AI Newsletter Secrets

Navid Moazzez: In this session, you'll learn our best AI newsletter secrets. I'm really excited for this one. We are actually going to show you a real world example of how I'm developing the AI for Creators newsletter and implementing some of the strategies we are going to show you in this session. So I'm going to bring Jan up here, what makes you excited for this session?

Jan Koch: I think newsletters still are really, really important point when you are a creator, because it's more intimate than just being on social media in touch with your audience and the process that we have developed and that we are breaking down in this session makes sending a consistent newsletter so easy.

Off camera, we were joking that we had newsletters in 2017, 2018, and we fell off the wagon to be honest. We just stopped, and we can't let that happen again. That's why we've built the process that we are sharing in this session today.

Navid Moazzez: Yeah, I'm so excited because I was pretty early on a lot of these things.

I had newsletters for my customers, I had newsletters for my main list, but with this process we are going to show you, it's so easy to stay consistent, which is the key when it comes to anything you do, right? And especially with newsletters. Jan, why don't we get into this and showcase our process so people can implement this?

Jan Koch: 100%. This is ConvertKit that we are looking at right now, which is the platform you use and I use myself as well to send the newsletter. And what we are looking at is the template that we've built and I think it's a good place to start to showcase the structure of the newsletter that we created using AI.

So everything that you're seeing right here, the different subjects, the different topics in the newsletter, the structure itself, we created using AI, then we refined ourselves. So this starts with the welcome sequence. Let's go down step by step through the template.

Navid Moazzez: Yeah, we are going to also share the template with you in case you're using ConvertKit you will be able to use this template.

I can have a share link, I link it below this session so if you want to use a similar one or tweak it a little bit to your brand, you can do that. But this is pretty simple template. We have just really added the logo and formatting a little bit to it. There's one template, I believe it's called a platform template in ConvertKit but I do like some changes I made to the line height and different things in it so it makes it look a little bit better in the email inbox as well. So Jan, yeah, let's break this down, I think. What do you say?

Jan Koch: I think what's important to understand to set the stage here is that when you want to be consistent with a newsletter, you need to have a repeatable structure and a repeatable process for writing it.

You can't just go week by week, okay, now I'm writing about this, then I'm writing about that and you can't be jumping around, frankly. So the first thing we did when we planned the AI for Creators newsletter was to work on that structure.

So when we go to the headlines really quick, we start with a section that has what we felt was really good value for the subscriber right from the get go.

So this is a section where we talk about something actionable that readers of the newsletter can implement straight away. And this is an example of writing custom instructions.

Navid Moazzez: And this is from, and we can talk afterwards how we came up with all of this. I think that's the interesting part, like how do you do this every week?

You have a lot of other things going on, right?

I think that was my challenge before, but now in the age of AI and with all the different tools available to us it's a lot easier and you can still make the content unique to you. It might as well be your content, which you're gonna see here. This is not something ChatGPT came up with it's actually something we have created in different forms and then we are using it for the newsletter here. And this can also be a tutorial, we can tweak this a little bit, but I think having something actionable in the newsletter is really important. I didn't just want to make it a collection of links.

I wanted to make it something people can take value and look forward to this newsletter every single week.

Jan Koch: And I would say it doesn't have to just be your own newsletter. When you are just starting out, you probably don't have this resource base of content that you can fall back into. Navid has 60 plus videos done.

You've got tons of older content that you can repurpose. We've done all these different trainings together. If you are starting from scratch, what I would say is also okay to do is pick something valuable that you've seen over the past couple of weeks that you know would be useful for your audience and break it down, add your own spin to that.

So you could also share a tutorial that you found somewhere else, but instead of just reposting it, you break it down in the email and you say, okay, I learned this thing in this step and I learned this thing in the other step and you share the problems and the challenges that you've encountered while you were working through the tutorial.

Navid Moazzez: I love this because that makes it so easy to actually implement this. Yeah, I have done 60 plus sessions. We have done a lot of stuff for AI Super Bundle. You're going through this right now in the Profit Booster training. We have done so many trainings, so we can for sure repurpose certain things for the email, but if you don't have all of this, you can do exactly what Jan said, to go to YouTube, watch your favorite creators and you can break down what they are doing, so you don't even need your own original content, you can actually repurpose that, and then you can link to the original source, I think that's a really great way of doing that, but instead of just having in my opinion, a little bit boring collection of links, you're adding some more context to it.

You're adding your spin to this, and then you're sharing the original video, which is fine. Then you're adding value to the creator, and you're adding value to your subscribers at the same time.

Jan Koch: Yeah, and if in case you're wondering why somebody would read you repeating somebody else, the value is in your own experience sharing what you've learned.

The value is in condensing the information that was the original piece of content into something your reader can digest very easily. And this is what we've done here. When you see this step one, here's what you have to do, here's an example. Step two, here's what you have to do, here's an example. And we created this using AI based on an existing piece of content.

Navid Moazzez: Yeah, and that's the most exciting part and we are going to go through this in this training, but let's just showcase. This is the final result, what you are getting when you go through this. So the next thing you might want to do, depending on the niche, is to have maybe a tool. If I'm talking about AI for Creators, I'm sure you are interested in what kind of tools I might be using, or my expert speakers, they recommend.

So every week I can mention this. I have so many tools in a list. You might have already checked out like the AI starter kit, or we have some tools in the members area.

I think that it's very easy for me to put this together every single week and I couldn't even have sponsor slot, right? So people, different tools or companies that might even pay to be featured in this newsletter every single week because of the value it might add to them. So that's in this section here. Do you have anything else to add to this, Jan?

Jan Koch: I think this is a really good breakdown and you just have to think for yourself, would this be a tool? Would this be a podcast episode? Would this be a collection of books that you can share? Think about what's relevant for your audience.

And speaking of sponsors, here's another example of how we can do sponsors. This is a layout in ConvertKit and we can showcase in a minute how you add things like this, if that's interesting. But this is what's called, or what we call, industry insights. So you don't just already have to promote a company as a sponsor, what you can do is you ask them for their perspective and in the AI field particularly, this is interesting because so much is happening and so much is changing, and if a company wants to be in front of our audience right now, why not position them as a thought leader by having them share their exclusive industry insights with our audience?

Navid Moazzez: Yeah, totally. And then in this last part here, we could have certain links from around the web as well. You can also put something you have created yourself, or you can put that actually towards the end of the newsletter, depends a little bit. We are actually developing this as we are hosting the summit so we might want to promote some summit resources that could be, in this case, the AI Starter Kit, which is free, they just reply, and that's a hack. Actually, you should use this, by the way, I think it's a really cool hack when they're signing up to your newsletter. This is the email they're getting.

You're also going to have a welcome email for your newsletter. So we can talk about that a little bit in this session as well and then you might want to feature some paid products, if you have that. In my case, we have the AI Super Bundle, so I want to promote that. I might not do it exactly like this, but you could also put that in the PS if you don't want to make it as intrusive in the email with promotion.

That's up to you, obviously, but you are already promoting sponsors and stuff in the newsletter. You might as well promote your own product. I don't get that sometimes when creators do that. They're just putting their sponsors so highlighted. Of course, they are paying for it, but probably if they promoted let's say their own products a little bit more, or at least highlighted it, they will make more sales.

That's just a side note.

Jan Koch: Yeah, I think that is a problem with the sales mentality. Many creators don't, didn't learn how to sell, and they don't feel comfortable selling and it's just a skill like copywriting, I think.

Navid Moazzez: Yeah, for sure. But let's get into the writing part and how to actually come up with this.

I think we can come up with the, actually the newsletter topic, the newsletter name. So we'll start from the beginning and then we are, as we are going through this process, we'll get to what you're seeing now, which is more the final product.

Jan Koch: Perfect. So this good old friend ChatGPT and what I've done here, we can run through this again with a new chat conversation.

I've asked it to say, you are a seasoned email marketing and branding expert with a decade of experience, the usual thing, you give it a role, you give it a mission, the task is to help me plan the email newsletter accompanying CreatorSchool.ai, you tell it to read the website, if you don't have a website yet, you give more instructions on who the news setter is for, what topics should be covered, the audience and the niche that you are in, how you want to be positioned.

Usually, this would be in your custom instructions, so I don't need to add it right here. But if you don't have that set up, you need to give that context and then it's about giving the goal of the news setter and really nailing down the problem definition and the job definition that you want ChatGPT to execute.

And this is a good way to come up with the structure for the newsletter. And I like to reverse engineer. I like to go from the structure to the title because usually the way the newsletter is structured really dictates how hard or how easy it is to send it out regularly and to be consistent with it.

If you have to do a lot of research for your structure, then it will be obviously a lot harder. If it's just plain text, it's a lot easier, but it's also boring. So you have to strike this balance right there but then from the structure, I like to reverse engineer the title because not all titles might work for the structure that I come up with.

Navid Moazzez: Yeah, there's different formats as well. Jan mentioned it in the beginning, you want to have something so it's easy to send it out on a consistent basis at least once a week, I would say, I think that's the minimum if you want to stay in touch with your subscribers, because otherwise, there are other people in your industry that are sending weekly or even more than one time per week. So you want to make sure you stay top of mind. But I do think it's, the structure is important. I think there's Justin Welch, for example, he usually focuses on one big idea in each email, and then he breaks that down, which is great. You can do that. So you might want to share how to write a really epic newsletter.

Okay. That might be the only thing you talk about in this email. That's fine. I think that's a great, could be a great email for sure. I do like reading his, or you do something like Ali Abdaal or a lot of these AI creators or people in different industries where they have a breakdown. of different sections in the newsletter, like we showed you, that could work well as well.

So I don't know what you would recommend, Jan, to get started.

Jan Koch: I don't think there's a one size fits all answer here. I think this heavily comes down to your type of brand. and the audience that you serve. If you are in the artistic field, for example, I could see focusing on one big idea, let's say one big technique to paint oil images on canvas, oil pictures on canvas.

I think in that field, it's very easy to focus on one big idea and say, okay, this is how you lay out the paint and how you use different materials and things like that. On the other hand, in the AI space, I don't think that makes too much sense because there's just too much going on.

Navid Moazzez: Yeah, I could have a tutorial, I guess.

There's different, I could have, if I had two emails per week, maybe one email could focus more on the tools alright, and another email can focus on something I'm doing, maybe I'm using OpusClip to repurpose the summit and I break down my process for doing that, I think that could be a valuable email, but it also could lead to a YouTube video, so if you have different formats, so you have text based, breaking down some stuff, but it's just as much as you can do in a tutorial format in text, right? So then people might be interested to watch that video, so there's different ways you can do this to lead people to different formats, different types of content essentially.

Jan Koch: I think what's also worth mentioning here is you have to look what's already happening in your space and in the AI space, there's a boatload of newsletters just sharing this latest development in AI, and you just have all those news related newsletters, which are amazing, but does our world really need the 725th newsletter talking about AI news?

Navid Moazzez: Yeah, I feel this is the same with the YouTube channels like in the finance space there are so many YouTube channels now talking about the news and these things. That's great but for me I love the evergreen type of content. Yes in AI is difficult to stay evergreen all the time, but I do think, depending on what you talk about, it is kind of evergreen, if you're talking about different things, how you're using AI to create newsletters, that's, even if ChatGPT changed tomorrow, which it might as well do, what we are sharing is going to still be relevant because this is a process.

You can repeat this with any AI tool, right? So it doesn't really matter if it's ChatGPT or Bard or CLOD or some other AI tool you're using, this is going to still be relevant how we are coming up with these different ideas and stuff. It's just a matter of adapting it to the tool you're using.

Jan Koch: And speaking of adapting, what I think is really important right now is to see, okay, the structure that it gave me is this really working for me?

So we have an instructor, the intro section, which obviously we need. Feature tool of the week, that's cool. Creator success stories, we actually decided to drop this.

Navid Moazzez: We could still keep it, if you had like this, the reason for dropping it, I can just mention this, is because I'm going to have another newsletter which is more general around the creator economy and how to build a profitable creator business with other things. Let's say I talk more about courses and affiliate marketing all this kind of stuff there then I have the AI newsletter, which is more relevant because it's changing a lot and it's relevant for the summit especially but creator stories we didn't feel it's so relevant there.

So we might put that in the other newsletters that's the reason for it if you have a newsletter where something like that would be relevant, by all means, keep something like this. I think it's great to share stories of your customers or clients you work with.

Jan Koch: Yeah, and this is really the point because you have to be mindful that what AI suggests might not be the best fit for you.

And what you would also want to do is you want to give feedback in this process. So let's say, I want to drop the creator stories section, because it collides with a different newsletter I already have. And on the other hand, we also want to sell sponsor slots, right? Paving the way a little bit into the topic of monetizing your newsletter.

Let's say we want to have two sponsors per episode. These aren't in the structure yet. Let's ask AI what it thinks, how we can best position these sponsors.

Navid Moazzez: Let's also get into a little bit the naming of the newsletter. In my case, it was pretty easy. Because the summit is called AI for Creators, so I'm naming this newsletter AI for Creators as well. I think that makes really a lot of sense. I haven't seen any other newsletter with this name, so I'm going to stand out instantly with creators and solopreneurs who want to leverage AI to supercharged their creator business with AI, essentially.

Yeah, so for me it was easy, but maybe if you're in a different niche, it might not be as easy so we can talk a little bit about effective newsletter names as well.

Jan Koch: Yeah, that's a good next step. So now we have the Sponsor Spotlight after the Feature Tool of the Week and we decided actually to integrate this into the Feature Tool of the Week.

That's what you've seen here with bringing this back, AI Tools of the Week, brought to you by Searchie, which is one of those layouts in ConvertKit and then we have the other tools mentioned below, so you can always, of course, adapt what the AI gives you. We have a second sponsor showcase right here, and let's talk about naming right here.

Let's think about proper name for the new setup. Outline what you think makes a great and memorable name, and then suggests 25 variations that are short and

on brand.

Navid Moazzez: And it doesn't have to be that complicated. Justin Welsh's newsletter, it's called the Saturday Soulpreneur. Ali Abdaal's is called the Sunday Snippets.

And there's different AI newsletters as well. I think one is called, What is it called? A super, I think there's

Jan Koch: There's AI Valley from Barsi, which I like. Superhuman.

Navid Moazzez: Yeah, Superhuman. One is called Superhuman. It's the same as the email too. I'm not sure if that's the best name, to be honest, because there's an email too with the same name. But anyway, that's their name. It's a good name, but a lot of things is called Superhuman. There's even a book called Superhuman, so it depends. But I feel like a lot of people are taking names of other stuff and it still works for them.

Jan Koch: What do you think about the definition of a good newsletter name?

Navid Moazzez: Man, can you make it a little bigger? It's small. All right. I think it's pretty good what ChatGPT came out with. So this is good and then the name. I think I could have chosen some of these names. AI Creator Weekly could have been good. AI Insight.

Jan Koch: This one as well, AI Pioneer Pulse.

Navid Moazzez: Yeah, but here's what's important, it's just like you're getting some extra words, maybe you take the name of whatever you're doing, maybe you're in the health and wellness space or yoga or something, you would like to just take something that maybe resonates with your target audience and then add something to the end.

I've seen for example, if you have your own name, you can also use your own name, actually, I saw Dan Ko, he just used the Ko letter, which is interesting, you don't need to always have it that fancy, you can just do something like that, if you can't really think of anything good, and everything you feel like it's taken, just use your ,a variation of your name, and then put something towards the end, like newsletter, letter, insider, Marie Forleo's is called MF Insider. That's all, her weekly newsletter, I believe .

Jan Koch: I should do mine as JK Insider, actually. That sounds pretty good.

Navid Moazzez: Maybe you should do that, but I did also like the, what do you call it before?

The DAD something? The DADpreneur or?

Jan Koch: Yeah, AI DADpreneur.

Navid Moazzez: Yeah, I think that's also good. But yeah, so it doesn't have to be that fancy. So you should just go, if you want more ideas, just ask ChatGPT for more and it might come up. And you can also get taglines from this, if you need a hook or something like that for your newsletter.

Jan Koch: What you can also do is you can ask for names related to the day that you send. So this is Sundays.

Navid Moazzez: But that is also tricky if you change the day. I don't like that for that reason because you might not always want to send it on every Sunday. Maybe in the future something changes with your email sequences or something so it doesn't make sense anymore to send on Saturday or Sunday. Then this is flawed, but if you keep a name like that, you need to be really sure I'm going to ever, I'm going to send this every Saturday for the dawn of time or something like this, basically. Otherwise you need to change the name of course, if you have the Saturday solopreneur on a Monday, that wouldn't work.

Jan Koch: That's true yeah. Let's talk a little bit about creating the actual sections of

the newsletter.

Navid Moazzez: I think that's important. If we can do. This is the format style newsletter.

So this stays the same every single week the only thing that changes is like, and we can break down how we are doing this, but what changes is of course the content in their tips, the tools might change, certain things like that, but the rest, the sections usually stay the same. I might tweak things over time based on feedback from my audience. But other than that, it's a really simple structure, which you can train a VA on to do for you based on your content, so it's still going to be your content and the things you have created, or as we've talked about before, you can take that from other people if you don't have that much content, but you still add value to your target audience. So lots of different things to talk about here, Jan.

Jan Koch: Let's talk about the best AI tips first.

Navid Moazzez: How are we doing this from our end? Because I have 60 sessions, then we can talk about it from the perspective of someone who doesn't have 60 videos to take from, right? I'm in a pretty good situation. I took the time to create all of this, so I need to give myself a pat on the back for that.

But if you don't have this, we're still going to help you out here. Let's showcase what we are doing, so we are using Descript first to get the transcript from the video, so I don't know, that's the tool we are using to edit everything, so we pull the transcript, I don't know if you have that open, so you can showcase this as well.

Yeah, so take the transcript from this, so basically we just import the video, we are using Riverside or Ecamm, now for this one we're using Ecamm, but it doesn't really matter what tool you use and then we use Descript to get the transcript and basically edit the videos. But now for this part, we just need a transcript.

So you copy the entire transcript from Descript, and we pull that into ChatGPT. There's one other way to do this, and it might give you a slightly different result, and that's if you have it already uploaded to YouTube, and then you're using a plugin, like VoxScript, which we have used a lot in the past, and we have demonstrated that as well in previous videos here.

I think, I don't know what you think about this. Does it give a big difference, Jan? I think it's slightly different, actually, how it's pulling the information.

Jan Koch: It shouldn't be too different, because it's the same transcript, it's the same video. But a similar transcript, I think what's also worth mentioning, what you can do is it doesn't need to be video content.

You can put a blog post in there. You can copy an email in there. Just be mindful that what you put into here will be used to train the AI so it has to be content that is already publicly available, which is what this video is that we've used.

Navid Moazzez: Yeah. Even if it's something from a member's area, I wouldn't care too much if it's something like we are sharing, but, because most people will not really use this as much, but I think it's okay. I think for the most part you can add anything in there, but if you have something that you want to be protected, I think, okay, don't add it to ChatGPT, right? But it's in most cases, I think 90% of cases, it's not a big deal for the type of stuff we are doing.

Jan Koch: For us no, but if you're using this in a business context, don't use it at work. If you're working for a corporate, don't use it.

Navid Moazzez: You can get in trouble a little bit for this if you're working for a big corporation and you're like, that has actually happened with people, especially with developers.

They're using ChatGPT with code that is very protected. Don't do it for that stuff. I think that's working and it's code that you just want to be within the company, right? And then you wouldn't use it for in ChatGPT. But let's keep going.

Jan Koch: Yeah, so what you want to do is you can copy the entire transcript.

And this was like a one hour, ten minute video and thanks to the ChatGPT for Turbo, we can actually put the entire thing in here and you ask ChatGPT in the first step to give me five important action steps. And then what it will do is it will summarize the content and it will change the meaning of the content a little bit.

What I mean is that in the session, we did not talk about standard operating procedures or SOPs. What we talked about is define a process. We did not mention the word Standard Operating Procedure, but we talked a lot about, okay, you can turn this into a process, you can turn that into a process, and that's where ChatGPT got the idea from.

Okay, let's boil this down. It is essentially an SOP so don't be surprised when this happens. And what then is the next step is to get actionable and specific steps for one of those action points. So essentially we can now create five emails out of this video, probably more if we ask it for more than five action steps.

And here's what we got out of this. This is essentially what we copied into the email and then inside ConvertKit obviously now it goes through it and tweaks it a little bit for the correct tone of voice, but this is, I would say 80% of that section done in two minutes.

Navid Moazzez: Yeah, and it's our content from the video.

This was specifically about the custom instructions and if you can show the email, so we basically have a screenshot to make it a little bit compelling. And why we are not showing the entire custom instructions there is because we have a full video about ChatGPT, a tutorial, basically. So why would we show everything?

Then they actually don't have a reason to click through. We give enough value in the email, but still enough, there's so much more in the video so they want to click through to see that full tutorial. I think that's important to note here. So if you have that, that's great. You can still do it complete.

Sometimes I might do more or less, but I think that's a good structure to keep, and then you can have a screenshot, you can also put a play button, we didn't have that here because the video is not up yet, but you can actually take a link from the video and put inside ConvertKit, and then it will actually populate a play button, so it's a little bit, yeah, like this exactly.

That's what will happen if you do that. You should be able to have a GIF, which we wanted to try, but at the time we are recording this, it didn't work that well, so I would probably maybe you can do the GIF somewhere else and then upload it like an image. I think that might work because if you have a GIF, actually it's more compelling.

It's like you have the video looping in the email. So I think that can be an effective way. I've seen some people using it recently and I felt more compelled myself to click through because I saw something from the video.

Jan Koch: Let's talk about the next section.

Navid Moazzez: But I do think we just want to cover in this section as well, what, how, if you don't have a video like us what can you do? So they, we might want to take a video from YouTube that you like. And then for this, we could use probably VoxScript or you can use youtubetranscript.com to get the full transcript from it and then you can go into and put the transcript into ChatGPT. But for this example, let's just use the plugin so if you do something a little bit different. I think that's a good showcase.

Jan Koch: Yeah, let's go into a new conversation where we can have the plugin enabled. So this is VoxScript. It looks like this. Transcribe this video, which is a, this is probably too long. That's a really long conversation.

Navid Moazzez: You actually just say to them , I would like, you can transcribe it first, but you could also get what you want out of it. You can actually, you can shortcut this process a little bit. Sometimes I'm just asking to get the action steps or the tips out of it. We can try both ways to see what gets the best result.

Jan Koch: Yeah, let's do the shortest way possible. Extract the five most important takeaways and action steps from this video. This is a video interview of Alex Amosie and Lewis Howes.

Navid Moazzez: Yeah, it's probably a pretty long video in that case, let's see.

Jan Koch: It's one hour.

Navid Moazzez: Okay. Yeah, so you'll see Voxscript is doing a few of these rounds, it's because they are basically transcribing it in real time here, and then they are pulling the information, but it's still really fast in comparison to do something like this yourself, like we had to do before AI.

Jan Koch: Yeah, then we would have even at twice the speed, we would have to watch 30 minutes of video.

Navid Moazzez: It's so costly as well. I was using Rev.com before, it's just so expensive to do this. It was like, at least, I think it's over 1 per minute now. It's 1. 25, 1. 30 per minute. And it's just, yeah, it doesn't make sense to do this.

Now you don't need to do that anymore, because Descript is so good at the transcript. You just have to edit a few words here and there, going through it, like ums and ahs, maybe a little bit, but mostly the tools they can get wrong sometimes. But other than that, it's pretty good out of the box, the transcript and then you have a really good transcript. Or if you're just doing something like this you already get the transcript here if you take a video from YouTube, so that's really good.

Jan Koch: And this looks pretty decent already.

Navid Moazzez: It looks like the first step here, so we are getting these bullet points, or these steps basically, and then we can continue with this to get it in the format we liked for the newsletter.

Jan Koch: Let's say we want to break down the first step into actionable points, like invest in self education. What does this actually look like? How much money do I have to invest in self education? How much time do I have to invest in things like that? Into actionable and specific steps somebody can take, talk about different levels of investing in self education as well. So this is where your expertise comes in.

You have to know, okay, what are the contexts through a relevant information do I have to include right here? And by the way, we've now used VoxScript to transcribe a video. You can also directly copy a blog post, a section of a book or something like that in here as well.

Navid Moazzez: You can always try a few different things.

If you don't get the results you want from ChatGPT, you can do the same thing in Cloud or Bard or something like that, or similar at least. And you can also get the transcript, as I said, youtubetranscript.com is free. You just put the link to the video and you're getting the full transcript and that is also a great way, if you don't feel okay, this is not working, maybe VoxScript has some issues, for example, then you can do the other method.

There's always different ways to do the same thing, essentially. So that's why we showcase this as well.

Jan Koch: Yeah, and I like this a lot. So it gives us a beginner level with mostly free resources. Then you have intermediate, so if I have a couple of hundred bucks, maybe a thousand bucks to invest, I can go into an online course or something like that.

And then advanced level, I'm really taking it seriously, it gives me now examples of what I can do to really invest and it also says, okay, don't forget about continuous learning, it's not a one time thing.

Navid Moazzez: I like this as well, what I would do to make this even better is to probably put a resource for each item or something like that.

Maybe something you like or maybe in this video Alex Ramosi mentioned something that he's taken. Maybe he took some classes from Russell Brunson or ClickFunnels or whatever or it could be anything basically. You can mention that in each step. I saw they mentioned Udemy. Maybe you have taken a course on Udemy.

Maybe you like some other platform for taking courses. Then you can mention something because there's thousands of courses, there are even tens of thousands, right? So you want to make sure you make it easy for your audience, for your subscribers, to actually digest the information and go out and find something, at least that you recommend, and they can do their own due diligence, essentially.

I think that's what I would do if I wrote a similar email section in my newsletter.

Jan Koch: Yeah, take the guesswork out of them, I completely agree with that, and this is also an opportunity for you to monetize, because then you can put affiliate links into those links, you can do JVE corporations, so this is really interesting, and honestly, what I would now do as the next step, is copy this entire thing into the draft of the email in ConvertKit and refine it from there.

Because I think this is the 80 percent that I'm looking for and now like platforms like Masterclass, this is an affiliate link, maybe Udemy, that's an affiliate link and you spice it up with your personal expertise.

Navid Moazzez: Exactly. And if you don't have courses yet, this is great to start monetizing from day one.

Because most likely you're not going to have sponsors knocking on your door the first day you're launching your newsletter with zero subscribers. Maybe one, being your family and friends, maybe you have a few. Your mom subscribes or your grandmother or whatever. That's great, but that's not going to get your sponsors on board, or you're not going to make that much money.

Newsletter is a long game, essentially. That's what you want to focus on. Just stay consistent with this but yes, you can still sign up to a few affiliate programs and networks. You can go to platforms like PartnerStack, there's Impact. They have a lot of different programs, especially for me in the business space.

They have a wide variety of them in a lot of different niches that share a sale. There's a ton of these networks that you could sign up for and then they also have the individual affiliate programs. Of course, Amazon, which you have to be a little bit careful with how you promote Amazon links. But I've seen people doing the newsletter.

I think their terms say sometimes you can't promote a newsletter. So I would be careful with, linking books and tech and stuff like that from Amazon in your newsletters with affiliate links. You have to check the terms. I see always different things. I don't know what you, what do you think about this, Jan?

What have you seen?

Jan Koch: I would stick to the most relevant platforms in my industry. I think it's a bigger ROI to invest or to promote something from PartnerStack or ShareASale or something than it is from Amazon. I do use Amazon Associates mostly when I share products with family and friends and stuff, which I know they buy.

I use it for that. I don't really promote it otherwise, because you get 1 percent to 3%, maybe 5%.

Navid Moazzez: If you have a volume, it makes sense, of course. Sean Cannell, one of the summit speakers, he makes a killing on Amazon Affiliates because he promotes a lot of tech and then he gets it's, as I said, few percent commission, it's not that much, they have always lowered it over the years, which it's what they do, they can do it, it's the most popular affiliate program in the world so they can do whatever they want, essentially.

But it's for you as a new creator, or wherever you are on your journey, I think it makes more sense to find programs that pay a little bit more and then yeah, Amazon can be a compliment if you promote something there, but it's not the best one. So that's how you can monetize a little bit early on in the newsletters to add links to different tools and resources that you use on a regular basis.

Jan Koch: Yeah, and this is also what you're doing with the tools right here. You can have affiliate links to Riverside, affiliate link to Content AI. And let's talk about sponsors a little bit, because as we are talking about monetization, I feel sponsors is something that many newsletter creators strive to get on without really knowing what they're getting themselves into.

Because sponsors requires you to do sales quite a bit.

Navid Moazzez: I have a lot to say about this, so let's cover this a little bit. I think a lot of newsletter creators, they would make more money if they promoted affiliate products they actually stake their reputation on. They know, like, and trust, the factor would be a lot bigger.

Because let's say I'm using a product, a course, that can be a tool. In this case, we say brought to you by Searchie, but that can also be a brought to you by Searchie as an affiliate. It doesn't always have to be a sponsor. That's something to keep in mind. You can actually sign up for an affiliate program for a lot of these resources in your industry, and then you can feature it.

Yeah, it might as well be, brought to you by this tool if you are really liking this, you can do this. But then you're also getting, let's say, 15 to 30% commission on this, which in some cases, at least over time, that might be more. Let's say Ali Abdaal promoted a product in his newsletter. I saw his rates.

I think they're like in the 4,000 or something per newsletter promotion, right? But if he promoted a product in this newsletter to his list, can be a productivity tool he uses or a course or something he took, I think he would actually make more money than 4,000$. That's just my opinion. I think that's what would happen like with Justin Welch as well.

If they promoted something, they really stake the reputation on. Because they are not always using these tools. They are promoting as a sponsor. I think you can do both. I think you should test it. But I think a lot of these creators just because sponsors is the sexy thing right now, they're just going all for this and I think it's a lot of time that goes into working with sponsors unless you use a network like ConvertKit or something they handle all this for you but then you also limit yourself so you can actually not sell the sponsors in the most effective way like a lot of YouTubers they bundle different things they might bundle with the YouTube sponsorship plus newsletter plus other things.

If you work with a network, it's very difficult to do this. You would have to take the time yourself or have someone else that takes a cut from your earnings and then give it to them. That can be anywhere from 15 to 25%. And Passionfruit is a great example of a platform where you can actually promote your sponsorship offer, I think that it's a pretty good platform, but again, you have to test what works best for you and with your markets. I don't know if you have any insights to share on this Jan.

Jan Koch: I think you've covered the most important points, which is don't underestimate the workload that it is to work with sponsors.

And usually they direct their feed on giving you information you need to promote them and more often than noted returns or results in a time crunch, and there's always a lot of pressure, then there's always a lot of back and forth after the promotion ended, why aren't the numbers as good as we expected, or maybe they were too good, they got too many results, and now they want to book the next 15 slots, and you don't want to be in the problem of being reliant on that sponsor and just having one source of income, I think it's important to balance this.

Navid Moazzez: We even have a sponsorship course. You have to get your first sponsorship course. So we are not against sponsors. We really like sponsors. We have sponsors on the summit as well. But again, the time and workload might not always be worth it, so you can weigh that against maybe being an affiliate, because if you're a sponsor, you don't always get the affiliate commission. In some cases you do, in some cases you don't. Depends a little bit the structure of things between you and the sponsor. So yeah, let's keep going here.

I think that's just part of the monetization. You can also have your own products and stuff in the newsletter, which we feature here. I would, in most cases, put this in the PS section, but again, if you want to integrate this into your email, because I think you can sell a little bit more, a lot of these creators, as we mentioned in the beginning, they don't even feature their own products, they always mention someone else, and the same with YouTube videos, I see this all the time, they barely mention their own products, they only focus on the sponsor, and then their link to whatever they are selling is is buried. You don't even see it. That's not good. I think that's a mistake. And I've seen a, I saw some videos by SamCart, which is a leading shopping cart platform for creators. They were basically breaking down a lot of mistakes creators are making and one of them is they're never directing people to their offers.

Never, it's very rare they put a link to something they can actually buy. It's difficult to buy from a lot of creators.

Jan Koch: Don't be afraid to sell.

Navid Moazzez: And I have made this mistake myself, so I'm speaking from experience here. I want to make it super easy to buy stuff from me.

That's why I'm creating a lot of different offers.

So if you are in the journey to learn about AI, you might want to check out the AI Super Bundle, or now, in this case, you have this AI Profit Booster, which includes a lot of different trainings for how to use AI to make more profits in your creative business and make more money, essentially. So that's basically something we could offer for sale.

I can also offer, this was part of an upsell for the AI for Creators Summit funnel, but I could also offer the AI Profit Booster separately somewhere later as well. So that's part of the reason. I can even offer what we are doing here are separate mini courses maybe someone only wants to learn how to write newsletter effectively with AI.

I could offer this for sale as well. That's just up to you as a creator to decide how you position your different products and services, the courses you sell to your audience.

Jan Koch: All right, so let's talk about how you can come up with these headlines for the different sections in the newsletter and let's also talk about the calls to action.

What I want to do now is take this description of our product. Chances are you already have this on the landing page, on the sales page. Just copy the content into ChatGPT and say, this is my product. There's 10 highly converting headlines for a section in the email I can position the product in and pitch the sale without annoying my readers.

Because most creators I speak to, they don't sell because they're afraid their readers will unsubscribe.

Navid Moazzez: And you might want to take part of certain things you're getting back, as we have mentioned in previous videos, is not always the best results that can come back, but you might like certain words and then you can mix them together, essentially. I think that's what I tend to do a lot of the time.

Jan Koch: I like this step here as a first part.

What you'll also notice is, more often than not, ChatGPT has this, two part subject line formula where they have one part and then a colon or hyphen or something. I like the get ahead in AI. I wouldn't use this one. I would probably say something get ahead in AI, grab our exclusive AI Super Bundle today or something like this.

Grab the AI Super Bundle now.

Navid Moazzez: Yeah, something like that could work, I think, for sure.

But yeah, it depends how you want to structure your own newsletter. This is, It's like, of course, more specific to what we are doing, but if you have a product, you can do the same thing and then add it into your newsletter, or you can add it in the PS, which a lot of creators are doing, like, whenever you're ready, here are a few steps how I can help you.

You don't need really AI for this, you can just do that and put it in the PS, it's pretty straightforward and then you put the different ways, it can also be the sponsors can be different things you do and you can put a few, maybe you have consulting, maybe you have coaching, you can add a few different links there, because that probably didn't make sense to include all of this in the email, but if you add some of these in the PS, it's less intrusive, so I can see why people are doing it, and I would probably do this myself, but if you have one specific thing you want people to pay attention to, you should also have it in the body copy of the email, like in the main section.

Jan Koch: This is obviously something ChatGPT can help you with as well. And I've just said, please write a conversation a PS section for the newsletter that mentions the AI Super Bundle and invites the reader to check it out.

Navid Moazzez: Yeah, I think this is pretty good. I could see myself using something similar for different PS I will have in the AI for Creators sequence, so I think this is good.

Jan Koch: Yeah, and this is now if you just have one product. I think this could be this could not be too long. This could actually be something that you use. If you have multiple products, as Navid said earlier, I wouldn't go into depth for each one, but just say, check this out, this will do A, B, and C for you.

This is pretty nice.

Navid Moazzez: Yeah, so let's talk a little bit more about the, we have a few more points here. How do you really write the epic newsletter? We have got into a little bit of this for sure. But is there anything else we should talk about here?

Maybe if you have, maybe if you wanted to have a different format, so you don't just want to have these bullets, which I feel is the easier way to do it, like the way we are explaining it now.

But what if you wanted to have one newsletter that goes more in depth into one specific big idea, or main idea. How would you do that? So it's because then you might not have a section for tools, a section for this and that. You actually start a newsletter and then breaking down a few steps. That can be, let's say we take, I don't know, online courses or something like that.

So we might want to break this down. Part of the process for host, maybe for selling the online courses. What do you really need to start selling online? And that could be an email, right? So what do you have to say there to actually use AI in the best way to stay consistent with such a format?

Jan Koch: I think you would still break it down into sections, because if you want to dive deep into a certain topic, you can't just write whatever comes to mind, you would have to start with, this is the situation, this is the challenge, here's why this matters, this is what I found to be the solution and maybe in the fifth part, conclusion or an overview or something.

So you would still use AI to break it down into a repeatable set of sections for a newsletter and write it that way. I think for this type of new setter, the Justin Welch one is actually a really good example because he just nailed this format.

Navid Moazzez: Yeah, and it's, it's pretty easy if you do it for a few weeks, I think you're going to get used to that format.

I think if you have two newsletters per week, maybe one can be more of a newsletter like that, and then you can also have one which is more of a collection of resources in your industry or, similar to what we showcased here with the AI newsletter. I think this still is better than just a collection of links.

I've seen newsletters that just basically link out from the newsletter to other resources. That's fine, but I don't see so much of the value in the newsletter more than, okay, it's saving me time if I really wanted to check out the resources in this person's newsletter. But at the same time, what's the value in the newsletter beyond that?

I think that's what I'm trying to create. So it's like both ways. You can actually, if you don't want to click anything, which actually most people in your newsletter, most people don't click anything in your newsletter, but they might still find a value and eventually They will click to something. I've had people on my list for a long time, and then they randomly click on something and they purchase.

I think you just need to stay consistent with this and not assume just because someone is not clicking for a long time, they will never buy. I've done this mistake myself in the past, but you don't know the situation. We are not important to these people. Even though they might love our content, we are last on their priority list.

We are not important to them. I can promise you that. Even the biggest influencers in the world, their audience doesn't give a damn. They don't give a damn about them, essentially. Not that much, as we think. That's an important thing to mention, I think.

Jan Koch: That takes out all the pressure of the newsletter as well, because we impose this pressure on ourselves, thinking, oh, this has to go out on the same day.

And, of course, you have to be consistent, and you have to stick to the schedule that you announce, but on the other hand, the world doesn't stop for your readers. If the new setup doesn't go out or if it's not the best work possible because you were busy or because you had a flu or something like that.

Navid Moazzez: Of course, but you should still aim to do it the best way you can and better than the people in the industry. And I think we can showcase, I think something else to just mention briefly, if you're newer to this, I think avoid using spammy words and things like that and you can use ChatGPT for this. I think that's really interesting and something I probably have made a mistake myself in the past because I just maybe used some swipe copy or whatever and even for this purpose I can have ChatGPT rewrite that and maybe rephrase it in a better way.

So I think that's really good use case.

Jan Koch: We can show that.

Navid Moazzez: Yeah. I don't know if you had so many spammy words in this newsletter, but I probably wouldn't copy the footer. That's much,

Jan Koch: It's also part of the newsletter it seems.

Navid Moazzez: Yeah. It's, but I don't always copy.

I mean that I stay, stick to the same.

Jan Koch: Please list any words that would likely trigger a spam filter. Do your research on those words beforehand. Now, this is an important part because ChatGPT 4 is trained up until April 2023, and you would want to have the most up to date information for this.

Navid Moazzez: Yeah, I think something interesting with the spammy words and things like that, or words you don't want to use, you can also tell ChatGPT, don't use these words, because maybe that's a word you don't use. If you never say, this is amazing, or something like that, then you don't use that. You can tell ChatGPT not to use that.

Something we might want to mention is the custom instructions too, because that's, you can save a bit of time if you do that, at least with the, what, with the output that you get back from ChatGPT.

Jan Koch: So we do actually have words that spam, that trigger spam filters. Lifetime access, incredible deal, dollar values next to the offerings.

Navid Moazzez: Yeah, I think sometimes you can do that. I still use stuff like that in my emails, but it's, I think it's more hard words. Maybe make money online, or make money quickly, and things like that, but I do, I mean you can try to remove things but sometimes you also have to see, you have to see the balance between actually having great copy and removing everything that might be great copy in order to please potentially the spam filters.

You don't even know if that's going to be the case always. It's just something they, I mean it's something that could happen, but it's not always happening. If you have a really good emails that a lot of people are opening anyway, you don't need to worry too much. I just stay on topic, have a great value, and then, remove anything that is too spammy. Something that doesn't, something that's not relevant to your audience. I would probably remove that. You can also tell ChatGPT, if you show the custom instructions. You can say to ChatGPT to not use certain words or phrases or always start the emails with, hey, it's Navid here or you can start an email any way you want and you can tell ChatGPT to do it. And that's easy for me to change. I don't bother too much with all of these details I don't care. I just, for me, I'm mostly interested to write it by sections. I'm actually pretty good at just, doing the intro and the outro really quickly.

It usually stays the same in every single email, more or less, at least when I have a newsletter. So that's how I think about it at least but anything you would like to say about the custom instructions for someone to get even better output from ChatGPT?

Jan Koch: I think most important for the custom instructions is that you actually use them.

You want to have input in here. I'm obviously not using this because I create for multiple different brands therefore the first part isn't relevant because it changes whenever I switch topics. This one always stays the same and you can see this is maxed out to the last five characters that I can put in here, and this is a lot of detail on style and tone, for example. So this is really important. I 100% agree that this needs to be filled out with as much detail as possible.

Navid Moazzez: Yeah, and we can showcase, there's a few examples of newsletters we can maybe show as well, Jan, to see a final, we showed our newsletter, but maybe we can show a few other creators newsletter to see what it looks like.

Jan Koch: Yeah, let's showcase Ali Abdaal, which is one of the

Navid Moazzez: You had also Armand Ruiz, I'm not sure if you had that up as well.

Jan Koch: Yeah, let's go with Ali first. This is Ali Abdaal's newsletter, goal setting is really important, he always tells stories in the very beginning and now he is going into a pitch for his book, but still very story driven.

Navid Moazzez: Man, I don't like his newsletter with so much, okay, I can say his newsletter is good, but it's a great story, but I think it's just a wall of text, man, if I'm coming into this, I would say what the hell is going on here, it's still better than a lot of people, it's better, but I'm coming from a background with over 10 years with email marketing, I think this is not, it's sometimes too much of a wall of text it's having actually, for me to actually pay attention to a lot of what he's saying, that's just my opinion, because on mobile, this will look worse, man. Much worse. Can you imagine this on mobile? It would be like, what the hell am I going through here? Yeah, it's a scroll. It's an infinite scroll to read it. But I give it to him that it's actually, it's not that hard to read. But I would say have it a little bit shorter. Also, his sentence, sometimes his sentence is a little bit long.

I'm critiquing, he's obviously very good at certain things. I think his email is good because he has a lot of people on the list. But I still feel like he's not an email marketer. I think that's, he's a YouTuber more or a creator more than just email marketer. I would say.

Jan Koch: Yeah, I think what is cool here is how he positions the sponsor.

Make money doing what you love actually is a pitch for Kajabi. And the way he positioned this with the story, around how creators make money using courses, diversifying income streams, blah, blah, blah, is really good. And then in the end, what I would change if, I have a fraction of the subscribers that he has, but I would position this video higher to drive people to this, and I like this at the very bottom because you scroll to the very bottom.

Navid Moazzez: Yeah, I think this is a good breakdown. I think this looks good. And in general, this newsletter looks good. I would just have break down, have a little bit more space in the other sections where he tells a lot of stories.

I think it would have been more, would have been better. I think the last part, yes. I think it's maybe too many, too much stuff there, I would say. I would not have that much, but other than that, it looks pretty decent, I would say. Ali uses a lot of emojis, I think that's good because it looks more interesting and stuff like that, a little more visual, in a very text based format.

Jan Koch: Yeah, I really like this one because what it does is by underlining, everybody knows that this is a link because it's underlined and I would imagine many of his viewers aren't too tech savvy. And they just want to get started building a YouTube channel, building a course, whatever. So making it easy for them, coming back to that notion is really important.

Navid Moazzez: Yeah, totally. Do you want to showcase, do you have Arman Ruiz, for example? Do you have that in your inbox?

Jan Koch: It should be in here as well, yeah.

Navid Moazzez: This is one of the AI for Creators summit speakers. He's a very, he's more of a tech, I think tech, techie audience, I could imagine. His site is no code, but he's coming from a background working for IBM as the head of generative AI there.

So I can imagine his audience that he gets there are more, maybe executives and people who want to learn this kind of stuff.

Jan Koch: Yeah, but what's cool is that he's using the numbers to build his authority at the very beginning. And he's also making it personal by saying, please share. Many creators wouldn't do this because they are afraid to ask for something.

But I think this is totally fine to do and in this case, he just has a summary of announcements of 2023 and he gives away this PDF, but then at the bottom, he still has his bootcamp, which I still haven't completed, by the way, but it is an amazing way.

Navid Moazzez: This is also pretty cool for, it's similar what we are doing for the AI Super Bundle to actually have some resources like this.

I think he's doing, he's a great example of this. We can also put that towards the end like this, but at least it's highlighted. It's something that stands out. He has a button there, so he is not, he's not ashamed. He's actually promoting this pretty heavily and it's free. Even in this case, we can do the same for starter kit or for the bundle.

And the bundle in our case is paid. He has a free bootcamp, maybe his plans to sell something in the future. I'm not sure what his plan is with his audience, but that's a good example I would say.

Jan Koch: I think what's also important to note on this point is, he's using the newsletter to build deeper relationships, like he's ascending people from, they see him on Twitter, or on X, they see him on YouTube, to getting them onto their list, and then from the list, the next step of building this relationship is the bootcamp.

Because there he has this community built on Circle where he's teaching about AI and it is really good. It's 40 lessons or something really in depth about what is AI and how do you make use of it. So this is a perfect example of a sending people through a funnel, even though there's not a paid offer.

When he's ready to launch a paid offer, he has thousands and thousands of people waiting for it.

Navid Moazzez: Yeah, totally. So I think that's some good examples here. I think there's something else we can talk about.

How do you, personalization in the newsletter, so if you go back to ConvertKit, I think that's something we can talk about.

Maybe that's something AI can help us with, because that's, I'm not that technical, so you can talk about this in active campaign, it was a little bit easier for me to do that in ConvertKit is sometimes more tricky but you can still do personalization within the newsletters. You can also do different, you can basically tag people based on what they are interested in. So if they click through in your newsletter, I think that's something important to note. I put an interest Tag on something. If they click a tool, I can put an interest tag that they are interested in this tool, and they click through to it, and that's also good to showcase if you have sponsors and stuff, you can actually say 150 people clicked on this link, and this was the conversion rate.

It's like a lot easier to see that, and then I think that stuff, that's the kind of stuff how I do things. I segment people based on interest if they click a link to a blog post about affiliate marketing or a video about this, I might say I'm interested in this topic. And then I can send relevant information or get them into the right email course.

If I have a course on summits or AI, you know, some people might be interested in this or that, I tag them based on that. But you can also do some more advanced stuff and convert it with, I think, liquid code and things like that.

Jan Koch: Yeah, I want to show that in this segment. Yep, so this is an email that I send out and there is this section right here, enjoy the rest of your weekend, blah, blah, blah.

This is part of a personalized signature sequence or snippet rather.

Navid Moazzez: That's a simple way of doing it. I would say you could also do it based on audience. I would say, I think that is more, maybe more tricky, but you can for sure do it based on audience. I don't know if you use, do you use ChatGPT a lot for getting this or do you just write it yourself?

Jan Koch: This one I actually bought from Jason Resnick. But you can use ChatGPT for this as well. You can see why you would use ChatGPT because this is a mess. That's how unfortunately ConvertKit works like this. So you assign the time and then if it is a morning, you say, enjoy the rest of the day, have an awesome day, make today your best day ever, blah, blah, blah.

And what you can do with this, it doesn't have to be the time, it can be the interest. So when it comes to the PS section that we have right here, this could be personalized based on the interest tags, so that when somebody has an interest in affiliate marketing, show them a course on affiliate marketing or show them the best ebook that you have or something like that.

Navid Moazzez: Yeah, so I think, yeah, exactly. That can also happen, I would say in most cases a newsletter is maybe more your general form of delivering content. You can have a newsletter on a specific topic, like in my case, I might have one on AI for Creators. I might have one general for Creator School, like how to become a profitable creator.

I think that's good, but maybe I want to get them into a sequence about, as you said, affiliate marketing, and maybe have a summit coming up on this, or about online courses, then I can have something specific for this. I think that's how I would use my newsletters to drive people to these different segments.

And I think Jackie from Interact, she shared something great during the summit, and also we have a bonus on this in the members area so highly recommend checking this out because you can actually grow your newsletter by having a quiz funnel. So I think that now we're getting into a little more advanced strategies here, but I think you can integrate a lot of these different things to actually segment your people, either they are already on your list in this newsletter sequence or the newsletter you send every week, or from the beginning when you're getting people onto your list.

Maybe you have a quiz funnel there, so you order the segment people, so they answer a few set of questions. This is not going to be a quiz funnel video, but you have a few questions there, and then you have this stored in custom fields in ConvertKit, and basically you can send people to different sequences eventually based on this information, or you can speak to them in a different way. In this case, you would have to use liquid or have different emails for this, but yeah, you can do more advanced stuff with it as well to use this data you're getting from your, let's say, a quiz funnel in this case.

Jan Koch: I have a good idea, actually. Let's use ChatGPT to create liquid code that writes a PS section where people can opt into those targeted sequences.

Navid Moazzez: Yeah, let's showcase. This is a little more advanced. It might not be relevant to everyone, but we can showcase the possibilities here with AI and using this for newsletters and email marketing.

Jan Koch: So we'll say, please help me write liquid code for ConvertKit. You will write code for a PS section that lets users opt into specific educational email series about affiliate marketing, building a YouTube channel, growing an email list with AI, or what's another one, scaling their profile on X to 100k followers in 12 months. Let's make those up.

Navid Moazzez: Yeah, I think this, let's see here.

This is actually really cool that it can do this. Let's see how it works, but I'm sure it's going to be pretty decent.

Jan Koch: There even was a hackathon the other day where a product manager won who wrote the entire code with ChatGPT. He didn't write a single line of code.

Navid Moazzez: This is such a cool use case, I think for most of you, if you're starting out, you probably will not use this, but I just wanted to showcase something a little more advanced that you probably would hire someone for if you're not knowing this now you can actually do this with ChatGPT yourself. Of course, you have to test things to ensure it works, but yeah, because we know from experience, anything technical, you should probably test things one or two times before, otherwise you might have issues.

But

Jan Koch: that's why I always like to do please describe how I would use it so that it guides me through the process. It's insane that ChatGPT has enough information about ConvertKit to use this.

Navid Moazzez: There's an entire knowledge base about ConvertKit. So I can, they're, they probably pull information from that.

They have a help desk I would assume that's how it works. And there's a lot of different things there.

Jan Koch: Yeah. Now let's also write another PS section.Write another PS section showing specific product offers to my subscribers based on the above tags. So this is if they already showcased an interest in affiliate marketing.

Okay. How I would add this now that we've got the code, is you just go to copy code and then inside ConvertKit, usually what I do with Liquid Code is I create a snippet that's inside Send and then Snippets, because that lets me use the snippet in different places, different emails, without having to write the full thing all the time.

And I just have, let's say, ChatGPT demo PS, so that I know I don't use this in production. Paste as usual. This is sometimes a bug with ConvertKit that it doesn't really paste. So we'll copy this entire thing and paste it in here maybe I need to format. Okay, there we go. And now what I can do is I hit save and I can enter this snippet into all sorts of broadcasts, which looks, here's the draft.

ConvertKit really likes us today, doesn't it? Okay, let's duplicate the last one. So this is what it looks like. You just have the curly braces, snippet dot the name of the snippet that you want to feature, and then closing the curly braces. And this way you have a variable that you can enter wherever you want in an email, and you don't have to write the entire liquid code every single time when you want to use it.

Navid Moazzez: Yeah, you can just add that to the personalization in ConvertKit. You don't even need to remember the snippet name, it will be stored there if you go to

Jan Koch: If you have a template, it's in there.

Navid Moazzez: Yeah. So that's really good. So let's showcase the last part, how to analyze the performance of your newsletter, or maybe you want to improve things. You can actually ask ChatGPT, how do you improve this newsletter? Or, if you want to analyze the performance, you can go into your past newsletters and see what can be improved.

And maybe you have gotten feedback from your audience as well. I think that's also underrated. You can actually feed it like a survey or some sort, or maybe you have gotten a lot of email replies from people or like engagement on social media. Then you can actually get that into ChatGPT and maybe you can restructure your newsletter based on that and even make it a lot better or maybe something you want to cover.

Maybe something that hits home with people a lot and then you want to focus more on that in your newsletter. Things like that.

Jan Koch: Yeah, so an easy way to do this is you go to the sequences and don't take the numbers you're seeing here for granted. I have treated my newsletter really badly over the past couple of months.

But what you can do is you copy and paste all of this. This is every single sequence I have and you turn this into a spreadsheet. That's unfortunately a necessary step that you have to take. So let's create a new Google Sheet from here. Now we have the entire content in a spreadsheet.

I'll save this as a CSV file. This is what we can upload into ConvertKit, demo dataConvertKit, so we've downloaded this.

Navid Moazzez: Upload this to ChatGPT, right?

Jan Koch: To ChatGPT, right. So what we can do now is we go to the upload button right here same file that we just created, and let's say, please analyze the data about my email sequences and highlight important patterns that help me improve the overall performance so that I get higher open rates and higher click rates.

Now, ChatGPT is taking in all the information and you can do this with sequence data, you can do it with automation data really doesn't matter. You could do this for social media data as well at this point. And now it does its magic in the background hopefully able to open the CSV. Sometimes it has to ask some questions, but this works now really good.

Navid Moazzez: Yeah, it does a good job at this actually to showcase. I think it's good. Yeah, this is nice. But this is basically how you can do this if you want to analyze the performance of any campaign. I think it's great. You can like dive deeper in this as well if you I want to go down a rabbit hole on something.

Jan Koch: Yeah, this is a starting point right now. So you can see, okay, this is a customer onboarding sequence that gets insane engagement right here. What are the elements of that sequence that I could use in an onboarding sequence for a different product for example, how can I replicate the structure? This is a really good starting point.

Navid Moazzez: Yeah, I think as we wrap up the session, I think a few pointers on how do you actually get subscribers to the newsletter. I think you should check out the AI List Building Booster. We talked a lot about this there. But I think to get people onto a newsletter, I think it still is good to have a lead magnet.

And we talked a lot about that in the AI List Building Booster. I think a lot of people, they have these random just sign up to the newsletter, even go to Ali Abdaal's or Justin's. I think it works because they are a big name. I think if you're starting out to go, go to this newsletter page, I think this is great.

But I think it's not that compelling, to be honest. The only thing, the only reason is because it has 461,000 subscribers, but you don't have that. You don't want to lie about these numbers too much, you just say, hey, sign up, join 1,000 people, whatever, you are getting there. But I wouldn't, in the beginning, it's a little bit hard to do this.

So I would have maybe, like what we are doing, that's more advanced. Let me know if you want a tutorial on this but we basically, you can sign a PS below. If you want to have a page like this, you're gonna have a PS. If, when you sign up, you also get instant access to the AI, or the Productivity Starter Kit in this case, or something like that, the Productivity Starter Kit, or whatever you want to give away.

Then you can actually deliver that either directly in the email, or you can do it like we have done, that we actually encourage a reply when they mention a keyword like the AI Starter Kit. You might have done that when you go through my sequence. This actually encourages people to reply, and we get a crazy amount of people replying to these emails, and it's automated.

We have a set of tools. Jan knows a lot about these things. It's not, we don't use Zapier, we don't use Make, we don't use these tools because it would be too expensive. But yeah, you can automate this process and that is a great way to basically whitelist your email address automatically by just replying.

At least it triggers a lot of different things to make sure your email is seen better by Google and all these platforms. I think that's what I would like to say there, but like promoting this, I think a lead magnet is great because then you can mention this on social media. You can like, when you talk about things in the comments and stuff, you can mention it.

I think that is a great way to get people onto your list. I think, really to skyrocket things, quiz funnels, that is really good. I think also, when you're having your regular content on YouTube, you could definitely drop the link there. But also virtual summits, virtual events, more things when you partner with people.

I think lead magnet exchanges, really powerful. Where you actually partner up with someone else, you promote them, they promote you. You're not going to get the biggest person in your industry when you're getting started, but someone on a similar level. That's how we started, Jan, actually, when we started out over 10 years ago.

We had a group, I remember this. And we were commenting on each other's blog, because back then it was really important that people comment on the blog and things like that. Yeah, we had a group, and I think when I posted something, everyone went to comment. And I had a lot of comments instantly on my blog, even though not a lot of people read the blog yet.

I think you can do the same with sharing lead magnets and newsletters and things like that. And the Converted Creator Network, I think helps, maybe you can showcase this a little bit, Jan. I think that helps with this as well when you sign up to the, it's not so much about AI, but it still helps you get seen in the creator network.

I think inside if you see the Create Network basically and when you sign, when you subscribe to someone, you might see this popup where you say, do you wanna also subscribe to them? Their list? So I think that is powerful and you, it's basically when you're, part of, when you sign up for converted is free.

I would recommend this for this reason. You can use it with other tools as well. It's basically integrated with SparkLoop, which ConvertKit acquired, and then you can use a lot of these different features. I think it's really cool. Yeah, that's basically a referral platform, but they also have, so you can, when someone resubscribes to your list, you can also get them to subscribe to someone else, and they can do the same for you.

Let's say Jan and I we'r partner, Jan has his Dad newsletter, and some of his audience, they would be relevant to mine. He can just put me as one of the people featured there, and you can even sponsor people, you can get paid for the subscribers, big names like Sahil Bloom and maybe Justin and others, they might actually pay money to get subscribers for the newsletter.

And then you can actually feature them. And then for every person, they might pay you 2$ up to maybe 5 or even 10$ I've seen, I think in some cases, and you get a lot of subscribers that way, or you can make money and you can get subscribers that way. So I think there's some unique features like that, that wasn't even available when we started out,

Jan.

Jan Koch: I wish it was. This is an insane opportunity. And I feel what that boils to in the end is you have to understand what quick win you can deliver to your audience. If we come back to this topic about giving people a reason to sign up to your list in the first place. Could be a lead magnet, could be you interview on a different podcast and you get in front of that podcast host audience and you share something that's super valuable for them.

What is this one or two quick wins that you can give to people when they sign up to your newsletter? If you find the right answer to that question, you can't help but grow your list.

Navid Moazzez: Yeah, so let's showcase this, this is the, maybe something that might work depending on the audience, this is a referral

Jan Koch: referral platform.

Navid Moazzez: Yeah. For this example here, we are using SparkLoop, which is integrated with ConvertKit so when you share the summit or newsletter, you can get something for free. I think that's a great way to encourage your subscribers to actually share your newsletter or whatever it's that you're offering.

It might not always work. You have to test different things. I think in this case we had more tiers for rewards, as they call it, so you can have different rewards, can be a backstage pass, can be some kind of freebie, can be also that they're getting a coupon to one of your products, can be a consulting call, I think a hundred referrals is a lot when it comes to like people sharing it in a newsletter, so keep that in mind. I'm just testing this for the summit to see how it works. But I've seen like Morning Brew and The Hustle and newsletters like that. They've had really successful referral programs, so it might be a great strategy for you to get more subscribers, especially if you have enticing rewards.

I mean there can be a coffee mug or can be anything depending on the audience you serve, right? And swag or can be some education, stuff like that. I think you have also tested this before, so it might not always be as effective depending on how much work you put into this, you can also integrate this in your sequences.

So let's summarize what we have gone through so people can go out there and implement this for their own newsletter and set that up for their businesses.

Jan Koch: Yeah, SparkLoop was already really in depth, but taking a step back, what we want to do is people need to understand that when you create a newsletter, you have to have a structure that you follow.

For this case, we have different sections that don't really relate to each other, we have tips, we have insights, we have resources so they are these are all related by topic, but they don't flow into each other like it would if you had a newsletter structure where you dive deep into a single topic. And then you start with, okay, this is the topic we are talking about

here's why this is, why this matters. This is what you get out of mastering this topic, and here's how you actually do this. Then you have sections that are more tightly connected to each other. But whatever way you go you've now seen how to build those sections with ChatGPT or the tool of your choice, really.

And then what you need to figure out is you need to figure out a process for reliably writing these sections consistently. So it's not about writing the sections once or for the first three weeks. This has to be something that you can repeat over and over and over. You get the point.

So what's important there is having the structure, having the process, also having the process for finding the subject lines and for finding ways how you can personalize and use links to trigger specific sequences, for example, implement strategies to grow your list, be it these lead magnet swaps, be it a spark loop, you should have sponsors in there as well.

If you want to monetize it, don't just monetize it on one way, have, let's say, sponsors, affiliate offers, and your own products. Don't be afraid to sell. People understand that you're doing this for a living, that you are actually running a business that needs to make money.

Navid Moazzez: Yeah, if you have enough value in the newsletter, you don't have to be afraid to have some links here and there.

And I think, I would argue, if you have affiliate links and maybe even more so than sponsors, it's actually valuable because you have taken the time to research this for your audience. That's value and if you have a paid course that is really good, what we have created with the AI Super Bundle and some other stuff.

When I promoted VSM I was unapologetic by sharing this. I shared it a lot because it was so good and people got really amazing results. I didn't apologize for sharing this every week with people case studies and things like that. Almost want, I almost made the people feel a little bad that they were not part of VSM because I shared so many case studies.

But that's actually what drove the sales for the product because people saw week after week add more case studies going live, and I think that's why it's important to feature customer stories a lot in your newsletters, I might do it even in the AI newsletters, we get more people implementing some of our stuff, but even if you have a product like I had with Virtual Summit Mastery, I would feature people going through this, maybe linking out those stories, maybe you have done an interview with one of your customers, so I would do that on a ongoing basis and it's really easy I would say to stay consistent when you do that even if you're traveling or doing things like I've done like especially now with AI.

This is much easier to stay consistent especially if you start with a format that is easy to replicate and then you can make it more advanced as you go I think or more in depth or more stuff just start with something that is better than what most people in your industry are doing already and then you go from there, I would say.

I don't know if they have anything else to add to that, Jan.

Jan Koch: I would replace the words better with different. Because better always creates this pressure. And different is just like put your own spin on it. Don't overthink this. Have some idea of what the newsletter should be like, how you want to monetize and grow it.

But then go ahead, build the processes, execute, and collect data and in six months from now, you'll have send, I don't know, 30, 40 newsletters, you'll have data to base decisions on whether or not you need to change things up and how you need to change things up and just get out there and get started, I think.

Navid Moazzez: Yeah, 100%. I like how you position a bit different. I think it's goes both ways a little bit. You need to be really good but at the same time, like what we are doing here with the AI for Creators newsletter, that's what I saw there was a lot of news related stuff out there and they were like putting a lot of links and stuff.

I think that's great. I didn't want to come in this boat. I want to serve creators actually making something actionable for this audience. So I would say am I better than the news related ones? If you want news, I'm not better but if you want something really specific to creators and solopreneurs, I'm better, but also different, because I'm not just a news, related, collection of links, essentially.

So, I think that's a great way to wrap it up. Do let us know if you enjoyed this session, leave, some thoughts in the comments if you implement this, I think everyone should have their own newsletter, I think stay consistent with this, I think that's what I would like to say, implement some of the promotional strategies so you don't just write a newsletter to nobody, but actually trying to get out there and develop relationships with other people other peers in your industry, so you can do some lead magnet swaps or different things to grow this a lot faster than a lot of people are doing.

So yeah, with that being said, I really enjoyed recording this one with Jan here, and I'll see you in the next one. Ciao for now. Peace.