Best Ray Kroc Quotes

Luck is a dividend of sweat. The more you sweat, the luckier you get.

The quality of a leader is reflected in the standards they set for themselves.

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

As long as you're green, you're growing. As soon as you're ripe, you start to rot.

You're only as good as the people you hire.

All money means to me is a pride in accomplishment.

Creativity is a highfalutin word for the work I have to do between now and Tuesday.

Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.

You must perfect every fundamental of your business if you expect it to perform well.

In business for yourself, but not by yourself.

If any of my competitors were drowning, I'd stick a hose in their mouth.

The organization cannot trust the individual; the individual must trust the organization.

While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

To be successful, you must be daring, be first and be different.

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!

I was an overnight success all right, but 30 years is a long, long night.

Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system. This is the only way in the world to economic freedom. There is no other way.

I didn't know what we would be selling in the year 2000 but whatever it was we would be selling the most of it.

I have always believed that each man makes his own happiness and is responsible for his own problems. It is a simple philosophy.

There are things money can't buy and hard work can't win. One of them is happiness.

It is impossible to grant someone happiness. The best you can do… is to give him the freedom to pursue happiness. Happiness is not a tangible thing, it's a by-product – a by-product of achievement.

I found my customers appreciated a straightforward approach. They would buy if I made my pitch and asked for their order without a lot of beating around the bush.

Customers tend to avoid a restaurant that's going aswamp in its own sludge.

Others marveled that I could work twelve or fourteen hours a day at a busy convention, then entertain customers until two or three o'clock in the morning, and still be out of bed early, ready to collar my next client.

If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.

We provide food that customers love, day after day after day. People just want more of it.

Look after the customer and the business will take care of itself.