Best Amy Yamada Quotes

The world is shifting from SEO and other forms of finding recommended businesses and experts over to AI models like ChatGPT, Claude, Perplexity, Gemini.

You'll walk away with some clarity on what is shifting and what are some initial steps you can take so that you're an early adopter.

I feel like we are in a similar shift.

Back then it was from Yellow Pages to getting online.

Now the world is shifting to these AI models.

I often go to ChatGPT or Claude first before I even go to Google if I'm searching for something.

When I look at my own consumer habits, they have changed.

We've been diving into GEO, so generative engine optimization.

Meaning making sure that we're helping businesses to be seen and understood and ultimately surfaced and recommended by these AI models.

Because that's where the world is going.

About 1% of businesses are doing this at all.

Some people have said their web developer pushed a button or put in a plugin and there's schema being added automatically.

That's better than nothing, but what we're working on goes way deeper than that.

AI is seeking clarity with everything.

It doesn't want the vagueness or marketing fluff or sales tactics.

It wants clarity and structure.

I would say the starting point, if you can come up with like 20 blogs that really anchor in your themes.

Think about what are the main themes that you are an expert on that are relevant to your ideal client.

If they have a YouTube channel and they have some content out there but it's not living on their site, I would say transcribe.

You probably have more content than you think.

Transcribe that into blogs and those blogs can live on your site.

If you're using AI to write your blogs for you, just make sure you're putting in a lot of human inputs.

Your unique writing style, your ideal client handbook.

It is very helpful to have outside trusted sources also recommending you for what it is that you do.

It's not just saying, hey, I'm great at this, so come to me.

But having someone else endorse you and having them linked to your site as well.

Having really solid testimonials that also echo or mirror what it is that you say is your expertise.

What are you specifically known for.

That can also reinforce you as an authority.

That's what AI is looking for.

For lower ticket products or packages I would say put the price in.

But for higher ticket, I haven't been including pricing.

Just being really clear on each of your service pages on what it is, what the deliverables are, who it's for.

You don't need to be tech savvy to create a custom GPT.

You don't have to code.

You just go into ChatGPT, click on create under the GPTs, and then you let it know what you want this GPT to do.

I used to manually walk people through these questions and sometimes it would take a long time for them to come up with how to articulate the benefits and the deliverables.

So I thought, this is a process I've gone over with my clients over and over again.

Now I can tell this custom GPT to help my clients create a confidence card.

I think of it as input, process, output.

What are the inputs that this GPT will need.

What will it need to do with it.

And then what's the output.

It has taken this process that used to take so long for my clients to do to doing it really quickly.

Within seconds.

Answer three questions on what is your purpose, what's your desired outcome for your ideal client, describe your business.

You press submit.

Within about 10 minutes, it sends you a super in-depth, about a 40 page report called your Ideal Client Handbook.

Once ChatGPT first dropped, I dove into it with a little bit of hesitation honestly speaking.

I thought, this is an amazing tool but if it doesn't sound like me, then I don't want to use it for content.

But instead of dismissing it, I thought I'm going to see if I can train it on all the things I've been doing.

I worked in corporate for 15 years and then I launched my business over 14 years ago now.

The through line, even with my corporate job, which was in advertising sales and the media.

I've always been fascinated by messaging and how businesses attract their ideal client.

I see this as another chance to take a step back, look at everything, say, okay, is my current message the message I want to continue to have as I move forward.

If any of this ever feels overwhelming, just take a deep breath and take one step forward.

I still believe in just being your human self.

Think about what is my desired outcome and then take one step towards that.

I'm all about transparency.

I'm in the process of doing that myself because we've evolved the business and the message.

I see this as an opportunity to take a step back, look at the big picture of your business.

Think about what is it that I want to be known for.

Even some very established entrepreneurs I know that are friends of mine have just said, take a look at everything to make sure it's accurately describing where you are and where you want to go.