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HomeBest quotesHoward Schultz
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Best Howard Schultz Quotes

Former CEO of Starbucks

Discover the best Howard Schultz quotes on success, mindset, business, and more. Howard's quotes will inspire you to take action and think differently. Explore all quotes below.

Navid MoazzezCurated by Navid Moazzez·Updated April 2026

Are you looking for the most inspiring Howard Schultz quotes? You have come to the right place.

In this collection, you will find Howard's best quotes on success, mindset, business, and more. Every quote is sourced from books, interviews, podcasts, and social media.

Browse top Howard Schultz quotes

217 quotes

Howard Schultz on mindset

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Howard Schultz
@HowardSchultz

To get rich is glorious.

Howard Schultz
@HowardSchultz

The word saturation is not even in our vocabulary.

Howard Schultz
@HowardSchultz

Compromise anything but your core values.

Howard Schultz
@HowardSchultz

Large or small, our actions forge our futures, hopefully inspiring others along the way.

Howard Schultz
@HowardSchultz

When you're in a hole, quit digging!

Howard Schultz
@HowardSchultz

In anything we do, any endeavour, it's not what you do; it's why you do it.

Howard Schultz on success

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Howard Schultz
@HowardSchultz

I always saw myself wanting to do something deemed successful and good at the same time.

Howard Schultz
@HowardSchultz

Success is empty if you arrive at the finish line alone. The best reward is to get there surrounded by winners.

Howard Schultz
@HowardSchultz

Success is not sustainable if it is defined by how big you become or by growth for growth's sake. Success is very shallow if it doesn't have emotional meaning.

Howard Schultz
@HowardSchultz

I am convinced that most people can achieve their dreams and beyond if they have the determination to keep trying.

Howard Schultz
@HowardSchultz

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Howard Schultz
@HowardSchultz

In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.'

Howard Schultz on business

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Howard Schultz
@HowardSchultz

A great business has to have a conscience. You have to know who you are and who you are not.

Howard Schultz
@HowardSchultz

When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people.

Howard Schultz
@HowardSchultz

I'm not as interested in what you make as I am in what you're passionate about. What business are you really in?

Howard Schultz
@HowardSchultz

Any business today that embraces the status quo as an operating principle is going to be on a death march.

Howard Schultz
@HowardSchultz

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

Howard Schultz
@HowardSchultz

The ability to recognize limitations in yourself is what determines whether you have a great idea that can become a great business. You can't keep your finger on the pulse of all the issues you'll face; no one person can do everything. Entrepreneurs are bold thinkers, but they're usually not detail-oriented. You need the self-esteem to hire people who are smarter than you and give them the autonomy to manage their own areas. Surround yourself with great people and get out of the way; don't try to micromanage things as you did early on.

Howard Schultz on life

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Howard Schultz
@HowardSchultz

You can't expect your employees to exceed the expectations of your customers if you don't exceed your employee's expectation of management.

Howard Schultz
@HowardSchultz

Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day. You can't expect your employees to exceed the expectations of your customers if you don't exceed the employees' expectations of management. That's the contract.

Howard Schultz
@HowardSchultz

It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back.

Howard Schultz
@HowardSchultz

On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up.

Howard Schultz
@HowardSchultz

We will never-and I mean never-turn our backs on our employees.

Howard Schultz
@HowardSchultz

It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experiences are mediocre for the public.

Howard Schultz on sales

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Howard Schultz
@HowardSchultz

I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse.

Howard Schultz
@HowardSchultz

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

Howard Schultz
@HowardSchultz

Customers have different need states and life experiences.

Howard Schultz
@HowardSchultz

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

Howard Schultz
@HowardSchultz

The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complementary.

Howard Schultz
@HowardSchultz

We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

Howard Schultz on leadership

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Howard Schultz
@HowardSchultz

You need to be willing to surround yourself with people more talented than you are in certain areas. You need a degree of fear of failure to keep you going. And, while everyone wants leaders who demonstrate courage, passion and boldness, you should not be afraid to show vulnerability now and then.

Howard Schultz
@HowardSchultz

To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.

Howard Schultz
@HowardSchultz

To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.

Howard Schultz
@HowardSchultz

One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.

Howard Schultz
@HowardSchultz

I think the currency of leadership is transparency.

Howard Schultz
@HowardSchultz

Business leaders cannot be bystanders.

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