How to use ChatGPT & ai-powered tools to supercharge your content, with Alicia Lyttle

Hey it's Navid here and in this session you are going to learn how to leverage ChatGPT and AI to supercharge your content creation and to do it in your own voice. And I'm joined for this session by Alicia Lyttle, she's an AI enthusiast, TEDx speaker, and digital marketing expert with 23 years of experience in the industry.

She has held positions at esteemed organizations such as the White House, and has a successful career as an entrepreneur and digital marketing specialist. And she has some really good stuff when it comes to AI. So I brought her on here for this session to share more and she has a great presentation and she's going to demonstrate a lot of things for us.

So with that being said, let's get into the session and warm welcome Alicia. Thank you. I'm excited to be here. Yeah, I'm really excited for this one. You have some good stuff prepared for us, but before we get into the presentation, why don't you tell us a little bit about, your journey into the AI world.

Sure. I've been teaching people how to start a business, specifically start an online business and grow and scale that online business, and I've always been addicted to tools. I don't know about you, but I'm always addicted to tools, trying to find the latest and greatest. I've been using tools that have AI built into them, but nothing as fabulous as the day that I logged into ChatGPT to try it, and I was like, this is a game changer for me.

And so this was back last year, November of 2022, when it really, hit the mainstream for everybody, and I, it was the day after it was on the news, right? So not the day of, but the day after, and I went all in on it. I really closed off all my distractions and just played around with ChatGPT, played around with a lot of the new AI tools.

There's such a fierce competition for all these companies to come out with the best tools that it's great for us, content creators, because now we have better and better tools that are updating every day. After I went all in, our businesses started growing, our clients were enjoying the fact that we were, AI based, our team members were loving it because they were getting more done in less time, and then, I've been a speaker for years, over a decade, so when people invited me to come speak on the old topic, starting an online business, I was like, I'm not speaking about that anymore, I'm talking about AI, and so they were like, let's go, come speak about AI, and when I did, everything then became AI, and I got, really into

the AI space, and I more than love it. I'm addicted to it. Yeah, I couldn't agree more with you in terms of the tools and stuff like that. I love using tools, but not like any tools. They're like lists of 6,000 plus AI tools and things like that out there, which is ridiculous. We don't need, do we need that many tools to run our business?

No, we don't. But it's it's good to be involved in this space and kind of. Understanding some of the tools that's out there, and I know in your awesome presentations you have prepared, you are going to demonstrate some stuff for us, so why don't we dive into this right away, Alicia, and get into the content.

Sure. The first thing that I love to share with people is, for me, it all starts with ChatGPT, and there's so much that you can do with it, so if you don't have a ChatGPT account, everybody should now at this point in the summit, but if you don't have one, Then it is, all about going to chat.

openai. com, signing up for your account. I also have it on my phone, right? And there's a screenshot of the app there. Isn't it awesome with the voice as well? Like you can do audio, like when you're doing something, you can just take out your phone. I think that's great. It is.

I'm like, this is the best assistant ever, so I love to have it in my pocket, so it's on my phone and I'm recommending to you guys that if you don't have it, that you get it. So you probably know what a prompt is, but just in case you don't, a prompt is the instructions you give ChatGPT, and I'm going to talk a lot about that in a minute, and this tool can do so much for us, answer our questions, create our content, that's right here today, give you advice, be your assistant, but overall, it can be your best friend.

What I love about it the most is that it saves us time, right? So for us, business owners, content creators, time is so valuable, like how much time you spend on things and saving time, this is where AI really comes into play for you. But the most important thing to know as well is that what you put into ChatGPT really determines what you get in.

So I like to tell people garbage in, garbage out. So, Let's just do a quick demo. When you go to ChatGPT, this is how a lot of beginners Start off for people who just don't know how to train it properly is you go to ChatGPT and you type in: Write an article about living your best life and it will do it for you and you will get back an article and so let me just read the first line of the first paragraph.

This is about living your best life It says unveiling the path to fulfillment and joy. In the relentless pace of modern living, the quest to live our back life often takes a back seat, it gets buried under the monotonous cycle of work, responsibilities, and the pursuit of material accomplishments.

So the content isn't bad, but it's boring. Would you guys agree? It's boring. Yeah? So as you're looking at it you know, goes on and it's like, make self reflection a regular practice. It helps you identify the areas where you can improve and grow. Remember, the journey towards your best life is a continuous one filled with learning and evolution.

It's good content. It's not incorrect. It's totally on point. But it's... If it's writing it for me, it's not me. It's not my tone and style. So this is what we consider generic robotic writing. And I put it into an AI detector, and it came back as only a 38 % likely to be generated by a human.

They say this is AI content. The tool that I'm using is contentatscale.ai. Really, I love this tool, by the way. Yeah, the AI detector, so if you go to content at scale, look at the AI detector and it even tells you like what part of the content is ranking as giving a red flashing light that it's AI generated.

So that, let me just go back a slide. So what we just generated is coming off as AI, that's a robot wrote it. It even tells you that if you wrote it, that you write like a robot. Anyway, you're going to get graded like the robot. So I tell people to stop doing this. Don't go to ChatGPT and just be like, write an article about living your best life.

No, you have to train it first. So here's how we do it. And it's pretty simple, but it's a very short process, but once you do this process, watch, you guys are going to have some ah ha moments. I tell ChatGPT this, I would like for you to write for me as my ghostwriter. I will be giving you my bio and two transcripts of training or articles that I've written.

So I'm a speaker and trainer first and foremost. If I want a ghostwriter, let's just think about a ghostwriter, to understand me, I'm going to give them... Copies of my training, but if I'm a writer, first and foremost, so you have to think about what you are, if you're a writer, first and foremost, you're going to give it articles, because you want it to write like you, okay?

I gave it transcripts of training, you're going to see that in a minute, so that you can learn about my writing and teaching style and tone, so that you can write for me, as me. Then I ask ChatGPT, do you understand? Do you add that to the custom instruction part of ChatGPT? Do you fill that out or do you do that in the actual prompt?

I will show you at the end. So this is the start of setting us up for custom instructions, right? And so inside of the custom instructions, which I will show you guys in a minute, we need, our writing tone and style. And this is how we're generating it, alright? ChatGPT says, yes, I understand your request.

I can help you write content based on your writing style and tone as described in the materials you provided. And then it tells you, okay, give me your bio and transcripts, like you said, and I will emulate your style and future writing. So now it says, I'm going to emulate your style and future writing.

This is a game changer. So not only is it going to write good content in a specific style and tone, but your style and tone, in this case, my style and tone. So I give it my bio and then I take two of my trainings that I've done and I transcribe them. I use a tool called otter. ai to transcribe, otter, O T T E R.

ai to transcribe, and I'm going to feed that into ChatGPT. Okay? Make sure that the training, it's only, if you do training or transcribe anything, that it's only you speaking. If you have you and then your sister, it's gonna mix up the style and tones and it's not gonna be what you want.

So it can only be you. So now I feed it my bio and it says, great, I got your bio, give me the transcripts. So now I give it the transcripts. And then it says, thanks for sharing the transcripts. When you're ready, share the second transcript. So it's very intuitive. If you say, I'm going to share two transcripts and you only give it one, it's like, whoa, whoa, you owe me one more.

So after I feed it the two transcripts, so now it has my bio and two transcripts. I'm going to ask it a question. Here's the prompt. How would you describe my writing style and tone? How would you describe my content style to someone who wanted to write exactly like me? So that's a ghostwriter.

How are you going to describe it? So then I dig a little bit deeper and I say what phrases do I use? How do I usually start off a conversation and how do I usually end one? So if I can identify all of this, can I get this AI? To write for me, as me, all the time? Let's see. ChatGPT comes back and says, based on the transcript, here's a breakdown.

It tells me what my writing style and tone is. Look at this. It says conversational and friendly. Your style is very friendly, engaging the audience as if you were talking to a friend. This is seen in phrases like, hey, and addressing the audience directly with you. Then it says, I guide the listener through complex concepts with clear and step by step explanation, showcasing your expertise in the field.

And it goes on. Now it will design and write out your writing style and tone and your content style better than you ever could. Don't even attempt this at home, right? This is only to be done with AI. In phrases you often use, it's telling me the things that I often use. But look at the starting and ending conversations.

Read it right there. It says, you start conversations with an energetic greeting, hey, followed by addressing the audience. I usually say, hey, it's Alicia. What's up, everybody? And it says, this approach sets a friendly and welcoming tone from the beginning and ending. It says, your conclusion often involves a thank you message.

And then at the end it says, I usually put, bye for now, somewhere in there. So at the end of my trainings, I'm just like, bye for now. I try to be as much, have as much fun as I can. This is fun for me. So now, ChatGPT tells me to write exactly like you, someone would need to adopt a conversational tone with a friendly and approachable manner to adjust, address the audience.

They would also benefit from incorporating narratives, so it goes on. And I'm like, this is great. If you're ever having a bad day, give ChatGPT something that you wrote or something that you spoke and say, how would you describe me? And it will give you a compliment. It's always like, you're amazing.

It leads with a compliment. I love it. So anyway, now I say, rewrite this in the first person as if I'm describing this to my ghostwriter. So now, ChatGPT writes it in the first person and says, my unique writing style and tone that really defines my brand. First and foremost, my tone is conversational and friendly.

When I communicate with the audience, it's like chatting with a friend. This warm approach really engages my listeners. It goes on and on. Then it, look at the second to last paragraph. At the beginning of my conversations, I prefer an energetic and welcoming greeting. Something akin to: hey, to set a friendly tone from the outset.

And to wrap up, I usually express my gratitude for my audience, is time and engagement concluding with a heartfelt and casual, bye for now, right? Good? Okay, now I'm gonna go back to ChatGPT and ask the same thing. Write an article for me about living your best life. You see it?

It's writing the article. Let's dig into this article for a minute. hey everyone, it's Alicia. I'm like, what? Is this dramatically different from what we had before? It is. ChatGPT is writing, as me, for me, that's exactly how I would start off. It says, your go to guide on everything empowering and transformational.

Today, we're venturing a tad bit off the beaten path from our usual digital landscape and dabbling into a topic that's equally vital, living your best life. Buckle up, because we're about to journey into a realm that melds personal growth with the zest for life. First off, I want you to pause and ponder.

What does living your best life mean to you? You can see that it's writing in a style that is so different from the ChatGPT, beginning, where we started. Why does it start off with, hey, everyone? It does because... That's what we said in the style and tone. It said I start off with, hey, everyone.

Now, look at this. Look at the second arrow. It says, in my extensive journey from the halls of the White House to the bustling digital highway, I've realized that embracing and harnessing collaborative power, much like we do with AI, can elevate our lives to a level that's not only successful, So why is it putting AI in this article?

And why is it putting that I was working at the White House? Because remember, I start off by feeding it my bio, so it knows who I am. So it's using my bio and my writing style to craft this piece of content. I could not have done it better. And so the first article that's talking about living your best life talks nothing about AI, nothing about digital, but I don't talk personal development.

Living Your Best Life is a personal development article. So ChatGPT is like, how do I tie this together with her? And it does it by tying in AI, the digital realm into living your best life. Brilliant. I could never do this, by myself. Write something this great that coordinates all of this together.

And then, here's the deal. Living your best life, it's not a destination, it's a journey. One that's filled with growth, discovery, and relentless passion. Much like in the digital world, it requires you to be adaptable, open for learning, and always on the lookout for opportunities to innovate and transform.

To truly live your best life, I encourage you to adapt a mindset that mirrors the collaborative power of AI. Here's how. So the content is so different and so mean. Now I would put this out there because people will see it and say, she definitely wrote that. It's living your best life and it has AI into it.

So look at the last, three words here with the exclamation mark. What does it say? Bye for now. That's how we said we always end it. As I was working through ChatGPT, trying to figure out how to turn ChatGPT into my ghostwriter, I'm like, this is it. Bingo. I did it, and now this is what I'm teaching people.

Like, how to make ChatGPT your ghostwriter. Now, I want you to guess, what is the probability Of the content being human, right? So before it was only 38% that content was human generated. What is it gonna be now? 100%. How crazy is that? 100% So highly likely to be human. The human probability is 100%.

Such a big difference. So now you see that's the AI detector again at content, at scale. Now you see that because look at it, it starts off, hey everyone. Does ChatGPT ever start off like that? Never. Never. That is my unique style and I can tell that it's unique. This is when I was like, I've officially cloned myself when it comes to writing content scripts.

Anything. I can write a YouTube video script as me, by me, by just telling ChatGPT what to write. And now... This is what you've been waiting for, custom instructions. So when you go to ChatGPT, and I'm going to go to my ChatGPT real quick, I'm opening my sidebar. You're going to click on your name, and then you're going to click on custom instructions.

And in custom instructions, at the top it says, What would you like ChatGPT to know about you to provide better responses? Ignore that. All I want you to do right here is to put in your bio. That's where your bio goes. And put in the best bio about yourself. The one that talks about your background, how awesome you are, all your awards, okay?

And then right here it says, how would you like ChatGPT to respond? And they're going to prompt you, do you want ChatGPT to be formal or informal? Ignore that. Ignore everything that ChatGPT is saying at this point. This is how you get the best results. I've tried it over and over again.

So I'm just giving you my advice. This is what I do. And right here, you're going to put in your writing style and tone that ChatGPT gave you in the first person. So ChatGPT how to speak for you as you, and this is how you officially clone yourself. So again, in custom instructions, bio at the top, and then your writing style and tone in the first person, right there, click save.

And then any session that you open up from now on, ChatGPT will write as you, for you. And this is how you get a massive amount of content done. Can you do this for clients? Of course you can. Do the same process, you'll get the same results, and then in the custom instructions, you would put, depending on who the client is, if it's a company, you would put the company bio at the top, and then the company style and tone at the bottom.

But if it's another client, save everything in Microsoft Word and come back and forth, and you guys have got it. I hope that was helpful. Totally a game changer for content creation. Before, when we were writing my blog post, I would have to go in and edit it. When I had somebody else do it with ChatGPT, it just wasn't me.

We did the best that we could, but now the results are so dramatically different when we do this. It's like spot on every time. I use this to do all my content, my newsletters, on and on and on alright? Got it? Just talking about the, some of the stuff that we need as speakers, as content creators, articles, blog posts, newsletters, I'm a speaker, so I'm putting that, speakers need.

But like for me, this is what I said, okay, here's my needs. Can ChatGPT do them? Articles, blog posts, newsletters, reports, I like to do white papers, give them away, it can, it will streamline my content creation, generate ideas, ensure consistency and voice and tone. ChatGPT writes all my emails, my press releases, my social media content, it's the best assistant ever.

Speeches, scripts, books, business plans, I do brainstorming with it, I even do my grant proposals. So if you're ever in that space of doing grant proposals or responding to bids, it does that. It does everything that I need in my business, and it can do the same for you. You need to make your list of what are the things that I need, and then how am I going to craft AI to help me with them.

We're going to talk about some more. AI tools in just a minute. I want to talk about crafting a newsletter really quickly. So I did this for one of my friends as a demo. Let me skip that one. Okay, I'll do this one real quick. So this is the one that I did for me. So I said, let's create a newsletter.

And I have a program. I help people to be an AI consultant. So I'm like, okay, I need a newsletter, but to write all that content. So I tell ChatGPT, you create my newsletter for me. Here are the four sections. And what you see right now is ChatGPT writing content. One after the other for the different section.

So you tell it, I want you to write a newsletter. It's gonna have four sections. Here's the four topics, write it, and it will write the whole thing for you. So now you can see I've got something called Alicia's Corner, What's New in AI, Tip of the Week for AI Consultants, Tip of the Week for AI Speakers.

It goes on, I cut it off, but done. It's done so quickly. So for those of you who are not sending out emails or doing your newsletters, Now you have an AI assistant to do that. Talking about capabilities real quick, you ready to keep going? You guys ready? You want some more? Yes?

Good? Yes? Everybody just be like, yes, I'm ready. Capabilities. Thanks. Capabilities. I have a friend. And her name is Coach Cass, and she was doing a workshop. So she told me she had a workshop for 10 women, and I wanted to help her to craft some activities for this workshop. So when you're doing work for other people, just pretend that you're that person with ChatGPT.

It's easier. Don't be like, I'm trying to do work for my friend. No. I just put, ChatGPT, I'm a speaker, and my name is Coach Cass, and I will be doing a workshop with 10 women. The workshop will be focused on becoming the best version of yourself to attract your soulmate. What are some activities that I could do in the workshop?

So then, I give that to ChatGPT, and guess what? It will outline the activities that I do in the workshop. So how many of us, struggle with... All right, I want to do a summit, but what am I going to do it on? I want to speak in an event, but what am I going to speak on? I'd love to do, something with people, but what am I going to do?

Don't think about it yourself. Go to your best brainstorming partner and ask Chatty. Chatty says, I call ChatGPT Chatty, by the way, says, Hey, hey, Coach Cass, so thrilled you're doing this. Do a personal vision board, affirmations creation, roleplaying, journey mapping, the mirror exercise, gratitude journaling, the energy exchange circle, barrier breakdown, do a ChatGPT inspired activity, or do some goal setting.

Then, I picked one and I picked the circle, the energy exchange circle. I have no idea what that is. I'm like, let me pick it. So I picked that one and then ChatGPT gave me step by step instructions on how to set up this energy circle. Setting up the space, choose a spot where everyone can stand comfortably in a circle.

I'm like, I don't even have to think about it. It's crafted the whole activity. Then it says welcoming and grounding, begin with an energetic and warm greetings, Hey, lovely ladies. So my custom instructions are on. So look how smart this is. It's telling me what my greeting should be based on the custom instructions that are turned on.

Now, obviously that's not Coach Cass's style and tone, but this is for you guys, for a demo purpose. So you get it, right? Introduction and purpose. It says, share the purpose of the exercise. Tell them what they're about to do. And it gives you that. So now I'm going to say, this is fantastic.

But I would like to turn this into a 30 day challenge that they can do at home. How can this be transformed into something they can do at home? ChatGPT is here's how they can do it at home. So the objective, the materials that they'll need, the daily activities. The weekly themes, week one, do close connections, week two, week three, week four, outlining everything.

For me, to do something like that, you guys will have to tell me how long it would take you, but for me, to craft a 30 day challenge that they could do at home, what, I'd probably sit down initially for two hours, put it down, come back two days later, I would start looking at my deadline that I want to give this to them.

It's been another two. It would take me a long time to craft something like this and to come up with the ideas. I might be calling my sister, you know, asking her for ideas, but it did this in less than 60 seconds. Isn't that crazy? It says, here's the completion celebration. Here's the continuation.

Remind them to continue on. I'm like, what? And ChatGPT says there you have it, Coach Cass, a 30 day challenge that promotes personal growth, positivity, and meaningful connections. So now you think about all the content you want to create, all the activities that you want to do.

This, she could sell it, of course. Here's how to run your own energy exchange circle. But now I'm saying, rewrite this into an assignment that I can give them as a handout. Sign it for me, CoachCast. Here's why. those were the instructions really for me, but then I would have to rewrite it for them, but I'm not gonna do that.

So I'm gonna be like, okay, ChatGPT, you're not done yet. You do the handout so I can give it to them. So then it says, absolutely, here's your handout. So it gives them their handout and what they're supposed to do. Done. Copy and paste it into a Word doc, download it as a PDF, give it to everybody.

And then Coach Cass is a picture of her. She's been my friend for 12 years. And I know what she likes to do best. I just went to her Facebook page and while ChatGPT is doing all this work, it gives her extra time on the beach, right? She lives in Miami. So what are you going to do with your extra time when ChatGPT is doing all your work?

That's a good question, right? Because we're going back to this crucial thing here. What is this? What are we looking at here? Time. It's about saving time. The time savings that it did. So then I met with her and I showed her everything and I'm like, how long would it have taken you to do all that?

And she was like, a long time, days, or I might not have even done it. Cause it is intensive to do, but with AI, this is why AI is a game changer for us. And you have no choice. You have to be in on AI. You have to ride the AI wave. You have to come in because. When you can save time like this, you can focus on growing your business.

Our business has grown tremendously. We've just hired five new people in the last 40 days. People think that I am going to be letting go of people because I'm using AI tools, but guess what? The amount of clients we have now, courses we have now, It is increasing, but the one thing is that everybody that I bring on my team is using AI.

Yes, we're more efficient, more effective, putting out more content than ever before, but we also make sure that we're doing all of this with AI, but as we're scaling. Humans are still needed. I still need someone to onboard them, right? So I have my onboarding coach. I still need an accountability partner to make sure that they're doing their work.

So I do that for them. So there's a lot involved that I still do for them. You guys got it? Alright, good. So I just want to go through really quickly if we have, some time, some AI tools. Is that good for you guys? Yes, I'll go through some of the tools. The tools are always amazing.

Let's do it. The tools are always amazing. ChatGPT is like the overarching tool. We love it. I'm hoping you guys got the point with that one. But we're going to keep digging in because there are some tools that we as content creators, speakers, coaches, consultants really need. One that I love is fireflies.

ai. So Fireflies is connected now to my Zoom account. Anytime I'm doing zooms or meetings, Fireflies comes on and then it gives me my meeting summaries. I can search in the meeting notes, which is important for me sometimes. I can download the transcript, download the audio, download a meeting summary.

It's really great. The next one is a tool called AI PDF. So here's an interesting thing. ChatGPT, with its recent updates, I'm going to go to ChatGPT you can upload a document here so pressing this paper clip, you can upload a document. And I've tested it and it's great. I was just showing ChatGPT, so I'm in a new session, and if you look at this paperclip, you can now upload files to ChatGPT, right?

So you can upload, a PDF to ChatGPT, and it will analyze it and go through the PDF. And it does a really good job, but my favorite tool for really getting through PDFs is a plugin. So we're gonna go into the plugin store, and I am in ChatGPT Pro. I know you guys are gonna ask in a minute, is this in Pro?

Yes. Pro is $20 a month. Spend the 20, do yourself a favor. So click on plugins and then in the plugin store. You're gonna search for a plugin called AiPDF. This is the plugin store. So you can type the name in here, AIPDF, or if you click on popular, it's usually in the top five.

It's number two right now. And I will show you why. Now that you're here, you can upload a PDF file to AiPDF. It's gonna give me a link to upload it too. But you can upload a file here to AiPDF and it can, it will read your whole file and do whatever you want with it. So here's a good use case.

A friend of mine, Susan, I don't know if she's on the summit, but if she is, I love you, Susan. Anyway, she asked me to write a forward for her book for her. And I was pressed for time and she had deadlines. She asked me twice, Alicia, can you do it today? Sure. So I uploaded it to ChatGPT and I said, read this book, give me a summary.

It gave me a summary and I'm like, great. Now I know what the book is about. And then I turned on my custom instruction to write it as me, for me, and it wrote the summary of the book for me. So the, forward for her book, which is what she wanted me to do, the forward. So it did the forward for the book for me.

And so now you're thinking I've done a lot of forwards for books and it takes me. Days, weeks, it's something that I put off. It's like over here on my desk, but now with ChatGPT, Susan's forward was written so good, so fast. She wrote me back and she was like, Oh my God, you are amazing.

I love the forward. And I didn't say anything other than you're welcome, but ChatGPT did that work. So it's just one of my favorite plugins. There are quite a few other plugins in the ChatGPT store, but as you work with it, you'll see that it's a really great plugin for doing PDFs.

Just a question on this, Alicia, what do you think is going to happen with, the plugins now with the updates and things like that in ChatGPT? Yeah, that plugin really should be out of business, the AiPDF, because you can upload a PDF directly, but it reads PDFs right now better than a ChatGPT does.

So it was designed specifically for... Reading, analyzing PDFs, so it does a really good job. But ChatGPT is right there alongside it. I've compared them and I still use AiPDF, but to answer your question, unfortunately, ChatGPT and its constant updates will put out businesses. Go ahead.

I just want to say what I think. The GPTs, I think that's what's going to happen. I don't know. Have you tried KeyMate plug in? No, I haven't tried that one yet. Yeah, that one is pretty good for searching and things like that. But a lot of these plugins, what I see, they're actually building GPTs now.

And because I think that is going to be more of the future of the, what will happen. Even Canva, they have a plugin, now they have a GPT. So that's what I see at least. I don't know if you have dabbled with this a little bit. Absolutely. So the same AI PDF, they have their own GPT plugin, yeah, there's their GPT.

They're future proofing themselves, because they don't know what's going to happen with the plugins either. That's right. So they have their own, yeah, they have their own GPT. So this is even easier to use than using it as a plug in. They did not take away the plug in from their plug in store, but they're starting every once in a while, you'll see that they will put a link to send people right to the, I'm guessing they're testing it, but right to their GPT.

I've created quite a few of these GPTs. I created one for real estate, a real estate objection overcomer. This one is for beginning real estate investors, and it says, I will help you overcome objections that homeowners have. Tell me an objection. My fiance is a real estate investor, and he teaches this to people, and a lot of people are shy about talking to, their prospective homeowner that they're going to be working with because they don't know what to say.

So I programmed this so if somebody's on the phone and the person's like, how do I know I can trust you? So I'll put in I don't trust, I don't trust you. And so the... GPT says, I understand your concern. So now I'm on the phone with the person. They just said, I don't know if I can trust you.

And I'm now I'm just reading what this says. I understand your concerns. Trust is a critical aspect of any real estate transaction. So the GPTs are making it. So easy for us content creators and those of us who have course creations and to take what we do and make life easier for those of us that we're helping and training as well, right?

Game changers. So now instead of what my fiance Greg would go through, he would go through all the PowerPoint presentation. Let's go over all the objections together. No, now you don't even need to do that. Just if you're ever in a situation where you're. Faced with an objection, just put it in the GPT.

Yeah, I love the GPTs because you can create stuff, useful tools for your own business and things like that, and for your clients and students or whatever, your audience in general, so it's nice. Yeah, so exactly what you said, to create one for your own business, so in my business, we have somebody who writes our press releases for us.

And on average, it would take two to three hours to write a press release. Then it has to come to me for proofing. Then it goes for a grammar and spell check so it could be a five hour process to get a press release done. Now we created a GPT for us internally, that my team is going to go and say, I need a press release, and then the GPT is going to start off by asking the questions, and I programmed it, I'll show you this really quickly in the background to ask for my team so that I'm making it a no-brainer for them.

So no matter who I hire to do the press releases, let's say I take her off of it and I hire someone else tomorrow, I hand them the GPT and it walks them through everything. You just use this internally, right? In just internal use in the business? Yeah, it totally is. So it says, act as a press release pro in quotes: you're an award-winning.

You're an award winning professional in writing and editing press releases, also offering guidance on distribution of media outreach. And so it just talks about you specialize in creating professional, newsworthy press releases. It goes about the style and tone, your advice is industry specific, so it's how I want the press release to come out.

Your intentions are professional yet friendly, your responses are detailed and clear, so it goes on. But here's the kicker that really helps my team. You write in a newsworthy tone, asking specific questions sequentially, there's a keyword, to understand users needs. Begin with, and then I'm...

Putting in, what is the name of the company? After receiving the answer, proceed to the next question, and so on throughout the list. Then I'm giving it the next questions, the date. I don't write it all out, it will do that for me. The date, the purpose of the news event, spokesperson quote.

With the option for you to create one if the user prefers, right? So then everything there. And then I say, your task is to create a press release of at least 300 words, ensuring captivating presentation of key statistics in the first paragraph. And it does it. And so now it takes them a few minutes to create a press release because I've created a GPT for them called Press Release Pro that does all of the work for them.

All they have to do is answer the questions one after the other, and then it will create the press release for them. You want to show that quickly? What happens when you do something? Sure. So I am ready to create a press release. And so the first question it will ask, I already know.

Is the name of the company. So my company name is Monetized Marketing, LLC. And then the second question it's going to ask is what is the date for the press release? So let's just say that it's December, oh let's say it's, have fun with it, January 1st, 2024. And then... Could you describe the purpose of the press release?

So I'm going to say, Alicia Lyttle, CEO of Monetized, I'll just put the CEO, is hosting a New Year's AI virtual party. I'm just making up something, right? It's online on her website at www. alicialyttle. com. And then, that's the purpose, and then it sounds like an exciting event.

I love AI. I'm like, wow, it's an exciting event. Will there be specific highlights or unique features that the AI virtual party hosted by Alicia Lyttle that you would like to include in the press release? For example, we need examples, special guests, interactive elements, or discussion on specific topics.

And then I'm going to say, all right, sure, we can put here that we are going to have special guests include let's have a DJ, DJ Cinto we are going to have Lorette, Lyttle Alicia's sister and then what are we gonna do? So we are going to have demos of Alicia's latest tools, giveaways of her book, ChatGPT Made Easy.

And then let's see 30 of the top AI experts in the nation will be in attendance, right? You just put 30, you put 0. I put 0. Then I'm gonna say... Hang on. I meant to say 30 of the nation's top AI experts will be in attendance. That's what happens when I type fast. Okay. So then it says, could you provide a quote?

And then I'm going to say, please create the quote for Alicia. Because it says, would you like me to create one? So if you remembered in the instructions, I said, ask for a quote. Or, , ask if you should create one. I always say create one. Then it says, Could you provide some background information about monetized marketing?

So I will just go to my bio which is, it's open, alicialyttle. com forward slash bio, if you ever want to see just an example of a bio, and I'll take the bio. I'm just going to take part about the company, and I'm going to put monetized marketing. We're almost done, we've got two more questions is an award winning digital marketing and AI Consulting company.

They have won MarCom awards, yeah, just throwing something in there, some of our awards that we won. And then it says, thank you for providing background information. Lastly, what is the key statistic or figure you would like to highlight in the press release? This can include the number of previous successful events.

I love how it, it understands what I'm doing, and then it... Gives me good examples. The number of attendees expected, the growth statistics of the company, or any other relevant figures. So I'm going to say 30 of the nation's top AI experts will be in attendance. Let's see any other statistics, put monetized marketing is celebrating that their company grew by 492% in 2023, thanks to AI whatever else we want to put in there.

And so now it's going to craft the press release. You guys ready? So it's for immediate release, Monetized Marketing LLC, January 1st, 2024, Monetized Marketing, LLC rings in the new year with an exclusive AI virtual party featuring industry luminaries. Monetized Marketing, LLC, a leader in digital marketing and AI consulting, announces its exhilarating start to 2024 with a new year's AI virtual party.

Scheduled for January 1st, 2024. This event... Online event hosted by CEO Alicia Lyttle will be a nexus for AI enthusiasts featuring an assembly of 30 of the nation's top AI experts. The event, accessible on alicialyttle. com, promises an engaging mix of entertainment and education.

Attendees will be treated to a live session by renowned DJ Cinto. It doesn't even know who he is, but doesn't it make it sound good? And a special appearance by Lorette Lyttle, Alicia's sister. The highlight of the event includes extensive demonstrations of the latest AI tools and giveaways of our insightful.

Full book, ChatGPT made easy. Now here's the part that always blows my mind, is the quote. We're thrilled to usher in the new year by bringing together some of the brightest minds in AI, said Alicia Lyttle, CEO of Monetize Marketing. The event is not just a celebration, but a testament of the incredible potential of AI in revolutionizing industries.

Our growth of 492% in 2023 is a direct result of our commitment to integrating AI in our strategies. And we're excited to share our journey and insights with our attendees. Monetized Marketing, LLC, has been, has established itself as award winning entity in the digital landscape, earning accolades like, that's what I pasted there.

Then, it ends that paragraph by saying, the company's phenomenal growth in 2023 is a beacon of its innovative approach and excellence in the AI sector. Sounds so good, AI sector. The New Year's AI Virtual Party is more than an event. It's a convergence of ideas, networking, and celebrations of AI advancements.

The party is open to enthusiasts, professionals, and anyone key on understanding the transformative power of AI. For more information about the event and to register, please visit alicialittle. com. So it's done. And that would take my team a day to craft. They would ask me, does it look good?

Does this sound good? Is this good for your quote? Or I'd have to voice note a quote and they would transcribe it and fix it up, but it's done. Yeah, I love it. Thanks for sharing this. I'm sure everyone is there as blown away as I am. This is great actually to see what's possible for different use cases.

I think like even press releases and things like that, you can do it in a really fast and easy way. And the sounds, it's all the things about your company essentially in there that you wanted to highlight. It does, and the thing that I love about it is that when you go to create one, I'm just going to go back to the edit GPT, when you go to create one in your business, I'll show you how to click on it, but you click on configure once you click create one, and then you name it, you put in a description, and you write in your instructions, and you can go to ChatGPT to help you write the instructions for your GPT.

So you go to ChatGPT and say, I would like to create instructions for my GPT. It's a tool that's going to help me craft press releases, but I would like to do it for press releases. Give me instructions on what I should give this tool in order to craft the most amazing press release in the world.

And it will... Give you instructions and you keep refining it till you get something that you know is a winner and test it. You have to test it. Then you have some questions and yeah, and you, but you didn't upload for this one. You didn't need to upload anything because you're already giving the information.

But in certain ones, you might want to upload some documents or stats or something like that. Yeah, correct. Yeah. Yeah, and then I've created these for clients to help them and their businesses and that, that sort of thing as well. And you can even see, ChatGPT has ones that they've made, so you can play around with the ones that they've made as well.

But a lot of fun, a lot of fun. I really, enjoy that and it's going to be a game changer for so many people. I know time's ticking. Can I just show one? Let's get into the tools for your, I want to get into that. That was one of the most exciting. But I think the people are, they're loving this because this was great, really great example, I think, to showcase this.

Okay, thank you. Let me go back to ChatGPT really quickly and I'm gonna, just gonna pick a tool. Okay, so I'm gonna go back to this presentation and I'm actually gonna go to gamma. Gamma. app is one of my favorite tools for creating presentations. So you go to Gamma. app, and what you do when you're here is that you're going to click on, so you're going to log in, it's a completely free tool, I'll show you something really quickly.

To continue using it for free, you just share credits. You click refer a friend, you have your referral link, it gives you more credits. So I just share it with people, I get credits, I've never paid for it. My sister so they don't have a paid plan? I was just about to say, my sister does have the paid plan, I have the free plan.

Okay, got it. The paid plan is cheap, it's under $20, maybe $11 a month. And here's the reason why she has a paid plan, and I'm actually in her workspace right now, so I'll go back to my workspace, so you guys can see what's free of charge. Do you want to share that screen? Oh my gosh, yeah.

Can you see it now? Okay, thank you. So on the paid plan, when you go to download something, you create, it doesn't have Gamma's logo on it. In the free plan, when you download it, it has Gamma's logo on it, so just know that, but you can present it online and if you're gonna record your screen, and it will never have the logo on it.

So it's just a decision you need to make. Anyway, I'm gonna click on Create New with AI, and now I'm gonna click on Generate, and we're gonna create a complete presentation from scratch. So I'm gonna click on Presentation, and now it says, What would you like the presentation to be about?

So now you're like, what do I want to do a presentation about? So let's go back to that same topic, living your best life. Living, let's put the keys. The keys to living your best life despite all the challenges you will face. I don't know, just putting together something really quickly here to show you guys.

Here's the magic, you press send, and then, quicker than I could scroll down, it gave me an outline and an introduction. So now it's telling me, here's the introduction, here is the challenge, strategies, building a process, it's just showing you everything here. If you don't like this outline, you can click try again, and it will do it again.

If you do like it, but maybe you want to add something, you can just add something. So conclusion says recap of the best points, why you need affirmations in your life. I'm just making something up, right? And so I can also add content that I want it to create. You'll see what I'm talking about in a minute.

Because not only is this a presentation tool, but it will create the content for you, which is pretty crazy. So then you've got all these templates you can pick from. So you're just going to find a template that you like. And then let's say we like this one right here. And then we're going to click continue, okay?

So now, so far, we've said we want to create a presentation. Here's the topic. It gave us the outline. It's telling us to pick a theme, and we're picking it, and we're going to press the continue button now. Alright? Continue. Watch this. Try to see how fast it is. Tell me how many seconds it takes to build this.

Look at this. All the content is being generated faster than I can scroll down. Building resilience. Faster than I can scroll down. What? Mindset shift. Look at this. Oh my gosh. It, oh my. So I'm like, I never have to create content for a presentation ever again. Look at how fast.

It's putting the images in for you. I'm going to show you a trick to this too. You see how fast it, look, AI is generating that at this, at a speed faster than I can read it. I can't read that fast. I was gonna read it out loud to you, but I cannot even read that fast. So if I look at it, I'm gonna pull it out just a little bit more so you guys can see.

You can see the presentation over on the left hand side, but it starts like this. Living your best life, overcoming challenges. Welcome to a journey of self discovery and resilience. Learn how to identify your core values, set meaningful goals, and cultivate healthy habits to live your best life.

Despite the challenges you might face, identifying personal values, and then identifying your own values, building resilience. Mindset shift, number one, the power of mindset, overcoming challenges, adopting a growth mindset, techniques for changing your mindset. So the thing is, there's other tools out there that will help you with your presentation, but nothing, There's nothing that I have found that's as good with the content creation as well than this tool.

And then watch this. Let's go back up to the top. So I'm like, okay, this image is okay, but I prefer a different one so I click on edit the image. And then I am going to click on Generate Images with AI. And then it's going to tell me to click a style, so I'll leave it on the default style.

And this is portrait, a long image, and generate. So now it is generating images for you with AI to go into this presentation. So you don't even have to generate your own images. Here's why it's such a game changer. Imagine the content that you can create. Oh, sorry, and it even created the prompt for what the...

That's what your image should be, right? So it will do that, or you could pick what you want. So you could pick this one, and then generate images with AI, and it picks what it wanted for you, but you could write something there yourself. So that's all I'm showing you. But now, imagine all the things that you can do.

So I've done this. We've created whole courses with Gamma. Here's what I want to cover in Part 1, Part 2, Part 3. It'll do it all for you. And then I use a tool called loom, L O O M.com to record the presentation. Watch me do this. Last but not least with Gamma, we're going to click on the down arrow and you can see , sorry, the share arrow and you can see that you can export it and it will say export to PDF or PowerPoint.

You can export it to PowerPoint. But for me, I'm just going to present it. So I'll click on present and let's go back to the beginning. So here's what it looks like. I would have fixed this. That's the Alicia Little, but here's what the presentation looks like. Not bad, right? That's how it looks in presentation mode.

My screen's a little short just because of this presentation to you guys, but this is basically, what it looks like. So now you just edit it as you would like, but you've got a whole presentation done in the speed of light. Seriously, it's so fast at getting it done. It can do documents for you as well.

Other things that I like is that you can put in your own brand colors. You could put your logo on it, so you go into the theme section and you can totally put your fonts that you want to use, all that kind of stuff, and customize it to yourself. Even in the free version, it allows you to do that and the other thing that I like is, let's say you have a content outline as well, like you've developed some notes around what you want to create.

So when you go to create a gamma, let's exit the presentation mode. Look at this. You see where it says Create New, and you click on Text transform, and now you give it instructions and you add or paste your content. This is something I did for real estate investing. This is my own content right here for it.

I provided the instructions of what the tone and style I wanted is, and then now... You can click the length of the presentation over here and I click generate. So now what's happening is it's going to generate a presentation based on my notes and my content. So if you already have content that you would love a presentation created around, give it to Gamma and Gamma will take your notes and create a presentation.

Isn't that crazy? Yeah, this is so good. Love it. It's so fast. Look how fast it's going. I'm sure you use this for lead magnets and things like that too sometimes. Oh, of course. Giveaways, bonuses. The list goes on and on. Classes that I do with my students, right? Classes are done with this.

And there's just so many use cases for it. Yeah, as you think about what do I need in my business for myself or my clients, you always say to yourself, what AI tool do I need to create that? Because there's always an AI tool out there that can help you create the things that you need to create for, in your business.

As you can see from this example. I Know that was a lot, but if I could say, one more tool, do we have time for half a tool? Yeah, absolutely. We love this, Alicia. So let's go. Alright. I promise. This is it. I promise. I'm just switching over to Canva and if I could tell you like to focus as if you're just starting off on two AI tools, I would say chat, GBT and Canva.

And you might not be thinking Canva's, an AI tool necessarily, but they have so much AI built into their tool that it can do so much for you in business. So this is my team Canva account, but what I want you to do is when you log into Canva, and yes, I'm in Canva Pro, it's 14$ a month.

So spend 20$ on ChatGPT, 14$ on Canva, game changer. You click on Magic Studio, and Canva has introduced all these new AI tools to help you with so much that you want to do. So from designing to presentations to editing images to writing for you, it can do so much right now. So text to video, I love their AI image creator now.

You can edit different things. You can expand like an image, you can expand the background, it's just crazy with all the things that it could do. So you can tell it, what do you want? So we will say a doggy daycare, Black Friday, special promotion, all packages, 50% off, something like that.

And then with Magic Design, which is what we're using now, It's going to help us to create this image. Look at this 50% off! Treat your furry friends to a day of fun and relaxation at half the price. Spoil your pooch with our Black Friday special, Doggy Daycare. Book now. Limited slots.

50% off Doggy Daycare. So that is not a good Doggy Daycare package. So it doesn't always get it. Perfectly right, but, spoil your pooch with 50 percent off doggy daycare packages, treat your furry friend, so it will give you great images that you, that are a good starting point for you, which just makes things, let's pick this one really quickly, we've got, this is a YouTube thumbnail template, but now we've got a template that we can use, and this is, It's really amazing.

And then with their photo capabilities now, you can click on edit photo and I can remove, so let me take this image of this dog and we'll put it right here. So this is the image that it created, and I'm like, let's play around with this dog, because I just want to show you some cool stuff.

So we've got the dog here. So now you can click on Edit Photo. So Edit Photo opens up all of this here. Let's try Magic Expand first. So if we click on Magic Expand, it will allow us... Let's click on this to expand the background. That background wasn't there before. Oh my gosh, we've got the dog's paws.

It allows us to expand the background. Now, let's click on the background remover. Now, all that background is gone, and we've just got the dog. And then, you could do magic arrays. Let's say... We want to remove this from inside the dog's mouth, right? We're going to remove that, and we could replace it with something else, and I'm going to show you that in a minute.

It didn't do such a good job of erasing this one, but, I'm going to show you the, let me, it's still spinning. Let me just go back and show you something else with that one. So if we take what was in the dog's mouth, we can do magic edit and change, let's do this one, magic edit and change this.

So I'm going to put tennis ball here, and then I'm going to press continue and it say, what do you want? So I'm going to put tennis ball and then click generate and it will do its best to now put a tennis ball in the dog's mouth. So I'm just showing you this to show you there's so much out there for us, but, and it's going to give us some options of the tennis balls.

So let's see which one. We like the best, so maybe that ball right there, and or you could generate new results, but it's just game changing when it comes to the different things that you could do with it. I've changed outfits that I'm wearing, so I've changed it where I have a different, that ball is probably the best one, where I have a different jacket on, the jacket color, it went from a white jacket to black leather, so there's just so much that you could do.

with the AI tools in Canva that I'm always encouraging people. Go back and share this tab that I'm always encouraging people. Go to home on Canva, check out Magic Studio, and look at all the different things they have. They do have a presentation tool, but Gamma's is much better than their presentation tool.

They have an amazing, text to image tool. It is definitely not as good as midjourney by any means, so Midjourney is much better. Let me just open up a blank screen, and then we're going to put dog in a field of sunflowers. I just clicked on text to image and then it opened up a new tab.

I'm in text to image and I gave it instructions to create an image for me of a dog. in a field of sunflowers. So this is built right into Canva. So if you're on a budget, and you really don't have the budget for buying Midjourney, then you can just go to Canva, and use their text to image creator, because it, I'm just gonna expand this background really quickly, right here, because it will help you because it comes with a free text to image creator.

So many AI tools out there. As you said in the beginning, there's 6,000 AI tools coming out every single day. But see, look how it just expanded the skyline right there. But there's just so much that we could do with AI that I just want to encourage everybody. To dive in and really say, how is AI going to help you in your business?

Whether you're starting, expanding, growing your business, looking for different ways to scale, there is AI out there that can help you with it. Start off with ChatGPT, get into some of the other tools that have good use cases for your business and what you want to do. And don't forget Canva.

A lot of people think Canva is just for designing logos or flyers, but these days it can be used for so much more. I hope that was helpful. Yeah, I love this session. You have shared so much actionable content, but I do have one question for you here as we're wrapping this up. So if you would start over from scratch today, I know you have been around for a little while doing all of this and as a marketer and things like that.

If you would start over from scratch as a content creator or online business owner, how would you use AI to get a competitive advantage and edge in this market to build up everything again? You have still your knowledge, but you don't have anything else. Yeah, so I would go to ChatGPT and chat, tell ChatGPT the exact scenario that I'm in.

So I would say I am just starting off in business. I want to start off with a doggie daycare in downtown Atlanta. I'd give it as much information as I could, but then I would say my goal is to make half a million dollars in the first year. What do you need from me in order to help me create a financial projection and a plan for this business?

ChatGPT will say, I need to know, your location, what your hours are, what you provide. And then you give it that information, and it will make you a financial projection. I'm not kidding you that it goes from your goal of making half a million dollars, and it will tell you exactly what you need to do.

You need to have 20 dogs in at all times, every single day. You need to set up some new services. What about boarding, right? So it will tell you, you need to also set up grooming. And if you can do this, then you can make half a million dollars. And then you say this is fantastic.

Now I want to make a million dollars. Give me the plan. And when it gives you this plan, you know exactly what you need. Are you looking at the plan and you're like, okay, I need to have a facility that will have space for 20 dogs in the doggy daycare, 10 dogs in the I need a groomer to come in.

It will tell you even the prices to set up your service offerings for. So whether you're starting a business like a doggy daycare, or you're starting a coaching business online, or you're going to be an affiliate marketer, like whatever it is, you just go to ChatGPT and tell it, and you'll be surprised by how it can work backwards from your goal to your plan of where you are today and what you need to do.

Ask it to create a timeline for you of what you need to do so that you can take action on that timeline. It's mind blowing. Yeah, I love this answer. It's great, actually. And for anyone who's watching, I recommend you go check out Alicia's stuff. I leave a link in the description, alicialyttle.com.

And leave your takeaways in the comments as well. We covered a lot here. What inspired you? What are you going to take action on from this session? And be sure to subscribe to the channel if you like content like this, like the video, and I'll see you in the next one. Ciao for now.

Bye.