Best Brock Johnson Quotes

How do you actually grow on Instagram using AI as a supplementary tool to amplify your humanness, not to totally replace you as a human being.

But to allow your uniqueness and what makes you special and different and what allows you and your company and your brand to stand out to be amplified with AI.

You can use ChatGPT and other audience research tools to do some digging and figure out what are people actually in the market for.

What are people actually struggling with.

The biggest thing that intermediate ChatGPT users are doing is they're mainly giving ChatGPT instructions.

What that does is it limits the capability of whatever AI tool you're using to whatever you can come up with.

It's basically like we are all coaching this little AI robot.

And ChatGPT is limited to how good of a coach we are.

A Formula One car might be the fastest race car in the world, but if you put 99% of us in a Formula One car, we're not gonna race very well because we just don't have the tools at our disposal.

Instead of saying, ChatGPT, I want you to write me 10 scripts for reels about Pokemon cards, you might say, my goal is to create engaging Instagram reels about Pokemon cards.

What do you need to know to help create the most engaging video possible?

Now ChatGPT is going to ask you questions.

It knows what it needs to know.

Despite all the crazy facts and myths and hacks and do this and try this and trick this, there are really just three main steps to growing on Instagram.

If you want to definitely grow, not likely, not probably, but definitely grow, then you need a combination of both.

You need a high quantity of high quality content.

The biggest piece of advice is just press post.

Stop overthinking it.

Stop over-editing.

Stop overdoing it and just press post.

When you don't niche down, you're competing with everyone else on the planet who also is a lifestyle creator.

You're theoretically competing against every single person who isn't even taking Instagram seriously.

The Instagram name is the bold line of text below your username.

Because it's your Instagram name, most people will just put their first and last name.

But for 99.9% of the population, people don't know your name.

They're not searching you by name.

I went on Instagram and searched San Francisco video producer, San Francisco videographer, San Francisco video team.

I found about 10 different people.

There are probably other production teams who could have done a better job at a lower budget.

But I don't know who they are, and I'll never know who they are, because they didn't have that searchable name.

I believe that people focus way too much on quality.

One of the massive changes we're going to see on social media because of AI is that quality is now easier than ever before.

The barrier to quality content is lowering, which also means the perceived value, the exclusivity, the novelty of high quality HD, really polished looking, professional looking content is also diminishing.

Quantity breeds quality.

If you want to make a good post, practice, show up, post every single day, and you'll learn and improve bit by bit.

You could use Canva BulkCreate to automatically create dozens, if not hundreds of reels out of the combination of B-roll videos and text blocks.

Dude With a Sign is a famous creator.

His whole schtick is every single one of his posts is just him literally holding up a cardboard sign.

He does not have a patent on holding up a cardboard sign.

This could be your own repeatable format.

Maybe you're gonna bring different t-shirts so that you have outfit changes and it doesn't look like all of these were taken and filmed on the exact same day.

You could do that in probably about an hour.

That could provide you with weeks worth of content.

The number one determining factor when a customer is making a purchasing decision is price.

That's probably never going to change.

But trust has skyrocketed up the charts.

We've all gone through the pandemic, political change and the chaos of the last five, six years.

It's all led us to the question of who can I trust.

And now with AI everywhere and chat bots and automations, it's really amplified this.

If you're building a faceless page where you give lots of valuable tips and education, you might get a lot of followers, but people might not trust you.

We connect with people through their humanhood.

Through the stories that they're telling, the struggles that they're facing, the things they've overcome.

That is what makes us human.

That's what makes us unique.

The more storytelling that you can do, the more examples you can share, the more anecdotes from your own life that you can share, the more people will trust you.

The higher your conversion rate will be.

You always want to get them on your email list.

I sometimes just want to give something away, literally no strings attached.

But for the most part, you want to get people onto your email list.