Best Simone Ferretti Quotes

I've built a second channel that is completely separate from my main one where I have already over 600,000 followers from zero to over 100K in less than 10 months in a completely automated way.

Just to give you an idea, I don't even know what kind of videos go on in there because I have a team that manages completely, but there is my face and my voice in this.

I think it's an amazing way to kind of scale your personal brand and solve the main problem that every single entrepreneurial business owner has, which is time.

The goal was to grow it organically from zero using my face but without recording any sort of content.

So can I do it completely with AI to solve the problem of time so that would not be required any input on my side?

With AI, you can literally multiply yourself by 10-folds.

Videos, well, you can have an avatar.

Photos, well, you can build photos that look exactly like you, that not even your mom will be able to recognize it is not you, but it's AI.

Voice, super easy to clone.

You can build photos that look exactly like you, that not even your mom will be able to recognize it is not you, but it's AI.

When you look like an expert, people treat you like one.

Personal brand, if we boil it down, it's how the world perceives you.

It's very simple.

If you wanna show up and build your personal brand, you need to do so with authority.

So you want to try to look as good as possible and sound as professional as possible.

Imagine posting a video and then over 100,000 people see it or maybe a million people see it.

That's 10 different stadiums full of different people just watching your content.

The potential is enormous.

If your content is evergreen and your information is valuable, that video can live on any platform forever.

Even Instagram right now starts pushing content that is older.

You need to come up with an idea and then you need to script that idea.

You need to record it or you have an avatar that actually delivers it.

You need to edit it and then you need to post it.

This is called the content wheel.

We don't need to make it too complicated.

This is actually much simpler than you think.

You find an idea, you script it, you record it, you edit it, post it.

That's it.

And then just you keep going, keep going.

You don't want to reinvent the wheel all the time.

What you wanna do is that you wanna take whatever is working already out there and just put your own spin.

Normally Instagram really shows what's good for them, what keeps audience on the platform.

And so if you want to find the best ideas possible, you just need to scroll and understand what you've been shown at that moment in time.

The coolest part about this specific year, 2026, is that AI is now entering our houses on a daily basis, and with AI, you can literally multiply yourself by 10-folds.

If you haven't started yet, it's the right time to get involved because the industry is still very new, but it's super, super hot right now.

Before we used to do this manually to try to understand and kind of reverse engineer what was working and how we could actually apply to ourselves.

So this is amazing.

Poppy AI is basically a whiteboard, a giant whiteboard that allows you to train an LLM.

It allows you to train ChatGPT, allows you to train Claude, any sort of LLM that you can think of with content that can be videos, can be voice notes, can be text, can be YouTube links, can be websites, can be docs, can be anything you can think of.

I can reference to the LLM with the group and it's gonna understand every single element that is inside the group so that the LLM can understand and knows exactly how I'm training and what I'm referring to.

If you want to have the best professional result, you want to try to have at least five minutes, if not more for your professional voice clone.

When I did it over a year ago, it was needed four hours of voice recording and this was due to also me having an accent.

If you are a native English speaker, for you will be so much easier, but if you have an accent, you need to have as much content as possible in order to be cloned properly.

You just need to paste in your script, click generate and once you have the clone voice, it takes literally 10 seconds.

HeyGen is not amazing at cloning voices.

That's why I use ElevenLabs separately.

And then I upload my voice into HeyGen to make sure that it's much better than what HeyGen would have created.

You need to start with your monetization process in mind.

Whenever you have something to sell, then you can reverse engineer how you can get there with the right content.

If you want to make content and you just talk about general things, you're going to attract a general audience and you're not going to be able to monetize.

When we talk about brand deals, the key is just try to have mass market appeal.

So try to have the highest engagement possible, the highest views, highest followers.

The second thing, which I think is way faster and way easier is that you have your own product and service and then you try to sell it to a specific audience.

The content needs to be related to your end product and what you're selling.

In order to convert people, you need to have them trusting you.

You need to have to trust you and they need to believe in you.

They need to understand that you are an expert.