Best seo quotes

I told it basically, hey, go and find some new keywords that I should target for my business.

It found some basic information, looked at competitors, started to do the keyword research to find keyword clusters.

Then it cross-referenced with my Google Search Console.

These are all the keywords that I found.

These are all the keywords that I'm already ranking for.

And then we're going to minus that to find the new keywords that we can rank for.

If you have a bunch of pages that are stuck on page two, page three, page four of Google, and you want to get them onto the first page because that's when you're actually going to start to see real traffic.

Claude Code can do this within seconds.

What you're doing with programmatic SEO is you're taking structured data and then you're turning that into templated content on a website.

That structured data can be from anywhere.

It can be public data, app data, data that you've scraped or curated.

This is basically a developer's job.

This is how companies like Zillow have become huge businesses.

Zapier back in the day with their integration pages.

That's usually been all based in code.

But now there's people like you and me that are more non-technical who can do the exact same thing.

There was a total of 66,000 that identified as potential pages to build.

So now we're not just building a couple of pages, a couple of blog posts.

We're building tens of thousands of pages that are directly related to what our product or service does.

You might give it your Ahrefs API key.

And now Claude Code can use Ahrefs just like you would in the browser, but it's going to be able to do it way, way faster.

There's usually about 12 playbooks.

It can even help you rank which ones are a better fit for you.

Let me know what data you need in order to build this out.

It's not purchase links. This is not a bunch of links jammed in the footer.

These are real contextual in-body links that are relevant, that are helpful.

We like to create web pages on every single entity.

For anyone that does SEO, the idea of an entity is a person, a place, a thing.

The more important it is, then the more power you want to have on that object, the more connected you want it to be with other objects, the more connected with other people, other companies.

If you're a great networker and you're not a great programmer, you're in luck because this is actually networking.

This is not 802.11b Cisco networking. This is like building connections networking.

Your website is essentially a training manual for the Google search engine algorithms and for the AI LLMs like the ChatGPTs and Claudes of the world.

AEO, GEO, whatever we want to call it this week.

It'll be something different in another month or two.

AEO, optimizing your content for AI LLMs out there, is essentially the same thing as having really strong on-page SEO best practices.

There's a lot of overlap between AEO and SEO.

If you have a strong foundation of already understanding what SEO optimization is, you're in a great position.

Having key takeaways is super important because the LLMs, much like Google's search engine algorithm, do not want to crawl and understand and make sense of your entire post.

It costs money to crawl more word count.

It's still essential to have a lot of text-based content on your website because that's how the internet works.

These platforms all understand the context of who you are through text.

A higher volume of still high quality content is how you better train these AI models and still Google search engine on what exactly your site is all about.

About six years ago was the peak in traffic on my blog.

Something like 650,000 people hitting my blog every month.

Generally speaking, somewhere between 150 to 250,000 people on an average month are now hitting my blog.

It hasn't really changed the income from my business as much.

The topics that I'm still publishing about and the stuff that does well because I update it consistently still drives revenue events.

I've adapted a lot over the years.

I've found new ways to still generate more revenue from a shrinking SEO traffic picture.

So much more traffic is coming from ChatGPT now.

It's crazy.

The amount of traffic that most sites are losing from Google is not directly compensated by the same amount of traffic from ChatGPT and Claude and Perplexity.

But the people who do come from ChatGPT are usually much more high intent people.

The value of that ChatGPT traffic is usually much higher than the value of one person coming from Google.

The way people interact with chat is much different than how people interact with Google.

In chat, people will have long flowing ongoing conversations.

They'll ask super specific things.

If you have a post that is one of the few answers to a really specific query, and you pop up as the recommended citation, that's where this stuff is invaluable.

Having as much coverage on topics related to your business as possible.

The intent of someone who's chatting back and forth is just going to be so much higher when you get recommended.

This is where so many content creators aren't getting the most out of the videos they're already making.

By having that text-based version of your video up on your blog, that is how you help train the AI models.

When you have a companion post on your website that has your video from YouTube embedded in the blog post, and you link to the post from your YouTube video, you create this nice little circle.

Google loves this.

YouTube also loves this.

This is kind of like a secret sauce thing that's difficult to quantify how much it helps.

But I can promise you, I have a few YouTube channels for different sites and projects.

This is a game plan that works very well.

Bad content will not measurably help your site or your business.

However, if you are publishing good content, Google doesn't really care.

AI platforms don't really care how that content got there as long as it's actually matching user intent.

Topic selection is always important and how that content is structured, how it answers the intent of what someone has when they're doing a search, is the most important thing.

In the age of AI, coverage is more important than just having one ultimate guide to the topic.

If we wanted to develop a full picture of all of the content that I should have on my hiking blog related to Arches National Park, here's essentially everything that RightBlogger's recommending that we cover.

I would take all of these topics and bring these over to my content automations.

I'll paste all of these topics in because this is the best way to get the most coverage on this particular topic.

Before, I would have chosen the highest volume term because it has the most volume.

That would have been my one post on the topic.

But now I would take this keyword cluster and cover all of these angles.

I've got a Yosemite hike planner tool that on Google is competing with the national parks website for planning your day hike.

The tools of mine that get the most traffic and engagement are relatively simple.

Somewhere around two to five fields that someone can interact with is usually best.

These tools are really good for driving high intent traffic to your site.

You find a clear problem your audience has and you just create an AI tool that can help them solve that problem.

So much more of my traffic on my blog is coming to tool pages than it is to just educational blog content alone.

Tools solve a really specific problem for people.

Tools blended with your content is such a nice way to think about it now.

You're no longer in this space where you can publish a post and expect that content's going to rank and drive you tons of traffic.

There's more zero click searches going on.

There's more people interacting with chat in a way that they don't need to click through and read a blog post like we did five, ten years ago.

Peppering in a bunch of stuff that gets 100 searches a month or 500 searches a month.

That all adds up.

I can say, hey, don't link to these lists of competitor sites in my content.

Which is really nice to make sure you're not sending the SEO benefits off to a competitor.