing email and being productive, because that's one thing every creator needs to do is you need to stay on top of your email inbox.

And we'll copy and paste the video link into the prompt and. As you see, based on the transcript, we'll extract the five most important ideas, revelations, results, and news, offer ideas, how I can repurpose them as my own content, referencing the source in the context of helping entrepreneurs use AI to become more productive.

So this is what I do. And my audience of self employed business owners. And you would obviously customize this.

Navid Moazzez: Self employed dads, right?

Jan Koch: Self employed dads, yeah. So, you would obviously customize those two parts. for your own brand and business, but now what you can see is ChatGPT is actually calling the VoxScript plugin and it does the heavy lifting for us.

Instead of us having to watch a 17 minute video and then maybe do more research and watch more videos, we just compress the time here, literally.

Navid Moazzez: This one should be pretty fast because if you have a longer video, it will take a few yeah, it will take a little while because, but now it's a short video, so it does it in

Jan Koch: Yeah, it should be within like 30 seconds.

We've got the response here and this is already saving you like a hundred eggs of time because instead of watching 18 minutes of video, maybe even if you play it at twice the speed, it's nine minutes worth of video. You don't have to do that. You spend 30 seconds waiting and you get the

Navid Moazzez: ideas. This is a game changer, I think, to be able to summarize things a lot faster.

That was not possible before AI. So now you have this. to your arsenal, in your toolbox, essentially.

Jan Koch: Yeah, and we'll show a different way to come up with ideas. Let's actually do this, while ChatGPT is working. Let's use the time effectively and go to Google Bard. And one reason we like to use Bard for this use case is because Bard has real time internet access and ChatGPT doesn't at the time of this recording.

So we'll copy and paste the prompt here and say, please research the top 10 trending topics related to managing email and getting to inbox zero regularly for self employed dads who want to learn AI in, my audience is in Germany right now, so we'll go with Germany. Please focus on the topics that are, this is a slight deviation. Because with the ChatGPT prompt, we gave it a pre selection of the audience already by what video we put into it, right? We would put only relevant videos into this.

Here we don't have that, so we have to tell it what role, what type of people we want to reach with this. So we need to make sure the topics are relevant for those types of people. So we say particularly for entrepreneurs. And that I can create content around myself in the context of teaching bad entrepreneurs how to use AI.

And then, that's essentially the ideation part done right here. So, we've got, uh, 10 ideas, AI powered email tools, so we could do a roundup about tools. We could talk about AI powered workflows, like how to use AI to sort your email inbox, for example. We can talk about AI prioritizing emails. We can talk about... using AI to draft responses or send responses automatically, all sorts of different things that we can take. And in the meantime, ChatGPT came back with the ideas and takeaways as well, which is one touch email management, this is important, never touch an email twice, unsubscribing, streamlining, setting a productivity system.

It's essentially... Very similar, and now our job is to just take one idea and execute the next step of the process.

Navid Moazzez: Yeah, which one do you prefer more? Do you prefer Bard or do you prefer ChatGPT usually for your ideation process?

Jan Koch: For the ideation... Yeah, I like, I like this ChatGPT process more because I feel like I'm more in control about the types of topics it will come up with, and I know that the topics are important and get attention, like I know people want to learn this, otherwise this video wouldn't have 330, 000 views, whereas here, I kind of guess people would want this topic, but I don't have any data that would back up my guess and my assumption.

Navid Moazzez: Yeah, yeah. No, that makes sense for sure. No, I tend to also do the same with ChatGPT, but it's good to have more options. So you can actually go and check what's, you know, the different results. Maybe you like something from Bard or even Claude sometimes. And you can just check that , when you're doing your research.

It doesn't take a lot of extra time. You know, you would spend a lot more time before. Doing this on your own. So that's kind of the benefit.

Jan Koch: Yeah. And then at the end of this process, as you'll see in the guide right here, you want to have a list of five ideas for the week, and then you pick the one you like the most.

So we'll go with one touch email management and execute the next process.

And the next step in here is called research. So, what we want to do now is we want to back up the content with facts, statistics, arguments, because it's good to create your own original content, that's okay ish, I would say, but the exceptional content It's the one that is backed up by what other people say, statistics and numbers.

Navid Moazzez: Yeah, we can talk about that a little bit. Like for example, in my case, when I've written blog posts or guides before, I think it's really beneficial to not just have your own thoughts in that article, basically bringing in other experts into that. Like if I had maybe done an interview or I reached out to someone for a quote, or I researched the web, you don't always need to reach out to someone.

You can also go to different things around the web. And I think with AI, this becomes a lot easier too, of course, you have to fact check, you have to double, double check things to ensure it's accurate. But other than that, it's a lot easier and you can do it a lot quicker than ever before.

Jan Koch: Yeah, couldn't agree more with this.

And essentially the process is you would want to compile things like tweets, relevant quotes, books, articles, some facts and numbers. And of course, we've got the prompts for you as well. So let's use this ChatGPT prompt to dive into this. We'll copy and paste the prompt in here and paraphrase, or customize this example on one touch email management related to our content idea.

So our content idea is... Helping busy, dead entrepreneurs streamline how they manage their emails using AI. And then here's the important part, provide links to all the sources, because especially with ChatGPT, you can't rely on it. Giving you the sources, it will hallucinate quite a bit and it will be very, very confident in the hallucinations.

Navid Moazzez: Make sure you fact check things still with, there's different checkers out there, like Originality.ai. There's a few other ones as well. Content at Scale has one for plagiarism and duplicate checker. There's one that I saw StealthGPT. There, there's a bunch of these basically where you can check the originality and the facts.

And then you can also double check yourself, right? Especially if it come now, it comes back with citations and facts. You can go to these sites and actually check because you would lose a lot of credibility if you're posting something, especially on social media or your blog, if it's not accurate.

So make sure that's, uh, that's the thing here.

Jan Koch: Yeah. Very important point. And we are in the thread right now where it has the VoxScript and WebPilot plugin available. So it goes back to the video and sees, okay, what facts do I have in the video? Let's also create a new chat. that has real time internet access, and do the same thing.

So we'll execute the same prompt twice, and as you can see, it's now doing research with Bing. So that we can compare, okay, what is in the video, what is available online on the internet, and then you could also run the same thing in Bard, obviously, as well.

Navid Moazzez: It's interesting to compare because it's not always the same.

I think that's what I've learned by using these different plugins and comparing it to natively in ChatGPT, and I'm sure at some point everything will be... Kind of native in there or maybe with the GPTs you will be able to have that so the plugins might not be available and then you'd go to the GPTs and do the same thing for certain things and maybe they execute certain actions for you.

Jan Koch: Yeah, definitely the direction where we're going. So let's see if VoxScript is still running. This one came back with nothing. So let's recreate this again. At the time of the recording, there's a little bit of a service disruption in GPT, so bear with us. Um, let's go to Bard in the meantime, while ChatGPT is trying to get itself sorted.

Because Bard really, for this type of research, I prefer Bard over GPT.

Navid Moazzez: Yeah, because here it is pulling directly from Google with real time internet access. So it's, uh, sometimes it's better for the facts straight out of the box. You know, like you can just see that it's basically pulling from the first, second page of Google, most likely.

Jan Koch: Yeah. So here's something that is really...

Really powerful for this piece of content. The average person spends 28 hours per week checking and responding to email. Like just cutting that in half gives you 14 hours, waste 21 minutes per day searching for information in their inbox. So this is really, really good. And it gave the information right here.

I probably would still do the research and get, try to get the direct link. To this, so we can ask it, uh, please provide specific links to each statistic. Google Bard isn't as good in following prompts as ChatGPT, but you can see it now comes back. With the proper links. So you can use those and add those to the content process.

ChatGPT is still, there we go.

So here's also some really interesting stuff going on. 99 percent of email users check their inbox every day. 58 percent doing so first thing in the morning. That's the most toxic thing you can do is checking your email first thing in the morning. But it also gives you the links to the statistics straight away.

And you can already see having those numbers, facts, and data makes your content so much more authoritative by being able to refer to that information. And that's why the research part is really important in the AI Content Amplifier.

Navid Moazzez: Let's go to this next step here, your main content piece. That's one I really like.

You know this, Jan, so I'm glad you put that in here. What do we have here?

Jan Koch: So the entire system circles around one piece of content that we can repurpose, redistribute across multiple weeks. And we've got in the step three, we've got a process for crafting your video masterpiece, assuming you release one video a week, or we have a process for an email newsletter with a specific structure.

And in my case, let's go with a newsletter. But the same process applies to the video content as well.

So we go into GPT. This does not work in Bard as well. So I've not included Bard in the process here. But what we can do is we copy and paste this into ChatGPT. And we customized this for our own, so obviously the target audience would have to be different for yourself.

And this prompt is designed to be an iterative approach. So GPT will ask you, okay, what is the first step? What should the email be about? How do you like this? How do you like that? And it takes you through the entire process of everything. And if we run this prompt now, you can see exactly. What this looks like.

So instead of jumping right in and trying to make up some copy or personal stories, you can see it asks us, could you provide some details about the main theme of focus for this week's newsletter? They say this week's newsletter. It is about helping busy, dad entrepreneurs save time when managing their emails by employing the one touch email management system.

Now, let's also, here are some facts and numbers I'd like you to use in this email. Let's give it some of the numbers and details.

So we'll have this one. On average, professionals check the email 15 times a day. This is insane. Let's do three ones right now, three.

So this is 8 8 hours, the other one was 28 hours. Uh, let's do the daily email check. Because we really want to pick numbers that show how, how impactful Email really is and how massive the distraction can be. And now you can see we write the greeting and introduction personalized to the audience.

And this is already the first part of our email. Of course, you would split this up and have one sentence per line and short sentences and make sure that the tone of voice is exactly how you would like it to be. But I would have taken like maybe five minutes to write this instead of five seconds.

Navid Moazzez: Yeah, totally.

And you can do things, you know, a little bit more with the custom instructions and you can add details. We didn't add too much now. Like if Jan added more details and context, it would have been better. He could have added like a full bio about himself. He could have said, I, you don't use dear in the first line.

In my case, I sign off with, until next time, stay inspired. I can like, tell ChatGPT to sign off like that. It's not that difficult to add it yourself afterwards, but if you wanted it to come out like, okay, this is exactly how I would write it, then you can add these details and it will actually come out.

You know, maybe instead of 80%, maybe 90 percent there, or 95 percent sometimes even. So you just do the final 5 percent or, in some cases like 10 percent more and then it's done.

Jan Koch: That's a great point. And essentially the way you would customize this is in this section right here, where in the prompt we tell GPT what structure to follow.

So we'll have a personal greeting in this case, AI tool of the week, a quick tip or insight. News section, personal story, call to action.

Navid Moazzez: You can tell it a little bit more in each one if you wanted to. Just for, because every one is slightly different, it wouldn't work. Like depending on the style of newsletter you have, you want to add some more details into that.

If Jan added... In the personal greeting section, start like this, then ChatGPT will typically do that. And usually it listens pretty well, so, yeah.

Jan Koch: We also have, if you don't have a fixed structure yet, and you're just making up every new setter as you go, use this prompt that we have right here. Where the goal of the prompt is to come up with a repeatable structure that makes writing your newsletter a lot easier.

Navid Moazzez: This is one of our favorite ways, and we have showed this previously in some of the training on email marketing and things like that, how we might actually come up with a structure, or even with social media, if you like a post from Justin Welsh or someone else. I think it's really easy to break it down in terms of the structure, how they are doing things and ChatGPT does a great job and then you can fill in the blanks with your content and stories and then it's a unique piece.

Jan Koch: Yep, 100 percent and the AI Content Amplifier covers everything that you would need to know in this case. So when we go back here, I like this actually quite a bit that now, my new setup is in German and I would have to translate this, but this is pretty cool already. So let's continue with the next section of the newsletter.

And now, essentially, your job is, as the creator, to walk GPT through the steps of the initial prompt. And this is the same for this new setup prompt as it is for the video creation prompt, because this is built in the same way. It's a process that GPT guides you through and you give it feedback on every step of the week.

So it even did the research here on Boomerang for Gmail, which is pretty cool because I can now set up an affiliate link if they have it for Boomerang, create a bit of content around this.

Navid Moazzez: Yeah, I also like this way of doing things because you're doing it in sections now. I think that's, uh, that's more efficient. I would do the same if I would write blog content or something like that with ChatGPT, I would do... the same process to not confuse it with a lot of stuff in the same and I just it just gives better output, I would say.

Jan Koch: Yeah, yeah, definitely.

So what I do now is let's go into ConvertKit and prepare this because we need the full email later on to a new broadcast right here. So I just copy and paste the intro.

And I'm not spending too much time on the formatting yet. I do this usually at the end of writing the newsletter. So you would have probably a separator or something like that. Doesn't need to have another greeting in here.

Navid Moazzez: We can even share one of my templates that I use for, or that I have designed actually. It looks a lot better. Yeah. A newsletter and things like that. You can do that simple one Jan shows here, but I have one with a little bit of, you know, that's how you can put your logo and things like that. It's a pretty simple template, but it looks great in the inbox.

Jan Koch: Yeah, yeah, definitely. So this is a very bare bones template that we are looking at right now. And now, I'm not going through the entire email process for the sake of the, for, of not stretching the video too long. I think you get the idea by now.

You tell it to continue with the next section, provide feedback, and then you build your content.

And for the video, this would result in creating a video script and an outline, and knowing exactly what would go on the thumbnail, what calls to action you would have, and things like that. For the email, it's, well, the email that you're building, and... If we go through the AI Content Amplifier process, the next step is editing.

So we do have a bit...

Navid Moazzez: Just one small piece on the, one small thing on the main content piece. I think if you're doing long form video... I think that's worth saying because it just becomes a lot easier because if you have, let's say a session for a summit or for YouTube where you're doing podcasts and things like that, well, you have a lot of content from this.

Maybe you're doing one or two videos a week. I mean, that's a crazy amount of content.

You can repurpose that for X, for LinkedIn. for your social platforms, and you can repurpose for newsletters. Maybe you need some tips every week, as Jan showed you. Maybe you need a tool. Maybe you ask this to your guests on the podcast, or maybe you're sharing yourself if it's a solo show, then you can do that. I think it's, uh, it's just so much faster. That's my favorite way of doing this. But of course, if you're starting with another main content piece, that's fine as well. Maybe you start with writing. It just, I get so much out of the video because it's long form and I can just turn one piece into all my other supporting pieces.

Jan Koch: Yeah, yeah, it's all about repurposing. It's all about creating content once and then using it as much as you can, frankly.

And this is also why the editing is so important because you want to make sure that the content you create once is up to par and up to your standard. For the written content, usually that means have you added the appropriate visuals, are the sentences concise, grammar corrected, understandable.

Do you stick with the main topic? Do you go on tangents? You don't want to do that, of course. And deliver what's promised in the headline, and obviously add the links to the resources.

For video content, this is obviously very basic, and you can expand this to match your own process. You want to make sure the audio is leveled, and okay, we've had some issues with that in the past, or I did.

Do we have the relevant B roll? Are the cuts smooth? Do you have an end screen? Do you do the keyword research for your video? Do we have an optimized title and description? Professional thumbnails, multiple ones because you can split test them and see which ones.

Navid Moazzez: Yeah. And you need a tag as well for you if it's on YouTube you need tags and things like that.

Yeah.

Which is, uh, says itself, but I think that's important, like, using tools like VidIQ or TubeBuddy, I think they are, you know, very specific to the YouTube platform, for example, but I think that, that is important in general, whatever you, whatever platform you're on, but if you're on YouTube, I think VidIQ is, you know, not a must, but I think you can get a lot of benefits from using it.

They also have, like, an integration with ChatGPT, kind of like a, YouTube GPT, essentially, so you guys do things specifically for your YouTube videos there. They integrate, of course, with OpenAI's API and all this, but it's just like built in the background. So it's more specific to YouTube and there are specific tools for podcasts to cut it up and things like that as well.

Uh, so yeah, just use, I mean, make sure it's doing some resources. We have a lot of tools and stuff like that you can use for this process.

Jan Koch: Yeah. And it's really important to have the content specific tools because they are optimized for those use cases. And

Here's where my favorite part comes in personally, because what you want to do is you want to tease people that you are going to share something.

So, let's say my newsletter goes out on Saturdays. On Fridays, I would send this pre content call to action on LinkedIn and on Twitter to get people to sign up to actually receive the newsletter. And then we have a post content call to action. So... Let's copy this into ChatGPT. This is really damn cool.

But what is important is the customization.

So we'll start with the landing page link. And we can debate whether or not it's good to have links directly in the content or in the first comment or something like that.

Navid Moazzez: I would probably keep it in the comments based on what I've seen on social media, but you have to try a little bit, depends a little bit the context of it, but a lot of people, they put it in the first, uh, You know, they do a post , on X, then the first comment, they put their link or maybe they have a thread, then they put it like throughout, like maybe they do, they add some value and then they add the link, you know, that, that's typically how it is, even on LinkedIn, some people have the post, And then they continue it even with some more value in the comments, like say, okay, read the comments.

It's like a, it's like a, it's like a bait. And then they, uh, put the link after they have earned the right to put the link essentially. So people are loving it. And yeah, there's, there's some tools as well. You mentioned before, Jan, for when we did a different session that you can actually, you know, maybe you'll get an enough of likes on X or something like that, or enough of enough retweets.

Then you can like, uh, share, yeah, auto plug essentially this, and there's tools like Hypefury and Typefully, there's some other ones as well. For LinkedIn, there's Taplio, Taplio? Taplio. Taplio. Yeah, there's Taplio, you can use that to... You know, for scheduling your posts and things like that.

Jan Koch: Yeah, yeah, very, very important addition right there.

So what we'll do now is we want to repurpose the content piece for the video. This would be the transcript. Or the outline for the email, it's the full newsletter. I've just excluded the greeting right here because I wouldn't use that. And we copy and paste that at the top of the prompt. And then we ask it from the above email or video in your case, extract the following information and write a Tweet and a LinkedIn post following the structure.

We have a hook, provide an example. Contextual statement, provide an example. Takeaways, so that people get teased on, hey, I'm missing out if I'm not receiving this newsletter. You want to increase FOMO right there. Call to action with a sense of urgency. And a takeaway. So let's do this right now. This is where the big token window from GPT4 Turbo comes into place.

Really useful.

So now we have a Twitter post. And we have a LinkedIn post and you would obviously tweak the formatting a little bit and check numbers like join over 25, 000 dadpreneurs, I don't have 25k on my list, but this is pretty damn good to tease the next edition of my newsletter, I would say.

Navid Moazzez: You know an underrated thing that just became possible with AI is the emojis.

I would spend a lot of time thinking about that before for subject lines and for what to have in copy. I mean, everyone on social media, right? On Instagram, they're using... A lot of emojis, and maybe you are good at just coming up with this on the fly, but I would say most people, they are like thinking about it, they're like, okay, what goes here?

With AI, this becomes a lot easier because you can ask ChatGPT what emoji is fitting for this thing. I do this all the time. And it's actually pretty good. I don't need to think and use my valuable time and resources and brainpower to think about emojis. I think that's one of the things that I like actually, just as a side note.

Jan Koch: Yeah, that's a great hack on using it. And right now, we've already created two content pieces out of our main one. So we are up to three. Let's continue with the post content call to action. Which is essentially a very similar format, but in this case, for the video, you would link to the video as it is on YouTube or on your website.

For the newsletter, maybe you publish that as a blog post as well, so you would link to that blog post and try to get people on your list with that approach. So we'll copy and paste this prompt again, customizing where we need to.

Navid Moazzez: And you remember what we talked about in a different session, I think the link bait is also powerful, that you have a guide or lead magnet, like if you've checked out the AI List Building Booster, I think that's a great way to build your list, right, you have on X or LinkedIn, whatever platform you're on, you're basically baiting them to sign up for this thing, for doing some kind of action, even using this in our email marketing, and maybe you sign up for this.

The summit, obviously, if you're here, you might have done that. And then you saw in the first email that I'm asking you to reply to get the AI Starter Kit for creators, basically. And that is a hack to improve email deliverability and things like that. And you do the same when you're promoting content like this on social media, I would say.

That's the most effective, at least, to get engagement. So, yeah.

Jan Koch: Yeah. One hundred percent. So, now we have content piece number three with the Twitter post that is reviewing the main content piece and the LinkedIn post with, which is content piece number four. And again, don't get, don't get caught up in this not being formatted properly.

That's like two seconds to put the line breaks in.

Navid Moazzez: You can probably tell ChatGPT to do that. Like, please put some line breaks.

Jan Koch: You can probably do this in the prompt right here, like in this instruction, you could say something like, make sure to add a line break after each sentence, but now we are.

Navid Moazzez: That's quick to, to fix afterwards.

Jan Koch: Yeah, that's easy.

And now here's where the fun really begins. Let's talk about repurposing. So what you want to do, and this is the true power I would say about the AI Content Amplifier is you want to create once. And you want to milk that cow for as long as you can.

And obviously, if I send out an email talking about one touch email management, I can't drone on this topic for seven days straight. I would have to split this up over multiple weeks. And in order to do that, and to drive people back to this content piece, and to leverage it as much as I can, you want to create different formats of the same content and publish it for weeks and maybe months to come. And this is step number seven.

Navid Moazzez: I think something interesting is that you can, maybe you have an idea. You know, I love starting with video. But if you start with a tweet or an idea or whatever that might be on your social media or maybe in Jan's case you start, you have a newsletter.

You can take some of this, okay, this is really powerful, and you can record a podcast episode about this, or a video about it. You can have that, it's much easier as well, like, you can go both ways, it's just, I happen to like just doing the outline first, like for a longer piece of content, and then publishing that.

If you like to start in the opposite direction, you can do that, and then turning the shorter form content into a video very easily, by just, because then you already have the talking points, essentially. So you can do both ways and that works as well. We have probably done this in the past. Jan has done this in the past as well. So,

Jan Koch: yeah, it's all about finding a process that works for you.

I would say, and this one I find is really, really strong because we turned this content now into a story. Into an observational piece, we'll take a contrarian perspective, write a listicle, compare the past versus present, present versus future, so this headline needs to be updating, when you see this in the content, in the member area, this will be the correct headline, and create captivating LinkedIn carousels, all from this one video or newsletter in this case, and let's start with the first one.

We'll turn the content into a story right now, paste the prompt into ChatGPT, paste the email into this.

And let it run. And of course you can optimize this prompt for yourself with the style guide section or use the custom instructions for this.

I'll sacrifice that the altar of Outlook.

And this is cool because it comes with a very specific structure. We want to have the P A S essentially, so Problem, Agitate, Solution. And we want to intrigue a little bit. That's a lesson I learned from Justin Welsh. You want to intrigue the new perspective to tease them a little bit, bring the outlook to the positive future, and then provide the solution.

And from this post, you would write a comment for LinkedIn, for example, that drives back to the newsletter edition that it, that you send out.

Navid Moazzez: Yeah, I'm just checking. There was a tool I found for LinkedIn carousels and things like that. I'm just trying to see, if I don't find it now, I'll link it up, but there's so many.

Jan Koch: I think Taplio can create LinkedIn carousels.

Navid Moazzez: Taplio can create it. It was just a tool to do it for you, but either way, if I don't find it, I'll make sure to link that up. I have a list of a lot of tools where I put the descriptions and things like that. So I will, I'll make sure to link that, but yeah, Taplio can do it and schedule it and things like that.

It was just one that could help you put a content on there, but I would use Canva for the content. Also, a tool I really like is Gamma for presentations. Have you heard of it?

Jan Koch: Yeah, yeah, Gamma.App.

Navid Moazzez: It's one of the most popular tools amongst our AI for Creators summit speakers, actually. A lot of people mention Gamma.

Because what I do like is that they're integrating AI and it's just so easy, you don't start with a blank slate. With Google Slides and things like that, which is fine, I mean, they haven't really integrated AI into that. And Gamma is just so nice, , I think more people can make beautiful presentations with Gamma, and also it's basically adding the content on there, which is really nice if you're doing webinars or any form of presentations, it's very powerful, and you can do different formats of it as well, so I really like it.

Jan Koch: Yeah, what's pretty cool with Gamma, by the way, this is the tool we are mentioning here.

Gamma.app. Yeah. What's pretty cool with this is you can share the presentation link to someone else, and then you walk them through on a call, for example, and as you scroll through the presentation, the presentation on their end scrolls down too. So you, you make sure you are literally always on the same page of the presentation.

Navid Moazzez: I think I will start using this instead of Google Slides. , I might, I use Google Slides a lot, before. But now, in the age of AI, I just prefer it. It's just so clean to go in there. You feel better a little bit, like similar to what we did with ClickUp. I think ClickUp is a great tool for creating lead magnets and things like that.

Organizing, maybe you're using it for this training here as well, for the courses and everything, basically lead magnets, whatnot. I like the experience more over Google Docs with ClickUp, even Notion is great as well if you use a tool like that.

Jan Koch: Yeah. And while we were rambling about Gamba Gamma, the ChatGPT came up with the next content piece.

So we are now at, I think, six content pieces from this one email. And the journey would continue. You just go through these different links or different prompts and create the content pieces and put them into a scheduling tool or something like that, like Buffer or HootSuite or whatever you use.

And this is literally the last step of the content, the AI Content Amplifier to schedule the content in advance.

And we've given you a sample structure on how you could split this up, because what you want to do is the pre newsletter call to action, the newsletter and the blog post, or replace newsletter with video, if you do a video. They go out together on the same days or the consecutive days, they need to be right after each other.

Navid Moazzez: One interesting thing I've seen with some tools now, like for example, Vocable.ai by Iman one of the speakers on the summit has like a WordPress publish button now. So you can basically go from there directly to WordPress, which is amazing. They have also Webflow and some other platforms.

I think Content at Scale they integrate with WordPress. We also have Content AI directly in WordPress, right? So depending on the platform you prefer to publish on, I think it's great to do that. And I've seen like with Content at Scale, you can take a video. A video from YouTube and just get it directly like a blog post.

Even with Vocable you will be able to do that. Take a link from YouTube or around the web, paste it in there, then you get content from that. Like summary or like a full post or whatever it is that you are looking for.

Jan Koch: Yeah, the integration is really, I think they are just getting started. I think soon we'll see GPTs to Buffer or something like that.

Navid Moazzez: I remember the days where I had like a Google Doc with images and I had to manually take this and like upload every image, this I don't do anymore. I don't do that. I mean, there was, some tools for WordPress where you can do that instantly, basically, but it's, uh, it's more powerful when you're using like a tool with built in AI, like Vocable, Content at Scale, RankMath, or directly in ChatGPT even.

And then you're going to the tool. ChatGPT, obviously, they don't have an integration with WordPress or something, so there you would have to do a lot more manual work. But if you're using some other more specific tools, then you can go directly to the platform you are looking to publish on, and it's a lot faster.

Jan Koch: Yeah, yeah, I couldn't agree more.

And this really plays to the power of this system. And I think it's a good way to wrap this up, because what you can see right here is you are splitting up content on a single topic over four weeks. And if you execute the AI content amplifier for, let's say, three weeks, you'll have the pipeline full.

You don't worry about creating content just to stay up to par and stay on top of mind of your audience because you've got content literally scheduled for weeks and it mixes up the topics so that you are not talking about the same thing every single week and you're not repeating the topics too much, boring your, your audience, you come across as somebody who's exceptionally good at staying on top of the content game, and nobody knows that you've spent like 30 minutes to create four weeks worth of content.

Navid Moazzez: Yeah, probably we could do this even faster because we are doing the video now and showing you how it's done, but if you really focused in on it, we could do it a lot quicker and maybe we'll create like a few months worth of content in like an hour two you know, that's it, , really, that's how fast it can be.

And then, of course, you're using AI as an assistant, it's very important to note that so you're actually adding in your stories, personality to ensure the content is actually great, 'cause we don't need more average content out there. You need to add , in your stories and everything to ensure it's the best quality it can be.

Jan Koch: Great way to wrap this up. Yep.

Navid Moazzez: Yeah, let's wrap this one up. Let me know if you have any questions or comments on this and, uh, yeah, take action on this. I think that's what I would leave you with because if you take action, you will get results. And, uh, we spent quite a bit of time on this, to craft this for you, AI powered content system.

So take action, let me know how it goes and I'll see you in the next one. Ciao for now.