ChatGPT prompting for email marketing tutorial - how to use ChatGPT for email marketing

In this video, you will learn how to master ChatGPT for email marketing, and we will get into the best ChatGPT prompts for email that convert. And we'll get into the pros and cons for using it in email marketing, why it can be really powerful as a tool for you to make your email marketing more efficient.

And whatever you like to say, email marketing still drives a lot of sales and it's important to connect with your audience in this way and actually bring them from social media onto your email list for a newsletter. Maybe you have products and services you'd like to share with them.

That's all via email. That's how you're going to drive sales in your creator business. So I have my good friend and partner in this project, Jan, with me today here. And we're going to actually showcase a lot of prompts and examples for you. So you can implement this in your business as well.

So why don't we take it away, Jan, and get right into it. Yeah, let's talk about why ChatGPT can be a big help for email marketing in the first place. What you have to understand about ChatGPT is that. As a large language model, it is trained on knowing what word comes next. So when you give it a prompt on write me an email to promote my online course for losing weight if you are a stay at home mom or something like that, ChatGPT has been trained on so much information, like the vast breadth and width of the internet, that it knows how to construct sentences that match the meaning of the email that you want to achieve.

So If you are not a copywriter, I am certainly not, I am a native German, I write copy in English, so that's a difficulty first and foremost, but if you don't know how to write marketing copy, if you haven't studied that field and been in the trenches for 15 plus years or something like that, ChatGPT can be a massive help, because it is trained on the copy that is on the internet, and guess what?

The copy on the internet is written in German. by marketers and it knows how to dissect the sentences that it makes sense and how to structure them in an email in your tone of voice but what we also have to address here Navid is that it is a two sided coin because on the one hand Navid It is super easy to create what seems to be amazing email copy.

But what people also have to realize is that it is very, very easy to lose your own tone of voice. What do you think? what, what's the most important thing when it comes to email marketing and your tone of voice? Since we are, if you have a creator business, maybe not a company brand, I think even if you have a company brand, this can be important, but the personalization is extremely, extremely important because people connect with people like they buy from people they know, like and trust.

I think this is the key when it comes to email. This should sound like you're speaking to one person. I think a lot of people make a mistake there. I even like a lot of newsletters I see, they, they're writing like to everyone, they say like, Hey guys, and. That's wrong, like, even when you're doing videos like this, you should try to speak to one person.

Like, you should have to have one person in mind you're speaking to. And this is even more important when it comes to email. And that's how you can connect with people and make them feel that they are, they are kind of in, in this world you're creating, right? And then they, they get into the story and stuff like that.

They can feel like they are, maybe they resonate with this story as well. So I think this can be a little bit challenging. When it comes to using AI and ChatGPT and different AI tools to actually help you with your email marketing, but in a way, by, by some things we're going to share with you, some strategies, you're actually going to make, you're going to get a lot of better output because you've probably heard this garbage in, garbage out, right?

And that is, that is even more true when it comes to this. Yeah, yeah. So this is really, really important. So like some pros for this, you can do it a lot faster when you're creating emails using a tool like ChatGPT, right? But a big con when it comes to it is that you're probably going to get a lot of generic copy if you don't know what you're doing.

And that's what we're going to try to help you with here. Yep. And today, and also obviously make sure you don't sound like everyone else, because if you do, it's pretty likely that you're not going to connect with your audience in the way that you want, because you, you are, you are one person, you are unique, right?

And that's kind of what you want to bring to the table when it comes, especially in a creator business, right? Or as an entrepreneur, you want to be unique. There's so much noise out there. So you want to make sure you stand out. Yeah, that's a really important point. So let's dive into ChatGPT right now.

I want to show you how you can make ChatGPT your own. And one thing to preface, do not use the free version. Spend the 20 bucks a month and upgrade to ChatGPT Plus because it is like night and day. And the one reason that alone makes it worth spending the 20 bucks a month are these two fields for custom instructions.

So let's talk about this, Jan. So let's see what we can put in there. I mean, I know you don't usually use it because you have so many different businesses, but for mine, I think because I write for a specific audience all the time, for me, it would be more relevant. As a creator, it's super important.

Yeah, essentially the way you need to see these fields is those are messages that ChatGPT receives before you start prompting. So when you write the first prompt, ChatGPT already knows the content you put into those fields. And if we have the first one, what would you like ChatGPT to know about you to provide better responses?

Those thought starters are actually pretty interesting. Where are you based? So I could go from my perspective, I am a German based entrepreneur and what do I do for work? I teach AI. I have an AI SaaS. I help people and I help, let's say in this context, creators use AI to grow their creator businesses.

How do I do that? I do that by teaming up with my friend Navid to run AI for Creators Summit. Interview leading AI and marketing experts and extract their best practices and strategies from them so that people watching the interview can learn faster and make better use of AI tools.

Now this is a very, very surface level description of what I can do. I can also get more personal, because as you said earlier, Navid, people connect with people. And you have to tell stories in your emails, you have to share a little bit of your private life, usually, as a creator.

And you have to, if you build a personal brand, that is, if you've got something like a faceless YouTube channel, not so much. But we're talking personal branding right here. Can ChatGPT read links? I think they can read links now. They started to get better at this. They brought it back, yeah.

We can share that in a second. I don't know if they can read. What about videos? Not yet, probably. Maybe you have an about page on your blog. Or sorry, on your website, and you can then maybe give them some information, but you can also put in this information there. So whatever information you want ChatGPT to know, you can put it in there.

And, what I find interesting is the other field, you can actually tell ChatGPT actually how to respond in certain instances, like what kind of tone and stuff like that to use. which is interesting. Like, for example, if you want, if you have a more research driven approach, like you wanna, you can actually tell them to cite sources and stuff like that, and they will do it.

And I think, like an email, this could be important, right? Maybe you, you're writing like a collection of posts or whatever, and you want to have sometime a source for what you're writing about. I think that can be, quite useful. I mean, you still have to check it because ChatGPT is not always correct.

That's also one thing. I would say a downside, you really have to check so it's correct information. I usually, I usually write my stuff myself, but I like to use it for outlines and stuff, but we're going to show you the full process and you kind of choose what you like, because maybe some people, they, they like to, to write a full email, but they maybe get help with an outline.

I'm typically this person. I like an outline because I prefer to personalize it, but you can do it a lot faster to get, kind of get the information. Maybe you have similar information that you just want to put in and the ChatGPT can help you do it more efficiently. 100%. So I'm just filling this out a little bit with some stuff I usually would put in prompts.

for example, I want it to be, to have a friendly and easy to understand tone of voice. Use metaphors to explain difficult concepts, because when you paint pictures visually, like, it just makes things easier to understand. When I've told you that these two fields are like the cheat sheet you carried with you when you go to a math exam, and you were just sneaking at the, at the, you were looking at the cheat sheet during the exam because you didn't have to memorize everything, that's a very easy way to understand how those fields are used.

If you were to hear from me that those fields are pre prompts, they pre inform ChatGPT to not expand on the token context and the token limit that you have with the usual prompt. It's the same thing, but it is way harder to understand. It's way more difficult to understand, so that's why, I love using metaphors and stuff.

also one thing we have to keep in mind is that while we are familiar with the topics we talk about, our audience most likely is not. That's why I've said in here, write for a B plus grade reading level. So, yeah, this is so important, I was going to say this. Yep, so important to, I mean, depending on what kind of audience you write for, but most likely you want to write in a very simple way.

If you have read some of the most popular blogs or checking YouTube videos from big, bigger creators, they speak usually in a very simple way, so it's easy to understand them. I think that's, even more true when it comes to email, you want to make your point come across in your, you know, kind of emails that you want to connect with your audience, your sales emails, newsletters, whatever it is, you want to do that.

So very important to put that in. If you want ChatGPT to not sound like a robot or sound like a, like a professor or something like that, you might not want this. So true. And here's another hack that I rarely share. We obviously, we've brought up storytelling before, and that's really important in emails.

So what I've said right here, keep the messaging entertaining by using storytelling. Then I tell it what stories to tell. Because usually, ChatGPT goes really broad. But you want the stories to be relevant to your audience, so if you know that your audience is people who are entrepreneurs or solopreneurs, they run creator businesses, they enjoy content marketing, and I have a family of soon four, my second child is on the way, so I want to also tell stories about my family life of being a young dad.

So all those things you can put into ChatGPT, and then I'll finish with using bullet items, emojis, and lists where appropriate. And now, when I have ChatGPT 4, and I have the Browse with Bing feature enabled, now we can start into actually developing the prompt. So what would you say, Navid?

Is a welcome sequence a good place to start? Yeah, I think a welcome sequence is good, maybe we should also talk, I mean, it's basically crafting and engaging emails with ChatGPT, that's what we're gonna go and get into here, um, so now we have set, now we have basically set up ChatGPT for email marketing.

Right. Um, Like how to access, I mean, we talked a little bit how to access, I mean, you just have to sign up basically with your email, get the, get the plus version, as you said, to summarize there. So like, this is really important, otherwise you cannot access some of these features.

I think it's more than worth it. And there's, of course, other tools out there, AI tools that you can use specifically. But I think this, we all, I tend to always come back to ChatGPT, to be honest, even though there's so many other tools that we might dabble with, ChatGPT, you come back to this tool.

So. So I think we can get into the welcome sequence. We can show you some different, I guess, examples of emails that we can write and that you want to write to your audience. What type of welcome sequence should it be? Is it a for my business selling online courses? Yeah, I mean, maybe you can.

What's our audience right here? Yeah, let's What should we go with? Maybe you are a YouTuber or something like that. We can just make an example, right? You are a YouTuber and, maybe you are starting to develop, you've started to develop an online course, Depends, let's say, yeah.

Maybe our target, maybe, maybe we can do like we are targeting creators or something or we can take another example. Let's go with something that everybody probably can relate to about weight loss. Yeah, weight loss is good, so. Specifically. Maybe you're like a weight loss coach or something like that for.

Stay at home moms. Yeah, so you're a woman, maybe you're in your, you know, late, maybe you're in your 30s and you, you want to teach women this. All right, so now what we've done is we've given ChatGPT context on what we want help with. And who we are. This could also go into the custom instructions, of course, but let's keep it in this prompt for now.

Outline the structure. I like to start with an outline for crafting email sequences or email copy in general, because emails build upon each other. You can't just write a single email and not connect it to the next one or the one before. You always want to have cliffhangers. You always want to tease a little bit so that you gradually build up that open rate of your sequences and of your new set tasks.

Because I think what's important, you might have an email newsletter, goes out once a week or twice a week or something like that. But then you might want a few emails after they sign up to your email. Maybe they download a freebie or whatever that is. but you want to have a few emails to nurture your list when they come on.

Maybe they get to know your story a little bit and things like that. That's kind of what we were starting with. Then maybe your newsletter has, maybe that has the same format every single week. that's typically very common when you sign up for a newsletter. Yeah, because otherwise it gets a little bit daunting to create maybe every week the same, but still you might have emails that are unique, that are like, that can be about a specific story, but a newsletter typically that looks very similar every week.

In a way, and that's how you can stay consistent. Yeah, so now what I've given ChatGPT as a prompt is outline the structure for a welcome sequence to new subscribers who just signed up and downloaded my cheat sheet for 15 weight loss recipes that take 15 minutes to cook. And here you can already see it is creating a structure for each of the individual emails.

In the tone of voice that we've used before, so it's using bullet points, that's in the custom instructions, it's using emojis, that's in the custom instructions. It keeps everything very friendly, very familiar. It tells story, and what we can do now is we can work through the sequence.

So this is a four part email sequence. The first thing I would say is the welcome sequence should be longer than four emails. So what we would do is please make this A 10 part email sequence and keep the first four. Email is purely about winning the trust of the new subscriber. And this is also something you could add over time.

I just wanted to add this. You don't need to have 10 emails ready to go live. First of all, you might not even need 10 emails. You might be fine with three or four to start with or even like maybe five but the most important is that you have a consistent schedule you're sending emails every week.

You can also have an evergreen kind of system like you send that's more advanced but you can set up so it's every week maybe you you prefer to automate everything but then you might lose some connection, if you don't have like updated things, right, but it's evergreen and it's like things that people can find useful anytime, then you might set it up evergreen so you have it and that might have links to your products or services in the PS or sometimes you might pitch it like directly in the email and stuff like that.

So it's definitely, there's so many different ways to do email marketing, there's so many different schools, right? There's people doing more hardcore, you know, they are selling a lot more often, and there are people like more chill, you know, with it. So you have to define kind of what works well for you and your audience.

And but the most important thing is that you connect with your audience there and they, and you can direct them to help them better, basically, that's what it's all about. That's a good point. So yeah. Now what we have is, let's say we wanted to go with 10 emails, because it's super easy to write those emails now, the only thing we have to do now is to say, okay, these look nice, and you can obviously change those emails as well, I won't give an example, but you can say, Make email six, not about testimonials, but make email six about a lesson I've learned cooking those recipes or something like that.

ChatGPT can update those emails. You have to be in a mindset that this is a back and forth between you and the AI that acts almost like a virtual employee at your team. Yeah. And I think what is important is, as we said, you can also use this as a base for creating your emails. you might not even, because it's sometimes hard for it to come up exactly with what you want to say and your exact words and exact stories.

You need to tweak it a little bit. It's not just going to be finished, but probably you can get, I mean, you could get 80 percent there maybe. Like you, if you're really good, but, even if you get like 50 to 60 percent there, you save a lot of time because usually you would have to start from scratch.

And that's kind of what, AI and ChatGPT can help you with when it comes to email marketing. That's true. And here's a secret tip. If you already have an email newsletter, if you already send emails. Copy some of your emails into ChatGPT and then ask ChatGPT to create a style guide from those emails.

So that it immediately replicates your tone of voice. And then you just put that in the custom instructions. In the how you would like ChatGPT to respond field, so that it always responds in your tone of voice. How many emails would you put in there? Like different styles of emails?

Maybe like you have some nurture emails from before, maybe you have some sales emails, stuff like that. Would you put in different types of emails, Jan? I would not mix them. I would say for nurture emails, create this style guide. For sales emails, create that style guide. Yeah, it's different, of course.

Right, because then what you can tell is Please write the first two nurturing emails you've outlined above following my style guide from the custom instructions. And then ChatGPT would know, okay, I just take the style guide for the nurturing emails, and I won't take the style guide for the sales emails, because nurturing has different calls to actions, there's probably no urgency, there's probably no scarcity in those nurturing emails, it's more like warm and cozy and just trying to familiarize yourself, whereas with sales emails, there's a little bit more pressure usually on making people actually pull the trigger.

Yeah, for sure. So let's see what it comes up with, with these first two emails. Notice, just as you've said earlier, Navid, this is not personalized with your personal stories or something like that. And I didn't do that intentionally, because I want to showcase how you can adjust the output of ChatGPT.

Yeah. What's interesting as well, I just checked in one of our notes here. you can also say to ChatGPT you are like a master email marketer or something like that, and you can tell them they're an expert. I think you, we're going to show an example when we are writing sales emails in a little bit here, but, you can say that you're a ma, you're a copy GPT, or you're a master email marketer, and then they're going to, I mean, it's just a way to do it.

Like if you're coming up with social media posts, you can say you are a.... You're a leading social media manager or something like that. And then they're going to act like this, essentially. Yeah, we can demonstrate the difference. If we say this now, we don't have this. This is just plain vanilla ChatGPT type of content.

And you can tell that this. And this is just stupid, like, your arrival in our humble abode has added a dash of sparkle to our community. Yeah, this is what can happen. No, I'm glad we showed this, because it's not good. Yeah, I wanted this to happen, that's why I just said, okay, write the first few emails.

Because now, you see what happens if you don't prompt it correctly. But let's tweak this now. Let's say Okay, the first email is way too cliché. Tone down the voice to be more, actually let's say, act more down to earth like a regular human being. Funny that we're telling an AI to act like a human being.

Maybe you can tell him to act like a, like an email marketer, master email marketer or something. Similar to, let's give them some examples. Russell Brunson, Tony Robbins is really good at email marketing, I would say. who else comes to your mind, Navid? Brian Levesque, maybe? Yeah, depends kind of what it is.

I would say like a nurture sequence, maybe you would have to have more of a like, friendly, not so salesy tone, like, you know, they sell a lot more. True, yeah. But, yeah, we can see what happens. Keep the paragraphs shorter, because this is also something you want in emails, like, these are way too long.

Man, I see some creators doing these long, like, I think a lot of creators, they started, like, on YouTube, or maybe it's a podcaster. And a lot of them, they don't know how to write emails properly. I think I started more from the email background. Like when I started like long time ago online and I learned how to write effective emails, that's how I've driven millions of dollars in sales, right?

That's came from emails because I, write very effective emails and I have short sentences. I write very simple in them. You know, that's kind of what you want to do. You don't want to have long paragraphs and stuff like that. Typically you want to have a line break with every sentence, usually.

I mean, depends. Maybe you can have two sometimes, but you don't typically don't want to go longer because in email, when you're reading on your phone, it's going to look like this big chunk of text. And imagine if you're getting an email from someone and they have this long wall of text.

Are you reading this email? Most likely not. You're not doing it. I mean, especially with the attention span being very short, you're not checking this. And so don't do this to your audience either. True, that's a good point, because many creators think, okay, I write an email that I can also publish as a blog post, and then you fall into this trap saying, ah, damn it, a blog post needs to be like 600 ish words, otherwise it probably won't rank on Google, and it probably needs to be longer these days, but probably needs to be like 2000 rather.

So these emails get longer and longer because the creator thinks, oh, well, I just saved myself some time. The email itself can be long, that's not the problem, I think, but the problem is if you are like even in a blog post, I would have line breaks a lot. I would like to break it up.

I would not have long paragraphs. Similar to what Brian Dean is doing, yeah. Yeah, Brian Dean or Neil Patel and people like that. It's very useful. That's very useful to look at what kind of experts in the field are doing. But even what I do on my blog, what Jan has done, you know, I think that's worth looking at because you, you want to learn how to write effectively for the web, essentially.

And I think. For me, it's pretty similar how it would be in an email to a blog post. Maybe a blog post, okay, my blog posts are a lot longer. They are sometimes, you know, four, five, six thousand, seven thousand words. Maybe I wouldn't do that in an email, then it would come, then it would break up the email, right?

I've written long emails for sales and for, to my audience before it works well. I've written short emails as well with just a few lines. So it depends. Okay. So here's the feedback. First email is way too cliché. Act more down to earth like a regular human being. Act like a master email marketer, similar to Russell Brunson, Tony Robbins, Slovak.

And expert for nurture sequences. Keep the paragraphs shorter, not more than two sentences in a paragraph. Tell a story about my own experience of losing weight as a stay at home mom with a four year old boy and seven year old daughter. This is where we bring personality in. Keep the emails shorter than 250 words and end with a cliffhanger to tease the next email.

Because right now, when you look at this first email, there's no reason for the reader to even want to read the next email. They have no idea what's coming. Let's see what it comes up with. It's always interesting. Way better. Yeah, for sure. But yeah, you would have to actually go in there and add some more personality and stuff like that.

Maybe more of your voice. It's not gonna get perfect from an AI. Like, that's not gonna happen. Like, from ChatGPT or any tool you're using, it's not gonna get perfect. I think people who are just using this, you're gonna sound like everyone else. Of course, we'll get better with time and the more you train, train it, it will actually learn more about you, but for sure, and also what Jan said before, you can actually share some emails, maybe we'll get even better, we haven't done that now, so it's, it's a little more tricky, but if we had like some more information, we'd for ChatGPT, I think it would get even better, to be honest.

True, and this is where the custom instructions really come in, and we've barely tapped into the potential. I would usually go to the maximum, like, fill out all the 1500 characters that you can put into each field, so that you really really nail the tone of voice that you want to have and then the editing goes down to a minimum.

But you can already tell that these emails are way better. And then the process is just And I would also do one thing. I would write, write in first person, like in, yeah, I think it, I think it does that now, but like, If, if you see it, if you see it writing for, you know, third person or whatever, or like, you know, and, or using a lot of they, or, you know, we, you would, you would have to, you can not go in and say write in first person, because that's gonna, because you probably are, you're not a company brand, right?

If you're a company, you can say we, but otherwise you would say, I'm doing this. I'm doing this. And also when you, when you talk to your audience, make sure you say you and not like, you know, yeah, stuff like that. I think it's, it's not as useful. It's not, you know, you want to speak to one person, like you're speaking to a friend via email, even though you are sending to hundreds of thousands of people or thousands of people or whatever, how big your list is.

True. So now what you can do, if you are happy with the tone of voice of the first two emails, you can just ask it, okay, now write the rest of the emails in the same style and tone of voice. And this will just trigger ChatGPT to continue with the other ones, which I won't do, because what we would also want to talk about is talk about sales emails and stuff.

And what we've shown so far to summarize is the full process of writing email sequences. You start with Giving ChatGPT context about who the audience is, what the goal of the sequence is, what the offer is. You work through the structure of the sequence. You then give feedback on the emails that it comes up with, as we did.

Right here, and then you just have it, right, all the sequences, you put them into ConvertKit or SandFox or whatever tool that you're using. Now, let's switch a little bit, and let's talk. One thing I think we should talk briefly about here as well, which is really important, is the importance of compelling subject lines and cool interactions, right?

Yeah. Even if you're having like a nurture sequence, or like a little welcome, it's important to send people, maybe one email will be Use my favorite blog posts and resources on my site. So you basically direct people to, or your favorite, my best YouTube videos. And you direct people to different videos.

That's what I've seen like James Clear and people like that doing their Nurture Sequence. You can keep it really simple. You can also say my favorite tools or resources, my favorite weight loss, You know, things I'm using, I don't know, like different supplements or food or whatever you're using, you can share that.

Maybe you have affiliate links or something like that in your emails as well. So you can make a little bit extra income. So I think, or you can also recommend other programs and courses you have taken. Like you can do this, you can do this in a very organic way. So you actually share value with people throughout your emails.

And that's kind of CTAs, like call to action. It's like when you have a link. Usually you would have maybe one link, but you can also have a collection, like, if you have, like, different ones, but if you have, like, a specific thing you are sharing, you typically want to have, like, one CTA, or at least the link is going to the same place, right?

But yes, should we talk a little bit about that subject lines? It's important, obviously, to, to get people That's the first thing people see in their inbox. So it's extremely important. So how do you get ChatGPT to come up with compelling subject lines? How do you do that? It's from this point where we are at right now, it's quite straightforward because it already knows what the emails are about and it knows the target audience and the goals of the emails.

If you are just starting a new chat, you have to feed all the information into the chat. If it's not already in the custom instructions. So you would have to copy in all the details about the audience, about that specific email that you want to write the subject lines for. And we'll just skip that for ourselves because we have it in here.

So what we want to do is now let's tackle the subject lines. And one thing regarding this I just want to share, I have like a swipe file with so many subject lines from my industry and from other people. I think that is also really effective, like to just, and you can have, if you have this plus ChatGPT in your arsenal, this is like a game changer, right?

Because you can actually. You can like, you can even feed this into ChatGPT and say, I have these subject lines. Can you come up with some similar ones? Then you might get, you know, even better results, just doing it from scratch, I think. So yeah, I have, I have like a swipe. I recommend everyone have a swipe file with useful subject lines.

It doesn't mean you need to copy, but everyone is like circulating subject lines, to be honest. So you don't have to copy. You don't have to feel bad about it. Just like do similar ones or because they are working, right? And then you can try to use similar concepts for coming up with your own.

Right. So what makes a good subject line? A good subject line usually invokes curiosity. It gets people excited about reading the email. So the subject lines, I just tell it that really. I know that I want my subject line to be opened and for people to click on that subject line, it needs to stand out against the other 500 they have in their inbox.

And what I use these days, I use emoji also in the subject line. I started doing this, like much better results to be honest. And I use that also in my emails to kind of break up, let's say I have headlines or something like that. I use that in the emails, like maybe I have some tools, I might use an emoji.

It just makes it more, it makes it look better, the email, but also like breaks up content. It's easier to read because otherwise it's just a wall of text as we've talked about. It's easier to, to skim. So true. So now what I usually do is I tell it how I want the subject lines to be structured.

Use copywriting frameworks. Like ADA, PAS, RIVET, ACCA, and others, if applicable, sometimes it's a bit hard to use those in like 60 or 70 characters, but let's see, I always, for subject lines, I go with 25 variations per mail, so that I can just, see what it comes up with and if they go in the right direction or not.

And this is really now just a choice of selecting something that matches your tone of voice. And what is important is the image should sound like you speak. Like when they hear an interview of yours or when they meet you in person, it should be the same tone of voice. You should, you should use similar words and phrases and stuff like that.

And that's just really the decision point here. Now, I use ChatGPT all the time for coming up with emojis for certain things. you can tell them, hey, come up with an emoji for this type of email. Like if I have a specific one or like a specific item in the email, it's just easier, you know, like, I mean, some things you can, it's pretty straightforward, but sometimes ChatGPT can come with a better suggestion, right?

And you don't, it's like, you don't have to think too much with certain things like that. You can just like, give it to them. This is like so useful. Saves a lot of time. So true. And would probably go something like this. Yeah. Teasing quite a bit. Could also be something like this.

You, in, in different email providers like ConvertKit, GetResponse, which. Yeah, you can split test, yeah. I think, yeah, they have split testing, right? So you can actually test different subject lines. Some email providers can even. split as different type of emails, but usually it depends a little bit.

I think it is a little more advanced to do that, but at least you can, I mean, you can send to unopens so you can kind of see what does better. So then you can change up a little bit, the email potentially can change up certain things, but for sure the subject line is what matters the most.

And if you can change that, then it's gonna. You know, you can, you can see which ones gets the most opens for you. Yeah, you, you can really test at least three subject lines. You can split test one or two, or you can split test two when you send it originally, and then you have a third one to the unopens.

I usually don't change the email contents when I send to unopens because they didn't see the first email. So change it. You might a little bit why I've heard, I've heard pros and cons for this. I just wanna share, like, you might wanna change, I change something. There's, it can ruin the deliverability a little bit, potentially, if you send to an opens too quickly or something like that.

I've heard people share about this, like very expert marketers, and I've tested this as well. You might want to change a little bit in the email, like few, few things, like maybe a point or, so it's not exactly the same because, you know, provided they are, I mean, they are using crazy technology to, to scan emails, right?

So they can Yeah, I mean, it is AI, but they didn't say AI before, now everyone is using, I mean, it's AI, right? I mean, that's what they are using, but like, super, like, even more, like, really, really crazy to check everything. They can, like, detect that your email was sent before, like, with this copy.

Even though you might change your subject line, they can probably detect the copy was the same. So, yeah, so you want to be a little bit careful. You want to do it, I think, when you send unopens, you want to make sure it's a really important email or something like that, and maybe you tweak a few things.

But at the minimum, the subject line, but you can like add an extra point or like dot or something like that, a period, you know, to certain things. I do that sometimes and it's just changing it up a little bit. Nice. Yeah, that's definitely useful to know. And one, one thing I really want to drive home while you're watching this friends, like, don't fall victim to those prompt packs that promise you the ultimate prompt for this or the ultimate prompt for that.

It all boils down to giving context to ChatGPT, telling ChatGPT what your tone of voice is, who your audience is, what's your offer, what are the pain points that you solve, how you would like ChatGPT to write, and then ask it for what it should create. There's really not much more to it in most sense.

Now I'll share one example right now, which is a specific structure for an email sequence or an email, email sales campaign rather, that I got from Khaled. So credit where credit is due, this prompt that I'm going to show now is from Khaled, but we'll break it down and I'll show you why I like this so much.

So let me pull this up real quick. Was this for a sales sequence? What was it for? Yeah. Yeah. So let's, let's do that. That is, that is really good. And let's create a new chat for that. Yeah, that is also important. You don't want to continue in an old chat when you have different information.

It's much easier to do that. Yeah, when you stay on topic, always use the same chat. When you stay on topic, use the same chat because ChatGPT, it uses the context. If you switch topics, if you switch audiences, always use a new chat. Always start fresh. Yep. So this is a prompt that I got from Khaled.

It starts with you are copy chat. You are copy GPT, and your job is to help me write marketing content. So this is context on what chat GPT should behave like. Read this link one. Link to a product page or brand homepage. So we'll pull something up, just one thing right here. This is a German website, but it doesn't really matter for this.

Now help me write promotional copy for this product or brand. Here are the details of the promo 30 day free trial when you sign up until October and this could be anything really. If you're launching a course, put in the course sales page in there and say, you get two bonus coaching sessions for your course.

If you sign up until the end of October or whatever type of urgency and scarcity you want to put in there, like the first 10 people to sign up, get free coaching, whatever there is in sales tactics, you can put something like this in here. And now this is what I like so much about this prompt.

It's not structured in a way that you just get a long blurb of text. It is really well structured in that you have a title, you get a short description, benefit 1, benefit description 2, benefit title 2, description 2, actually description 1. Yeah, it's pretty clear as you can see there.

And yeah, I would like to share another tip when it comes to this because I typically, I think that's what I said before, keep your swipe file with useful emails like that you like and that works in your industry and maybe even outside your industry, right? So you keep that and you keep even pages and stuff.

You have a swipe file. It's really important. Every copywriter swears by this. Now with AI technology and tools like which we are showing you a demo of here. You can like speed up this process a lot. That's kind of what is helping you. But you still need to learn more about, you don't need to be a master copywriter or anything like that, but you need to learn kind of what's working in your industry so you can understand things like this, how you can understand how to market to your audience in the most efficient way possible and to connect with them, to not piss them off.

I mean, some people might get pissed off when you promote, depends a little bit. But, you know, as you've seen, actually, this is also an important distinction. I've seen like Just Theory, for example, a huge YouTube channel, really popular. They were promoting some kind of product to their audience.

They got pissed off on YouTube. So if they had like an email list, no, they didn't like it. I mean, they're, they have a pretty cheap audience, I guess. I mean, they're an amazing audience, but like, in terms of like buying stuff, maybe there are a lot of young, young people. So they, they, they were like getting pissed off about it.

I think that's pretty shitty, but you know, they, they're adding a lot of value. I love their channel, but then if they would have, I mean, they probably have some kind of email list, but if they would promote this to, to their email, they would get a lot more, And that's even Ali Abdaal, one really popular productivity YouTuber, you probably know him, right?

he is also saying this, he doesn't promote too much. on his YouTube channel when it comes to his courses and products like in the same way as he would do via email. So that goes to show the importance of having an email list if as a creator and obviously entrepreneurs and marketers, we have known this for a long time but creators before were just like "Ah, let's just create" videos or whatever.

But I think now We are seeing more, more and more people having newsletters and things like that. But I wish more people would focus on it. Some people only send like once a month an email and that they think this is enough. That's usually not enough, better than nothing. But it's not, you need to, you need to be more consistent to communicate with the audience.

I think at least once a week. If you want to have a business, you need to sell. I think it's as easy as that. And there's nothing wrong with selling in your emails. You don't need to be ashamed about this. If you want to just have a hobby and you just want to entertain people, then don't sell.

Fine. Perfect. Your choice. But if you want to sell, you need to do it in a way that's effective and that doesn't ruin the relationship with your audience. And that's where prompts like this one come in. So I fully agree with you. Yeah. And you don't need to do it like some hardcore marketers who just pushing things, maybe they're saying like five or seven emails the last day of promotion, right?

I mean, that, that works, to be honest, it works really well, but you don't need to do that. You can also keep a more long term plan where you're like, you know, keeping, keeping things more open and you don't, you don't push as hard, but still you wanna, you wanna, if you're doing a launch, you wanna, you wanna sell during this launch.

You're not just gonna, you're not just gonna have like a link in your PS, right? That's not going to work as well. You're going to be proud of what you have created. And I think I see this a lot when it comes to the creator economy and people are like a little bit scared to sell.

They're putting like their links hidden in the YouTube description. Sometimes they are focusing more on, they're focusing more on like brand deals and sponsors, right? Which is great. But I think if you have your own products and services, you are in control. You don't need to feel like stressed about deadline.

You can actually promote this whenever you want because it's your product, you know? So yeah. But let's get into this example here. Yeah, so this is what I came up with now. Uncover the power, I should hide this by the way, not distract. Uncover the power of data with Kobra, so that's the brand.

Seize our special offer, sign up before end of day, enjoy 30 day free trial. Unleash your business potential with Kobra's AI driven insights. And then the benefits. And now you can use this in a stylized email. It doesn't have to be just an email with plain text. You can have images between those blurbs.

You can have testimonials or quotes in between those blurbs. Or you could just decide to turn this into a multi part email sequence. You can decide to turn this into one email. You can write even Facebook ads or LinkedIn ads or whatever channel you are on from this. There's so much you can do with this structure.

This could even go on the website, honestly. Yeah, this is this is also useful for this, to be honest. Yeah, now what we can do is please turn this into a full email coming from Jan, founder of Kobra. So shameless plug. This was my website. It's in German. So it's in German. So and targeting like big, pretty big corporations.

But it's just using it as an example here. Don't worry. We'll also use a different landing page in a second. So no worries. And by the way, if you're finding this valuable here, just drop a comment, leave your biggest takeaway and don't forget to get to subscribe to the channel and like this video, we are, trying to add as much value as possible when it comes to AI and how to grow your creator business and, build a sustainable business online.

Right. And for that B2B audience, this is exactly the tone of voice I have on the website, so this will be perfect. But should we go, let's take one of Ali Abdaal's websites for the sales pages. Yeah, let's try it. Maybe his YouTuber course or something. Let's go to Academy. Part-Time YouTuber Academy.

Yeah, let's try this. So he has plenty of text in there, which should be good for ChatGPT to know. And let's create a new chat. One thing I just glimpsed over in the past example, but that's really important. You, in the Plus, you need to have the browse with Bing enabled. Or you need to have the plugins with a plugin called WebPilot or AccessLink.

Either one will do. Otherwise, ChatGPT cannot access the website. Yeah, and also if you want to know, maybe in the future we can do a video about the best plugins for ChatGPT. And there's a lot of different plugins for Chrome as well. So yeah, we might do a video on this. So let me know if you want to see the best ones.

There's some really, really useful ones we can cover in a different video. Okay, so let's take Academy. AliAbdal. com. Full disclaimer, I am not affiliated with Ali Abdaal, and the details for the promo No, he's not affiliated, but he's a very good creator, so I feel we can showcase this.

He's a really good role model. Yeah, yeah. So, what should we do for the promo? The first 50 to join will get an exclusive All expenses paid, mastermind trip to London. That's very generous. That's too much, let's go for 10. Maybe, I mean, I would probably, depends the price of course, but I would probably do, I would probably do like maybe a, possibly a discount or a bonus that would expire.

I would probably do something like that, unless it's a really expensive thing, like if it's like, yeah, if it's like Five to six grand, maybe I would do something like that, but still, I think it would be a little bit too expensive to provide all expenses trip for this price. Yeah, that's just one example.

Imagine, I mean, maybe if it's really expensive, but usually even in masterminds and stuff, they would have to pay it. But it's, it's a, it's a cool example. Just something what's important to put here is, you need to give your audience a reason to join at a specific time or before a specific time.

Yeah, let's talk about it, because usually you have a launch, maybe it will be 10 days, 5 days, some people do longer, so I typically do 5 to 7 days, when I have an open cart, because then you might close it, especially if you do a cohort, or you do a specific time based launch, you can also have evergreen ones, but still, you can use a tool like Deadline Funnel, and then you can actually, you know, do what you need to do.

You know, urgency, I mean, real, real urgency and it will actually expire the link and they cannot access it afterwards. think that's really useful. But anyway, you give people a reason that can be an expiring bonus, that can be a specific discount, that can be that it's closing.

So you can do different or you can do urgency at different periods during a launch as well or during a promotion, you typically see a lot of marketers and, you know, very more professional creators do this as well. so that's what worked well for me in the past when I sold millions of dollars worth of virtual summit mastery and summits and stuff like that.

Right. That's perfect. And that, that is exactly what we can do right here. Now let's do a five email launch sequence from this one. So it did the same thing, gives us similar structure, and this could be a five email sequence. Introduction, Unveiling the Offer, Spotlight on Success, Some Behind the Scenes, and Urgency.

And now we can just ask ChatGPT to create those five emails for us. And I would say this though, before you get into like a pitch of something, you want to add value, right? So you want to have maybe an email course or something like that. I think Ali has had something like this in the past as well.

I think you can do like a webinar, some value, and then you go into selling, right? So you want to add like really some value that people feel, wow, even if I don't buy, I can find value from this. And that's usually how you build the trust with your audience. So they feel that, okay, maybe I don't have the money now, or it's not a good.

I still feel good about it, right? And then I might join later. I had people had so many touch points, even several years, and then they joined my program. Right. This definitely only works for a warm audience or a hot audience. That's a, that's a really good point. You can't send this to somebody who joined your email list five weeks ago.

Now, I mean, so here's the deal. If they joined the webinar and they, you provided a lot of value, you could start, you can start a pitch. That's very common, right? There can be a new people coming from cold traffic, but what we mean is like, probably if someone just joined your list, you're not going to start pitching your product directly.

I think that's not effective. That was a nurture sequence we shared earlier. Yeah. Yeah, exactly. So yeah, let's see what it comes up with. Focus on delivering value. in each one by educating with an important, let's incorporate that, an important lesson or secret trick sparking curiosity to join the full academy.

And then I'd say we probably wrap up here and we reserve the email newsletter for a different video that we'll link above. Because otherwise we go way too long. Yeah, I just wanted to talk about, analyzing the performance is also important. We just touch a little bit upon this after, I think.

And, but yeah. So this is more in depth outline now. Now we say. Please write a full email. Yeah, anyway, when you said about the newsletter, it's quite, it's a lot easier to write. I mean, the newsletter is a little easier depending on the format, but we can, for sure, if you're interested in this, drop a comment.

We can maybe do a different video showing how to do a newsletter with ChatGPT or AI tools. But this, hopefully this has been valuable here. So we have basically showed you a lot of examples how to use this. And those are really short emails by now because ChatGPT has no context about who our audience is and who we are except for the landing page of Ali's course.

So you can give feedback to those just as we did with the other sequences in this video and then you really come up with an exceptional email sequence. Yeah, for sure. And also like what we talked about before, you want to, you want to monitor and analyze performance. Typically your email tool can do some stuff like that.

don't know if you use ChatGPT to kind of optimize this or you, how to use that, that the data you're getting from different tools, um, for future campaigns, for example, so you can actually see, okay. I got these results from this campaign, and then could you use ChatGPT to actually analyze this to understand, understand it better?

No, so you can't, you can't use ChatGPT to analyze the details as much as you would probably want it to. What you can do, this is a bit more technical, you can export the data, if your tool, if your email tool allows that, export the open rates and click rates and stuff into a CSV format, an Excel type format.

format, and then you can upload the CSV into ChatGPT and ask it to identify patterns where high click rates show up and try to identify patterns in the subject lines that had the highest click rates, but that's quite a tedious process to be honest. What I usually do is I go through the campaigns that work the most and I feed that email and that subject line into ChatGPT and say, okay, take this campaign as a baseline, as a role model, if you will, and now help me create this new campaign that I'm planning on a new launch or a new call to action, whatever, in the style that already worked.

And then I just tweak it from there. Yeah, I mean, it's, it's pretty basic, like, because, you know, your email provider will give you some stats for different emails and stuff like that, so you kind of see what worked. That's pretty much what you would do. And when you get more advanced, you can do more things.

This is not going to be an advanced email marketing tutorial by any means. But hopefully you have, understood a little bit more how you can use ChatGPT to make things more efficient for you. And, think that, that was the intention about this video. It's not like you're going to get ChatGPT to do all the work for you.

That's not gonna, that's not gonna typically happen. You still need to put in some work yourself to actually tweak things or depending on the style you like. And then you, and then as you get better with this, the prompting, you can do a lot more as well. So do you have any final things you would like to share as a recap?

And then we'll wrap this one up. Get ChatGPT fill in the custom instructions as much as you can, provide as much context about your offer, your audience, your personal stories into those two fields, because then everything that follows, everything you create will be much better, will be much closer to the output that you expect.

Awesome. And be sure you. Subscribe to the channel if you want more valuable content like this. We have been on here almost one hour talking about how to master ChatGPT for email marketing. And, We barely scratched the surface. Yeah, we just, I mean, basically we can go a lot deeper on this topic or other things you would like to know.

So drop a comment below, like this video. Put on notifications so you don't miss anything. And we put some links in the description to be sure to check that out to some email marketing resources and, and stuff like that. And also to our bundle where we go even more in depth. So you can check that out.

It's more about AI and how you, how to use that as a creator. so yeah, we'll come with a lot more content moving forward. So hopefully you found this valuable and I'll talk to you guys very soon. Ciao for now.