How to use AI to repurpose your content for maximum exposure, with Hani Mourra

In this session, we'll talk about how to use AI to Repurpose your content for maximum exposure. And I have Hani Moura from Repurpose.io with me and he's gonna basically dive into some really cool strategies for how to do this. I've known Hani for a long time. I think we go way back when I basically started my business like around 2013 2014.

I found what he was doing with some WordPress plugins initially, and then he came out with Repurpose.io, which was way before AI became really huge, which is interesting. So he's been working with automation for a long, long time, but now in the AI revolution of course, they are diving deep into the AI space as well, and I'm sure he's going to share a little bit what they are adding and things like that, but also some strategies because he has a lot of customers and he sees daily what's working with repurposing and what's not working with short form content.

I'm a big fan of the long form, but we can talk a little bit different strategies for producing content for maximum exposure in this session. So with that being said, warm welcome, Hani. Thank you, man. It's good to see you again. Yeah, it's been a while, as we said in the pre chat, but it's awesome to have you here and talking about repurposing and seeing kind of what you have built.

You have, you know, the full branding on the shirt there, but I just wanted to mention for everyone who's watching, if you are interested as we go here to check it out, actually, I, you know, chatted with Hani a little bit to get a 30 day trial, which is an extended one, or what they offer on their website, plus you get 30 videos during this time as well.

So that's navid.link/repurpose. You can just check it out if you're interested. I'll drop a link in the description as well. But Hani, let's get into it a little bit. How did this start in the world of automation and repurposing? And then we can dive into a little bit how you got into the AI space as well with this.

Yeah, so we started Repurpose about seven years ago. Prior to that, uh, we were doing WordPress plugins like you were mentioning. Um, but they were built on automation. And for me, I'm a content creator, love video, always wanted to, um, to automate a lot of these tasks that are tedious.

So the first ones we automated were all WordPress related. So as an example, when you put a video on YouTube, we had to, I wanted to automate that process to get it on my WordPress blog back like 10 years ago. So that's how I got into the space of just being video creator bidding.

You know, a business owner, and I wanted to, I'm a blogger at the time, and I wanted to put content to my blog. So that's how it all started, and then Repurpose kind of came to life, where those users were saying, listen, we'd love the automation to your blog, but it'd be awesome if you can automate from one platform to the other.

Like, say I put a YouTube video. Uh, can you send it to Facebook? Or if I go live on Facebook, this is, again, seven years ago, if I go live on Facebook, can you push that to YouTube automatically without me having to click anything? And that was the whole, uh, starting point of Repurpose.

But that, that was revolutionary at the time, I remember this. I remember very vividly when people were like talking, talking a lot about it. Now, now there's a lot of different I know you guys are, you know, doing some things other tools doesn't, they, they don't do and vice versa.

It's always some features some tools have, but, uh, how did like, yeah, you're, you're having like, tell, tell me a little bit about the tools. People kind of understand what the, what it is that you guys do and, uh, how it may be different than the competition. That's a great question.

So we do things differently. Uh, the whole design from day one was not to affect your workflow as a content creator. Uh, if you like to upload videos to YouTube, like kind of like make the video, edit it, upload it to YouTube, um, but then you want to push out from YouTube to different channels.

We didn't want you to change that. We didn't want you to say, okay, upload to Repurpose and we'll push it to YouTube for you. Mm-Hmm, . So we always designed it in a way where you don't change the way you do it. If you have an audio podcast, keep doing what you're doing. And then you connect those social platforms, you connect your podcast, your YouTube channel, your Pinterest account, Snapchat, Facebook, TikTok, we've got them all, we'll dive into it later.

You connect all that into Repurpose, just basically giving it permission to access those accounts and publish on your behalf. And then Magic happens. You make basically what we call a workflow or like a recipe. So it's as simple as every time you see a new video on, let's say, uh, my Facebook channel or my YouTube channel, I want you to automatically publish that to, uh, let's say my Instagram, for example.

I think that is how this, uh, already you're hearing, right? You're just auto, auto, automation. It's actually. Yeah, you can do maybe some things like that with other tools, but usually it's a manual process. You upload, let's say you have a longer video, like what we are doing now, and I might need to upload, we talked about Opus Clip a little bit, there you need to upload that to Opus Clip and then you get the clips.

That works great, but it's not like an automatic process. I think that's really how you guys stood out also from the very beginning, because that was the kind of value proposition with the tool. Exactly, nobody had time to be uploading here, uploading here, uploading here, uh, and if you go live, back in the time, like going live was very popular, uh, on Facebook and other platforms.

If you go live, then you gotta go download, and then you gotta go upload here, and upload here. So that was the value, is the automation. The other value is, if you have a library of videos, let's say you have a TikTok channel, or Instagram channel, Instagram Reels, you have a thousand videos.

But you haven't been posting them to YouTube Shorts, for example, because YouTube Shorts is new, relatively new now. So what do you do? Like, how do you download those thousand videos and then one day at a time upload one there? You can't upload a thousand in one day. They're not gonna like that.

So we have a feature where you can say, okay. Every day of the week at nine o'clock, take one of my TikToks from, you know, one of my thousand TikToks and upload to YouTube. So you start building, dripping your videos, one video per day to grow your YouTube Shorts or your Instagram video.

Interesting. So that's the schedule, kind of like a schedule feature, right? An auto schedule. Yeah, an auto schedule. It's like a scheduler too. It's like a social media, media management platform mixed with like automation for taking the content. But how does it work? Can you add like the descriptions and hashtags or whatever the platform might need?

There's two types of scheduling. Uh, one is the auto scheduling where you literally just take it. It will take the caption from TikTok. Let's say we're going from TikTok to shorts as an example. We'll take the caption from TikTok and use that, uh, as the caption for YouTube Shorts.

Automatically, you don't need to log into the software. Once you set it up, every day we'll post a video. If you want more, every day we'll post one video at the exact time that you want. Like, let's say you want 9 a. m. or 11 p. m. You can pre configure your schedule one time. It's very easy, very fast.

But if you want more control, you can go in and just Click a button inside of Repurpose, like inside your dashboard, I want this video, click, clean up the description, put your new hashtags in there, and then schedule that on, you know, October 30th at 9pm. So you have very fine control on a per video basis.

Or if you just want to drip one video at a time and just really be hands free, right? Just start a new channel. That's, we have the auto scheduling. So you have manual scheduling and auto scheduling in Repurpose. I mean, I think this already is, that, that's the value proposition, but I just wanted to make it clear how you guys are doing things.

I think that's, that's the stage a little bit what we are going to talk about as well. But since you have, probably you've seen thousands and thousands of people going through this process using the tool, so tool over the years. Uh, what have you seen working well when it comes to repurposing content in general?

And then we can talk about how, you know, now with AI, how it plays a role in what you guys are going to do in this space. Yeah. So there's, there's, I mean, the short answer is what's working now is short form video. Whether you start with long, create clips, or you just start with a phone and you start natively making short videos.

Both strategies work. Again, we don't want you to change the way you do things. If you're more about interview style, podcasts, video podcasts, um, you can chop that up using. Repurpose itself has a clipping tool, but there's also third party tools that were mentioned earlier. Yeah, they all work.

They all work well. Um, but the idea is you add the captions by the way, or is that something you have as well that you add like this text? Yeah, we have some of the captioning depending on which platform and that's something we're expanding in the new year on to all the platforms.

But if you're starting from a YouTube video, we do burn the captions. Okay, cool. We're adding the full automated captions in the new year. But really the strategy is this short, make a short form video. If you really want to dumb it down to simple terms, 60 seconds or less vertical video.

And the reason is this, if it's 60 seconds or less, it's compatible with every single platform um, the limiting factor really here is YouTube shorts. Other short form platforms like TikTok and Instagram, they allow you up to 10, 15 minutes. But YouTube shorts, it's still 60 seconds.

So if you keep, keep it under 60, you're guaranteed to work on twitter, X, LinkedIn, Pinterest, Snapchat, Spotlight, you name it, like all the platforms. So that's the easiest, simplest way. Just keep that in mind. 60 seconds, and it has to be vertical. And once you either take a long video and you Make a 60 second clip using whatever tool, Repurpose or other tools, then, or you shoot it natively, then you upload that.

Second step is to upload to your favorite platform everyone has their go to platform. Like, people are always either TikTok first, or that's where their audience, that's where they engage most with their audience. Or it's Instagram Reels, or YouTube, it doesn't matter. Pick, uh, pick your go to platform.

Ours is TikTok. Like, we go TikTok first. We natively upload on TikTok and then we go from there. And then we have the automations to go everywhere. And when you create the content, I mean, I guess you have people on your team, I saw on the YouTube channel and things like that. You have other, it's not always you on the videos, I think, as well.

So, when you are, when you are creating the videos, do you create the videos like in batches? And I've seen also on your YouTube channel, you are not always the face anymore. I think you are, like, you have some other team members that, that actually they, they are on the videos.

So what's your process for this, to actually doing this efficiently? Because you, in my case, I might create a longer video, but that, that then I can have a lot of videos from this, from a short, that's still one video. So you need to, but it's faster to create it, but how, what's your process for doing these things?

Yeah. So if you're doing long video, it's, it's, you know, it's there. You have at least three, four clips out of that longer video. If you're making short video, I mean, you want to start off with some kind of script, and you can use, you know, ChatGPT, there's, I'm sure there's a lot of tools out there to help you script it.

Um, and it really helps to have a really clear structure because you're talking 60 seconds or less, and you gotta get to the point. Short video, the key about short video, the reason why it works is the attention spans are very short. Um, so you don't want to start off a video and say, oh, hey, I'm Hani Mourra.

That's the founder of Repurpose.io. They don't have time for that. Nobody cares. Nobody cares who I am. When you see this in the feed, they don't know. I mean, even, even for, you know, I don't know if you've noticed this, but even for longer content, before I always, I mean, depends a little bit the context, but for example, I don't need to say necessarily, you know, I'm Navid, love, lie, do this and that.

If they want to check it out, they can do it and depending on the video, but I see a lot of content creators, they're just going right into it a lot faster, kind of similar to how we did it, even faster sometimes than I did in this video. I just wanted to introduce you first, but some people just dive right in, basically.

That's key. That's the hook. People say that's the hook. Yeah, that's the hook, right? Basically, it's algorithms work in the first few seconds are the most important, like the first one to three seconds are most important. If you're introducing yourself, nobody cares, no offense, like, even me, nobody cares who I am.

They want, they're scrolling, you have to capture their attention, so, jump right into it, say, you know, content repurposing with AI, automate everything, like, say something that's going to catch their attention so they stick past the first few seconds, then, you want to keep them engaged.

So then you can talk a little bit, okay, I'm Hani Mourra, the founder of Repurpose, we have, what thousands of customers. So give them a reason to stay. Okay, this guy knows what he's talking about because he's a CEO and he has thousands of customers. And then jump right into the value, the meat, the substance of the content.

Just, just go right into it. Um, and then you want to close off with some kind of call to action saying, Hey, want more content repurposing tips? Follow us. Uh, you know, click the follow, click the heart or ask for a question. Hey, leave us a comment. Let us know what your favorite feature is or your favorite tip is, so you, the engagement, watch time is critical, and then engagement is critical.

Did they like it? Did someone, uh, leave a comment? So those are the factors you want to keep paying attention to in short form video. Whether it be long, whether they're clips that you made out of long, or whether they're natively short, you want people to watch more than a few seconds, and then you want them to interact with their comment.

You mentioned the scripting part, which is, I guess, more important when you're doing short form, but that's also where it might be. You're not going to script the full interview like this. This is like organic conversation and things like that. But when you're doing short form, like one minute or less, you are using, I mean, you mentioned ChatGPT, obviously.

And do you use that also for the ideation part and, uh, then the scripting in this point with your team and things like that to actually get. We're diving more and more into ChatGPT and then AI tools in general with this. Like we're, you know, our focus is a repurposing, right? But we can't Repurpose content you didn't make and you can't make content without a script.

You can't have a script without an idea. So. We're slowly kind of exploring that. Eventually, we're going to build tools within the platform to help you through the entire process. Um, but we rely on ChatGPT to help us get ideas. Um, I actually recently discovered this kind of by accident, actually.

On ChatGPT 4, it says, okay, I told it, hey, I'm a SaaS company. We want to make content for, I think, two weeks. And then they give you a breakdown. First day, talk about the company and say something interesting. Second day, show behind the scenes. Third day do this. So it actually gave you a pretty good kind of script.

We haven't implemented that yet. That was something we discovered a few, uh, a few weeks ago. Um, but yeah, it's really interesting when you like, start using tools to get in, give you ideas uh, but the bottom line is you have to, even with a script, you don't wanna sound robotic, you don't wanna read the script.

It is just more of a framework and a guideline to help you just be you. At the end of the day, people want to connect with a human being. You're making eye contact with the camera and you're delivering value. Yeah, yeah. No, it's interesting. Like these, because I use AI a lot, like as an assistant to help me, not for, you know, I like to do the, my creative part a lot.

My, like creating these videos, the longer videos, that's unique content. Then I might take what I've created and use AI for the supporting content. Like, I don't like, you know, the mundane tasks in my business. For example, the tags for YouTube. I mean, it's Boring. Like you can use chat GBT or something, or AI for this, the descriptions and things like that.

Even if you have a podcast, right? The podcast show notes. I don't know anyone who likes creating these kind of show notes too. I mean, have a passion for it, but I don't, I don't think so. Like these things, people just want, people wanna do the things they enjoy. Maybe they enjoy doing interviews and they wanna do more of that.

So the, so I see AI like taking away. And you can actually doing more of the things you enjoy and you don't even need that big of a team, which is kind of crazy to think about bef like a few years ago maybe you needed to be 10 people and now you can be like a, like a solo business owner or like one or two VAs basically, and do the same amount of work.

That, that, that is how I see it at least . A million percent. You focus on what you're good at, but also you get the support in terms of like, you know, the title of the emails you send out, and how you phrase the email, how you, how you, the flow of the video that you're making, like the script helps you, like it's really interesting, I thought I could just shoot up, grab my camera and start talking, I could do that, but if I followed a script, A, it's gonna be more engaging, like the script's telling me, Here's your hook, here's your point.

It structures the content in a way that's going to perform better. And of course, with any AI tool, the more you tell it, the better. Of course. If you want to do short form video, you want it to be engaging, it really helps. So, 100%. When you deliver, do you do it in like, one take, or do you do it like, do you read like, one line at a time or something?

What is your process when you read scripts? Yeah, I do it, um, I actually have a really cool tool, uh, an app. Okay. Called, I think it's called Captions, actually. It's on iOS. Ah, I've seen that. That that is an, that is an AI ai tool. It's an AI tool built in. Yeah. Yeah. It also has the, uh, teleprompter right there.

Yeah. Yeah. So it makes, it forces you to look into the camera, um, or close, you know, it can actually change the eyes as well, you know, it's difficult. Especially I think they have that feature even. Yeah. That is pretty crazy. I, and I saw it's actually pretty accurate when you're, for example, when you're doing an interview like this, uh, it, because I've seen this everyone is doing it because you have basically a camera usually on top and then you need to look because it's sometimes you need to look, see your reactions and things like that.

You look down a little bit, but that's normal. Everyone pretty much do it, but then, but I have it right here on top. So it's not so, and the computer is like up a little bit, so it's not so noticeable. Yeah. No, especially on the phone too. So they do teleprompter, which puts the, uh, the, the script that they make the script for you also, and then they have the teleprompter, but also the, I think they even have the AI, like you were saying to adjust your eyes to Yeah, I don't know exactly how that works, but it's pretty crazy.

It's wild. It's a lot of cool stuff. It's even like dubbing. Like overdubbing different languages. Um, and then moving your, adjusting your lips accordingly. Like it's just really crazy. That is like with, uh, I've tested like HeyGen, and uh, 11, with 11ElevenLabs is like the integration.

That is, I can see that is a huge opportunity, like not like even like beyond repurposing because imagine taking like what we are doing now, which is in English, you know, that's good audience for this. But imagine putting this in Spanish with my voice. I mean, I could translate it.

But it's more effective if it's like, basically we are speaking Spanish here. I don't know if you know, you know, very well, but I don't know, I don't know Spanish that well. I've lived in Latin America and things like that, but I don't speak too well Spanish. So then I could have this video in this language and reach a lot more people, which is pretty amazing.

That is something we are looking at as well, to really automate that entire process. Wow. So imagine every single TikTok you already have, we'll take them, dub them. That is like taking things to another level, man. And push them out, like, to your Spanish YouTube channel, and then your Portuguese, or Because you have seen that, right?

For example, Lewis House, I mean, he's translating his videos. But he's paying someone, it's not his voice, right? So I think this, the new technologies for longer form content is still a little bit expensive. It's not that cheap to do it. but I would say, I would say that it might be still, what he's paying probably might still be expensive for translating all this content, right?

So maybe it's You know, equivalent to like translating to your own voice. I'm not sure right now, but it's still something that it's going to get just cheaper. And it might even be integrated to the native platforms like YouTube, Facebook, and because they are, they want more people on the platform, right?

They want people to stay there. And how are they going to do that? If someone coming and watching this now in. They want Spanish, it's in English, they might leave, and they don't want that. So, I think this just makes sense. YouTube allows you, at least on some accounts, upload the same video in multiple languages.

So that, like, the user can toggle the video and watch it. Okay, that's interesting. I think YouTube has it. It's, I'm hoping I know, like, MrBeast has different channels in different languages, for example. Yeah, yeah, I heard that. But I think YouTube's trying to, you know Imagine everyone who makes 10 channels is just going to get duplicate content all over.

I feel like YouTube is trying to control that and I feel other platforms will as well. It is like, for example, if you go to Neil Patel's blog, you have a toggle, right, for the language. You have like Spanish, Portuguese, I don't know what else he has, but yeah, English, obviously.

So you have the different toggle. That is more user friendly, actually. You just can choose and you go and you don't really leave. It's not like, I mean, it's in a different language, it's still, he has the content twice, kind of, like, but it's still, like, in a different language, it's not the same exactly, but YouTube might, you know, if you have it under the same account, at least, you know what I mean, it's not a different account, this is still his website, so I think that, that could be a nice feature, if that was possible, for sure.

I believe that, that's gonna, that's the future, like, that's gonna happen on all the social platforms, they're gonna allow you to upload multiple language. I believe YouTube is Repurposing on, uh, on, you know, steroids, basically. That's crazy. That'd be amazing. It's, uh, that's why I love AI.

Like, the way I look at AI in general, like, as we're an automation platform, we're integrating AI. Not because of, hey, this is cool. Let's add AI because are not, You are not AI first, because you were started as an automation platform. You are like, , let me just be honest. Like, for example, you have been using a tool for many years.

Like, uh, HubSpot as a big example right. You know, they have many big companies using it. They're integrated. They're like at the rapid speed now integrating a lot of AI with the content they have, like content platform and many things where they have AI features. You are probably, if you're a HubSpot customer, you have been using it for years.

Yeah, of course you're gonna keep using the AI features right. So I think that's the natural process. Like Riverside, where you see now to record is, they started like as a podcast kind of platform to record remotely. And now they have magic clips. They have this kind of feature like Descript, but you have the transcripts.

That's all AI, basically. And also for the videos, you can choose if it's full screen or side by side and things like that. That's AI driven in a lot of cases. So I think that's kind of where you guys come in as similar. You started like automation and now you're adding the AI features, which the technology has been become more accessible.

Exactly, and it's helping us solve problems, big problems, like how do you do translations and voice dubbing kind of to allow us to bring that to you, the users, a lot quicker, right? So that's why, that's why I'm excited about the AI. I mean, there's a lot of cool stuff out there that's cool, but not really practical or useful, but a lot of people go out of my prediction.

I mean, there's six, I check some tool lists. I don't know if you've seen, it's like, there's like 6,000 plus AI tools or whatever. There's so many, right? And a lot of them are pretty useless if I'm going to be honest, like they are not, yeah, maybe they're solving some kind of thing.

Of course they're solving some kind of problem, but there's a, there are a lot of tools that just, they're just built on top of, you know, Open AI, the API basically and all of this, which is great. A lot of tools do it, but it's not like a full blown SaaS platform. They have like spent years on, on developing, you know that that's pretty rare because they're like launching very quickly a lot of these tools just because it's hot right now.

But yeah. Have you seen like in marketing it helps now to put like feature, I've seen a lot of tools, like they mentioned AI a lot more. I think you guys are doing a little bit more with this as well, right? Yeah, we're just trying to, yeah, AI draws attention, right? If you use hashtag AI or AI content tools or, yeah, we're gonna, we're, like I said, we are trying to ride that wagon a little bit, but we've been doing automation for 7 years and we're adding AI.

We're combining AI and the automation now to help you, the creator, do more things hands free or with minimal, minimal clicks. Things that will take you hours and days that you can just either fully or pretty much fully automate. So like next year is gonna be a really big year for us.

We'll get into that a little bit and then the things that you might see coming also in the future. But I wanted to touch a little bit more on the repurposing bit, which like what do you see In terms of like, yeah, you Repurpose your content, but what I see a lot of times with people like I publish in all the platforms, but nothing happens, right?

They don't get the reach. So like, what have you seen from your, I guess, some of your top customers and even what you guys are doing to get more reach and actually get the benefits of having content? Because each platform is a little bit different, right? So they might not want the same thing.

So when you have the same type of video, like, how does that work? Or what have you seen? Yeah, we've seen it all. We've seen people who just take their content, their TikToks, and put them on YouTube, and they explode it. Like, we're talking, like, one guy went from zero channel to, um, I don't know, numbers, but he started monetizing, like, literally in, like, less than a month, like.

Again, there's extreme cases, right? Like, I'm not saying everyone's going to do that. The algorithm changes so much. This is back when YouTube Shorts just came out, so of course, YouTube is giving it a lot of love. Now, they've fine tuned their algorithm. So, like, to me, I look at repurposing this as you're trying to be in front of your audience, right, in as many places as possible.

You have your primary, like, you have your go to platform, like, TikTok, this is where we engage the most, we comment the most, um, we post natively there, that's our go to platform. Whatever it is for you, it doesn't matter. Doesn't matter if you post natively or not, like in terms of reach?

Have you seen anything? No, that's something that we've, you know, we struggle with, all social media platforms struggle with, like people come back, oh, we're not getting the reach, we're not getting the reach. If you post like, let's say from an automation tool, is it the same reach as if you would upload natively?

According to Meta, we've asked Meta, like we have our contact there, that's where we're at. They said there's no difference. Okay. Right. But people get different experience. Some people have no difference. Some people see different results and literally algorithm changes. I don't want to say daily, but maybe weekly basis.

So things change very quickly. But we were told the official word from Meta is that it does not affect. Otherwise, why would they open their API to tools to do it? Yeah, it's been like ups and downs, some people say, but it usually is because maybe their content isn't sometimes resonating, or they're just doing promotional content.

I mean, there could be many reasons, right, for why something isn't working. I keep posting in the evenings, this way, this daytime, evening. But the really thing, the thing about repurposing is you're not gonna get, like, I'm not gonna, I'm not gonna lie to you, like, you're not gonna get, like, if you're crushing it on, you know, a million, hundred thousand, thousands of views on TikTok, you're not guaranteed to get thousands of views on Pinterest, thousands of views on YouTube.

It just doesn't work that way, right? The reason why you're getting thousands of views On TikTok it's because you've built that consistency, you've built that engagement, you're there, you're uploading, you're commenting. Unless you're a celebrity or something like this, you're not going to get it.

But if you're a creator, you're usually, unless you're a really big creator like Mr. Beast or something like that, or like millions of subscribers, you're not going to take most of your people and move them. It's a little difficult, right? It's maybe some of them, but for sure it's like almost like starting over.

That's why we see probably, we see sometimes a creator with hundreds of thousands of followers on LinkedIn. But then they have like two followers on Twitter or something like that, or on Instagram. They don't even have an Instagram account almost sometimes. That happens because they're only focused on one platform, which it's fine as a start, as you said.

It's good to kind of When you start, you have to start with one platform. Like, let's be realistic. We're not usually content creators. Like, content is part of our business, right? It's not the only thing we do. It's a part of our business. So to be real about it, you need to focus on one platform, upload there, you know.

The reason why we made it Repurposed is that it would get you on other platforms without doing any extra work. We can automate that process. You're going to get visibility, like when people look you up the first time, they're not going to know, hey, they're only on TikTok. Like if I, if I don't ever use TikTok, I'm going to go, let's say LinkedIn.

I'm going to look for you on LinkedIn, or I'm going to look for you on Pinterest. So you want to have presence everywhere. You may not need. When I do research, it's funny because I just wanted to share this. When I do research for speakers, like for summits and things like that, I do look where they are because we are, we like to position our speakers the right.

So I'm checking where they are featured. If they have only like two followers on Twitter, I'm not going to link up that in the speaker, speakerBio, because then they're not going to look that prominent when people click through there. But if they have 10,000 followers on LinkedIn or Instagram or 100,000, well, then I might link this profile up because it's more, more authority for them.

So I do look at these things when I, but yes, that's what I see all the time. Like some people are really big on one platform, but they don't have followers on another because they focus in on owning one platform first, which is what you recommended as well. Yeah, so when you start, you put on one platform first, and then you grow the other channels.

So with that feature we released, where you can just put one video per day, you're going to start growing. You're basically training, let's say, Twitter, the algorithm, the AI posts, every day. For the next 1,000 days, you're going to have a video. Every TikTok you've ever published will be there.

It'll take time to build up, but you're training that algorithm away. You need to get this tool in front of more creators because I think a lot of creators could be on other platforms. Maybe not like 100%, you know, engaging, but at least they could like have content there. Because that still helps a little bit.

Not as much as be engaging, but still is better than nothing. And you know, I should do this as well. But like a lot of creators should just go, basically they are on Twitter, just Repurpose that or Instagram or TikTok, whatever it is, or you have long form content. So yeah, I completely agree with you.

Yeah, nobody does it because it's hard. Yeah. To do it manually. That's why a tool like Repurpose is designed for that, is that you don't need to do any extra work. Like, I just saw a TikTok today, actually, it's a person just started a Snapchat channel, started posting their TikToks, and they've, like, Snapchat has something called Snapchat Spotlights.

Right. Yeah. Just like Reels, basically. It's kind of similar to vertical, right? I don't use Snapchat. Yeah,vertical.. It's like Reels. Basically, like, the Reels TikTok equivalent. And, uh. Yeah, we've integrated with them, so now he's pushing all his TikToks there, or his Reels there, I can't remember, and he's like, the results are incredible there.

Again, not everyone's going to have that same result, but now he has a Snapchat channel, he has, he's obviously on Twitter, he's on LinkedIn, Pinterest, Facebook Reels. Instagram Reels, and TikTok. Because Pinterest, they have videos as well. It's not only visual anymore. They have video pins.

They have basically like Reels. They have this thing called video pins. So you can be everywhere. I can show you a quick snapshot of my dashboard. I would like to see a little bit, if you can. And then we can get into a few other things about the future and things like that. Yeah, let me share it really quick.

All right, so here we have basically all the different workflows that we use at Repurpose right now. Um, so we have a TikTok. I don't want to go into the software too much, but before I did all these workflows, these recipes, um, you can go into the connections page and you, you connect.

So one time thing, you connect all the different social media platforms. Uh, your TikTok, Twitter, Snapchat, Pinterest, etc. And then you have You can make as many as you want, as many workflows, as many automations as you want. Uh, so we have one that takes our TikToks, goes to Shorts, to Twitter, TikTok to Snapchat, TikTok to Pinterest, to our company page on LinkedIn, to our, my personal LinkedIn profile, uh, my Instagram.

And then one thing that's really highly overlooked, um, is backing up your content. So we have a workflow that can just take every single TikTok and automatically back it up to my Google Drive and that if you have a connection to Google Drive or you can connect your own Google Drive and just back it up.

Yeah, connect your own Google Drive. Yeah, this is interesting. Every person can add a connection called Google Drive or Dropbox. Okay, nice. And then basically back up your videos. This is really big tip that nobody's really paying attention to, like, especially when TikTok was being threatened to be shut down in the U.S.

and Canada, or a lot of accounts were just getting banned. Once your bank account gets banned, you have a thousand videos, they're gone. You can't get them again. And you probably don't have a copy on your phone. Yeah, I mean, it's still hard to find it. Maybe you have a ton of content there, or maybe you don't have enough memory.

You never know, right? Exactly. Or you deleted it. We recommend that so much. Just make that workflow, automate that, leave it on auto. I just let it automatic. Everything you put a TikTok on, within an hour, backup is already on You know, Hani, I feel it's also so rare you take things off your phone these days.

It's kind of rare. I mean, sometimes you might send something to your, you know, via, you know, to your computer or whatnot, but it's pretty rare, you know, you don't do it that often. So it's like, usually it stays on the phone. So if you lose your phone or whatever, or you delete something, you lose the content or the short form content at least.

It's a really big tip. So that's how we set up our accounts. Um, and then you, you know, you can leave the manual so you can go inside and, uh, you know, pick a video and publish it. I can go here and schedule a video on a certain date and time. Um, or But your workflow now is completely automatic or how is it set?

Yeah, I don't know. I think someone might have turned them off for some reason, to be honest with you. Got it. And but But usually they're all in auto. Usually they're all in auto. What, what does it say? Like when you, when something is published, like does it say something or like the description is like from the other platform, or how does it work usually?

Yeah. So it pulls in the, it pulls in the description from, from this, in this case, I'm going from TikTok to short. It'll pull in the description from TikTok to new status. Okay, got it. I mean, that could work on some, I guess, some platforms when it's usually it can work, like, for example, TikTok to Instagram.

I'm not sure exactly the length you can have. Yeah, we handle that, like we, we truncate it. If, if it's too long, we truncate it. If the video's too long, like let's say you have like a minute and 10 second video, and you want to get down short, so you don't care if the last 10 seconds are cut off, we can automatically cut that off.

I mean, it is still, because, okay, of course, to write a custom caption would be the best, but it takes time. So if you only have the, but now with AI, you can actually do it faster. Like you can probably do this a lot. You can probably take this, you can probably, here's how I would do this, probably, if I would do this really well.

And maybe I had a VA to help me a little bit with just adding this in. I would probably go to like. ChatGPT or something like that take what I wrote on another platform and say, make a similar, make a post custom for Instagram or something like that or for We got that right here actually.

I'm glad you asked that question. So we had the magic one here. So you can auto generate. Um, like re spin this up. We don't have it in auto mode. We have it in manual mode, so you can re spin, uh, and give you a couple of hashtags for your YouTube Where, this is like an auto mode there, or you're going to also integrate with, uh, OpenAI and things like that?

This using OpenAI in the background. Oh, this is, okay, you already have the AI features built in. Yeah, we have the AI features. I was going to ask you about this. Yeah, we just don't have it in, Auto publish modes, meaning like, if you want to automate , from YouTube, from TikTok to YouTube, you can't have it change.

We thought about that. That makes sense. That makes sense. Right. It's a bit risky. I think it makes sense to not have it in auto mode because this would be, maybe someone want to see this first because you don't know what's going to come out exactly from the AI, right? That's the exact reason.

So it's better. I mean, I, I agree with you, this is, but it's still good. I didn't know even you, you had built this in, but this is cool. This is great. Yeah, it's built in to the application itself, so you can customize the YouTube description, the title, the captions, etc. Awesome.

Nice. What's coming with the, you mentioned some cool things that might come later, I think the language thing will be even later on, right? But what's coming in the near future? Yeah, the biggest thing we have coming right now, um, is our platform, it's been around for seven years.

Started off doing one thing, now I can connect so many social platforms. Um, and one thing you probably have noticed is I had so many workflows there. I had TikTok to Twitter, TikTok to here, TikTok to there. That's just how we structured the platform when we first built it. We are releasing basically our, what we call our version 3 of our platform, like completely redesigned from the outside and the inside.

And the biggest request and kind of, what is it, annoying thing about our software, if you want to call it that, is the fact that you had to make so many workflows. I wish I can just make one workflow that goes from TikTok to seven different places and just have one workflow. That's the biggest thing.

Besides the new user interface, a lot more modern, a lot more simpler to use. Um, that's the biggest feature that we're releasing inside. We're calling it one, one, one place to many destinations. Yeah. Yeah. It's like one, you're on TikTok and you just drag it out to the other platforms.

That is awesome. I was going to also ask you about this, but that's going to really simplify things. That's not an, I mean, it's a new feature, but it's just an enhancement. But we got things like video editors and we're talking about doing like Or when it comes to AI stuff, what's such, I mean, you already had some stuff built in for the descriptions and things like that.

You can generate captions and things like that. That's yeah. We're going to have a caption generator too, um, like we can burn in the caption and then we're going to do, you know, automatic clipping. Right now you can do clipping, but it's manual. You have to kind of watch the video and clip it.

We're going to do some recommended clips. Hey, give me five clips related to something, you know, just recommend a few clips and you could resize the video for you to make it, you know, horizontal to vertical. We're doing a video editor as well, so if you really wanted to start on Repurpose, you got a video, drop it into Repurpose, you can edit there.

Kind of a I think it's becoming more of like an all because now with all the competition, right? It's like, you should have some tools because you already have like a really powerful automation tool to Repurpose at different platforms. Now with the AI capabilities, you're just like putting gasoline on this basically, you know, just even more powerful.

Yeah. And the vision is really this, like to be your, like you said, your go to platform. Yeah. Give you tools to help you all the way from the beginning, from Idea generation to scripting, maybe not recording, you record it yourself, then you can upload it to the editor, automate some stuff there, then distribute it to all the platforms, and then get some analytics afterwards.

So we're trying to be the entire suite. Analytics would be interesting. You don't have analytics right now, right? We don't. We've honestly been like really honing down on like that core value, which is the distribution. All right, that's what we've been focusing on, but we've grown a lot and people are telling us we love the tool.

I wish I didn't have to go here to check my analytics. I wish I didn't have to go here to do my scripting or yeah, they want it all in one central place. We're listening. That's one thing. That's really how we grew is we listen, but you know, I can say from Hani is a really good guy too.

So he's like, you know, it's very approachable as a founder. So I think that it'll solve something probably different from a lot of other companies I've been on just for this kind of the summit sessions I've done and things like that, you know, new tools, basically, maybe they started like a month or a few months ago.

Like we're trying to like contact them for us. They don't have things down a lot of the times, like you might start using a tool, but they're like, you know, confused a lot of times. That's what I see. It's hard even to reach a founder for a newer platform. You know, you can probably remember how it was when you got started.

I mean, you had a smaller team, maybe you built the first platform yourself, basically, more or less already. I don't know if you have, do you have a co founder for it? Or did you? No, it's just, I, you know, it was, you know, build a team over time. Now we're about 20 people. So you built the first version yourself, I guess.

Uh, kind of. From here, like architecturally, yeah. Yeah, yeah. I mean, you have someone on, But I'm a. I'm a software engineer, so like I already connected it, um, but yeah, but yeah, it's evolved a lot. It's exciting, but awesome. AI is going to make things so much better for everybody.

It's going to allow us to give the creators way more tools to do things way more automated, which I'm really excited about. But it's good to see that things are coming to tools you might have already used for years. I think that is what I'm getting excited about. Let's say I'm still waiting for ConvertKit, which I use for my email marketing.

I'm waiting for them to add some, you know, I'm sure it's coming, but because a lot of GetResponse and other providers, they have some AI features. It's maybe not the most essential. You want the email platform to work and they still have AI feature for different things that you probably don't see in the background, but like, I'm talking like for the content generation and things like that, you can like spin up stuff that you showed, things like that, but one question we didn't cover, like a few mistakes, what you have seen, like when people are doing, they might be trying to Repurpose, but what are some, you know, core mistakes that you have seen people make when it comes to repurposing content in general, uh, on online as a creator?

One thing that people. You have to keep in mind, um, and you might want to use a tool for this or, um, or our person on your team is the engagement factor is critical, right? We talked about engagement on the, on your primary platform, like when you post there, you have to of course comment and like and stuff, but it's also important to keep an eye on the other channels, right?

Um, if people are commenting on Twitter or liking the posts and stuff, you want to thank them, you want to engage back. So, because engagement is, is one of the key metrics on all the platforms. So, yeah, so we don't have, obviously, we don't have the tools for that. It's not our main focus, but it is important not to forget about those platforms.

You know what I'm saying? You have to be on there all the time. There's tools that will monitor, um, all your social media and if someone comments or likes, then you can manage it from there. We use a tool actually for that. Uh, it really, it's really important to engage. What's your, what's your tool for that?

We're using Agora Pulse. Agora, okay, cool. Yeah, it's a great tool. I've seen like some people using Agora, Metri, Metricool I think Metricool. Metricool. Yeah, we've, I've heard of Metricool I've never used it myself, but we've been using Agora for a while for that part of it. Like, monitoring, it's great.

It's a great tool overall, but it's for monitoring. We use it to, trying to see all our social media activity. Who's commenting, who's liking it? We can respond right back. 'cause it's really important. You don't wanna be posting on all these channels and then not, Of course, imagine they go, you ghosted your followers, basically.

What if you're not, let's say you're posting on what you are, let's say you are primary platform is TikTok and then you're repurposing and you're not getting any engagement on the other platforms. Is that, is the worth still, you're not getting any traction basically, should it still continue?

Is that like hurting your brand or should they like change strategy a little bit? What do you think? Yeah, I would think, like, I would, okay, if you're getting zero, if you're starting a brand new channel, you're probably gonna Of course, in the beginning it's hard, but I'm talking like, you have, maybe you're getting, I don't know what you're doing in TikTok, but let's say you're getting at least thousands of views, you're getting some traction, maybe some videos get over 10,000, depends, it's the algorithm, you never know, right?

You never know, yeah. Especially for marketing content, if you're doing other, like, entertainment content, can go more viral, for sure, but any like educational content is a little bit more, it's a little bit hard. You need to hit the algorithm, you know, be charismatic. Depends a little bit what, what happens, but let's say your other platform is not working.

What, what do you think is, what should you keep going? I mean, me personally, I would keep going. Like we have channels that we don't get engagement on and we have channels that we get a lot. It doesn't cost me anything in terms of time, like the tools, automating it everywhere.

And it's maybe it's not showing up in the main feeds. Like maybe it's not getting exposed to people, but people looking us up, searching for Repurpose on Pinterest or whatever, we'll stumble on our channel and we'll see the content. I think for brand is good. Yeah, for sure. I agree with you there.

And, uh, of course someone can stumble across it. Do you think, let's say you wanted, now you are, you have been big on TikTok, maybe on Instagram, maybe some other channels, but you are then want to go in all, you want to go in all in on a new platform that didn't, you basically had to just Repurpose to all, but you had like zero likes, zero traction on this platform.

Do you think that ever hurt? Like your, you may on Instagram, for example, if you don't, if you don't get any traction, can maybe hurt your engagement for a while, you need to like build it up. What have you seen there for repurposing? And then you start like being more active on the platform, maybe posting more natively and things like that after some time.

Yeah, it's, yeah, it's hard for me to say, I don't like, it's hard for us to see all the different customers. . I would say basically the bottom line is focus on your main one, let that be your main one. If you're starting a new one, don't expect. If you already have presence, then it's easy.

If you're starting a place, you might take some time to catch on. And the other thing is the timing of the posts. Like, uh, with the auto publish feature within Repurpose, you can tell it only publish content, uh, between certain times, like between 9 and 11, or 12 and whatever. see if different times make a difference and then with hashtags as well, you can play around with hashtags.

But I think for sure, like to me, these are all like advanced stuff. Yeah. Yeah. Most people if you're Just having the presence like we're just using it for having a presence everywhere. It's it's really it's it's a no brainer. That is what people struggle with anyway, right? Like people struggle with having a presence.

That's what we mentioned before. They might have like a lot of followers on one platform, but why yeah, it's not that really about the followers, but you don't have any presence on the other ones, right? At least if someone not every not the same So basically the same people are hanging out on LinkedIn as on YouTube, this is very different, right?

And the same, very different than Instagram. So basically you could reach more people, maybe not having 100,000 on every platform unless you focus on it. Of course, you need to focus on what you want to become good at and what you, where you want to have reach. But still you would have some videos on there or some written content.

And then when you have more time or, you know, maybe you're using AI to automate some of the things. You can go more all in on another platform and then you can kind of master them one by one. That's kind of what I would recommend at least. Yeah, exactly. Just get them all out there and then you can improve.

Like once you got the content up, you're publishing on a regular basis. Then maybe, you know what, then you start manually scheduling content and tweaking the captions for one video, two videos, and see if it makes a difference. Sure. Like, just start, start creating. If you're not creating, start creating.

If you already have content on one channel, start taking that and pushing it out to others. Start growing that on autopilot. And then next step would be optimization. Don't try to do everything in one shot it's better to get started and have content, everyone have brand presence everywhere.

I think this is a great ending note for this session. Be sure to, you know, comment if you have any takeaways for what we have shared here about repurposing, how you will do this, maybe what platform you will start on. And if you enjoyed what you saw, Repurpose have a lot of cool stuff coming as well.

Be sure to subscribe to the channel, like the video and check out Repurpose.io and you know you can get the 30 day trial plus 30 videos if you go to navid.link/repurpose so be sure to check that out and Hani has a lot of good stuff coming so really enjoy this session Hani and thanks so much for taking the time.