Best Chris Winfield Quotes

They're gonna have a much better understanding of who they're targeting in terms of like their ideal client avatar, how to figure out who that really is and use AI to help you to really flesh that out.

The idea was how do you use AI to sell more of your stuff on social media?

Very, very simple.

That's all that you need to understand because a lot of times what happens is people, they get more into how many followers do I have?

How many views am I getting on this?

Forget that the main reason that they're on there is to sell their stuff.

You can't just always be selling and selling and selling and selling.

Nobody's going to pay attention to you.

So how do you find that mix?

And then how do you use that?

And how do you leverage AI to help make it all so much easier?

We started doing a program around that a while ago before social selling was even really a thing.

Something that in the past would have taken, I don't know, a week to do, we can do in a couple of minutes, however long it takes the bot to go.

They're going to have a good understanding of how to come up with ideas for social media and use AI, but also to know when to not use AI and when to use themselves.

Because I think that's the problem now is that people are going too far into just like, AI can do everything.

And they're just like removing what makes them special.

So I want to make sure that that's not the case.

Maybe 15 minutes ago, we didn't know who this person was.

Now they're helping us create all kinds of great content with great hooks and pattern interrupts and all this.

It's amazing how much that changes how you look at things.

I really like Claude.

It's probably my favorite right now.

It probably just feels like it's the best overall in terms of the research, in terms of copywriting.

Anthropic is the company that owns them.

By the way, they have a $230 billion valuation as a private company.

Just think about how crazy that is.

You can use ChatGPT, of course it's good, and Gemini is good, and Manus is good.

But I really like Claude.

If I had to just pick one at this point, Claude.

You always want to look here, the biggest strategic takeaway.

There's a massive gap in the market between low-cost digital manifestation courses and high-end dating one-on-one coaching.

Your 997 price point sits right in this gap but only a handful of competitors occupy this space with you.

So that tells you you're probably in a good position.

That is both your opportunity and your challenge.

You need to clearly differentiate from the cheap manifestation courses below you and justify your price against the practical dating coaches above you.

The cool thing here to look at is the buyer profile.

So you start to see, all right, where are my people more?

Like, how would I explain them better?

Are they curious beginners or are they professional executives?

Where am I serving?

If you're really involved in your niche, in understanding your competitors, you probably know some of them, but you probably don't know all of them.

It's really, really helpful to be able to understand who your person is also getting information from.

They're probably subscribed to Matthew Hussey or maybe Nancy Ruth Dean.

The more competitors that you know and where they fall, the better it is for when you're trying to understand what they're doing.

You know, if you want to funnel hack them or understand their marketing better, you want to understand it in this way.

The 10x framework, his topic plus your delivery.

The 10x version of this is the energy he felt before he left.

So basically they're saying flip the entire frame from strategy to energy.

The pattern interrupt, you always want to have a pattern interrupt because think about somebody just scrolling.

You ever watch people like you're in line in Starbucks and you're watching them scroll.

I love doing that.

And I love seeing what they click on.

The pattern interrupt is something that interrupts what they're doing.

So their pattern is just a scroll, doom scroll, doom scroll, doom scroll.

So you interrupt it with your hook.

So if you're a woman that is reading this or sees that and you're single and you're trying to find your partner, you're gonna probably have to click that because you want to know why that's keeping you single.

Ideally you can just record these just with your phone and just do them all as different cuts.

You don't need a teleprompter app or anything like that, just look at it and get the idea, do that with your phone, boom, cut, cut, cut, cut.

And you can use something like Edits by Meta to make it super simple.

Manus was actually recently bought by Facebook Meta and this company, it was 10 months from start to acquisition and it was a $2 billion acquisition.

Manus is really cool for, it's more of an agent so it can do things that Claude or ChatGPT can't do right now, like crawling the web and reviewing sites and things like that.

If you give ChatGPT or you give Claude a URL, they can't really do anything with it.

But with Manus you can.

The cool thing with Manus is that it literally will open its own window.

It just opened its own computer down there.

And it's now using the browser.

It seems to have gotten better since Meta bought it, which is really cool.

I think it's their first time they got something that really works really, really well and they're like, this is so good.

One way to help the agent, like Claude for example, to do even better is if you understand who good copywriters are throughout time.

It can be from forever.

They don't have to be alive or they don't have to be anything.

Or just people who really understood marketing and products.

One of my favorite things to do is how would Steve Jobs make this.

Anytime I want to make something simpler, I always think about Steve Jobs because he was the king of simplicity.

Steve Jobs didn't think about products the way most course creators do.

He thought about them the way an artist thinks about sculpture.

What do we remove until only the essential remains?

A lot of times we think we need to add everything to a landing page, a program, 5,000 bonuses and you know what I mean?

A lot of times the opposite, especially now, works better.

The creator thinks more equals more value.

Jobs knew the opposite was true.

More equals more confusion.

More equals more guilt.

More equals more people buy and never finish.

And of course nobody finished a course that produces no results, no testimonials.

Jobs would start with one question.

What is the one transformation this person needs and what is the fastest, most elegant path to get them there?

Claude Code is unbelievable.

Anthropic had somebody build it in a weekend, just working on the side.

Claude Cowork is like you think it's magic.

Claude Code and Claude Cowork both connect directly to your computer.

I had when I first tried Cowork I had it go through and organize everything in my downloads folder which is a mess beyond belief.

It created all these different folders, everything.

Skills basically is like a way to never have to explain yourself again.

Claude can pull the skill as well.

So if you saw it was pulling like when it did the email one, it pulled from an email writer that I have installed there.

Which is really cool.

Skills are pretty easy to create because it can just be you talk or you find a YouTube video for example that walks you through something and then you have it create that as the skill.

It's crazy.