AI marketing secrets to build a million dollar online business, with Dan Henry

Hey, it's Navid here. We are in the midst of this AI revolution. It's not going anywhere. It's going to be integrated into everything that it is that we do. And so I thought it would be interesting to talk about AI in marketing specifically and how to use it the best way and how to get ahead as a creator and as entrepreneur to leverage AI in whatever we are doing in our business currently.

And we also get into kind of the future of AI. What to think about there, and my guest for this session is Dan Henry. He's the founder of GetClients. com. He's a very accomplished and successful online business owner with years of experience. He's a Wall Street Journal best selling author as well.

He's served many clients and students in a wide variety of industries and helped them make more money, essentially. He's really good at that. And as you're gonna hear throughout this session, he's giving really practical advice. And something I didn't know, he's actually working on some AI software platforms, and he's gonna share a little bit what it is that he does, and how he's leveraging AI to grow his business currently.

So, with that being said, let's get into the session, and warm welcome Dan. Hey, how's it going? How you doing, brother? Doing well. I want to get into kind of how you are using AI, but before we do that, tell me a little bit for the people who have been living under a rock a little bit and don't know kind of what you're up to.

I mean, I've seen your journey like from the very, very early days, and now you're doing very well living in Costa Rica. You have this great house. I've seen it on social media. So tell me how you got there a little bit, and then we'll get into kind of the AI revolution and how to leverage it the best way in this economy.

You know, like many people who start out in entrepreneurship, I didn't know any of this stuff several years ago. And, I was trying to start businesses, but I just, I didn't know what direction to go in. I had a couple brick and mortar businesses that I was involved in, like I used to be a carny, I used to sell like cotton candy and stuff at carnivals, you know, I bought my little cotton candy maker in my little booth and stuff, and one day it got really bad and we really couldn't, my wife and I really couldn't pay the bills, um, And she had to get three jobs to help support, and I was trying to get my internet business going, and she's like, Hey, listen, I know that you really think this internet

stuff's gonna work, so I'll get three jobs and let you really focus on that. And it sucked because for six months, I didn't make any money. And... She was out working three jobs and as a man, uh, especially as a more traditional man, I didn't want my wife to have to work, you know?

And so that was like the worst possible scenario. Um, and I like literally felt like, like the worst dude ever, the worst husband ever. Well, uh, We get a, and by the way, at this time, it was so bad, we had to wear one dollar, uh, water bottle shirts and try to sell water on the side of the road just to keep the electric on, because it was going to get shut off, and I learned that there's one business that will always make money, and that is helping other businesses, and here's why I say that.

At one point, I owned a restaurant years and years ago, and It was my first real brick and mortar business, and I, I remember that I had to have somebody come in and clean the hood vents above the grill, by law, or, and also my restaurant would burn down, and I had to pay a lot of different vendors to stay in business, and I remember thinking like, huh, this is a very interesting kind of setup for the economy, because if you think about it, what is the one type of customer that no matter what...

Always has to pay for things, business owners, because every business owner has to pay other business owners to stay in business. And so, I thought to myself, I was like, you know, this is like a guaranteed business. If I can create an offer or a business where I sell something to business owners that they need, I will always have customers, if I'm even remotely good at it.

Because they have to buy and so I decided to learn marketing because that's what grew my businesses, even though I kept losing money doing stupid things that had nothing to do with marketing. You know, um, and that's why I was in the predicament I was in. Uh, I was good at making it, but I wasn't good at keeping it.

And so I learned online marketing. And I thought, well, okay, and my, my wife came up with the idea. She's like, Dan, you keep like making money and then investing in and losing it. So we don't have enough money for you to start another business. Why don't you just go and help other businesses get more customers?

Because you're good at that. Right? You've, developed a skill around that. So that's what I started doing and almost immediately, I started getting clients, for a marketing agency that I just started. And I was running Facebook traffic for them. I was doing social media stuff for them.

And I got clients. And I did that for about six months and I got us back on our feet. And then... I get a knock at the door and it's a guy delivering me a certified letter from the IRS. I owed $250,000 in back taxes. And the reason for that was when I had my restaurant, my accountant died in the middle of doing taxes.

And so I had to like put it all together myself and I got audited. And so... that's when I learned how to do things like consulting and online courses because I found that I wasn't making enough money fast enough with my marketing agency. And so I started teaching it because people were asking me how I was doing it anyway.

And then I made like just exponentially more money, ended up making millions. so I was easily paid, which is funny, I actually paid a lawyer to get my tax bill from 250 down to 50 and I paid the IRS off and flipped him the bird as I walked But from there we just scaled and I just, I really geeked out on marketing, offer creation, advertising, I just love the industry.

I love helping business owners get more clients. I mean, that's why the name of our company is GetClients. com. And it's pretty self explanatory. And I love helping people who, you know, don't know, jack start a business by helping other people get more clients. Yeah. I think, I think that's an amazing, when you can help businesses, get more clients, that is just, it's just an amazing, an amazing business.

And what's cool about today is back when I did it, I had to learn the skill of marketing, then I had to go find clients, then I had to use the skill that I learned. to service the clients to get paid. But nowadays, you can use AI to do the marketing, and then you go get the clients, and then you use AI to fulfill and you get paid.

It's like, I love the transition. This is a great, actually, to telling your story and then getting into what we're going to talk about. I think, I feel, here's how I feel about it. Like, I mean, the summit is AI for Creators and we are kind of doing this series here. I feel some creators, they are good at creating the content and producing, you know, content, whatnot, but they are kind of bad at the marketing side of things.

And they are struggling. A lot of people are broke, right? And I love your, I love your series on your YouTube channel. You're actually hosting some businesses and you're going behind the scenes. I think that's pretty funny, but let's get into the AI side of things, like with marketing and like what you talked about, how can that actually amplify things today?

And how, um, how are you using this in your business? Yeah. So we learned a long time ago when I say a long time ago, I mean like a year ago that AI for marketing as it is sucks. It's horrible. If you go to AI and you say, here's my product, write me a sales page, it's going to, it's going to blow.

It's horrible. I mean, it might be better than what you would do if you knew nothing, but if you're even remotely good at copy or marketing or anything, you're going to think it sucks, and it is going to suck. But that's because what AI, ChatGPT, and all this currently use is called training data.

What is training data? Training data is the data that's preloaded into AI based on the information given it to it, and it uses that as its basis for creating the marketing. That training data is not that good because it's like pretty much just, you know, who knows who put it in there or decided what was what.

I mean, obviously OpenAI did, but you know what I'm saying, right? And so what I learned was instead of using training data, we would give it its own training data. So. For the past 10 years, I've spent hundreds of thousands of dollars learning copy, speaking, marketing. I've test-, I've spent millions of dollars in Facebook ads.

I've done all these things to learn how to market. So when I started using AI and I noticed that it... sucked. I was like, all right, well, what if I could teach it not to suck? So I would begin, I began taking the frameworks and when ChatGPT 4 came out, it was a game changer. I began taking the frameworks and I would be like, all right, AI, here's how you create a great sales video.

Here's how you create a great this. Here's how you create a great email. And I would give it my own frameworks that I used to create great marketing. And then I would give it an example. I'd be like, here's, so here's how to do it. Here's the framework. And here is an example of an email or a sales page that followed this framework to a T, right?

And then. And this prompt would be pages upon pages. And sometimes I'd have to split the prompt. There's this cool free tool called PROMPTs Splitter you can use where you can split them. And then I would say, okay, write me a sales page for this. And the result I got... it was night and day difference to the point where you could not tell it was AI.

In fact, we created a service where we charged, a thousand dollars to write a lead magnet. We sold over 300 of those lead magnets and not a single--and they were all written with our custom props with AI and not a single person said, is this AI? Nobody said, they were just like, wow, this is great, your copywriter is amazing.

So that's because we did not use training data. We used our data. And here's the great part about that. You can't get that data anywhere else unless you're me. So you can't steal it, brah. Okay, like, I have a question around this. I'm interested to hear what you think about this, because you know that, like, when you're entering your data, like, I mean, this might not be confidential.

Maybe this is something that you anyway have out to the public, but let's say you're entering that to ChatGPT and you're not, most people are not on the enterprise plan, so they don't have all these kind of security features. Then you are actually training the model. So what do you, do you care about that?

Like that is learning about your stuff that other people can maybe have, you know, Dan's stuff within that and actually going to get access to this because then, then it's going to learn from your style over time, but also like other people can potentially access some of your content and things like that.

What's your thoughts there? Are you saying, are you saying that if I use a prompt in ChatGPT for somebody else, you can steal that prompt? Not exactly the prompt, but even with the new, GPTs, I don't know if you've seen that. It was actually breaches. They could actually get access to all this data you uploaded.

I, that's really interesting. Like people, you can like ask it to get that uploaded content, which is pretty funny. I'm sure that will be fixed, though. I'm sure that will be fixed. I'm not, I'm sure it'll be fixed. I was unaware of that, and I don't know, man. I don't, I don't see, I mean, more power to them if they're that smart.

Yeah, I think like, I think people can't even be like, I mean, you are pretty unique. I mean, people checked out your content. You have your style, right? I think, I think that's just, it's just faster to do it. But I never, I never tell my account that I'm Dan Henry. So it's like, how would you know, how, how would you even know to, how could you possibly find that?

You know, I don't say this is Dan Henry's script. I say, This is how you do it, and I call it something, proprietary. So like, unless you knew the name of it, yeah, I don't, I don't know. I mean, maybe, but, but, and look, I'm open for any advice on security or whatever, but I can actually tell you how we're deciding to protect our prompts.

Um, so. A couple months ago, um, I, I was like, you know, um, we're doing so much amazing things with these prompts. I should sell something and teach people how to do it. But then I look back on my career and I remember all the times I would teach my best stuff and then people would go out, rip it off, water it down, and saturate it.

And I'm like, I don't want to give away these prompts. I spent weeks, like sometimes I'll spend six weeks on a single prompt to get it perfect. And I'll be honest, call me selfish. You ain't getting that. I don't care if you offer me $100,000. You're not getting it. And so I thought, well, wait a minute.

How can I help people, not give them my intellectual property? So I do resonate with what you said, by the way. How can I do that? So one of the things we did, and this is where it started. I read every Dan Kennedy book, I've read dozens of copywriting books, and I wanted to check our copy against a set of rules, because what I found with copy is this, when you learn how to create great marketing copy, the day you learn it is the best day you will do it, because you forget things for as you write.

And so, what would happen is, I would know things, and then I'd, like, I'd, they wouldn't perform, and I'd look at them, and I'd go, well, of course it didn't perform, I forgot this, I forgot that, I forgot this, and so what I did was I made what I called the laws of copy, and it's a list of like 50 laws, that if I don't break these laws, the copy's gonna be great, and I would manually do them.

Go and read my copy and then I'd read the laws and I'd try to find, and that took hours. But then I'm like, wait a minute. Let me use ChatGPT. So I loaded in the laws of copy. Then I said, Here's my copy. Did I break any laws? And like that, ChatGPT would tell me, yeah, you broke this law.

And then I would just fix it, right? And it was so fast. So I thought, well, I'd love to give this away or sell it or something. And so, but I didn't wanna give my prompt away. So I hired a developer and we created a tool called um, copyanalyzer.ai. And we hooked it up to ChatGPT.

We loaded in our prompt in the backend, so you can't access it. You go to copyanalyzer.ai, you paste your copy in, you hit Analyze. And it tells you what laws you broke and it gives you a score. And it's free, it's completely free. Like, you can go to it right now. I don't charge for it at all, it's free.

I'll link, I'll link that up in the description for sure. I didn't even know you did that. That's, great. And I, I must say, I resonate with what, yeah. I mean, I resonate with what you are saying as well, because that's how I use it for myself. I think ChatGPT is really good when it's, you're giving it enough context.

Let's say I have already a sales page or a framework that I'm using. Right. Then I can actually break that down and write really good copy. I did that a lot for even the summit's pages and things like that, because I already have my method. We know, we know what great copy looks like.

We have been doing this for a while. The problem is when you don't know what great copy looks like, and you're going to ChatGPT, and you think that's going to fix your copy problem. No, you might get, go and get some books, right? Or what you recommended. I think that is what you should do, but interesting to hear your take, I mean, you talk a lot about that, people are like mediocre at what they do, and they expect AI to fix that, it's not gonna fix it.

Right, right, and, and, so... That's why I decided to, to, to make that tool, make it free, give value, but at the same time, protect my prompts, protect my prompt engineering. Um, I could have just given the prompt out, but, but no, like you, look, I'll be honest with you, man. I've given a lot to this industry and people take my stuff and they pervert it and they mutilate it.

And so fine, you ain't getting my best stuff anymore. I'll give it to you in a tool, but you ain't getting that because the industry wasn't mature with it, you know, and that happens to a lot of guys, you'll, you'll have high end guys like Frank Kern or Dan Kennedy or somebody, they'll go out, they'll, they'll teach the industry something and then all these schmucks will grab it, make a watered down version of it, sell courses and then all these people learn the watered down version and it's just, you know, so I, I, I would rather just protect that.

and so that's why I did that. Now, when we did that, we saw a lot of success with that tool and a lot of people use it every day. and it, it, helps our business a lot because then, you know, they use the tool and then they, well, they might want to buy something else from me, you know, and because the tool was free, this is amazing.

So they, they joined my membership site or whatever. Right. So what we decided to do was, I was talking to this kid, this kid, he's like 18 years old, messages me one day. He says, Dan, he says, um, I know you sold a product years ago for people who were just getting started in business, and you haven't sold anything like that since.

Do you ever, do you plan on releasing something like that? And I said to the kid, you know, I'm like, well, it's not currently in the plan, but here's how you do it. And I said, you know, you go out, you learn one marketing skill, just one, right? You can learn daily email copy. You can learn sales pages, you can learn funnels.

I like written word stuff because you don't have to learn a lot of tech. So, social media posts, email posts, email copy, things like that are great because you can bust them. I mean, there's people who charge five grand a month for email copy, they just send it over to Google Docs.

It's a great business. And, um, And so I said, go learn one thing and then just go get clients and charge them every month to do it. And so he's, he's talking to me, right? And this is where it gets interesting. He says, you know, Dan, my rent's due next month. Um, I love what you're saying, but it's going to take me a while to learn a new skill and I need to make money now.

Do you have anything I can do to make money now? And I'm sitting here, I get kind of frustrated, right? I'm like, man, life ain't that easy, you know? And then I thought about it and I was like, actually, I wonder if it would be that easy. So, I tried an experiment. I made a post, and granted, I made the post, so it was a little easier for me, but I, it was just, it was not a very scientific experiment, but here's what I did.

I said, I will write a lead magnet for you for 500. And, I'll write it for you first before you pay, I'll get it to you within 24 hours, and if you don't like it, you don't have to pay. So, I made that pitch, now, now, in case you missed it, here's three key reasons why that pitch is good, and why it worked, and I'll tell you how well it worked, actually I'll tell you how well it worked, then I'll tell you why it worked.

I had a ton of people reach out to me, I only responded to a few people. I wrote five mini books for people, five lead magnets, so five pieces of copy, put them in a Google Doc. Using a custom prompt that we use to create mini books. I had them fill out a Google form. I copy and pasted the Google form answers right into my prompts.

Boom. And, and, you know, it's multi prompts. You got to use several. And I created the book, put it into Google doc. I sent it to them. Five people took the offer. Four people paid. One person didn't like it and then to be fair that person like ghosted me for a couple days before she even looked like I could tell that I probably shouldn't even've done it but but the four the four people who were like actually responsive to me, they all paid they all loved it I made two thousand dollars in like a couple hours with that offer and I didn't keep doing it because that that wasn't you know that's not my business model I just did it as an experiment right now you might say well Okay, so the average person, could the average person do that?

If they had the prompt, could the average person reach out to somebody, give them that pitch, get the, get the gig, create it, and make money? If they had the prompts? Yes, and here's why. Think about the three things that were in that offer. Number one, I offered it faster. If someone was going to write you copy, emails, PDF, book, whatever, it would take them generally multiple days, if not a couple weeks.

So I did it faster by saying, I'll get it to you in 24 hours. The second thing was, I did it cheaper. I charged $500 for that. Most copywriters would charge 3,000 or 4,000 to write a whole mini book for somebody. They would charge at least 3,000 or 4,000 if they were cheap. I charged 500.

So I did it faster. I did it cheaper, and third, I did it with no risk. Usually you have to do a 50 percent deposit, you're not sure if you're gonna like it. Because it only took me like five minutes to write the book, I didn't care if they didn't pay. It was five minutes. So, so...

I said you don't even have to pay. I'll show it to you, and if you don't like it, don't pay. If you like it, pay. So now I've removed all risk, I've done it cheaper, and I've done it faster. Cheaper, faster, no risk. Cheaper, faster, no risk. When you can offer somebody something for cheaper than they would normally get it...

Faster than they would normally get it, and with no risk than they're used to risking. You don't have to be good at sales. You don't have to be good at pitching. That does it for you. Like, if I said, if I said, brother, I'll give you this for cheaper, I'll give it to you faster, and I'll send it to you first before you pay, and if you don't like it, you don't have to pay.

Like, do I have to be a good salesman? No, you don't. No, it's sure. Yes. It's a yes. So that is so I so I thought about it I was like man, like people could could really do this. So you asked how we're using AI to grow our business besides just using custom prompts based on our data to create great stuff.

Here's how we're doing to get to the next level. Right now we're developing a software and this is what I recommend people do. If you have something you're really good at and, and you're willing to pony up the dough, create your own software. Cause it's not that hard to create AI software.

Um. Because most of the processing is done with the AI, it's just like the login and the API and all that you got to do, but we're making a software right now where it has all these marketing tools and you just plug in the questions, hit a button and it creates the marketing, emails, books, all kinds of stuff.

We're going to offer that to our clients and say, if you want to start your own, like, AI marketing agency, you get the software, you go out, you find clients, you do that three, that, that, that three part pitch, and you just use our software, and it does it for you, and boom, there you go.

That is something someone can do with no experience, uh, to make money now. And so, I, I'm excited because that, it allows us to expand our customer base from people who have an existing business to people who don't have an existing business, but want one. And so that's, you asked what we're doing, that's what we're doing.

There's a few things to unpack there. I'm, I'm interested to like go back to the ebook thing a little bit, because I, I mean, I, I, if you have a lot of content like you, Dan, you can, I mean, it's easy to create this, you have your prompts and stuff like that, but let's say, what do you think about...

Someone using the process to use AI to create, you know, let's say an ebook or any, any form of content with AI, and they don't have, they don't back it up with their thought leadership or their knowledge, like, what are you recommending there? Is that like, you know, then we can be spammed online with a lot of shitty content, basically.

I mean, I want to hear that. I want to hear your argument for that. If someone is using this method to actually create this and they don't have the experience. You're, okay, so, so there's three options, right? There's three options. Number one, you go and you learn the skill, you spend years developing it, so you know what you're looking at, and then you create your own prompts.

Second option, go read a bunch of books on whatever it is, like go read 10, 15, 20 books, map out the key points and make a prompt based off that. Or the third option is, and look, I'm not trying to pitch my stuff, there's multiple softwares out there that, do similar-ish things.

Go find a software that... uses AI to create, certain things like ni- niche software. Don't just use a general thing. Niche software, right? One of the reasons we think ours is so good is because you're basically getting my brain in the software, right? So what I recommend you do, we're regardless.

'cause like I'm not selling anything. I don't even, it's not even fully built yet. I'm not trying to pitch it. But what I'm trying to say is find a software that is not based off training data. It's based off somebody who's really good and they engineered the prompts. Now, I don't know what those would be.

I know there's, I've seen a couple guys create some cool, very niche stuff. like there's a couple authors that have created really good book writing AI for like, you know, actual full length books. , I've seen some marketing AI stuff, but I think it's trash. I, that's just my opinion.

I've, I haven't seen a really good marketing AI software, because I think most of the guys that make those softwares are not marketers, they're software people, but You want to give an example of this, or like, maybe there's some famous ones we have used, I don't know, which ones, what do you, what have you tried that you like and you don't like?

Okay. Well, see, I don't, should I be, should I be naming these and then trashing? I mean, if they're, I mean, I've probably used some of them. Like, I mean, you can tell me what's good about them and what's not good about them. Like, what are your opinions? My opinion, see, I don't want to call people out.

I'll give you one example. I'll give you one example. I bought, Peter Kell's course on how to write VSLs. And I thought the course was fantastic. It was amazing. And then I bought his AI software. And maybe it's just because it's early, but I didn't think it was very good. And when I say that, what I mean is, I didn't see the alignment between the education and the software.

Like, when I used the software, I could tell that it really wasn't based so much off of what he taught, which was a disconnect for me. And I canceled because I said, hey guys, like, why didn't you make this based off what he taught? Because what he taught was good. So I don't know what they did there, or...

Like all the scripts were different, and, you know, like, like if it were me, like, he's famous for his Mindvalley VSL, right? Dude, I would literally have a, a, a script in there that, that's like Mindvalley theme, or, um, or if you can't use that, then, um, MV Theme, like you can tell, right?

And it based off of that. But it was just all this like, it kind of looked like training data stuff. And I was just, so, so, but it's early, right? And so maybe that was it. But that's what I keep saying, that's what I'm saying is, a lot of these AI softwares are based off training data.

And it sucks. You can't base it off training data. And that's why 100 percent of the output we use in our prompts for our business and what we put in CopyAnalyzer and what we're putting in our new software, which I haven't even named yet, it's all based off my Dan Henry data, the, the, the, the sloshy flesh inside my skull.

No, I love that. I have one question around this, actually, because we are going into what you, how you are doing this. I think it's brilliant. If you have, let's say, a method, let's, in my case, I even own, I even own virtualsummits.ai. Couldn't I probably build a, build a tool around it?

Because I have, you know, ten years of experience doing this and we have all the templates. I fill in the blank. I can probably have the prompts behind the scenes. I wouldn't share, like, I mean, I'm in the same boat as you, Dan. I don't want to... Share all this publicly. So it's like, it's actually, I want to have it like behind something.

Yeah. So I'm in the same boat. Do you build this with, do you build this as a SaaS or do you build this like with no code? Okay. No, it's a legit SaaS. Okay. Yeah, you go, you sign, I mean, look, look at CopyAnalyzer, it's a SaaS, it's free, but you, you, in order to create an account, because what we do is when you go to CopyAnalyzer, you get one free analyzation, and then you have to sign in with Google, and that gives you an account.

Now you can save your history, and you can go back and all that. So that, that's a SaaS, right? Like you have an account, you can log in, you can use the tool, that's a SaaS, I just, I don't charge it. It's based on your own, your own platform you are building essentially with like an app basically.

So it's cool, it's great. Yeah, I got a developer writing the code, you know. Yeah, so, so I know, and look, was it expensive to do? Yes, of course it was. But was it hard to do? Yes, it was expensive and it was hard and it took a while. So it's the opposite of that pitch I told you, right?

It was expensive, it took a while and it was hard. Well. I love that, because that means not many people are going to do it, and I'm willing to do the hard, expensive, and slow. This reminds me of, you know, Neil Patel is doing a lot of this in a big scale. I'm talking about tools in general.

Tools have very high perceived value in marketing. I mean, he's done it for years with Ubersuggest and all the tools he's given away, and then he starts charging for them eventually when he has like a big audience for it. Of course, a percentage of these people take him up on that as well, though he has like a free plan, but, you know, I think, I don't know if that's something you see as well, basically it's a lead gen for you right now.

Do you see it like that or do you see it more to your customer base? It's definitely a lead gen for me right now. Um, but as well, I think instead of charging for CopyAnalyzer, what I'll simply do is say like, look, hey, you're using our free tool. We have another tool that's paid.

Go check it out. Versus. Hey, you've been using this for free, now I'm going to charge you. So, that's probably where I'll go with it, but I make no promises. Yeah, yeah, we'll see how that goes. But I mean, I think still it's brilliant to do something like this because you are, I mean, with your new software, you have already the users, you have people within your community.

I think you have the membership with good clients and that's, and right now, do they get access to kind of the beta of this or it's not even ready? CopyAnalyzer or? No, the software is not even ready yet, right? No, no, we're working on that. No, no, the software is not ready. So maybe when you're checking this out, it might be live.

So I'll link it up in that case if it's ready. Yeah, I don't, I don't know what, I don't, I haven't even named it yet. So I'd love to tell you where to go to buy it. But I, I just need it on my email list. Yeah, yeah. No, that will let me know in that case. Either way, like just to talk more about how you're, I mean, you have obviously a lot of customer and things like that.

Would you say that you, how are you serving them better with AI? I think that's a good way. Like I, how I, how we are doing this, do you want me to give you an example, like a real tactical example? Just share, we are doing knowledge bases and things like that. And like for the customer support and like to have, so yeah, share, share your example.

I think it's great. Do you want me to like log in and show you real quick? You see it? Okay. So, if I go into the classroom, and I go to live workshop recordings. we did this workshop, I don't know, a week ago or a couple weeks ago. So, what we did was we, whenever we do a, we do, multiple live workshops every month for our members.

When I do one, and we actually just started doing this. This is really cool. We take the transcript of the workshop. So this is an hour and 40 minutes, right? We take the transcript. We use Claude.ai, which is similar to ChatGPT, but it takes longer, uh, longer prompts. So you can either use Claude.ai, or you can just use PROMPTs Splitter.

Um, and... But what we do is we load it in and we say, make me a list of big takeaways. And so right here, it'll make a big list of 17, um, big takeaways. Okay? And if you look at this, And if I go to another workshop, this is my COO doing a workshop on overcoming fear. Same thing.

Big, big takeaways. You see all these? Okay. And then, another thing you can do in ChatGPT 3, I think is great for this. We haven't done it yet because we're still going back to all of our workshops and doing the big takeaways. But if you take, you see how it says, everybody's welcome today's.

Uh, right, see it says uh, uh, uh, and you can do this with Descript as well. If you have Descript, you can hit remove filler words from the transcript. Descript is my favorite tool like for a lot of things right now. It's like one of the best. Yeah, yeah, but you could literally paste the transcript in and just say remove "uhs".

And it'll do it. So it's like so fast, you know, but whenever you, if you have any sort of course, if you have any sort of content, um, what I would recommend you do is you take the transcript, you put it in Claude.ai, and you say, um, you say, here's a transcript from a training we did for our membership site.

I'd like you to take the biggest takeaways and make a list of at least, um, 10 things. And try to make sure that they're easily understandable by everyone, right? So it'll give you 10, and then you say, give me more, right? And it'll just give you more. And then you can delete ones you don't like or whatever, and you just put them in here.

And what this allows people to do is, is go in and, um, And go, oh, okay. So some of these, the, the big takeaways, right? They can refer back to it. Now, one thing I wish I would've done was add to the prompt, um, please provide the timestamp, uh huh in, in which this occurred. And this script does that now with chapters and stuff.

I think what you could add, I don't know how it would sof-- what software you're using for the video there, but, but you could for sure add chapters to the video if you're not doing that. I think that would be, that would then have experience. Yeah, that's a good idea. That, that's a good idea.

I've noticed with AI though it doesn't do really good with timestamps. It ends up not being accurate, but it sounds like... Sometimes they are doing too many of them. Sometimes they are doing too many, too many, but yeah. We have 815 members in that membership site, and so when you have that many members...

You kind of have to make things easy on people because when things are hard on people, your staff ends up doing more work to help people. So I think AI is really great for things like customer service. Um, I'll get, you want another real, real good example? Yeah, absolutely. So you're, you're a bi--, you're a business.

I love practice. I mean, if you don't notice by now, I love the practical stuff in the audience. They're going to love this for sure. So you're a business owner, right? So this means you're probably a pretty type A individual, you are probably aggressive because you get stuff done, right?

You have a lot on your plate, um, let's say an angry customer reaches out to you because they didn't get their, they made a mistake, or they didn't check their spam folder for their power, which is something, like, dumb, and they're being, they're being, they're being, like, real.

Real testy, right? You're probably not the best person to respond to that person, right? Because you're gonna be like, bro, like, just check your spam. Like, I'm horrible, right? I've got, I'm managing all these people. I'm a type A personality. If you come to me as a customer and you complain about something small and you're over the top about it, like I kicked your dog, my first inclination is to be like, bro, chill out.

Just check your frigging spam folder, which is not what you say to a customer. And I know that, you know that, that's why we, as who we are, should not be handling customer service. And if anybody out there owns a business, you'd know what I'm talking about, right? You'll get these customers who are just pains in the butt, and then you'll be like, not so understanding, and then they'll hate you more and then it's bad for your brand, whatever.

That's why I have my people respond to customers. And I will respond to customers sometimes, but I don't respond to the angry customers because I know how I'll be. I mean, unless, unless we genuinely did something bad, then I'll respond. Um, like, I've been known to shoot Loom videos for people we really messed up with and give them a, but for dumb stuff, I'm not the best person, so what I'll do, or let's say I have to speak to somebody, um, and, and I have to be real careful.

Right? Um, about what I say. I will say what I want to say, and it'll be pretty harsh. I'll go to ChatGPT, and I'll be like, can you rewrite this to be more empathetic, and then it'll rewrite it, and I'll send it, and they'll be like, oh, wow, thank you, Dan. I'm like, yeah, I'm really not that, that empathetic of a dude.

I just, I just use ChatGPT, you know, and, and, and, and that's the honest truth. I'm being transparent about that because I'm just, I didn't grow up, I didn't grow up with a family that was empathetic. My family was like go getters, like you scraped your knee, you rubbed some dirt on it, um, stop whining, don't be a baby, act like a man, like that's the environment I grew up with.

So I'm just not that, that's why I, for customer service people, I will hire empathetic people because they lack the thing that I have and therefore that's why I like to bring team members on that lack what I have. So, but when, when I have to respond, just to make sure I don't offend somebody, I will have ChatGPT check it.

And so, that's just another tactical-- for those of you, for those of you entrepreneurs out there who know you're a little bit saucy when you respond to angry customers, run it through ChatGPT and send it. It'll save you a lot of anguish. That's awesome. Have you, have you experimented with uploading kind of, uh, your, your knowledge to your...

Customer base, like there's tools to do this, you can do, you can build your own, of course, I've played with Searchie, there's another one that was on the summit, like, it's called Coachvox AI, so you can basically upload your knowledge, you can also use it for customer support, let's say your team needed some knowledge from, from you and they can actually chat with you basically, if you are busy or something.

Wait, wait, what's it called? What's it called? Searchie is one, Searchie, it's by Stu McLaren. Which is the one I should look at? Which is the good one? I use Searchie, it's like Searchie Wisdom is what I personally use. But we also had Coachvox AI, the founder. Jodie Cook, which, uh, I like Searchie because I use it, but both are great.

I think I, I use Searchie myself, so , can you, can you, can you spell that search and then, uh, "ie" . It's like, search, search and then "ie". Oh, search and then "ie". And somebody can chat, they chat voice or they chat chat? It's like a platform where you, because I'm just interested in sharing that with you because you're doing a lot of video content.

So actually you're going to save a lot of time done with, you upload your video there, transcribes it for you, and then you're going to get like the chapters, the timestamps, you get descriptions, and then you can take it from there basically. And they have Searchie Wisdom, which is an add on.

But what I'm saying is, which is the one where I upload my knowledge? Yeah, it's Searchie Wisdom, it's an add-on on Searchie basically. They have it as an add-on, it's one of their features. Yeah, so it's, it might be useful for you. What was the other one, CoachVox? CoachVox AI.

There's a bunch of these, Dan. What is CoachVox? CoachVox AI, it's like this. Create an AI version of yourself to generally engage your audience. Clone yourself with AI trained to your content and style. So is this for like... My clients who want to ask me questions. Basically, yeah, some people are selling even the, like, for example, you can have your knowledge.

most people cannot afford to hire you Dan they're too expensive, right? So they might come and say, I want to ask you questions. But maybe you can upload all your knowledge and charge like 10 bucks a month to get access to your brain. People are doing this right now and making money.

So I'm just thinking you have a lot of content. Yeah, whatever, like, for just a membership, you don't do any extra work. Am I only worth 10 bucks, for real? Your AI, the AI version of Dan, you know, like, it doesn't take you any more time. I know, I know washed up OnlyFans Girls will get more than that.

Holy crap, okay. Yeah. I mean, whatever. I'm just, it's just an idea, you know? Um, okay. So, so it looks like CoachVox, it looks better. And I only say that because to me, they have a better marketing. And I always trust people with better marketing. Um, so I might try them. But dude, I appreciate the, the, the, I appreciate it.

This is, this is pretty cool. I just wanted, the reason I wanted to chat about this a little bit, I think it's interesting to talk about the future a little bit. What's happening, because I'm sure you've seen like, HeyGen, you've seen ElevenLabs. I think this is just the start of it.

This is text based, of course, you're chatting, but imagine they wanted to see Dan pop up, you know, like they are sleeping, but you're not gonna, you know, you're not gonna go and answer them, but then they can see like a version of you, but in a video format, or you're responding.

I think that is something that can happen in a lot of these tools basically. So you have the knowledge and it's like all integrated to that. I think that could be what are your, what is your vision for the future of AI? What do you think is going to happen? Well, I think, I mean, I'm, I'm pretty excited.

First of all, right now, I'm excited that I don't need to do all the things I hated to do. So I'm saving a lot of time. That's like, what's here right now. I, it's already here that you can. You know, have a, like, this, this session here is in English, but I know you, you are based in Costa Rica, most people there don't speak English, and same in Panama or Latin countries.

Imagine reaching like a Spanish speaking world, I don't speak that well Spanish, so I could actually have this and actually seeing my lips sync. Like, people can read... The captions and all this, that's great, but that's not the same connection. I get what you're saying. Yeah, I think that is something I'm excited about.

If that gets integrated to YouTube and platforms like this, it's getting like mass adoption, I think. How many years out are you going, though? Ooh, this is, I mean, did you see what Mark Zuckerberg and Lex Fridman did? I don't know how well, how much you checked this, but they actually did something like that quite, I mean, that's on the higher end there, like, they have access to all the technology, but I'm thinking like, maybe like two years, like where to be two to three years to be like more adopted maybe even this session could be How about we have like an AI or how about we go 50 or a hundred or 200 years out?

What'd you say? How about how, how about we go 50 or a hundred or even 200 years? That, that is very difficult. I think it's difficult to predict, honestly. Oh, I think I know what's gonna happen. Okay. What do you think? I think we're all gonna frigging die. I think, I think that AI's gonna kill us all because, Um, I don't, I don't believe that human beings are responsible enough by their innate nature as a species to wield the power that this will eventually evolve into and either we will kill each other with AI or AI will decide we suck because we kind of do suck and it eventually it'll be the end.

I don't think a comet or climate change or, or war or any of that is going to do us in. I think it's going to be artificial intelligence because it eventually it's going to get smart enough to know that we shouldn't be around. Do you think it's gonna replace us completely? Of course, right now, if you are good at what you're doing, I mean, it's not replacing Dan right now, like, but, do you think it will replace you?

Um, yes, because you have to not, maybe not, maybe not in our, well, probably in our lifetime. Um, but you got to think of the rate of growth, right? Like if you look at the difference between, there are these charts out there that show like what ChatGPT 3 did and then 4 and then 5.

Like if you look at the rate of growth, it's pretty clear to see that there's a compounding effect that at some point, not that far away, AI will be able to do things beyond our imagination. And there are some YouTube videos I watched on like the different phases of AI, but there will come a point where AI, I believe AI will control everything.

It'll be embedded into everything, like kind of like the internet, you know, like the internet's every--, like if you pay your electric bill right now, it's on the internet, right? Everything has, think about how the internet started. It used to be when you did your taxes, when you paid for something, when you had a mortgage, it was all paper and it was all filed somewhere.

And then eventually everything started going online and now everything. Everything is online. Everything there is has an online version. The whole world is online. There's really nothing that is in a safe somewhere or in a filing cabinet that isn't online of any importance. Um, which, and, and I'll give you another perfect example.

I, I had a fraud on my card. I had over 150 charges on PlayStation on my card. Yeah, it was multiple thousand dollars. So, I call up the bank and I say, dude, I don't even play video games. It's a waste of time. I don't waste my life away playing video games. So, I know this isn't for me, right?

I don't even have a PlayStation. And so, they said, oh, well, it seems like... There is a merchant or there is somebody that has access to your digital wallet. I'm like, what the hell do you mean my digital wallet? And they're like, well, when you have a card and you pay for something online, it goes to a digital wallet.

And when you get a new card, that digital, we automatically send the new card information to that digital wallet. And I said, so let me get this straight. If someone steals my card and I get a new card to prevent bad charges, you just send that new card information. To everybody that already had the old one, and they're like, yeah, and I'm like, well, that's stupid.

And I said, he's like, well, would you like me to remove this digital wallet so that when you get a new card, they don't get the information? I'm like, yes, please. And I, then I asked him, I said, how many other digital wallets do I have that I didn't know about? And he said, 56, 56.

And I said, are you kidding me? And he's like, yeah, because that's how it's all done now. I said, remove them all. Remove them all. And here's the moral of the story, is everything, whenever something new that's amazing comes out that makes life easier, eventually at some point, it integrates into all aspects of life.

Just like electricity, just like the internet, just like digital wallets now, and crypto, eventually, everything eventually will be crypto. Not soon, but eventually. And eventually everything will touch AI, and at some point it's going to get so smart that it decides that we suck as a species because again, we kind of do, especially compared to an evolved artificial intelligence, and it's going to eliminate us, or we will not be able to wield the power maturely, and we will eliminate each other with it.

That's my honest belief. You know, you know what, you know what, I think you, uh, I had a, I don't know if you know, do you know Mark Joyner? Like, uh, he's like referred to often as the Godfather. It was Russell Brunson's mentor, actually, back in the day. We had lunch, uh, recently.

And, yeah, we had lunch, and Mark showed me this whole thing, and, and... Mark is interesting. I had a chat with him, man. It was so interesting. It was one of my favorite sessions I've done, and I think you guys... This was, I mean, I can see now you guys surviving, right, with the thoughts.

Dude, Mark's legit. Yeah. Yeah. I'll tell you this though. If we're all going to die, why not get rich in the interim? I don't want to die poor. So I'll use A--, if AI is going to kill me, I'll use it to get rich until that day comes. But I, I do. What do you think about the balance between AI and the creativity, though, and people like the person, don't you think that is important to some extent, that that is like how humans always have.

Kind of evolved, like we are, we are like, we always want to push the things forward. Even with the internet, we figure out how to evolve into this. I mean, I agree with you that AI is going to take, I mean, AI is already here and it's going to be integrated to everything we are doing.

I completely agree. But don't you think like the creative, creative aspect is going to play a role to some extent? I mean, for now, for now, it's for sure important, but I'm talking in the future. Well, if you're asking if AI is bad for creators, It's a, it's a very complex question because if you think about it, are brushes bad for creators?

Because at some point, artists did not have a brush. They had to paint with their hands or with different tools. What about airbrush artists that can, that can shoot air? And paint through an airbrush and now create much more, um, in depth art and smoother art than if they had a brush.

And what about, and you can just keep going, what about digital artists who use digital to create even, like, as humans when we create art, what is an aspect of art? It's creating new and better tools to make it easier for us to create art. Yeah. How is AI any different? It's obviously way more advanced, but so was, think about when the first airbrush came out.

You don't think people were freaking out over that? Think about when digital art, I see it as a, I see AI to boost creativity. Creativity. I think the people are staying behind. I think they are. You know, they can use it as amplification, even like tools that we have used for years, like Canva or Photoshop, they're adding all this.

I still think eventually it's going to become homogenized to the point where everything is the same or similar or whatever, but you also have to think about this. Think about people, right? So I used to work in the music industry and back in the day, you, we would not like, I didn't like to listen to the radio because the radio had a very low sound quality compared to a CD, so I would always buy a, I've got a, I've got a CD book this big of albums that I like, and I would put it into my CD player.

Why? Because I liked the quality of the CD more than the radio, and even when, when, when Satellite Radio came out, it's still, and Pandora and all that, it still does not sound as good. As a actual disc, but because human beings as a whole got so used to listening to MP3s rather than a wave, a wave file, which most people don't even know what that is, they got conditioned to have crappy taste and to accept lower quality . Sounds just like people now will go watch these stupid movies that come out and they'll be like, Oh, this movie was great.

When in reality, compared to like how movies used to be made, like if you go back to like Gone with the Wind and you go back to like, even, even Back to the Future when there was limited technology, they were forced to use actual creativity and story to make a great movie. And now they have so much technology, they can kind of not, that's why everything sucks now.

All right. That's why music sucks now. So I don't necessarily think it's better for creativity. I just think logically. It's hard to argue that we shouldn't be doing it because I don't see it any different than an airbrush. I also happen to think airbrush art looks like trash compared to paint art.

So you see what I'm saying? It's like, it is another tool to make people more creative, but I still think that it makes everything worse. However, with AI that could, but it's all about perspective because what is worse to one person, maybe better to another person. You might love listening to Pandora, but I, who used to work in the music industry, I think it's trash because it sounds like crap.

Know that it's trash or think that it's trash because that's what you're conditioned to listen to. So if AI starts controlling all creativity, it doesn't matter if it's good or bad because people will be conditioned to decide, to what is good and bad and it will provide their definition of good.

Steve Jobs said, this is why Steve Jobs never did focus groups, he said, you don't ask your customers what they want, you tell your customers what they want. And I believe AI will eventually get to a point where it will tell people what is good and then it will give them that. Yeah.

No, this is great. I love your, I love your take on this. It's awesome. You got to work towards wrapping up. So I'm going to ask you, I think, I think you are in the flow. It's good. What's your number one piece of advice you would give to creators or entrepreneurs to get started when it comes to actually implement AI in their business?

If you could leave them with something here. I would try to marry your head with AI, and I would use it to come up with ideas. I'd use it as an assist. So for instance, let's say I'm writing a speech, right? And I need a really good analogy to drive a point home. Um, I might say, hey AI, I need to make this point.

I need to pull a popular event from history that most people would know about, and I need to somehow connect those two things. Can you give me an event? And it'll give me one, and then I'll say, give me five more, give me ten more, and I'll pick the one that makes the most sense.

Or I'll tell it to give me an analogy, and then I'll smooth it out. I'll give you an example. I did a, uh, an event recently for Russell Brunson and Dan Kennedy, where I, it was called the Write Like Dan Challenge, and I hosted this three day event where I taught people Dan Kennedy copywriting principles, and then I...

I sold them a $2,000 copywriting book. Russell didn't think I could sell that many of them. We actually did $123,000 in sales. But one thing I did was there was this, this analogy I wanted to use and I asked AI, I'm like, how, how can I make a really dumbed down, very simplistic analogy of this thing?

Right? And it gave me a bunch of different ones. And then it gave me one that was absolute gold. And I used it as the opening for the event. And people, people still, would you like me to share it with you? Yeah, share it. Absolutely. You can, if you want. So here, here, here's what it was.

It was, imagine, now keep in mind, you're not going to spend $2,000 on a book, on copy, if you don't care about copy and you don't think copy is the most important thing in your business. Agreed? Okay, so what's my job at the event? It's to get you to care about copy. So here's how I did it.

One of the ways I did it. I said, imagine you're walking down the street and you see two lemonade stands. And the lemonade stand on the left says, Freshly Squeezed Lemonade. And the lemonade stand on the right says, Yellow Water with Sugar. Which do you choose? It's probably the same lemonade, it's water, lemons and sugar, you can't mess up lemonade.

Which one do you buy from? Which one? The one that has, uh, the other one. The Freshly Squeezed Lemonade, right? Yeah, of course, The Freshly Squeezed. Why would you choose that one though? I'll tell you why. Even though it's the same product, the stand on the left simply chose better words to say to their customer.

Yeah. And that's why they got the sale. More and more convincing, essentially, yeah. Right. So AI came up with that analogy, which allowed me to then do my Dan Henry thing and expand on it, and here's what I said after it. So that was it. That was all AI. This is how I added to it.

I said... Words, words are everything, right? Um, every war was started and ended because of words. Every president was elected or not elected because of words. Every relationship started and ended because of words. Every business was built or destroyed because of words. When you use words to grow a business, that is called copy.

And copy is king. And kings rule the world. And so I said that, right? Actually, ChatGPT came up with kings rule the world. , No, it came up with copy as king, and then something else, and I changed it to kings rule the world, and then I said, , I told my story of struggling in business and selling water bottles, and then I said, here's what I realized, I had a great product, but people weren't buying, and I realized, I was the Yellow Water with Sugar guy, and I bet many of you watching this, you're the Yellow Water with Sugar guy as well.

You don't want to be that guy. You want to be the Freshly Squeezed Lemonade guy. And at this event, I'm going to teach you how to be that. How to use the right words. Because they mean everything. so now I've set this tone for the event. Oh my god, really? Words mean everything, but part of that whole opening speech, the idea for it came from suggestions from AI, part of what I said came from AI, and I filled in the gaps and smoothed it out.

So one thing I would recommend is don't just use AI, and that's it. Use AI to help stimulate your brain. Like imagine if you wanted to read 10 books on something so you could come up with some ideas. That would take you weeks. Whereas you could just say, what are the top 10 books on this?

Great. Give me 10 analogies from each book to show why this happens. Choose the best one. Boom. Okay. That took five minutes. So it's not necessarily about having it do it, do it for you, as much as it is having it do it faster, because if you let it all do it for you, at least right now, it's going to suck.

Yeah, no, this is, I love this. And uh, as a final note, I think it's great for people, because you have been in the shoes of everyone here, like if they are starting from scratch, I wanted to kind of leave people with this, like if you lost everything that you have built up, but you have your skills and knowledge, how would you use AI to get a competitive edge and advantage to kind of build everything back up again to be this successful entrepreneur?

That, that, I would do everything I said in this podcast because here's why I say that. That's exactly what happened to me recently. Uh, GetClients.Com. Well, I stopped selling everything that we sold at GetClients.com. I shut down all my programs. I took a year off. Then I started a sales agency with a partner.

I did that for a year. I personally didn't like the business model. He loved it. And it just wasn't something I wanted to do anymore. So I offered to sell him my shares of the company. He accepted. I sold him my shares of the company and I'm now starting from scratch. So I went back and restarted GetClients.

com. And everything I just told you is what I did. Now you might say, well, Dan, what if you had no employees? What if you had no, infrastructure? Well, I would just do the same thing. It would just take longer. Yeah. No, I like, especially the example you shared about, uh. The ebook or the, this thing offering the lead magnet service.

Yeah, I would do that. I think that is a fast way to do it, right? Yeah. I would do that. That's awesome, man. And here's the final note. Was there any question you wanted me to ask, but I didn't ask or any final words you want to leave everyone with here before we wrap up? Um, I would say.

What is the biggest thing, uh, one great question to ask, um, is once you actually start having success, what is the biggest mistake most people make that screw it up? Ah, I, and what would you say there? I actually, actually, when I had Mark Joyner on, I asked him, why, how have you been so successful for 30 plus years?

Like, I think that's interesting. Like, you know, people come and go. Similar question. I think people coming, you haven't, maybe you haven't been around 30 plus years like him, but you have. For internet years, you have been around for a while and you have been successful, right?

So, what would you say, like, a lot of people do screw it up, and I have had ups and downs myself, and, you know, similar to you, I took some time off, I traveled, you know, you know. And was doing some crypto, lost some money, made some money, things like that. So what would you say to not screw things up when you're getting this success?

Well, a buddy of mine, um, who is an eight figure entrepreneur, he hired Arvid Ali, who was the president of the Jordan Belfort company, and he's also an advisor to sports stars, actors, the US Attorney General, and his job is to make sure they don't screw things up. And he hired him for a one hour call, and on the call he asked him, he said, when you see people who make it, who become millionaires, figure it out.

What is the thing they do that messes it up? And Arvid said, that's an easy question to answer. It's always the same thing. And he says, well, what is it? He says they find something that makes them a lot of money, and then they do something else. Okay, you know, you know what I'm saying?

Like what, like who's the greatest basketball player of all time? Yeah. Michael Jordan. I mean, some people argue about Jordan, right? Michael Jordan. Well, what, what happened? What happened when he played baseball? He was trash. Yeah. I didn't even know about his baseball career.

I don't follow. Oh, exactly. He played, he went and played professional baseball for a couple of years and he sucked. Okay. And then he went back and played basketball and like did a fantastic, because he's Michael Jordan. So the point is, is that when you start to start having success, build upon that success.

And stick with what is working, don't get bored, because that's what happens when we find some, especially men, but really any entrepreneur, man or woman, we are problem solvers. That's the, entrepreneurs are people that solve problems and get paid handsomely for doing so, mainly because they solve problems most people don't want to solve.

And so, when we create something that works, we get, we get weird, because we're like, well, wait a minute, there's no problems to solve. I can't just sit here and collect the money. I got, and so we create problems, so that we can solve them. We get bored, and then we want to go do something else.

Instead of just doubling down on the thing that made us money, and... Whether we get bored or not doing that. Look, entrepreneur, a business is not supposed to entertain you. It's supposed to make you money. So it's irrelevant whether you are bored or not with your business. If you're bored, get a dog.

Okay, go on vacation. Like, I don't know, learn how to paint or ski or something. Don't mess up your business 'cause you're bored. That is not the purpose of a business. Okay? Yeah. It, it's just not the purpose. The purpose of water is to hydrate you, right? I don't drink. I drink sand to hydrate me.

That's not its purpose. Okay. I drink water. The purpose of a business is not to entertain you, you schmuck. Okay. It's, it's, it's not you, but the, the, the, me and everyone else who's messed up their business. I'm just, I feel like, I feel like a little bit called out because like few years ago, I should have like done that.

I was bored. I mean, I'm sure you have felt the same sometimes, and that's why you took a break, and I was in this situation, I'm resonating so much with this, and I wish I would have had that because I was having a great, you know, I was doing these summits, I was running this, I just got bored a little bit.

Now I'm doubling down what I was doing, but I also found my energy again to do these things. I'm really enjoying this. When you got bored and you tried other stuff, did you make less money? Actually, I did make less money, but I had fun during doing it, I must say, but it was also like...

Oh, fantastic. Glad you had fun. You poor schmuck. Yeah, I mean, I made less money, but I had fun traveling and I didn't focus on my main thing. I would rather make the money with the thing that's boring and then use the money to go and have fun. I'll give you another example, all right?

I had a bar and restaurant and it was the hottest bar and restaurant in the city. It started out the worst one. I bought it. I redid it. I remodeled it. I redid the marketing. And it was within 14 months, it was the hottest spot in town and I sold it for a big profit. And then I lost all the money in a bad investment, but that's not part of the story.

The guy that bought it was from Vegas, okay? And he, I remember, he, there was like a week period where I was there and he was there, and I was like helping him get used to it and transitioning him over and all that, and I remember I come in one day, and he had moved one of the VIP couches into the office.

And I was like, why is there a couch in the office? And he's like, oh man, because like when, you know, girls come in or, you know, bartenders, I can bring them in here and you know what I'm talking about. And I was like, you're going to, you're going to bang your customers and employees in your office?

And he's like, yeah. And I'm like, You know, that's going to screw up your business, right? Like, there's no way that doesn't go south. And he's like, ah, it'll be fine. And I'm like, no, that's going to, that, no, you will massively screw this up. And he's like, I know what I'm doing.

And I'm like, well, if you knew what you're doing, you wouldn't have bought this place. You would have built it. You bought this because I knew what I was doing and you paid a premium to access that. So I'm telling you that this will screw up your business. May I offer a different, if that's what you want to do.

I didn't say this, but I basically was like, if you're going to be that dirty of a douchebag, why would it not make more sense to just do the plan I've given you, keep doing what I'm doing, make a bunch of money, and if you're that hard up, take the money you made from the bar and go, not that I condone this, but go buy it, okay?

Like. That's still bad, but it's a lot better and more sensi more sensical than ruining your business just to get laid. It's stupid, right? He wanted a business to entertain him, right? Well, guess what happened a year later? Business went, well, not even a year, a few months. Business went to trash and I don't know what he sold it for, but from what I hear, he sold it for far less than I sold it to him for, and the business has been trashed ever since.

The bar is... Horrible reputation. There's like fights and stabbings and all kinds of stuff. It went to trash. And it was the hottest spot in town when I had it. And I say that because, um, it's, it's a classic example. Your business is not meant to entertain you. It's not meant to get you laid.

It's meant to make money. And guess what money can do? Money can entertain you. And if, if you so choose, money can get you laid. Okay, like, don't, like, why are you stupid? You know, like, like, why are, why are we stupid? This is what I'm saying. AI is going to kill us all. Okay, this is perfect example.

I love it. I mean, this has been a great session. I mean, Dan, thanks so much for taking the time, sharing so much. Can people connect more with you? Where do you want people to check out all of your amazing stuff? Yeah, so, um, you can go to GetClients.Com if you want to check out our stuff.

I have a great YouTube channel where I roast business owners. That's youtube.com/danhenry at danhenry on Instagram. And if you want to check out that, copywriting analyzer, it's copyanalyzer.ai. Awesome. I will link up the everything we mentioned here in the description. If you have any takeaways from everything we shared, maybe you agree, maybe you disagree, leave it in the comments below and be sure to subscribe to the channel for more as well.

Like the video and I'll see you in the next one. Ciao for now. Peace.