Best content creation quotes

I would say the starting point, if you can come up with like 20 blogs that really anchor in your themes.

Think about what are the main themes that you are an expert on that are relevant to your ideal client.

If they have a YouTube channel and they have some content out there but it's not living on their site, I would say transcribe.

You probably have more content than you think.

Transcribe that into blogs and those blogs can live on your site.

If you're using AI to write your blogs for you, just make sure you're putting in a lot of human inputs.

Your unique writing style, your ideal client handbook.

Do I use AI editing for my videos?

I don't.

And that always makes people upset.

I'm very picky with video.

I'm very picky with video, with design in general.

The two areas I don't use AI a lot right now is web design, like the actual design, UI, and video editing.

Content pillars are basically the pillars that govern your entire LinkedIn strategy.

So that if you're posting content, it always ladders up to your overall value proposition.

I would never have a content pillar on finance because that's entirely out for me.

No relation to my business, no relation to my offer.

At the top of funnel, you want them to be aware of your content.

In the middle of funnel, you want them to trust you.

In the bottom of funnel, you're aiming for a conversion.

Awareness, consideration and conversion.

My sentences are very short, very punchy, optimized for mobile.

There are a lot of spaces in between.

I like to use bullet points.

I like to use numbers.

Easy to read.

This structure was not created by AI.

This structure was created by me after doing hundreds of carousels and finding a framework that works.

I like a cover page, I like a problem, I like a solution and I like my breakdowns as well as my wrap-ups.

Although it's very easy now with AI to either reference or have a base of inspiration, I think it's very important to add your own personal touch.

What you don't want to do is to be seen just repurposing or reusing very similar content.

Immediately you lose your distinctiveness.

Every Monday at 9 AM I get a message that includes a LinkedIn post, a Twitter post, and a Facebook post.

Monday we talk about features.

Wednesday there's an educational or strategy post.

Friday there's a customer success post.

For the feature posts, it just looks at what I've been doing.

What features have been pushed to the Git repository.

What's new with the product.

It'll automatically say, hey, last week we shipped the intercom integration.

As people wrote in with interesting ways they were using right message, Animus picks up on that.

It writes it to my knowledge base, the content ideas document, automatically.

It drafts it, it writes it in my voice.

I have a voice guide where it analyzes how I write automatically.

So whenever I write emails or social posts, it modifies this guide.

I believe that people focus way too much on quality.

One of the massive changes we're going to see on social media because of AI is that quality is now easier than ever before.

The barrier to quality content is lowering, which also means the perceived value, the exclusivity, the novelty of high quality HD, really polished looking, professional looking content is also diminishing.

Quantity breeds quality.

If you want to make a good post, practice, show up, post every single day, and you'll learn and improve bit by bit.

You could use Canva BulkCreate to automatically create dozens, if not hundreds of reels out of the combination of B-roll videos and text blocks.

Dude With a Sign is a famous creator.

His whole schtick is every single one of his posts is just him literally holding up a cardboard sign.

He does not have a patent on holding up a cardboard sign.

This could be your own repeatable format.

Maybe you're gonna bring different t-shirts so that you have outfit changes and it doesn't look like all of these were taken and filmed on the exact same day.

You could do that in probably about an hour.

That could provide you with weeks worth of content.

I have a repeatable format where I make a post about how different generations do certain things on Instagram.

That is now a repeatable format.

I could use ChatGPT or Claude or Gemini to aid in my brainstorming of other ideas.

It's actually not even a real trophy.

It's an emoji of a trophy that I added in editing.

I'm holding up an emoji of a trophy and then once a month I go in and label it something different.

Instead of giving three tips to being a better rock climber, I'm going to tell the story of how I learned these tips.

People are way more likely to pay attention to, to read, and to remember the story than they are just three random tips.

One of the biggest mistakes anyone can make is to make posts every single day.

Forcing yourself to make a post every single day will not work.

It will burn you out.

If you do not have at least seven posts fully written, fully edited, fully filmed, caption written, everything, take two weeks off.

Use that time to create as many posts as possible.

Breaking down your tasks into smaller chunks is very important.

Instead of scripting, filming, editing, caption writing, and posting all at once, just do one thing at a time.

Every single time you switch tasks, you lose a little bit of productivity.

About 60 to 70% of my posts are re-uploads or recreations of things that I've already posted.

That's a huge time-saving hack.

Sometimes it will perform really poorly the first time, it'll perform great the second.

Sometimes it'll do poorly the first, poorly the second, and then the third time it'll take off and go viral.

You just never know.

No one remembers, especially if you posted it 60 to 90 days ago.

They've seen tens of thousands of posts since then.

Stop trying to reinvent the wheel and instead just post it again.

Once I schedule a post in Metricool, I immediately duplicate it and schedule that for about three or four months later.

Then I duplicate it again and post it again in November.

If I'm in a coma, there's already posts scheduled.

If you just take a clip from an interview and post it on Instagram, it's probably not going to do that well.

The people viewing this on Instagram did not see the rest of the conversation and they're probably not going to.

It needs to be captivating and educational or entertaining and hook people in with no additional context.

I'll add a headline as the hook on the first slide.

Something like, Instagram expert shares the best way to boost story views.

Then when they swipe, the second slide is the Opus Clip excerpt.

Now I have context and I'm engaged already.

They'll grab little freeze frames from throughout the video clips and turn them into a comic book style layout.

Top panel, bottom panel, with closed captions added.

It's a way to turn your reel into a carousel.

More engaging, easier to consume.

Gling is a really helpful tool for editing out the bad takes, the ums, the errs, the ahs, the dead space.

It doesn't take a skilled editor.

It doesn't take any creativity to delete a bad take.

I use Opus Clip because as someone who does a lot of podcasts, a lot of interviews, a lot of trainings, I have a lot of long-form content that I want condensed and pulled out the best moments for short-form content.

You don't always have to be the most creative person.

You just have to be the most consistent.

They can walk away with three actionable steps on how to use AI for ideating content, creating content, and then analyzing your content.

That's the most important thing.

How to feed your next cycle of content creation to do better.

It doesn't matter how consistent you are if you are just consistent with the wrong things.

You have to have cycles of feedback.

I like to keep it to social because it tries to search conversations that are happening in real time with people.

It's not like you would ask ChatGPT and then it would get biased on what it thinks the pain points are.

It's actually going to search in Reddit conversations and it's going to try to bring you the most loyal information that it can.

My best posts have come from ideas from this.

I often feel my audience might be wondering about X thing that I'm just making up.

But they are actually caring about other things.

When you solve someone's questions, those are the posts that give me the most inbound.

Even if they don't have lots of views.

I also specify the colors of my brand.

The main one should be my mint blue.

And the mint blue is the color of my brand.

When you analyze the content of some of the best creators, they're often going to repeat the same formats over and over again.

That's just useful for you to know how to have a system that you can repeat.

Chris Donnelly would often be using the old path versus a new path.

Old path on school versus new path on school.

Old path on SEO versus new path on SEO.

There's a difference between templates and frameworks.

A framework is how you would do something step by step but based on your idea.

The structure is the one that works.

The idea is the only one that changes.

Carousel makers often only use text.

If they put an image, they would put a pretty image, not a showcase image.

A showcase image would be to share your screen and actually show how that looks in real life.

They're going to walk away with a content system that allows them to create AI content at scale while staying human and authentic.

I like to look at AI as a chef in a kitchen cooking up some fire content with AI.

I have this specific process called the CHEF Framework.

Just like a chef would in a kitchen, you have to season it.

You have to add your unique spices and flavors because otherwise it's going to taste bland.

One of the big game changers for me recently has been the Apify connector in Claude.

You just use it in Co-Work.

You basically feed it all of the social media accounts that you want to scrape.

You can run this every single day with a scheduled task.

Every morning you're going to wake up and have a list of stuff that's already gone viral.

Two years into the process, that's probably one of the best ways to create virally engineered content for LinkedIn.

Take something that's gone viral on Instagram, take this format and replicate it for LinkedIn.

Lo and behold, it worked incredibly well.

X is always the first to share the latest news.

A lot of people just simply take what's gone viral on X and repost that to LinkedIn.

It could be as lazy as a screenshot of an X post and say, look at this.

I'm basically seeing what works and taking it and remixing it for my own content.

Which isn't stealing.

I think it's just paying attention to what the audience want.

Every single post has to have a reference video.

It has to come from an outlier, a post that has received five times the usual views that account typically gets.

Because then it's pre-validated.

This one got 11.5 million plus views on Instagram, which is mind-blowing for me.

It's because we followed that formula.

We saw a video that performed well talking about this AI humanizer prompt.

Ultimately, 20% of your best content will drive 80% of the returns.

So I wouldn't spread yourself too thin.

I'm 10x the content creator I was two years ago because I've been doing this every single day.

Some will take a viral infographic, copy that exact format, remix it and put it into AI.

I sometimes do take people's infographics and put it into AI, but I'm like, please, we cannot copy this.

People notice, people realize, and I don't think it's a great strategy for building your brand long term.

It's okay to take inspiration but just to copy paste, it's not cool.

For YouTube, I think I'm going to show up as a real human over there.

Ultimately, we should be showing up as humans, if possible, to really build that trust online.

The 10x framework, his topic plus your delivery.

The 10x version of this is the energy he felt before he left.

So basically they're saying flip the entire frame from strategy to energy.

The pattern interrupt, you always want to have a pattern interrupt because think about somebody just scrolling.

You ever watch people like you're in line in Starbucks and you're watching them scroll.

I love doing that.

And I love seeing what they click on.

The pattern interrupt is something that interrupts what they're doing.

So their pattern is just a scroll, doom scroll, doom scroll, doom scroll.

So you interrupt it with your hook.

So if you're a woman that is reading this or sees that and you're single and you're trying to find your partner, you're gonna probably have to click that because you want to know why that's keeping you single.

Ideally you can just record these just with your phone and just do them all as different cuts.

You don't need a teleprompter app or anything like that, just look at it and get the idea, do that with your phone, boom, cut, cut, cut, cut.

And you can use something like Edits by Meta to make it super simple.

We just took that, his best content, and now turned it into our own email.

It even tells us how what we could use for the thumbnail.

And you could then take this and use Google Gemini's Nano Banana, the image creator.

You can use that to even upload one of your pictures.

Boom, it's gonna help you create a really good thumbnail.

It really thought of like everything for you.

A pinned comment that you can use.

Description, tags.

It even gives us production notes.

B-roll suggestions.

So this you could just give it to your editor, this whole thing, and tell them to pay attention to the last sheet.

It also gives us a repurpose plan.

So how do we get the most out of this?

How do we cut this down into clips?

So cut zero to 45 seconds as a standalone reel short, the hook and the frequency concept.

Like that's really really cool.

Since this is a lot, you can definitely use a teleprompter app.

So if you use something like Riverside, you can just literally take this and just copy and paste it directly into the teleprompter app.

I told Cloud Code to find me the top 10 SaaS marketing influencers on LinkedIn and then find their top 10 posts.

Then let's do an analysis on what seems to be working and I can make my own versions of those posts.

I had it look through the marketing skills update, generate this video, upload it to Typefully, and create an accompanying text post.

All created within Claude Code.

Took me about five minutes.

That probably would have taken weeks without that.

I've created a bunch of drips here over the next 30 days, showcase one skill per day, grab a screenshot, grab one example of how the skill can be used, uploaded to Typefully and have accompanying text.

Everything is automatically uploaded.

You can see I was at McDonald's and you could see that I made some videos in front of the Sphere.

And these are videos that are very simple.

This is just the raw video.

This is with all the ums and ahs and stuttering in here.

What's going on is that the AI, it's not my AI, it's YouTube's algorithm AI figuring out who's going to stay and watch this whole thing.

The very easy idea: you captured something on video. It was a Zoom call, a client said something good about you, you made a promo video, you interviewed people at a conference.

And then just like you had a professional video editor, professional website blogger, professional advertiser, professional social media marketer. you have a team of agents then turn it into stuff.

I'm literally making videos from the stage as I'm speaking.

I'm actually working right now, Navid.

People are like, how can Dennis do these webinars?

Guess what? I'm actually getting work done while we're talking.

Then it's social media content.

That feels so much like a necessary evil for so many people.

They know that they should show up online, but when they sit down to create content, they're like, ah, this is so annoying.

Social media content.

I don't mean post anything without looking at it.

But setting up a really amazing system so that you've got your values, your beliefs, a description of your ICP, a ban list.

So that you could get close to publish-ready pieces of content emailed to you every single week.

If you look at any big brand, anyone that has a big following, you'll notice that their most popular posts typically follow some type of framework.

With AI now you can go through and analyze those frameworks.

You can dissect those frameworks.

You can figure out which ones are different people using more than others.

Don't look at what they say.

Look at the structure behind it.

The skeleton behind it.

The logic behind it.

That's the framework.

You'll start to notice that they use those frameworks multiple times a month and they rotate through them.

I never actually consume what the content says.

I'm trying to figure out how did they start the post and what was the next sentence.

I look at the structure behind it.

I was actually doing it for years without even realizing.

I just did it because I just somehow did it so many times I just somehow did it.

Some people don't even know that they're doing it.

Proven frameworks work but they don't sound like you.

The writing style that works on social media is not your writing style most likely.

On LinkedIn you need to write bullet points that start with the shortest sentence and get longer and longer.

If you do that on Instagram, people are gonna look at you like what the hell is this person doing with their weird LinkedIn stuff.

Even though I am way down this AI rabbit hole, I actually write my Substack by hand.

I'm not a big believer in spitting out AI-generated garbage because the world is full enough of that.

The agent is pre-programmed with years of my intellectual property.

It is pre-programmed with my brand voice that we have worked incredibly hard to refine.

The IP bank gets updated with every single training that I have done.

I do about five podcast interviews per week, any coaching sessions, any consulting sessions, any VIP days.

Every single time I open my mouth, every single time I type something, it goes into that IP bank.

It literally comes out as though I wrote it and it's not allowed to use any AI-generated words.

It's only allowed to use the words that I actually wrote inside of my newsletter.

All I have to do in any given week is write my Substack, pass the team the Google Doc, they run it through the agent and everything else is kind of done and dusted.

All of these thumbnails have been created by AI.

The images cost $0.08 to generate.

So to get 15 images for $0.08 each, it's way more productive than paying a designer.

Rather than us having to create our own style with a designer, you can just take what other people have and then rebuild it with your own brand.

What I realized was if we just uploaded their thumbnails directly and the thumbnails had logos on them, the AI wouldn't follow instructions to remove the logos all the time.

So we prompted it first manually to remove the logos.

Then we use this, which is still basically their thumbnail style, but without the logos.

It just gives us a more reliable output.

We're looking for a 70 to 80% success rate for images specifically.

Then we can choose the best one from those.

If there is just a small error but you like the rest of the image, you can just ask AI to edit that image.

The key sentence is output everything else 100% exactly the same.

I find that to be the most consistent phrase to use when editing.

With Nano Banana, to maintain character consistency, I believe it's five characters only that they can generate.

So if there were nine characters on this image, I couldn't do them all at once.

I had enough knowledge to know that we would have to do this in stages.

My first step was actually change the colors.

Second step was the content.

Third was the top row characters.

Fourth was the bottom row.

In three or four steps, we now have the same image that was done by a designer done to what was 90% of the quality.

This was one of our highest performing images for our ads.

We built automations for creating reels and then separate automations to create B-roll shots to put into those reels.

We would first generate a theme.

From that theme, generate characters.

Once happy with the character, generate a voice.

Then use the same character image and voice in a script.

Generate as many scripts as we want.

Within each script, generate B-roll shots.

Then manually edit everything together.

If you haven't posted on LinkedIn yet, go and find some of your favorite creators and pull from them.

In my case might be Justin Welsh or Nicholas Cole, someone who's really good with writing stuff on these social platforms.

I might emulate a little bit their style and then tell AI to come up with something for me in my voice and tone that suits whatever I want to share.

Short paragraphs. In my case, I like short paragraphs, two to three sentences max.

For emails I usually have a lot of line breaks. I want it to be scannable.

Read it out loud. Does it sound like you?

That's the key.

From a video like this or from a YouTube video I've done, I can take the transcript and turn that into a really in-depth article or an in-depth newsletter.

It's already my content. I don't really start from scratch.

I was always in content ever since I was maybe like 15, 16.

Facebook posts, then Instagram videos in all kinds of niches.

I was in poetry and music.

I had a band.

I just didn't succeed anywhere in this content side.

I had a few viral videos, but it's not like I went from zero to hundreds of thousands of followers in a month.

I had to grind constantly.

It really took me maybe two years to get to a level where I could call it a business.

I have following over 750K across seven socials.

I also have a Facebook page called Blue Viper.

It's connected to my Instagram faceless page which has like 1 million followers.

So it's like another faceless brand that I own.

It's always better to have several.

But when you're on your own it's hard and you have to focus on only a few channels.

Once you start having a team, it's becoming easier to manage all these accounts.

I just edited out the bad parts, the bad takes.

I use BooSend because I partnered with the founder.

He kind of added a lot of features.

He fixes anything that I want quickly.

For those that are not satisfied with ManyChat, I recommend BooSend.

I used to pay like 40-50 bucks and one month when I was too viral I paid 250 dollars for ManyChat for one account.

Now I can use multiple accounts.

The most important part to actually grow in the beginning is just finding viral content that's been viral and you can recreate it in your own style.

You basically have to steal, but it's not stealing because you take an idea, recreate it in a way, add your angles, unique voice, and you create something new.

Sometimes my content gets almost no views on one platform and then it blows up on the other.

These videos, it's 250,000 views on Facebook.

This had only 30,000 on Instagram and 500 views on TikTok.

My goal is to show everyone how auto blogging can actually work and not sacrifice on quality.

I'm a nut about quality.

I don't like publishing anything under my name that I don't actually feel stands up.

We repositioned our product to be around automating your content in a way that doesn't sacrifice on quality, tone of voice, your style, your brand.

And it actually is working.

We've got almost 50,000 users right now.

I've been blogging for almost 15 years.

For most of that period of time, I've had somewhere between 100,000 and 500,000 monthly readers.

Back in the day, I was publishing like an ultimate guide once a month.

Now I can publish ultimate guide style content every day.

The value of publishing a video is so much higher now than the value of publishing an individual blog post.

Even the videos that get 100, 200, 300 views, those are often super high quality viewers.

I choose topics that are in my lane that ladder up directly to my business.

Videos that get a hundred to 300 views where I'm doing marketing reviews of other startups, those ones get emails.

They get comments from other marketing teams that want to hire me.

You don't need tens of thousands of views on every video to support a real business.

When I feel that inspiration, 10 years ago I'd write a blog post about it.

Now I make the video first because I know the video's worth more to the overall picture of my business.

Then I can use these tools to turn the video into the blog post for me.

My process has really flipped on most now.

I recommend always checking your content before it goes live.

AI be AI-ing plenty of times.

There are sometimes goofy things that AI chooses to do.

My hiking blog has a lot different tone than my personal blog because the site's different.

I want a more playful tone, less on the authority building.

On my blog, I'm all serious.

On my hiking blog, I'm super silly.

Sentence structure leans towards short to medium, highly readable lines, often stacked in quick sentences to build momentum and clarity.

That's a pretty good description for how I want my content to be.

The best way to earn attention today is to look at what your own consumption patterns are.

You probably watch more videos than you do read blog posts or newsletters.

Blog posts, newsletters, we know they still serve a purpose.

But they're not the primary way to earn attention anymore.

Those things have shifted more towards engagement and getting people deeper into your business.

Always choose stuff related to my core topics.

And then I always recommend tying this back to making sure that the content looks like it's from you.

It feels real and authentic.

Please make video content.

That is the number one recommendation I find myself saying pretty much every day.

How do I get more attention, more customers in this world where SEO traffic is shrinking.

Don't go out and buy fancy camera equipment, lighting, gear, microphones.

Start small.

Use what you have.

The best camera is always the one you have.

Just make selfie style videos.

Start publishing.

Get comfortable.

Up until the start of this year, I only made content one day a week.

In that one day a week, it would be 20 short form videos, one long form YouTube video, and then text only content like newsletter, tweets and stuff.

I just checked my Facebook randomly and it was four and a half million organic views in the past 30 days.

And this was entirely automated.

People were commenting and messaging me like, why are you not sending anything?

And I didn't even realize I was blowing up on it.

I actually still cringe when people label me an influencer.

In Silicon Valley, that's not a nice thing to say.

I have a technical background.

I built and sold an AI company.

Being an influencer was not on my to-do list.

I personally don't think I'm a particularly good content creator.

I just don't even retake videos.

There are videos I just burped in the middle and I'm just gonna leave that in there.

This is my first TikTok video ever.

I so didn't want to be on camera.

I wore sunglasses the entire video and this took me four hours.

There's just a ton of mileage you can get out of one piece of content.

I'm not even talking about repurposing it or refreshing it.

I just posted the exact same thing.

As I was getting started on one platform, I dreaded having to do that for multiple platforms.

I was like, man, that was so much work making it work for one platform.

My thought process was always, how can I make this as easy as possible for me?

Even if you're working a full-time job.

I only made content one day a week for the longest time.

Out of one video, I get however many, eight or nine posts out of it.

And that is how I'm just on all platforms and able to scale.

My strength is text.

I was actually really going to quit TikTok.

LinkedIn felt like home.

I don't think of myself as a creator.

I like educator, I like entrepreneur.

That's where I spend most of my time.

I don't spend a ton of time trying to min-max content as a game.

I know it's a whole different skill.

My very first truly mega viral post was on TikTok and it was the dumbest video.

It was just sharing eight cool YouTube channels for education.

I've reposted that same video at least four times and it goes viral every single time.

On Instagram, one of my most viral videos is just a list of resources for parents to teach their kids AI.

I've reposted that video at least four times.

I've probably gotten eight million views in total across all the reposts.

And when I say repost, I don't even edit it.

I just posted as is.

I personally don't want to spend four hours making a video anymore.

My thought process was always, how can I make this as easy as possible for me?

The most excited I ever felt was my very first video hitting 10,000 views.

That was peak excitement and energy.

I've definitely noticed posts perform a lot better on Instagram and Facebook if you have a fresh lead magnet for each one.

It's really stark, the difference in performance.

As long as your content is genuinely helpful or you're trying to be helpful with the content, you never know, this could be really helpful to people.

This is honestly the only way I could do content creation for many many years and not burn out.

It has to be very tightly integrated with the stuff I'm already doing.

That's my style.

That's what works for me because I'm personally not trying to optimize content creation itself.

My first videos I thought were super cringe and terrible.

I didn't want to be on camera.

I wish I started more platforms earlier.

I just posted this on Facebook the other day and it was four and a half million organic views in the past 30 days.

And this was entirely automated.

There's so much mileage creators can get out of their existing content.

They don't even realize it.

Very early on, I just learned the importance of repurposing, remixing, especially your own content, the content that's performing well.

I usually just take my own content.

I know people are like, aren't you just stealing other people's content?

I'm usually just taking my own content because I have so much content built up after over a year of posting.

I actually only batch one week of content at a time.

I like to be really responsive to trends.

So if something comes up, I want to be able to cover it next week.

By having tighter iteration cycles instead of batching one month in advance, I can look at what worked last week and then experiment with that.

I'm always on social media, always listening to what people are asking, listening to what people are commenting, because that helps inform my content ideas for the following week.

For the educational videos, it's about 30 minutes of prep.

I will just have an outline of what I'm gonna talk about.

And I can usually riff off of that.

This is only because I spend most of my time building stuff.

So it's not like I'm talking about something different from what I'm already doing.

If you batch, let's say you only make content one day a month, your learning cycle is a lot longer.

You have to wait until next month to try new experiments or take what you've learned that works well and double down on that.

I make a difference between my worldview and how I do things versus viral templates.

There is a difference between just the copywriting style, the viral copywriting style versus your thoughts, your unique perspective.

I think you have to differentiate between are you copying a viral style?

Okay, but what is the unique thought that you're saying?

Imagine posting a video and then over 100,000 people see it or maybe a million people see it.

That's 10 different stadiums full of different people just watching your content.

The potential is enormous.

If your content is evergreen and your information is valuable, that video can live on any platform forever.

Even Instagram right now starts pushing content that is older.

You need to come up with an idea and then you need to script that idea.

You need to record it or you have an avatar that actually delivers it.

You need to edit it and then you need to post it.

This is called the content wheel.

We don't need to make it too complicated.

This is actually much simpler than you think.

You find an idea, you script it, you record it, you edit it, post it.

That's it.

And then just you keep going, keep going.

You don't want to reinvent the wheel all the time.

What you wanna do is that you wanna take whatever is working already out there and just put your own spin.

Normally Instagram really shows what's good for them, what keeps audience on the platform.

And so if you want to find the best ideas possible, you just need to scroll and understand what you've been shown at that moment in time.

Many, many times I scroll and I try to understand why this video is working, what are the metrics of the video that has been shown to me, and maybe if I can reuse that video for my own channel in a maybe slightly different way.

It's really, really important to scroll intentionally whenever you use Instagram.

The outlier is, let's say, we have an average views for that channel.

An outlier is anything that goes above that.

Let's say it's a 2x outlier or 3x outlier.

It pulled out the frameworks that he used to create the hook.

And it's like X just did Y to unlock Z.

So you can take this framework and just substitute X, Y, and Z with your own words that are for your niche.

It's all about studying the competition, see what's working on different channels, on different niches, and then just pull together all the best things to make your own content.

You have the base video, but then whenever there is the AI that does a little bit of stupid moves or something that doesn't match what you say, you can just cut out that part with maybe a B-roll, maybe some caption, just masquerade whatever doesn't work.

That's why the final product looks so good because you have a great base that is not 100% perfect, but you can make it 100% perfect by eliminating the mistakes that you have with simple editing.

I have a friend that started a fitness channel all by herself and grew to 7,000 followers as of right now just using Captions as an editor.

Absolutely crazy that she managed to do this in like two months.

I think they're good enough for basic.

Whenever you reach my level right now, there are no AI tools that can edit at the quality that I require for my channels.

The most important resource that you should hire as a first member is an editor.

Editors can charge anywhere between thirty dollars per short up to unlimited right now.

Some contractors get paid 130 USD per video per short that they edit for me.

Finding an editor is actually not easy at all, just FYI.

So you are aware of this, it's very, very difficult.

You take four, five or six different candidates and you do the same exact project with four or six different candidates so that you can judge based on the same project.

If you're looking for a top level quality editor, then you might have to pay a little bit more and it's better to do a paid test project because they will give their best.