Best Howard Schultz Quotes
Former CEO of Starbucks
Discover the best Howard Schultz quotes on success, mindset, business, and more. Howard's quotes will inspire you to take action and think differently. Explore all quotes below.

Browse top Howard Schultz quotes
Howard Schultz on mindset

To get rich is glorious.

The word saturation is not even in our vocabulary.

Compromise anything but your core values.

Large or small, our actions forge our futures, hopefully inspiring others along the way.

When you're in a hole, quit digging!

In anything we do, any endeavour, it's not what you do; it's why you do it.
Howard Schultz on success

I always saw myself wanting to do something deemed successful and good at the same time.

Success is empty if you arrive at the finish line alone. The best reward is to get there surrounded by winners.

Success is not sustainable if it is defined by how big you become or by growth for growth's sake. Success is very shallow if it doesn't have emotional meaning.

I am convinced that most people can achieve their dreams and beyond if they have the determination to keep trying.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.'
Howard Schultz on business

A great business has to have a conscience. You have to know who you are and who you are not.

When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people.

I'm not as interested in what you make as I am in what you're passionate about. What business are you really in?

Any business today that embraces the status quo as an operating principle is going to be on a death march.

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

Howard Schultz on life

You can't expect your employees to exceed the expectations of your customers if you don't exceed your employee's expectation of management.




We will never-and I mean never-turn our backs on our employees.

Howard Schultz on sales

I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

Customers have different need states and life experiences.


The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complementary.

We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
Howard Schultz on leadership


To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.


One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.

I think the currency of leadership is transparency.

Business leaders cannot be bystanders.
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