Best Ryan Lee Quotes

I do think people use AI incorrectly.

I think they hide behind it and I think things sound mechanic, robotic, and I think there's a way to use it with soul.

It really has changed everything.

It's changed my entire marketing flow and the way I approach business.

And I think we also have to really reevaluate how we're building a business and monetizing.

I think the people who are going to be staying in the personal brand lane and infusing AI, I think they're gonna have the best shot of standing out.

It's no longer trying to be the expert.

It's about being a guide.

AI is like the world's greatest employee.

They never complain, they never ask for days off, and it helps you really gather information and automate tasks.

We went from first saying, the only way to succeed is personal brand.

And all of a sudden, AI came out and the pendulum swung really fast and really hard to create faceless business.

I know there are people who say, oh, courses are dead.

They're done.

AI has destroyed them.

It's kind of true.

A couple of years ago, it was all about the secrets.

I'll show you the why, but if you want to learn the how, you've got to buy my program for 997.

Now we can go to ChatGPT, or Gemini, or Claude and get really good advice and information.

To say nothing has changed and I could still sell my how to beat diabetes course for $500, you're delusional.

As of this recording, it looks like course sales are down for these big names around 30% is what I've seen across the board.

We have to unlearn a lot of the old school marketing tactics and strategies and packaging it up in a course to sell the secrets.

I just see that as a declining market.

I was talking to one of my good friends, big name, millions of podcast downloads.

He said, Ryan, three years.

Three years, that's it.

Three years, and it's all done, like all the course stuff.

I don't love a business where you're pretending to be someone you're not, because that's a fraud.

There are the biz op chasers, the shiny object chasers, the people who sit in a basement all day who have no drive, no soul, and all they care about is the money.

I don't think they're really contributing much to the world.

It is not a game for the weak of heart.

It is not a game for people who are half in.

You're either all in or you're not.

But once you have the attention, it's much, much easier to monetize.

It's no longer trying to be the expert.

Saying, here's how to do these three great pushups, and I'm the expert, I'm gonna show you how to do it, and kind of lecturing to people and speaking down, because they could find that information anywhere.

If you approach it more as what I've termed a guide.

Hey look, I don't know everything in the world about this.

I've been a fitness pro for 30 years.

I know some stuff, but I'm just gonna share what works for me and my clients.

It's much more disarming and you build trust more as opposed to trying to out-expert everybody.

It's less now about being the expert and more about saying, here are the three exercises I do.

Here are the three exercises my clients do.

Check it out, I think it'll work for you.

You have to find a way where someone says, yeah, I know I can go to ChatGPT to get the workout, but I really like the way this guy Ryan says it.

And I like his style.

I'm going to trust him.

Just stop trying to play the game and just be you.

You can still use AI to help, but it's bad when you're not being truly who you are.

The core engine to my business is still my email.

That's my thing.

I never use AI for email.

Not even a word, not a thought, not one single sentence because that is me, that's my trademark.

I wake up in the morning and whatever's on my mind, I write an email about that.

And there's usually a call to action at the end for something.

But AI never goes near that.

That's my sacred baby.

If you wrote that email and a friend from high school was on your list, would they know that was your voice?

And if it's a no, then it ain't good.

If they say, absolutely, I knew it was you, I could tell by the way you write and that little joke you did, it was 100% you.

But if it could have been anyone, then it's bad.

Will you make some sales?

Probably, but over time, you're gonna lose the trust because there's no connection.

It just becomes blank words.

I love the fact that my family is all on my list.

My kids are on my list.

My friends from high school and college are on my email list.

That keeps me honest.