Best Charlie Hills Quotes

They're going to walk away with a content system that allows them to create AI content at scale while staying human and authentic.

I like to look at AI as a chef in a kitchen cooking up some fire content with AI.

I have this specific process called the CHEF Framework.

Just like a chef would in a kitchen, you have to season it.

You have to add your unique spices and flavors because otherwise it's going to taste bland.

One of the big game changers for me recently has been the Apify connector in Claude.

You just use it in Co-Work.

You basically feed it all of the social media accounts that you want to scrape.

You can run this every single day with a scheduled task.

Every morning you're going to wake up and have a list of stuff that's already gone viral.

Two years into the process, that's probably one of the best ways to create virally engineered content for LinkedIn.

Take something that's gone viral on Instagram, take this format and replicate it for LinkedIn.

Lo and behold, it worked incredibly well.

X is always the first to share the latest news.

A lot of people just simply take what's gone viral on X and repost that to LinkedIn.

It could be as lazy as a screenshot of an X post and say, look at this.

After nine months of doing that every single day, I quit my nine to five because I matched my salary.

And then I went full-time creatorpreneur.

The beauty of building a personal brand is that I'm testing a SaaS tool, I'm building a community, I've got my LinkedIn agency, I'm building a Substack audience.

All because I just create content.

Every serious new SaaS or startup nowadays, they typically have founder-led growth.

They have their founders on LinkedIn on every platform, shouting about it and growing online.

That is the biggest moat and thing that will differentiate you in 2026 and beyond.

I know how hard it is for a lot of people to replicate the process that I've created.

So I thought, why not package that process into a tool.

I was working full time and was very much driving a lot of the AI innovation at work.

I'd come in every day and share a new workflow with my boss.

But we didn't have time to implement.

I'm still in my 20s.

I still want to just test as much as possible and then really figure out what's going to be the billion dollar business idea.

And then just double down on that.

I've grown my following to over 200,000 on LinkedIn, all through authentic AI content without sounding like an absolute robot.

Lots of people will just post content and hope it performs.

It could be the best piece of content in the world, but if you haven't built relationships with people, your content is going to fall flat.

AI has been used almost at every stage of the process, but this last step is very manual and it has to be very human centric for your content to perform well on LinkedIn.

I'd say like 50% of comments I see are AI generated and very bland and generic.

It is a big problem.

Every touch point, every comment, every DM, every post, that's a representation of you.

You can use AI for comments, which sounds controversial.

But it's not using very bad AI comments.

It's actually using them as a first draft.

I like to leave the weirdest, wackiest comments sometimes because they're just fun.

They prove that I'm a real human rather than an AI leaving some generic insights.

If you don't create the context at the start, then your outputs are going to be generic.

We've seen a big shift from prompt engineering and having mega prompts.

Now it's all about curating context and context engineering.

Once I have all of that context uploaded, I can start to think about heating with AI.

It is literally a matter of going to an AI and asking it to write a post about X.

Because I have all that context preloaded, the outputs are going to be my actual unique expertise.

It is all about repeatable systems now versus these mega prompts that we used to do back in the day.

People are actually getting frustrated and tired of seeing AI content now.

Now with AI, it's easier to copy than ever.

You can just put a thumbnail into Nano Banana and generate the exact same thumbnail with your face on it.

Notion is the organizational hub for me.

Everything lives in Notion.

Without Notion, I would just be a complete mess.

One of the most underrated features from Claude is actually that skill aspect.

If I find a process that works very well, I'm just going to ask Claude to make that into a skill.

Then when I need a specific prompt for a newsletter cover, I can generate that just by asking Claude.

A lot of people think Claude Code is just for developers.

But marketers like me can build landing pages with it.

You can build almost anything with this tool as long as you've got the right context.

There's a huge developer community of these MD files.

One that was very popular was the Remotion one for Claude Code.

You can create motion graphic videos with Claude Code, which is mind blowing.

Since Nano Banana Pro came out, you can now actually generate pure AI infographics.

I was actually one of the first people to really push this new format.

I saw a viral whiteboard style image on X and I thought, why can't we create LinkedIn posts out of this.

A lot of people actually thought it was a real human drawn whiteboard.

The crucial instructions here are it has to feel like a real photograph, it has to feel hand-drawn, no digital fonts.

The layout's got to be 1080 by 1350, which takes up the maximum space in the LinkedIn feed.

You must enable thinking.

I see lots of people generate infographics with fast.

And it looks really bad because it's rushed.

There's spelling errors.

People like Matt Gray, people like Chris Donnelly, they were actually paying people to do handwritten infographics.

This style just took over the LinkedIn feed from January to March.

They have been a bit overdone and I'm seeing less and less of them on the feed.

But this style worked incredibly well.

Now I'm moving more towards custom infographics that match my brand style.

With my Instagram, it's not actually me recording the content.

I'm using HeyGen and ElevenLabs to automate the process.

My team are literally doing everything from the script writing to the avatar generation to the voice over to publishing.

You have to have the avatar shown for literally just one to two seconds at the start and then at the end.

Otherwise if people feel and know it's AI, they are turned off and will just scroll past.

The best people who use AI avatars specifically on Instagram are the ones that combine themselves.

It's the real human in some videos, but sometimes the avatar.

One of the biggest and the best revenue streams, it's got to be the brand deals.

99% of creators who are making serious revenue would agree.

They are the lowest lifting and they pay the highest ROI.

I've worked with some amazing companies such as Anthropic, Notion, Zapier.

All because I just started posting content on LinkedIn.

When a company comes to you and they're going to pay you more than your old monthly salary, you're like, wait, really?

Just for a social media post.

It takes a while to adjust and stop seeing yourself as someone who's posting online to actually a media company.