Best Audrey Chia Quotes

I want you to walk away with AI frameworks that you can then use to implement immediately in your business so that you can create content on LinkedIn that converts.

Behind this wall of questions actually lies three main problems.

Positioning.

Lack of strategy.

Generic copy.

If you fix these three things, that's when your LinkedIn strategy starts compounding.

On LinkedIn, it's always about what is the value to your audience.

If somebody is reading your content, would they learn something.

Is there a key takeaway.

Carousels are one of still the top performing formats of all time on LinkedIn.

When I first started three years ago, LinkedIn was a lot friendlier to creators.

They were giving you visibility as much as possible.

But right now, that is not the case anymore.

Impressions on the whole has dropped.

It has dropped by at least 40 to 60% for most creators.

Positioning in very simple terms is how do you stand out in a crowded marketplace.

Imagine you go to a market today and all of the vendors are selling apples.

What can you say about your apples that makes them unique.

Even before you create your next piece of content, I want you to go back and ask yourself, do I actually know what makes me so different in a crowded marketplace.

If you're thinking about your own one-liner, use this simple framework.

I help target audience, solve problem, through solution.

I help founders build brands that convert by embedding as their fractional content strategist.

I can help them sharpen their positioning, lead their strategy and drive predictable inbound, all without a full marketing team.

Hiring in-house is often costly and it takes time to train and ramp up.

Agencies, although they are professionals, often are very expensive.

For me, I cover it all and I embed as your fractional partner.

If you are speaking to everyone, you are speaking to no one.

Use AI to analyze your past deals, your past transcripts, your calls.

Ask it to pull out key audience insights.

What are your pain points, fears, motivations, desires.

Then build out your strategic positioning kit.

AI is very good at helping you overcome the initial inertia and helping you overcome that writer's block.

Don't take everything here at its face value.

Think about, does this make sense for my audience.

Does it help me to generate something relevant to them.

Does it ladder up to my positioning.

The quality of your input equals the quality of your output.

If you give it more specific instructions or more insightful content, it will generate better copy.

AI isn't going to give you 100% of what you want.

But it can give you maybe a 50 to 70% output.

And then you just got to spend a bit of time polishing.

This specific ghostwriter is trained on my top performing examples.

So that it knows how I write, what I sound like and the length of content that I usually post.

Content pillars are basically the pillars that govern your entire LinkedIn strategy.

So that if you're posting content, it always ladders up to your overall value proposition.

I would never have a content pillar on finance because that's entirely out for me.

No relation to my business, no relation to my offer.

At the top of funnel, you want them to be aware of your content.

In the middle of funnel, you want them to trust you.

In the bottom of funnel, you're aiming for a conversion.

Awareness, consideration and conversion.

My sentences are very short, very punchy, optimized for mobile.

There are a lot of spaces in between.

I like to use bullet points.

I like to use numbers.

Easy to read.

This structure was not created by AI.

This structure was created by me after doing hundreds of carousels and finding a framework that works.

I like a cover page, I like a problem, I like a solution and I like my breakdowns as well as my wrap-ups.