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💬 Automation quotes

Best automation quotes

The best automation quotes from founders running businesses on n8n, Make, and AI agents.

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These are the automation quotes worth saving.

From Sabrina Ramonov and other operators using n8n, Claude Code, and ManyChat to scale without hiring.

Browse top automation quotes

66 quotes
Brennan Dunn
Brennan Dunn
@brennandunn

People write into support, they need a trial extension.

It'll reply saying, yeah, not a problem, I've just extended your trial by 14 days.

But it does it all for me.

Brennan Dunn
Brennan Dunn
@brennandunn

I'm in the UK and I'll be asleep when California is working.

If they write in and had to wait for me, that's a problem.

But if the computer can tell them within a minute, you're just doing this wrong, click this button, that's what I would say too.

Brennan Dunn
Brennan Dunn
@brennandunn

If an AI writes back to a support ticket, it will always say, just reply and say human if you really need to get through to me.

But just note it might be a bit because it might be the middle of the night for me.

Brennan Dunn
Brennan Dunn
@brennandunn

People will email in and say, hey, I'm using the MCP, but it did this, is that normal?

And then it'll look at that email and do everything I just showed you on its own.

Brennan Dunn
Brennan Dunn
@brennandunn

People objectively do not like talking to computers.

They want to talk to people.

I get that.

But if the computer can tell me within a minute, you're just doing this wrong, click this button, that's what I would say too.

But now you don't need to wait 12 hours to get that reply.

Jodie Cook
Jodie Cook
@jodie_cook

The fifth one is automation.

The real strong belief of our program is that we don't want anyone to set up automations before they know what they want to keep.

There's no point just automating just whatever because you'll end up with all these terrible things going on.

Jodie Cook
Jodie Cook
@jodie_cook

I recommend automating insights of what you should create next.

Ideally, the idea for a digital product comes to your inbox like once a month.

Jodie Cook
Jodie Cook
@jodie_cook

Also automate the transcripts that come from your coaching calls.

Get them into an area where you can play with them.

Send the same prompts that tell you how to improve for that client, improve as a coach, extract the best questions, extract the awesome stories.

Lauren Tickner
Lauren Tickner
@laurentickner

What's the workflow that can be put into place.

If there's a workflow that can be put into place, then you can just have automations running that thing rather than employees doing those repetitive tasks.

Lauren Tickner
Lauren Tickner
@laurentickner

Not everything needs AI.

There's so many times where it could just quite simply be a Make.com automation.

Lauren Tickner
Lauren Tickner
@laurentickner

The most simple place to start is just look at what are the things that each of these people are doing every day.

Replying to messages, sending calendar invites, checking numbers.

Just put a workflow in place.

Lauren Tickner
Lauren Tickner
@laurentickner

Opening a chat and typing is like always starting from scratch every time.

When you can actually just put a workflow in place you can get a lot of time back.

Lauren Tickner
Lauren Tickner
@laurentickner

At 9am every day there's a trigger to basically do this thing.

It goes into the meta creation.

It creates six viral posts.

It reviews the post.

Reformats for LinkedIn.

Sends the email to me.

Lauren Tickner
Lauren Tickner
@laurentickner

The AI agent takes knowledge stored in a knowledge base.

It scrapes through my YouTube channel, through my socials.

It also has an up-to-date offer document.

Then the agent runs a prompt based on a series of 20 or 30 different frameworks.

Lauren Tickner
Lauren Tickner
@laurentickner

This content that we're talking about is automated completely.

We are not coming up with ideas.

It's coming fully up with the ideas by itself.

Lauren Tickner
Lauren Tickner
@laurentickner

Once it's already proven, then we put it into the workflow in GoHighLevel.

We don't want to put into a workflow something that we don't know is proven.

Mitch Asser
Mitch Asser
@MitchAsser

We saved 52 hours in a single week.

That's a full-time wage that you are saving just by automating different processes throughout the business.

Mitch Asser
Mitch Asser
@MitchAsser

We've probably only automated 60% of what could be automated within that summit process.

By the time we finish this, we're going to be saving the cost of two or three team members.

Mitch Asser
Mitch Asser
@MitchAsser

We're building a business where we will still continue to have team members and partners.

So that's why we're choosing more of what I'm calling the operating system.

Mitch Asser
Mitch Asser
@MitchAsser

You can run agents and automations through this operating system.

So you've got the best of both worlds.

The automation workflows can trigger Claude without human involvement.

Mitch Asser
Mitch Asser
@MitchAsser

So many people I believe are diving into agents too quickly and racking up these massive bills.

If this step is something that we're going to do thousands of times over the next few years, why not build an automation that runs exactly how we want it every single time?

Mitch Asser
Mitch Asser
@MitchAsser

If you get an agent on it, then it could go from like all up and down and around and zigzagging in order to get to B.

10 times more than an automation.

Mitch Asser
Mitch Asser
@MitchAsser

Automations, you're going to get the lowest costs, you're going to get the most reliable output.

And then you can have the agent to do more freeflow work.

Mitch Asser
Mitch Asser
@MitchAsser

Before we build any type of automation, we always do it manually inside of ChatGPT, Claude, Freepik, whatever.

We'll refine it until the output is exactly right.

And then we'll drop it into an automation so that it then runs forever.

Mitch Asser
Mitch Asser
@MitchAsser

You're not prompting AI anymore.

You've taught the system what good looks like.

Now it just runs.

Mitch Asser
Mitch Asser
@MitchAsser

Broken process plus automation equals broken output running faster.

You just make the mess scale.

Mitch Asser
Mitch Asser
@MitchAsser

We spent $50 in credits during that week to save 50 hours.

But that's because we're creating content.

We're not doing crazy coding.

So it's heavily dependent on what you're doing.

Mitch Asser
Mitch Asser
@MitchAsser

Even a great VA at $15 an hour is not going to produce the same amount of quality and quantity at the same time for the cost that we can do this.

Mitch Asser
Mitch Asser
@MitchAsser

When we build automations, we're also not building all of the prompts inside of the automation all the time.

If there are variables that we want to change, we create a prompt library that allows us to edit the prompts from here.

So we never have to go inside the automation.

Mitch Asser
Mitch Asser
@MitchAsser

We can generate it multiple times.

If we're not happy, we can choose a different AI model.

Maybe we don't want Claude but Gemini 3 Flash.

Run it again and it's going to give us a slightly different output.

Mitch Asser
Mitch Asser
@MitchAsser

We still have workflows where we're using GPT-4 because that's all we need to use.

You don't always have to be moving to the most advanced models.

Mitch Asser
Mitch Asser
@MitchAsser

The other thing that can happen if you're just allowing everybody on your team to use ChatGPT or Claude is sure, you might give them a prompt.

But how do you know they're actually using that prompt?

They might get a little lazy and just type in a more basic prompt.

Mitch Asser
Mitch Asser
@MitchAsser

When you build automations and train your team, you know that they're using the same workflow every single time.

Mitch Asser
Mitch Asser
@MitchAsser

Every time we now build an automation, they allow you to add in how much time does this automation save.

So we estimate how much time if we had to do this manually.

Mitch Asser
Mitch Asser
@MitchAsser

If you build everything into a single n8n automation, it starts to get buggy very quickly and slow to load.

So we just build small individual ones, it's easy to maintain.

Mitch Asser
Mitch Asser
@MitchAsser

We have an error workflow that if there's any error from any of the workflows, it flows into one, pings us, and then we'll fix them up.

Mitch Asser
Mitch Asser
@MitchAsser

This automation to do a PDF was going to take 10 to 20 hours.

Whereas what we did instead is we generated this HTML file first and then I just embedded this prompt that we need to feed to Claude.

To download and upload into Claude, it takes maybe 15 seconds.

Mitch Asser
Mitch Asser
@MitchAsser

All of these buttons are individual n8n automations.

We've probably got 20 to 30 automations built in this system alone.

Mitch Asser
Mitch Asser
@MitchAsser

We like to build small individual ones, it's easy to maintain.

And then we just have an error workflow that if there's any error, it flows into one and pings us.

Mitch Asser
Mitch Asser
@MitchAsser

We trigger everything with a webhook.

These buttons are webhooks that send all of the data from this table into n8n.

Then n8n gives us the ability to connect with basically any tool that has an API.

Mitch Asser
Mitch Asser
@MitchAsser

This button will trigger all of this information above.

The description, the slides and videos, the time and date.

It'll trigger all of that to GoHighLevel.

And then our GoHighLevel account is already connected to Instagram.

Mitch Asser
Mitch Asser
@MitchAsser

Every time a new model comes out, we don't have to rebuild the automation all the time.

We just add it into our table and then we can select it from this list when we're actually using it.

Mitch Asser
Mitch Asser
@MitchAsser

We were first using Gemini 3 Pro for thumbnails.

But we've built the system so that every time a new model comes out, we don't have to rebuild the automation.

Mitch Asser
Mitch Asser
@MitchAsser

There's no chance we would have done that in the past because it would take too long.

Molly Mahoney
Molly Mahoney
@Prep2Perform

Everyone who comments on a post, I can put them all on a spreadsheet because it just moves them into a CRM.

And then that can move them to Google Sheets or everybody who joins a Facebook group, with the click of a button, I can have them all go into my GoHighLevel and send them a welcome email.

Molly Mahoney
Molly Mahoney
@Prep2Perform

At the second level, what it does is it will do automations as well.

It's a Chrome extension.

It sits on top of your computer and there's an AI response.

You give it the link, you say this is the text from the post, and then it writes an AI generated response to every single comment.

Molly Mahoney
Molly Mahoney
@Prep2Perform

I sent 110 of them yesterday.

Molly Mahoney
Molly Mahoney
@Prep2Perform

We're building out all of our comment automations now inside GoHighLevel.

Molly Mahoney
Molly Mahoney
@Prep2Perform

In one chat, I can see Facebook, Instagram, text message, email, WhatsApp, all in one conversation.

Molly Mahoney
Molly Mahoney
@Prep2Perform

For my new Instagram, we're only using GoHighLevel because it instantly brings them into everything else in my business.

It has made things so easy to have it all connected in one spot.

Molly Mahoney
Molly Mahoney
@Prep2Perform

ManyChat was my first online boyfriend.

I love ManyChat and everything that it gave me in my life starting in 2018.

Molly Mahoney
Molly Mahoney
@Prep2Perform

Now that Facebook has changed the rules that you can't do broadcasts anymore, once she gets the subscribers in there, there's not a lot that you can do with the subscribers if they aren't engaging and you have to pay for all those subscribers.

Navid Moazzez
Navid Moazzez
@thenavidm

Self-host n8n on Hostinger VPS for unlimited automations.

The native n8n platform is more reliable at scale if you don't want to self-host. Use cases: content repurposing, lead generation, scraping.

Source: AI Creator Summit

Ryan Robinson
Ryan Robinson
@TheRyanRobinson

I already have an auto blogged post that went out on my blog because I have RightBlogger connected to my blog.

We have an automation setting where you can set RightBlogger to scrape your YouTube channel every day.

Ryan Robinson
Ryan Robinson
@TheRyanRobinson

When there's a new video that's published, it will automatically ingest that video.

It works with the transcript from your video, which YouTube automatically does.

You will get a post on your planner that comes straight from that video.

Ryan Robinson
Ryan Robinson
@TheRyanRobinson

I'll just literally paste in the link of a post into one of the social media tools.

We're going to go out and grab that, understand the content of the page.

This is trained on everything that you've told RightBlogger about your website already.

Ryan Robinson
Ryan Robinson
@TheRyanRobinson

We're about to roll out our social automations too.

Inside your content planner, you'll be able to tab over to your social channels.

You'll have a rule that says, this post just got scheduled to my blog, trigger a LinkedIn post.

Ryan Robinson
Ryan Robinson
@TheRyanRobinson

I'm a nut about content planning.

I like to plan my automations out pretty far in advance.

Ryan Robinson
Ryan Robinson
@TheRyanRobinson

I'm sending content to my site basically every day.

Ryan Robinson
Ryan Robinson
@TheRyanRobinson

I've got a daily keyword automation setup.

The AI behind the scenes is researching and choosing topics related to blogging, marketing, SEO, AI.

It has a threshold for a minimum keyword volume.

Sabrina Ramonov
Sabrina Ramonov
@Sabrina_Ramonov

People kept asking me, can I do that?

How can I do that?

But without the automation part, I just want you to do it for me.

Sabrina Ramonov
Sabrina Ramonov
@Sabrina_Ramonov

The key to that was combining AI and automation.

I got to go focus on the product, all this fun stuff I want to do, but I need to keep scaling myself in terms of content creation and marketing.

Sabrina Ramonov
Sabrina Ramonov
@Sabrina_Ramonov

They don't have an MCP or API for creating automation.

So I'm actually using Claude Chrome.

And basically it knows what to do in there.

I have a base template automation and then Claude Chrome will clone it for each one of these keywords.

That way it doesn't have to create it from scratch.

It'll clone the base template, change the keyword and drop the link.

Sabrina Ramonov
Sabrina Ramonov
@Sabrina_Ramonov

I've definitely noticed posts perform a lot better on Instagram and Facebook if you have a fresh lead magnet for each one.

Because what I was doing, I was super lazy.

I just said comment Sabrina on every single video.

But the posts performing really well now just have a unique lead magnet every time.

It's really stark, the difference in performance.

Sabrina Ramonov
Sabrina Ramonov
@Sabrina_Ramonov

That's why I ended up building that ManyChat automation to help with that side of the process.

But it's the very last step.

I was successful on Instagram before doing that.

Sabrina Ramonov
Sabrina Ramonov
@Sabrina_Ramonov

I want it so that every time I publish a long-form YouTube video, it will just do this automatically so I don't even have to do it.

❓ FAQs

FAQs about automation quotes

Everything you need to know about our automation quote collection.

Sabrina Ramonov: "Even for n8n, I don't even touch it. I use the Claude Code n8n MCP tool, and it just creates and fixes all the automations."
Sabrina Ramonov, Max Tegelberg, and the n8n founding team are among the most cited.
Podcasts, interviews, X, livestreams, and talks at events like the AI Creator Summit.
By person and by topic. You can filter by an individual operator or browse the full feed.
Yes. Every card has share buttons for X, LinkedIn, Facebook, and Reddit, plus a copy button with attribution.
Yes. Each one is checked against the original source before publishing.
Whenever we find good ones, usually a few each week.
Navid Moazzez and the Creator School team.
Yes. Send the source link to Navid on X.
Sabrina Ramonov's line about Claude Code building and fixing her n8n automations gets shared often.
n8n, Make, Zapier, Claude Code, ManyChat, lead magnets, content distribution, and what to automate first.
Yes. Many of the strongest quotes here come from solo founders and creators, not engineers.
Each card shows the speaker and links to their profile, so you can credit them directly when sharing.
Yes. Free to share with attribution. The copy button grabs both the quote and the source.
AI, Claude Code, and solopreneurship.
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