Best Andrew Lane Quotes

If you're trying to build any kind of online brand, personal brand, software product, any idea that you've ever had in the back of your mind that you want to create, this will help you bring that to life.

In an hour you can have the foundation for any idea you want to create right in front of you.

Instead of waiting months to get it out of your head and visualized, we can do that in a few seconds, a few minutes.

Clear decisions made and you can start moving forward and actually build it.

I found the first AIs were coming out like GPT-2, GPT-3.

It was kind of good at writing stuff.

I hated writing and that was the big missing piece.

People going from zero to 80% is a big deal.

Maybe that last 10, 20% is still not quite there and it takes some expertise.

But to go from zero to something is massive.

They were at their peak, had like 30% of the API usage was Copy AI users.

They grew to like 10 million users.

ChatGPT came out and kind of pulled the rug out of all the API shell companies.

Like actually we'll just go direct to market and take the whole market from you guys.

I started back in 2010 building websites for clients.

I was in school for design, learning graphic design, web design.

I dropped out of college, started getting paid to learn.

We built a pretty successful software company back in 2013-14 doing Facebook lead generation.

We had like 50,000 people use our product.

I found that just making something that looks nice doesn't pay the bills.

We spent all this time building these perfect websites and then they didn't help the business grow.

Facebook had all their issues with the first Trump election and they froze all their APIs.

Basically froze that whole project.

I started using Google Slides.

I built a whole business doing templates with Google Slides back in 2015.

I became their top affiliate really quick just because I was really passionate about it.

I was teaching and showing people how to actually use it.

Most people really struggled with making it look good.

Yeah, you could just put a page up and do some posts.

Then they just go like, I don't actually do that.

When I start with a design, I'm looking at the colors, the fonts, just the overall concept.

And then I go into background images because that becomes a good layer for any web design.

One of the things I learned early on in design school was most of good design is actually the quality of the photos that you're working with.

The best designers in the world, a lot of it's like a really cool photo and then a line of text.

Most people are just really bad at this and that's okay.

The more colors you get, the harder it is.

A primary, dark, and light background is really all you need to look super pro.

And then just two fonts that you use over and over.

You don't need an accent font.

Everyone wants one but you don't need one.

Header and body can really be the same font as well.

She's like closing franchise deals.

Did a presentation the other day and they're like, yeah, that page they made that really sold it for us.

I tried this out and went and tested it and just made a bunch of ad images for this business.

I showed them like a low-res version of 20 different designs.

Can we get on a call immediately.

Instead of spending months on your brand, get an MVP minimum viable product and put it out there.

See if it resonates.

That's the beauty now, you can test a bunch of different angles, different marketing campaigns, different messaging super fast.