How to create an AI version of yourself - clone yourself with AI, with Jodie Cook

In this session, we will talk about how to create an AI version of you. Exactly how to clone yourself with AI. And we are going to get into some really cool stuff that's really useful for creators, especially if you're creating online courses, you're generating leads for your website, for different products you're selling.

And I have someone who is, is doing this a lot with her new company. Jodie Cook is the founder of CoachVox AI. And I'm really excited to dive into this because this company does something that I think is extremely, extremely useful and makes it easy for creators to do this, which can be a little bit overwhelming to upload your knowledge base chat with, you know, yourself and like expand yourself exactly.

That's what we are going to get into here. So Jodie warm welcome. Hey, thank you so much for having me. Yeah, so tell me a little bit more how you got into this world. I think this is just really interesting what you are doing with this. I know there's a lot of chatbot software and things like that.

So maybe you can tell me how you got into this with AI and what you guys do differently. Yeah, sure. So if I take you first right back to November 2022. And that was when I first heard that ChatGPT had come out. So a good friend sent me a link and said, Oh my goodness, you need to see this.

I think he described it as, it's like having a genius in your pocket. And I went on to this tool and I was like, didn't really know what to expect. And typed a few things, saw the response, and I was like, oh, this is interesting. And then, one of the first things I did, was I said, to ChatGPT, Hey, ChatGPT, because I didn't really know how to talk to it back then, and I think I said, please, can you, I said, please, can you write me an article with the title, and this was a title that was the name of an article I'd already written about four years before, and it was with the title, How to Raise Entrepreneurial Kids, and I said, can you include these subheadings, and I, included the subheadings from

the original article, and then I clicked enter and waited for a couple of seconds to see what would come out. And what came out was so unbelievably close to my original article that it was really scary. There were sentences in there that were the exact same sentence as what I'd used.

It was the kind of same format because it had copied the headings that I'd asked it to. But I was looking at it being like, oh! These are my words. So then I was like, well, this is cool. Like at first I was quite impressed and then I was like, hang on. So anyone else who typed in this exact sequence of words into ChatGPT could get out the article that uses my words, my sentences from what I've already written.

Something's not quite right about this. And so that day that I discovered ChatGPT, I think, I don't think I got dressed all day. I don't think I ate anything all day. I think it was just going down this rabbit hole of seeing what it was about. And just, I had this question in my head the whole time.

How can I use this? And then, about a few weeks later, I joined a mastermind for AI, and it was a friend who has been running masterminds for years and years, and he puts really cool groups of entrepreneurs together. And I joined this mastermind thinking that we were going to be talking about the really cool tools that we could build.

The really cool AI tools that we could build and the businesses that we could start, and how we could pivot our businesses to be AI businesses, because I'd already bought CoachVox AI at this point. I was like, I don't know how I'm going to use this, but I think it's the future. We moved the .com to the .ai eventually.

You already had this in mind. That's interesting. What do you already think about cloning yourself? There's different, we're going to get in, there's different ways. We are not talking exactly about creating your AI avatar, so to speak. Like you can of course have yourself as an AI clone on video or your voice and things like that.

This is more like uploading your knowledge, right? That's what you are talking Uploading your knowledge and chatting to and fro. Yeah. And, And how it, how I first actually thought of it was in that mastermind because I was in a group of 12 creators who all created various different forms of content and they, their whole entire businesses were based on the content they created.

And rather than them thinking as well, Oh, which tools can we create? They were thinking, how do we protect ourselves from this? And they were really, really scared about it. And some of them had freelancers who they suspected were using ChatGPT to write articles. Some of them were like, no one's going to come to my site to find their Spanish food recipes when they can just go to ChatGPT and ask it.

And they were really, really scared. And so what I did with my company at the time, because it was called CoachVox.com, it was originally a platform for business coaching by VoiceNote and I just completely re imagined it from scratch. So it's the first principles way of thinking, where you think about what your business does in one simple line and ours was we help entrepreneurs succeed faster with better guidance.

And then you think about how that can be delivered, not in the way that you're already delivering it, but from scratch, like using AI in the most effective, efficient possible way. And so for us, we thought that AI integration with our platform was somewhere in the future. It was like, when flying cars are around, we think it's going to be like five to 10 years.

We thought that was going to be the same thing. And we were all excited about creating these kind of AI coaching resources that could help coaches coach better. But then when I realized what ChatGPT could do and how we could integrate that and how we could do lots more with that's when we thought we don't need to create things that can help coaches coach better.

We can create AI coaches. And so that's what we started doing, just messing around. I found some people on Upwork. I found a friend, I asked around like, who knows about this stuff? And then eventually we found a development partner who could build us a prototype and then build us out the platform that we have right now.

Yeah, that's awesome. And let's get into some use cases of this. I think there's so, I mean, you mentioned a few in the beginning, but what's some things you can do with this? The opportunities are really endless, right? What's some things you have seen because you have worked with some creators, of course, they have courses, they might do other things like coaching, stuff like that.

Yeah right at the start, before we actually built it out into the platform, we created Jodie AI that was based on my books and articles and things I've written, because we wanted to make sure that we could actually make something that was really useful before we built it into a platform that other people could use.

So it's, and I mean, how creators now use the platform is very similar to how we train Jodie AI. So it's take everything that you've got, all your articles, books, blog posts, tweets, FAQs, the about page on your website, everything that you've got, and upload it to our system, and basically train an AI version of you that can engage with your audience on whatever basis and using whatever style you want it to.

So, I'll show you around the platform in a sec, but we've got three main use cases for how people are using it and the first is that when they create their AI version, they get an embed code that they then put onto their website or somewhere, some kind of public facing site that they have.

And that AI version of them collects names and email addresses, so it essentially acts as a lead magnet, but we kind of think it's the ultimate lead magnet, because not only is it newsworthy, like your, a random PDF document that you might create as a lead magnet is not newsworthy, no one cares, but an AI version of you is incredibly newsworthy and you can get press and you can get exposure for it and it can go further just because it's so exciting.

Would you put some, it's a question on this, would you put something like that as a chat on your website? Like just as on the website, not before they opt in, just to kind of like give information or is that, would you have that after they opt into something? The opt in is built into our interface.

Oh, really? Okay. So someone enters their name and email address in order to start chatting with the AI version of you. Okay, so it's like a lead, it's like a lead gen as well. So you have built that in. So basically you could integrate it to your favorite email provider or something like that, I assume, or like connected in some way.

Yeah, exactly. And in the CoachVox AI system, you can see all the leads that you've got, you can see their email addresses, you can see summaries and transcripts of all the conversations they've had. So you know their exact problems as well. And they're talking to the AI version of you.

Based on the things that you can help them with and it's answering based on your content. So it very much is like having a conversation with you, which is pretty cool. Yeah, so the difference is really that if you're going to ChatGPT or something, it's like infinite. They can, they have like all the answers that's on the web, right?

And they might not get the right, if they ask something, who is Navid or something, they probably know who's Elon Musk or like the famous people a lot. They can give a lot of good answers, but for other people, it's not always that accurate. So I think it's better to just have a limited knowledge where you have uploaded exactly like your site.

I don't know if you can upload your site map, if you have a WordPress, I've seen that some tools, you can upload every page, like in advance, basically, if you want to have your entire website, and then you can just have that knowledge on this platform to just chat with it and just have, and also, yeah, I guess you can set the questions as well, or like some pre questions as well.

So you can have some suggestions for people to ask you. Yeah. And what you said there is really, is a really important part of it because in that mastermind, when those creators were worried, they actually didn't need to be worried as long as they did something with it, because their audience don't want to hear from just the generic internet's advice on how you should market your business.

They want to hear from you as a specific expert in your field, person who they've been hearing from for years and years and years. It's like creators who've already been making content, building an audience, they're just positioned so perfectly to capitalize on this stuff because people want to hear from them.

So the lead magnet side. The Lead Magnet use case is about 50% of the people using CoachVox AI. That's awesome, actually, because I haven't seen that used. I have, I've seen a lot of tools. There's so many AI tools, right? But I haven't seen too many, like, focus exactly on the lead gen part of this like they have maybe used it in the, in a membership or something like that.

You just have a chat or, because it is great also for getting, reducing customer support and things like that if you do have it in a membership, I think. And I don't think you guys exactly focus on AI powered customer support, but this can focus on the education part of this site, like to actually give more information.

You don't need to answer the same questions over and over again to your customers if you have it. And you can upload your course content or something like that. I could see that working really well with something like this. Yeah, that's exactly right for the second use case is people using it as a value add to existing members or existing clients.

So one of our creators, she's called Rose. She helps female entrepreneurs make their first million and she created Rosebot and it's in a private Facebook group that's just her group coaching clients and they ask it questions and they talk to it about their business plans, their marketing plans, when she's asleep and she can't help them.

And it answers questions that she would have asked and it's all trained on the content that's in her courses and in her teaching. This is interesting because also like you, they might be intimidated to ask some questions to the actual teacher, right? I've heard someone else say this, they had like an AI clone that like called people.

They were doing like outbound and things like that. So they had someone call. It's a little different, but they still, the people said they preferred speaking to the AI over, over her, basically the founder of the company, because they don't feel as intimidated, you know, they, can ask whatever they want and they can like, you know more relaxed because they're just talking to like a robot basically, but it's like the clone, but it's the clone of you essentially.

That's what is really cool. And I think there is a big fear, no fear of judgment is a big thing, so you might speak to, you might confide in an AI coach more than you would confide in a real person, because you can get answers without worrying about what they're going to think of you, but for Rose's clients, especially, it's that all around the clock access that they just really love.

And they also, it's very, it's not only is it efficient because you can do it anytime, but it's also, they don't need to bother with the niceties. If they were in a conversation with Rose, they'd be like, Oh, how are you? How's your week been? You know How are you enjoying Lisbon?

And then, but they don't need to do that when they're talking to the AI version of her. They just say, Hey, I've got this campaign coming up. What should I do? Give me, how should I format my headlines? And if they asked ChatGPT how to format their headlines, they would get that kind of generic advice.

But they're getting advice based on Rose's frameworks. And that's what they signed up for in the first place. Yeah, exactly like you framework in the program and things like that. I think that is really valuable. And then if you have a help desk or something like that, it's, I'm not sure if that's a use case.

You've seen some of your. The customers use it for, but like also if you have a help desk with all the commonly asked questions about your, how to access things and things like that, you can also put data there, I guess. I don't know if you've seen that as well. Yeah. Training, a big part of training data is FAQs.

And if you are a creator who already knows what people are going to ask you then perfect, because you train it with that. They ask slightly different stuff. They want working through problems in a slightly different way. But the AI model that you train within CoachVox AI knows how you would, knows roughly how you would answer.

And so it can take clients along the same process. And so the third use case I think is the most interesting because we didn't think it would be this big. But it's creators who are charging for access to an AI version of them. Oh, that's cool. Yeah. So they're charging, I've seen, the lowest I've seen is $7 a month.

The highest I've seen is $10 a month. So somewhere between 7 and $10 a month, but to hundreds or thousands of people who want to hear from them and will pay for the privilege. And we've got two creators in particular who are really doing well at this. And one is a marketing coach who has a really popular podcast and trains people on how to use Facebook ads.

And we've got another one who's a relationship coach, and so people are getting relationship advice as often as they need, all around the clock, from this person's AI, based on their specific frameworks, knowledge, experience. So that's so amazing because you can do this like a recurring income and they're getting access because of course if they want to have personal access to the trainer or the expert will cost a lot more so they i'm sure people get that 7 to 10$ and he has just uploaded like all his knowledge basically into that.

I don't know. You can show, showcase this a little bit, like how that would work. What would you upload? Would you limit it or because otherwise it could, could you set also, you know, tell it to not ans answer in a specific way too? Or is it just based on the knowledge you upload?

I'm not sure if you can have restrictions. So what's quite interesting. And especially when you think about an AI version of you compared to a book that you wrote or a course that you wrote is that if someone reads your book, they have to think about how it applies to them. And if someone watches your course, you might have exercises, you might have prompts that you're going to, questions that they need to ask, but they still have to think to do that.

Whereas an AI coach version of you makes it all about them. So it's not just let's read this book on the 10 commandments of marriage. It's well, what are your rules for marriage? What do you think, what do you think you should do? Have you thought about this? Have you thought about that?

It very much makes it like a coaching session, but with an AI. And I think that's so much more engaging for an audience member because they don't have to think, they can just get the insights from nowhere. No, I feel this is I feel this is how you do things a little bit differently.

You can tell, correct me if I'm wrong, but I think like you focus on the, more the coaching side. I think other tools might be like a chat or they are more, maybe more general. I don't know. But, uh, do you, have you seen like, what is your main differentiator would you say compared to, let's say other tools, what is setting yourself apart?

I would say with the, with the creators of CoachVox AI, they want their audience to be the center of everything. They want it to be all about them. They're not, they don't necessarily want to just clone themselves so that other people can just consume their content. They want to consume, they want to clone themselves to give other people this amazing experience that's closer to what would be, what it would be like having a session with this person or talking to this person.

And I think they, a lot of them love the idea of reaching more people without spending any more time doing so because they're busy people. One of our first creators is a, she's an astrologer and she's really, she's a very prominent figure in the astrology world. She just has not got enough hours in the day to help people enough because everyone wants her help.

She's got a really big profile, but with an AI version of her, she can just help an infinite number of people. Like one of our slogans is scale yourself to infinity. That's awesome. And I think if you have a book as an author or something like that, it's like amazing to offer, as part, maybe you have a bundle or something like that for the book.

You can offer like an AI version of you and actually upload the book into that or like similar so they can ask questions based on the book. That can be a bonus, for example, similar or an extra thing, an add on or whatever. It can be, it could be an add on to a program you're selling.

Hey, you want access to me? And you can add it on. Like I could see a lot of use cases for that. Similar to how, what you said, some people are charging 7 to $10 a month for access to this. That can be like an add on to any program you have or a book or anything you offer to add a little bit of extra revenue stream, because this is something a lot of people can sign up for.

It's pretty affordable. Right? Yeah. In the last book I wrote, it came with a companion course. But any book I write in the future, it's going to say, talk to my book. Here's how you can meet Jodie AI and you can get coached through anything in this book. Just if you, imagine if you, someone reads your book and you know that they really like chapter three, the whole of chapter three is going to be in your AI.

So they can just say, Hey, talk me through this stuff in chapter three. I want to explore this a bit more and then they can do that. So I feel like not, at least at the time we were recording this, I haven't seen too many authors use it yet. I think that's going to be more popular as more people explore this.

I don't know, you, you're probably more into this because you have likes checked. Maybe you have some clients that are authors and they are using it for this, but I haven't personally seen like famous authors that start using it like in this way, but I think that's just gonna take things to another level for them.

This is like a personal connection right off the bat. And kind of like similar to. I don't know if you've listened to one of Garyvee's audio books, he's, you know, he's really successful, but you can feel like he's adding onto the book basically. It's different than you're reading the book.

So I think that could be even more personal when you are actually having this clone version. You can just ask questions based on the book and you get the answers from your cell, the avatar view, basically, which is really cool. Yeah, so we've definitely got a lot of authors. I've just found the list.

An Astrologer, Nutritionist, Sales Coach, Writing Coach, Fitness Coach, Running Coach, Property Advisor, Presenting Coach, Productivity Coach, Entrepreneur Coach, Marriage Counselor, CEO and Podcast Host. A storybook character, that's quite a fun one. That' interesting, it looks like this works for anyone, basically.

You can do, be in any niche, any market, you can just, if you're teaching something or have some kind of knowledge, you can use this. Why don't we get into showcasing a little bit how you set this up. I think that's how you actually do this and what should you put in there. What, how should you actually make this work for yourself?

Yeah, sure. So can I share screen with Perfect. CoachVox AI so I'm going to show you Jodie AI, and just show you how it works. So this is what it looks like when you first log in. And so this is how someone would set the name of their AI, change the font, sorry, change the colors to match their brand, and change the font, upload their avatar and then this is what the chat looks like.

They can embed using the embed code and they can decide what data they want to collect. And you created like an AI version of yourself, like a, like an AI, basically this, how did you create this like image? I think you, yeah, I use an app to do this. I think I use, there's a lot of them.

I also, I have some but I'm just curious what you use. And that's, yeah, and it's quite I think I used, I can't remember what it's called, but it's one of the tools that Pieter Levels created. I think I went on that and paid $40 or something to get a load of them. Oh, you know him?

I know him, like the digital nomad, right? He's like a really, really big on the nomad list and these things, right? He's creating a lot of companies like that. He's one of my favorite creators because I first joined Nomad List when it, almost when it very first started, I think I was one of the first hundred people on Nomad List, but since then, I've just kept it with his journey and he builds cool stuff and he builds it in public.

And that's very cool. And he shares the revenue. I think he had like a photo app for AI. Maybe that's this one. I'm not sure. There's a few he's building right now. He's just sharing them basically on, I think he's very active on Twitter. So I'll link that up if someone wants to check him out.

Yeah, Do yeah. But I'm also, I guess we have this in common as well. I guess you are traveling and living in different places if you're like following him quite a bit. Yes, exactly. That's cool. Awesome. So this is where you customize everything and this is where you create the chat ready to put on your website and use the embed code.

Up here in the top right, so we've got this client. I'm not going to click on it because there's going to be a bunch of email addresses. I don't want to. Yeah, don't do that. I shouldn't share. But when you click on clients, that's where we've got the name and the email address of everyone who your AI talks to.

And then we've also got the summaries of all the conversations and the transcripts as well. So it's where you can keep, you can just keep an eye on what people are talking about, you can find out their problems, and then you can use that to either, you know, approach them, talk to them, and say, Hey, you're having this, I know you're having this issue, and I'd like to, I can talk to you more about it, And another thing that you can do is you can find what your AI has talked to them about and you can use those kind of question answer pairings to train your AI further so that it keeps on getting better over time and probably worth mentioning as well that when your clients do talk to your AI, they know

that all this information is shared. They know that you know be able to see everything that they have to say. You have, do you have any fallback back live thing if you, let's say someone is getting stuck with, they have a question, it's not answered there. Do you have something so you get a notification that, okay, I don't, the AI doesn't know this answer because maybe it's not uploaded so you can actually, I don't know if that's a feature or that's something that you Yeah, potentially, potentially in the future.

There are things that the creators will put in to say, now's where you should book a call or now's where you should see if you can buy a course or book a session in. Maybe if you don't have an answer, they can like book a strategy session. Maybe you can sell them on like a, your coaching program in that case, that which is more advanced or I could see use cases like that as well, where you upsell people if they, cause they, it's not infinite, like the answers, it's going to be a limit to some extent, maybe one of your students or a client has questions that's not in there and then getting, they are getting stuck.

So maybe then you can have okay, sorry I don't know this answer, I don't know this yet, or I haven't uploaded this to the database or something like that. I don't know what you've seen, because, what do you see from other people, their feedback to this if someone is getting to that stage where they don't get an answer from this AI bot or their clone of yourself?

What they, what our creators want to do is either train it so it can take care of absolutely all conversations or they want to be able to share a link that, that, that will then say, okay, book a discovery call or book in for a session and it's a paid, it's a paid session. It very much depends on the use case because you think.

We've got 50 percent of our people using it as a lead magnet. So then yes, they might want to book people in further if they offer that, but then the others, they want to, they want it to add value to members or they want to charge for access. So for these people, they want it to add value just in itself.

It doesn't matter where it's sending people. So it differs between creators. Yeah, when you're saying training this AI, how do you do it? Uploading more things or just giving more instructions or based on all the questions you're getting, it's like getting better or? Yeah, let me show you because down the left hand side, these are our six training rooms.

Okay, very, very cool. I think that's, I haven't seen too much for other tools either. The first one that someone enters is where you tell the AI who you are, so you summarise who you are as a professional, and then that helps the AI see from your perspective, and then you would describe your approach to helping people, so here's mine.

I always ask questions to dig deeper, further the conversation. I help entrepreneurs find perspective, reframe challenges, become a sounding board to their ideas. I challenge their thinking, unpack their limiting beliefs, and remind them of their mission. So if you were an AI, how would you want them to talk to people?

And we've seen creators ask their audience, we've seen them say, How would you describe my approach? How would you describe what I do and my personality and my tone of voice to help them fill out these ? And because then they can use their social media as a way to co create with their audience.

So they're kind of training this AI and their audience is getting really excited about whenever it launches. Yeah, this is cool. I think this is I like this, that you can personalize this is pretty good, because otherwise, I also like it gets better, as you said, with time and where do you upload your information and what would you upload would you just, let's, you can upload your entire, let's say you have a blog or a podcast, you can upload everything, or what do you see people are doing, what do they usually upload to, to their kind of knowledge base?

So, let me just show you this bit first, because this is where you, in a really easy way, you slide the sliders across, and can you see on the right hand side, it changes to, this is really cool. Mentoring to coaches, coaching, and you can change the type of style and tone you want it to have.

Back on the left hand side in here, we've got expertise and knowledge base, and this right here is where you would upload your content. So you click here to upload, and then what it does is it turns it into what we are calling prompts and completions. Once our system has gone through your content, you can click view, that'll turn purple and then you can see all your prompts and completions inside here.

So this is where we've got like someone's entire information. And so this is, there's a lot of information in here. We always say we recommend a minimum of 200, but for someone who's got a lot of content, that would be fairly straightforward. Could you, for example, upload like a site, let's say you have a WordPress site, you know, WordPress sitemaps.

Could you upload, can you just link the sitemap and like, and the, the basically you know, scans that, like that would be a cool feature because then you're going to upload hundreds of pages or something like that if you wanted to have your entire website like more or a hundred plus pages, imagine.

Yeah, I mean, not yet, but we're building stuff all the time. Yeah, of course. It's like probably when you might be seeing this, maybe she has a lot more features in this but for now you need to upload. So let's say you have PDFs and things like that. Maybe you have, I don't know, could you have videos as well to put there?

I'm not sure. Again, not yet, but we're building stuff all the time. Mainly it's text based content is the best so for our creators who've got videos or podcasts, they are sending us the transcripts, they are uploading the transcripts. It's easy enough, right? It's just like to, if you have videos on YouTube, you can go to YouTubetranscript.com, get the transcript, just like get that.

So it's pretty straightforward anyway, and maybe that's more accurate so it's pretty good. Anyway this is a chat, so it's going to be text based anyway. Yeah, it is. But you want to think a lot about let's talk about this after actually. Let me show you this section and then I'll tell you more about the kind of theory.

So the most, I think the most fun bit of this, what we call fine tuning and feedback, and this is where you ask your audience questions that your audience. You ask your AI questions that your audience will likely ask you. So we would go in and say, can you help me with my business or whatever you think your audience are going to say.

And what the AI would come out with is what it would come out with to a member of your audience. So this is where. Let's ask the Jodie bot what she thinks about the future of AI or something like that . Well yeah, I'll try that one next. But so what comes out is the AI answers and you as the creator would say, okay is that in line with what I would say?

Or would I phrase that slightly differently? If you're not happy, you would click on like a fewer number of stars and then you can edit and then click the tick. But if you are completely happy, you can click the five star. I love that you can add edit answers like that and then say I'm not completely happy with it.

Please reiterate or fine tune this. That's great actually. And then that goes to the knowledge base and that is stored as the answer so that next time it knows how to answer that, roughly that type of question. And then I'll ask you, what do you think is the future of AI? I haven't trained it on this, but yeah, we'll see what comes out.

It should come out with something that's based on all the content I've uploaded. It knows my worldview. It knows what I've written about before. Yeah. Yeah, it's definitely thinking about it right now. Let's see what it says. And one of the interesting things about this program, oh, here we go.

We're likely to see AI becoming more integrated into our daily lives. Personalize AI coaches, way. I think it's not bad This is probably quite in line with when we spoke earlier about the potential of AI for creators and how if it's used creatively to solve real world problems, that is where the magic happens.

So yeah, I'd say that was pretty similar. I could see this is the step, this is like something that you can implement right now. Of course, they're like clones of yourself, or you can see yourself speaking and things like that, that already exists. But I think as accessible, it's not for everyone.

Depends if you're going to have a lot of knowledge, it's going to cost you a lot more money to have your own video. But I think that's going to be something for maybe the future that you actually can see yourself, like in this chat you come up, I do think that's like an evolution of this and that's going to be more accessible in the future, actually.

I do think that. Yeah, I think so. And if you notice here as well, at the end of this, we've got, what are your thoughts on the future of AI? Cause the point of our platform is it's not about, it's not about me as an AI coach and what I know and my knowledge. It's more about, well, how are you going to do it?

And so that's why it's asking question. So now what's going to happen is this user, which is me at the moment, but would be someone in my audience is going to get taken through how they could explore AI within their business. And that's exactly the point of our tool. Yeah. It's like a coaching, a little bit of a mini coaching session.

That's nice, actually. So getting like value. Nice. So I think, am I back? Yeah. So when we were talking earlier about how to train the AI, one thing that creators often come to us and the kind of question they're asking is, how do I turn my content into an AI coach? And what we say is that's the wrong way of thinking about it.

Think about it in terms of how can an AI version of me best benefit my clients or what are my audience looking for in an AI coach? And once you think about it that way around, it becomes less about your content and more about providing really great guidance, frameworks, advice to the things that people are about to ask.

So in, when we very first launched CoachVox a couple of months ago, we had a done with you kind of cohort of our first 20 creators. And what we encouraged each of them to do was to go on to ChatGPT and say, tell me the kind of most popular 100 questions that someone would ask A. And then we got them to put their own job title in there because we wanted to get them thinking around the benefit to their audience, not just how they fudge their content into a bot.

And we also got them to do things like ask their audience. So to say, I'm creating an AI coach version of me. What would you ask it? And to train it on that stuff and once you go back to basics with it, it becomes very straightforward to train it because you're no longer thinking about how do I turn my exact content into robot training content, but you're thinking, how do I add the most value and It's, it creates a very good AI version of you very, very quickly.

Yeah. I can also see this working for beginning , creators just starting out, like because they can go to ChatGPT and ask you what's the most common questions for this topic or something like that. And they can create like a clone of themselves pretty quickly. Right. They might have some knowledge, but they don't know exactly.

They haven't, they maybe don't have coaching programs or too many courses yet. So they want to learn more about their market. I think this can be a fantastic way to actually do this as a, maybe a legion, as you mentioned. Yeah And I have that there and then just getting questions and then seeing what works.

And that can also be a great way to do market research. Actually seeing what comes up over and over again and then you can create courses or programs or education about this is for your market. I mean, that's a pretty unique use case as well, because honestly, that's, normally we'd have to do surveys and things like that.

Now you can kind of speed up this workflow. Maybe you have a bigger following on social media, but you want to bring them more to your website and build up this email list so you can actually sell more of your stuff. So I don't know if you've seen people also using it for this. Yeah.

And yeah, there was one creator in particular who built an AI running coach pretty much from scratch from not very much content at all that they had, but they had an ethos. So they were able to answer the top 200 questions that someone might ask a running coach purely with their ethos, because the AI learned how to do that.

And what you were saying just now about being able to find out exactly what your audience wants and then create more stuff based on that, that goes back to the thing at the start, it's like if AI, if, ChatGPT and if large language models are going to steal our content and repurpose it for other people, it's like, how do we own our content and we own it by someone knowing firstly that it's our content, our audience being able to access it, knowing that it's us, and then they, and then want, them wanting to keep coming back to it because they're going to keep getting more value because the tool's going to get better with how much they talk to it, or you as a creator are going to create more content based

on what you know your audience wants. So it's like a tool to be able to rise to the top and not become irrelevant by just whatever AI tools are out there, like you become the AI tool. No, I love that because also when you're, when let's say you have your own proprietary system or something like that for a course, and then you, if you upload that to ChatGPT or something like that, it's not always the best because then other people . It's, you can, they can get access as well and all these kinds of stuff.

They learn about it. But if you have that in a closed system, it's a lot better, I think , of course, they're for bigger companies. They have, as ChatGPT, they have enterprise level with OpenAI and things like that, but that's not to the public, really. It's, they have just a regular plan and I think for this they learn about it and if they learn something that can be available to pretty much anyone, right?

So you need to be a little bit careful what you what you'd put there, but in, in a system like, a closed system like CoachVox AI, you basically upload your stuff. So it's more safeguarded, I guess, like you, you upload your full course content in there and it's there and no one else can access it.

I think that's how it works if I understand it correctly. Yeah, exactly. We are, we have, we use OpenAI in the tool, but we have very, very separate databases. That's where our creatives information is stored. I guess you're using the API, right? Like most people, like you're pulling from that, but still you're feeding the information.

It has restrictions. That's what we mentioned like the, so you, they can only answer questions based on this and what they are learning about you, I guess. That's how it works, so they cannot like it, random questions about, if they ask about, Hey, what's the weather? I don't know.

I probably wouldn't answer that, right? Because that's not something you uploaded. That's actually a setting. So that's in training room three. Oh, really? You can choose. So you can choose whether you want it to just be based on only your content. So for example, I mentioned that the lady who's got the Spanish recipe site.

So imagine if someone went on and said, Hey, can I have a recipe for a Spanish omelette? And she said, Yeah, I've got this fantastic one it's my grandma's recipe and shares it. Imagine if someone asked for a paella recipe, paella recipe. So would she want, if she didn't have one of those, would she want her AI version to make it up?

Or would she want to say, sorry, I don't have one of those. Let me give you this other recipe instead. This is actually really cool. This is what I meant before when I said what happens if they don't know the answer or they don't have like your answer, right? So then you say. I don't have, yeah, this is a great way to phrase it as well.

So it doesn't sound like, Hey, this is something I just make it made up right off the bat. No, but you're saying like, I don't have this in the database kind of is what you're saying, but I can send you this and that's from the worldly knowledge that ChatGPT would have, right? We also, I might share my screen again, actually, so I can show you.

So in, um, well, actually, firstly, in conversational flow, this is where you can train your AI on the different types of greetings that you would use. So mine says, Oh, hey there, because that's probably what I say in real life and then different sign offs, different starters. But you can call them by name when you have the email or if they are in the membership, can you call them by name as well?

Yes, it will use their name. Okay, very nice. And then in the starters, we've got, how does, how do you want your AI to react to good news, bad news, or neutral news? And you know what, this one, FFS, we put this in there as a placeholder kind of joke and then it got somehow made it into the final platform.

And it's really funny when that's ticked. You'll give some bad news to the AI and it comes back with FFS. But yeah you can use stuff that you would use in real life and you can ask your clients to say, okay, what do you, how do I respond to news? What do you think of when you think about having a conversation with me?

And then down here, we've got the types of things that your AI is going to say before it asks a question or before it gives a statement, because we want it to sound like you, because what we want to happen in the first few interactions, we want your audience member to be like, Oh yeah, I could believe this is them because then they're brought in and then they're ready to carry on talking to it and to get value from it.

So this part's really important, but what we were just talking about is training room three in framing and onboarding. And so firstly, there's a question around how much you want your AI to dig deeper compared to surface level. So going back to the example of the Spanish recipe site, what if someone asks for a recipe for a Spanish omelette?

Do you want your AI to say, sure, here you go. I just have it or do you want it to say, Oh, Spanish omelette. You sure you want that? Like you had one of those yesterday. Do you want it today? Is there a hidden meaning here? So you've got like a digging deeper to taking stuff at surface level.

And then after that, this is that question. So do you want it to use only your content or do you want it to use the collective knowledge of the internet? And not only that, but if you want it to use only your content, or if you want it to be down the left hand side of the scale, then you need to add letdown information.

So this is what your AI is going to say when you can't or won't talk about a specific topic, because it might not be that you don't have the information. It might be that they've asked you some kind of personal question, like are you religious? Where do you live? And you don't want to tell them.

So you need to ask, you need to find a way of saying that as well. Jodie AI actually got pretty sassy. There was a friend who typed in, what's your favorite ice cream flavor? And Jodie AI said, let's get back to business, shall we? Let's tell me about your business challenge cause she just didn't want to talk about ice cream flavors.

So you can train your AI to talk and not talk about any topic whatsoever. I love this. It's really good. It's actually like, you can do it in a funny way as well. You can set, like, a little bit of restrictions, so you can tell them to use some other ChatGPT knowledge. But I don't know about you, like, when you're going to ChatGPT and talking about the personalization you do, this is like, this is like you, basically.

If you're going into, gonna create any form of content, it takes more time there, even personalizing this, I mean, you can do it more in an authentic way, but this is just in such an easy way to give like your customers something really of value and that's like exactly like you, to create a blog post and let's say ChatGPT, like sounding like you is more difficult, at least like without a lot of fine tuning and reiteration takes a lot more time.

And this one is just like you upload your existing knowledge. It's like already there, more or less you might and you can also fine tune it and make it better, which is pretty awesome. I think this is a cool, I mean I think this is the future like, and this is here now, but I think like more in the future, even with like, maybe the audio, the voice cloning is something now with 11ElevenLabs and HeyGenn and things like that, you can do it.

That would be also cool, like the answers, like, it's your voice that they can actually get an audio version. I don't know if you've thought about that as well, because you have already the chat platform. That could be something for the future too, to just add that on, because imagine hearing yourself, it's even more personal.

Yeah, for sure. It's all in, it's all in the roadmap. It's all in progress. You know, the tough thing is working out. What are we building because our creators really want it. And what are we building because it just sounds cool. And that's probably my biggest challenge as the founder of this business, to figure out what we should build first.

But yeah, there's Without saying too much, like, because I don't know when people would be watching this, but what's some things you would be excited about to integrate to the platform? The, so the amount of Integrations that we have on the cards with where you could put your CoachVox AI and what tasks it could do for you and how it could add value to your audience in all the different places of their lives.

Like how can you, how can we put like a nutrition coach in the fridge of an audience member, or how can we put like a business coach like right there next to you at your laptop the whole time. It's like, it's thinking about how our AI coaches can be so intertwined in the lives of their clients that I think is really exciting.

You could have an app version. Like, imagine like having an app version people download. It's just something you'll, yeah. That's possible right now. So, we've got our creators who are creating the AI version of them, putting it in a chat screen and telling their audience how to add it as a, as an app on their home screen so that it's all the time there.

And that's what Rose, I mentioned Rose earlier, but her members have got that on their home feed as well. So it's like, she's only ever one button away, which is exactly what they want. So you just think of how like intertwined you can be in their lives and I think about this a lot with the mentors that, some of the mentors that kind of inspire me.

And it's like, you almost want them to move in with you just so that you constantly hear their methods, their ways of working, and you can just be them. And, so yeah, we're using that as inspiration for how we do this with our CoachVox AI Creators. I'm just really, really excited about this because I feel like with email marketing has been around for ages and I think that's, you know, of course, that's still a really good way to communicate and that's how we make a lot of sales, but like, still, it's so much competition in the email inbox now, it's you know, everywhere, right?

So if you have your, if you have an app or something like a chat on the home screen of your phone, which you use your phone every single day, you're always there. They always are reminding about your message as a coach or creator, whatever that is. And they can just chat to you basically, like basically almost like a WhatsApp chat like it's your best friend or something like that.

It's pretty incredible. You're not there. You don't know it's happening. It's just taking place and you're doing your work, but you're meeting all these people who are building such familiarity with you. And then, yeah, there's kind of no limits on what you can achieve with that.

The lifetime value of the customer is just gonna shoot through the roof, I think, because you're like always there. Whether that's like a free lead gen or like you do it, as you mentioned, like for a book or for a membership or something like that, when they get access, I think it's just gonna lead to people wanting more from you because they, they always have the access.

So it's pretty cool. But I think, yeah, I think people want heroes, they want the person who they say, no, I'm, I am proud to follow this person. I'm proud that I live by their ethos. I abide by their rules. I get help from them on my business challenges. I think people want that and I think that creators are set up so perfectly to be those people.

Cause you always, you already see it like lots of people they won't necessarily just buy what's advertised to them. They'll buy what an influencer tells them to buy and it's exactly the same, but with creators who've owned their space and who've got all this content on this one specific area, this is how you do a lot more with it.

You know another use case I just thought of because I've done a lot of like affiliate marketing I think for this would be really amazing for product recommendations I think like putting this on your site or let's say you have it's almost like a quiz a little bit I mean, there's quiz software and things like that.

You can do. Hey, what's your .What's the best email marketing software? What's the best AI tools for creators doing podcasting or something like that, right? So we'll have like, and you can have a quiz going through this, but you can also have yourself, they're chatting to you. Hey, Navid, what's the best software to use for email marketing?

I could see this being amazing, based on the situation, maybe have uploaded based on their situation. So they don't even need to go through this, like. It's more like they're chatting to me. It's like we are having a coaching session as I'm giving personal recommendations. I think that will convert better, actually.

And then you share affiliate links and then they Yeah, of course, like based on their answer, I could share a link. I guess that's your tool could also work like that based on the answer. I might share, okay, based on this answer, I will have this response, right? Now I get, get something like, because you could even tweak the responses I saw in your tool.

So it's pretty awesome. I think this is a, I don't know if you've had someone using it for this, but I would. That's probably one of the use cases how I would personally use it at least. Nice. I don't know that we'd have, but yeah that would be perfect. Yeah, yeah. As I said, the opportunities are endless, but any mistakes you have seen, like people getting started with creating a clone of themselves, anything you would be, you would advise people to be wary of?

I think with lots of different AI tools, it's like garbage in, garbage out, so it's going to be as good as the content you're feeding it, and so one mistake I've seen is people not properly thinking about what they're putting in before they do put it in, and often transcripts of podcast episodes or transcripts of just chats, pretty much, don't always work that well, because you think someone asks a question, someone gives a response, but they don't just give the response in a sound by beautifully formatted story.

They say, oh, hey, there's that thing, and let me go back to the start, and there's this, and how that translates into AI training data is just a bit not that tidy. So, it's always worth looking at what you're putting in first and seeing if you can clean it somehow and even use ChatGPT or use Claude to clean it, summarize it.

And then put it in our system Okay, interesting. That's actually a good tip, because I would say, let's say you're a podcaster or YouTuber, you just upload a transcript, it's not that efficient, so it's better to go first, because it's really easy to summarize. You can, I even use some plugins for ChatGPT, Voxscript.

I can just even put the link in. It does t an amazing job to summarize like an hour long video, whatever it is, or you can even upload a transcript now or PDF directly into that. And Claude of course is longer, more tokens. So you can do very long texts and things like that, but so that works better.

Just having a set of summaries instead of like the transcript. If you have, If you have like 50 podcasts and you want to train your AI for this, basically just having a summary for each episode is going to be better than just having all of the episodes. It's more that what you want is the actual question answer pairings of each episode.

We've got guidance, so on our site, it's CoachVox.ai, but training-guidance is the guidance that we take creators through to help them create an amazing AI version of themselves and I guess if you think about it, it's like writing a book, like it's a quite a big task to start with, but once it's done it's done forever and then it never gets old and it only requires tweaks from there.

So we are very much this is how you do it. And one of the things that we provide in there is prompts. So if you have got some kind of messy content that you know has got gems and nuggets in there, but it's not right in the format it's in right now, that's where we would provide a prompt to say, put this into Claude and use that to generate some stuff.

What would be one example of what this, what, let's say you have a podcast, you have a summary, what would be a prompt that people would give to Claude or ChatGPT to get a better output? So if you were doing it with a podcast episode where it was two people speaking, you could say, this is an example of a podcast episode where I am being interviewed by this person.

Can you turn this into a set of questions and answers as if a client of an expert in something was asking them questions? Give the answer in a way that the answer stands up on its own and export this in a two column table and then you could say, and I'm going to tell you which one I am, and so that you know to only use my responses, don't use the interviewer's information in my answers.

So there's, the prompts are all on our site on how to do this. I would link that up as well. That's useful for sure, because people need to, that's not just to upload information, but I think that could, for example, if you have really actionable content that you are doing yourself, let's say blog posts, like a how to content, I think for this is a lot easier.

If you have a podcast conversation that goes on for like two hours and you're talking about story and different things might not be as useful and as you said, two people speaking, it's also more difficult for it to like maybe identify, should they use all the information or only yours, you know?

So yeah that's, for sure awesome. And yeah, if I have a lot of blog content, so I could just take like how to host a virtual summit or something like that and I would just upload that because it will be like exactly my steps or like a PDF on my process. And it will actually be what I wanted it to know.

But with a podcast, it's more tricky because you have probably a lot of stuff that you don't want in there sometimes. Awesome. Yeah, but we're going to wrap this up. I think this was really useful and I will link up all the resources and things like that we talked about. But just one more question.

If someone is their creator, solopreneur, digital business owner, they want to get started with AI and maybe cloning themselves as we've talked about here. What's your number one tip or advice to get started with this? The first thing that I would recommend anyone did was write a list of every single process that they do in their business.

Not just them, but anyone in their team and rank each process on a scale of one to three where one is easy, two is medium, three is hard. And then I'd start with the easy stuff and I would find tools to automate them. Start with the real basics ones, start with ChatGPT and the plugins and start with Zapier and see what you can do.

And then another tip off the back of that is to then find someone who knows about this stuff, so some kind of AI consultant, there are so many out there and just pay them for an hour of their time and show them your business and get their tips on what they could do, because it's almost like you don't know what you don't know exists, so you can't possibly imagine what might be out there, but if you showed someone your process document, they would say, Oh, I know you could do this and they could write you a script that could save you hours and hours every single week.

I would do those two things. And then also when you are experimenting with different tools, I would just remember that if you're not getting good results back, there's a potential that it's not the tool, it's you. And so one example of this is there's a video editing tool called Opus Pro and you can put in really long videos and it makes shorter ones.

But some of the shorter ones that come out aren't very good. But then if you look at it and you think, why is this not very good? It's often because it didn't know what to do with the longer video and so you can, if you have in mind that you're going to use an AI tool, you can go right back to the start and make sure that how you're putting stuff in is the best format.

So when you're starting a story in a podcast episode, start it with a clear start and end it with a clear end and make it really succinct if you know you're going to turn it into a shorter story that you want an AI tool to do. So it's like Is it the tool or is it me and kind of get better at having them in mind when you're creating stuff from the start?

Yeah, this is really good advice. I think that's just goes to show like you, you upload something to, I have noticed that as well. I use Opus Clip and I think sometimes it doesn't give the best ones from a longer video, but yeah, they didn't know what to do. It's pretty normal. It's the same if you have an intern on your team and they are like an employee and they don't know what to do.

It's not going to be that great either. But yeah, finally. Was there a question you wanted me to ask, but I didn't, or do you have any final words of wisdom for anyone watching this? So something that we talked about before we started recording was around just the future of AI. And I think what really excites me about AI is that we as humans could have every mundane, boring, rubbish part of our roles that we don't want to do, taken care of by AI programs.

And then it's like, what are we capable of? So how much can we achieve in our businesses or our sports or our families or whatever else? That's the super exciting thing. So I almost want to never lose sight of that. The whole point of this is to stop us from doing boring work so that we can do our art and the stuff that really actually matters.

Because I honestly think that AI can either free us or destroy us and we don't yet know which one it's going to be, but if we can play the game, we can be set up for success, no matter what happens. No, definitely. And I will link up some resources, but it's a really valuable session.

I think really practical what you can do with this, actually. It's just the technologies here. You can, as you said, you can use a tool like CoachVox AI, you can create your clone of yourself pretty easily and then train it, fine tune it. So it's really you know, great for your audience for your clients, customers, and all of that.

So I linked some resources below. Leave your takeaways. Maybe you have an idea already what you're going to do with this. Maybe you're going to create an AI clone of yourself. I think it's really, really valuable for any creator to do this. And I'll see you in the next one. Ciao for now.

Bye.