Best Mitch Asser Quotes

You'll walk away with a complete understanding of where the world is going with AI.

We're working towards building customized operating systems for your business so that you can be 10 times more productive.

Everybody's using AI, but almost nobody has an AI system.

And I think that's the big shift that needs to happen over the next 12 months.

What people need to do now is reimagine every single workflow of their business.

Otherwise, just continue to do it the old and slow way, and you're just going to get left behind.

This isn't a tools video.

I'm not going to show you 10 apps.

I'm going to show you how to build something that runs without you.

The difference between people winning with AI and everyone else isn't the tools they use.

It's that they built a system.

The way that we've worked for the last 10 plus years has been very disjointed.

There's always a bunch of different apps and dashboards.

Whereas now, because it's so easy to build customized apps and dashboards and databases, every business will have their own way of using all of those tools connected.

We saved 52 hours in a single week.

That's a full-time wage that you are saving just by automating different processes throughout the business.

We've probably only automated 60% of what could be automated within that summit process.

By the time we finish this, we're going to be saving the cost of two or three team members.

We're building a business where we will still continue to have team members and partners.

So that's why we're choosing more of what I'm calling the operating system.

You can run agents and automations through this operating system.

So you've got the best of both worlds.

The automation workflows can trigger Claude without human involvement.

So many people I believe are diving into agents too quickly and racking up these massive bills.

If this step is something that we're going to do thousands of times over the next few years, why not build an automation that runs exactly how we want it every single time?

If you get an agent on it, then it could go from like all up and down and around and zigzagging in order to get to B.

10 times more than an automation.

If you were to just build it inside of Claude, there's zero setup friction.

You can build things so much faster.

You don't have to think about database structure.

It's perfect for solo operators.

The development costs for some of the things you can do on a $200 a month Claude plan would be 10X what Claude actually charges you.

If you're building just inside of Claude, then you're probably going to be building your solopreneur type of business.

Which is nothing wrong with that, but you just need to understand that.

The main thing with skills is that you have to give it quality inputs and quality examples.

That's the problem with people diving into skills too quickly and downloading different skills from everywhere.

You're leaving your business up to everybody else.

Find examples from other people as a starting point, but take the time to go through and add your own examples.

Adapt it to your business so that you can get the correct outcomes.

In two years time, we're probably having a different discussion where agents just do 99% of everything in the business.

All of these thumbnails have been created by AI.

The images cost $0.08 to generate.

So to get 15 images for $0.08 each, it's way more productive than paying a designer.

Rather than us having to create our own style with a designer, you can just take what other people have and then rebuild it with your own brand.

What I realized was if we just uploaded their thumbnails directly and the thumbnails had logos on them, the AI wouldn't follow instructions to remove the logos all the time.

So we prompted it first manually to remove the logos.

Then we use this, which is still basically their thumbnail style, but without the logos.

It just gives us a more reliable output.

We're looking for a 70 to 80% success rate for images specifically.

Then we can choose the best one from those.

If there is just a small error but you like the rest of the image, you can just ask AI to edit that image.

The key sentence is output everything else 100% exactly the same.

I find that to be the most consistent phrase to use when editing.

With Nano Banana, to maintain character consistency, I believe it's five characters only that they can generate.

So if there were nine characters on this image, I couldn't do them all at once.

I know at least for probably the first eight years of building businesses, my stuff was all over the place.

I couldn't find anything, didn't know what my numbers were.

But I made it work.

I got away with it back then.

At the end of the day, the numbers tell whether it's performing or not.

I'm willing to compromise a little bit on design if we can move faster.

Especially as a small business, branding doesn't really matter that much.

The important thing is to move fast and create great products.