Best Lauren Tickner Quotes

They'll walk away with a way to generate consistent leads from social media with content that's by AI that sounds just like you.

As a business owner, one of the best things that you can do is just spend time playing.

Have fun with it.

Instead of doing, how can I shift from a doer to a manager and have AI do the doing for me while I manage and lead.

It's kind of like instead of leading a team of people, you're leading a team of AIs.

A lot of people sit down and type into ChatGPT, write me a post about leadership.

It's just absolutely so bad.

I refer to it as YOU-AI.

It's an acronym.

It's how to make AI sound like you.

Y stands for information about yourself.

What are you into.

What are the things that you like.

What do you dislike.

An entire profile breakdown about you.

My favorite tools right now are Claude Cowork and Claude Code.

I'm literally maxing out my limits every day on the $200 a month plan.

A lot of the work that we needed to do previously was client-facing stuff.

But now we've been able to build tools with Claude Code that replace the previous work that we needed to do with the clients.

I have a friend who has a video editor who they tasked with the outcome of 10Xing the number of videos they're putting out.

The video editor built a video editing tool with Claude Cowork.

So they built a tool to do the job.

I dropped my brand guidelines into Claude Cowork and I said, Claude Cowork, I have a problem.

And I just yapped.

I don't know how to do design.

I need you to help me.

Just control my screen.

I don't care what you do.

Fix it for me.

It got a 47% average opt-in rate.

That's insane.

That was more than 2,200 signups.

The show-up rate was 32%.

Because it thought and realized that it should send calendar invites one by one to everybody.

It also added a special WhatsApp message.

And if the WhatsApp didn't go through, it would send them an SMS.

2020 and 2021, I had 47 employees.

It ranged between 43 to 47 employees with a CMO, COO, all of those big salaries.

To be honest, it was actually a real big headache for me to run that thing.

Now I only have three employees.

I'm actually going to hire one more person which is a different role than I've ever hired before.

An AI automation specialist.

I'm looking for a salary which is kind of equivalent of a previous COO salary.

If you think about those three employees plus me and I used to have 47, each person is basically now worth like 12 people.

That's absolutely insane when you think about it.

If you have a good AI person on your team, they're literally the equivalent of hundreds of employees.

If I was starting from scratch right now, I would hire an AI specialist because they can do the AI implementation for me.

Operations managers are still thinking through the old way of thinking.

Okay, I have a problem, who do I need to hire to solve that thing.

Now you shouldn't immediately jump to that.

What's the workflow that can be put into place.

If there's a workflow that can be put into place, then you can just have automations running that thing rather than employees doing those repetitive tasks.

Not everything needs AI.

There's so many times where it could just quite simply be a Make.com automation.

The most simple place to start is just look at what are the things that each of these people are doing every day.

Replying to messages, sending calendar invites, checking numbers.

Just put a workflow in place.

Opening a chat and typing is like always starting from scratch every time.

When you can actually just put a workflow in place you can get a lot of time back.

At 9am every day there's a trigger to basically do this thing.

It goes into the meta creation.

It creates six viral posts.

It reviews the post.

Reformats for LinkedIn.

Sends the email to me.

The AI agent takes knowledge stored in a knowledge base.

It scrapes through my YouTube channel, through my socials.

It also has an up-to-date offer document.

Then the agent runs a prompt based on a series of 20 or 30 different frameworks.

If you look at any big brand, anyone that has a big following, you'll notice that their most popular posts typically follow some type of framework.

With AI now you can go through and analyze those frameworks.

You can dissect those frameworks.

You can figure out which ones are different people using more than others.

Don't look at what they say.

Look at the structure behind it.

The skeleton behind it.

The logic behind it.

That's the framework.

You'll start to notice that they use those frameworks multiple times a month and they rotate through them.

I never actually consume what the content says.

I'm trying to figure out how did they start the post and what was the next sentence.

I look at the structure behind it.

I was actually doing it for years without even realizing.

I just did it because I just somehow did it so many times I just somehow did it.

Some people don't even know that they're doing it.

People that read stuff actually tend to be more likely to buy.

There's a lot of data behind that.

If you think about short-form video, it auto-plays.

Whereas YouTube, there's intent because you've got to click in order to watch it.

To actually stop and use your brain on a platform that is designed to completely take over your mind and engage you with entertainment, you have to be kind of a strong-willed person.

Or you have to have a major problem where you're trying to look for a solution.

I had a sales call just a few weeks ago with a guy that had 8 million subscribers on YouTube.

It was all pranks.

The dude was making less than 10K a month.

I've got many people that I've worked with.

I think of one woman, she literally has 900 followers on Instagram making more than 50K a month.

Views feel good.

It still feels good for me.

But it has to be the right type of views.